MB 2018 - 2019 Catalogue

www.evoomb.comCatalogue 2018 / 2019

Olea europea – introduction to olive oil historyOlives and olive oil were not only an important component of the ancient Mediterraneandiet but also one of the most successful industries in antiquity. Cultivation of the olivespread with Phoenician and Greek colonization from Asia Minor to Iberia and North Africaand fine olive oil became a great trading commodity right through to the Roman period andbeyond. The olive also came to have a wider cultural significance, most famously as abranch of peace and as the victor’s crown in the ancient Olympic Games.All major civilizations of the Mediterranean have played a part in the dissemination of theolive throughout this region: Egyptians, Phoenicians, Greeks, and Romans. The ancientGreeks believed the olive tree was a gift from the goddess Athena and began usingolive oil in their religious rituals. Today, olive oil is still used in many religious ceremonies.Over the years, the olive has been the symbol of peace, wisdom, glory, fertility, power,and purity.What is Extra Virgin Olive Oil (E.V.O.O)?E.V.O.O is the highest quality and most exclusive olive oil classification. it should have nodefects and a flavor of fresh olives. It is the result of a simple mechanical extractionprocess of the oil from olives. The olives do not undergo any kind of treatment exceptwashing, decanting, a spinning cycle and filtration.High Quality E.V.O.O is a fundamental pillar in the Mediterranean diet and can be used atall times, not only as a dressingThe health benefits of olive oil are unrivaled, and research reveals more benefits nearlyevery day. In fact, we are only just beginning to understand the countless ways olive oilcan improve our health, and our lives. It is rich in vitamin E and provitamin A (beta-carotene), with a high content of Polyphenols, which are strong antioxidants that fightthe negative effect of free radicals, responsible for cellular damage and degenerationOlive oil is the cornerstone of the Mediterranean Diet, an essential nutritional mainstayfor the world’s longest-living cultures. “Let thy food be thy medicine and let thy medicine be thy food” 2 - Hippocrates



ABOUT Ethics and Extra Virgin Olive OilDear Customers;For millennia, fresh olive oil has been one of life’s necessities-not just as food but also asmedicine, a beauty aid, and a vital element of religious ritual.Today's researchers are continuing to confirm the remarkable, life-giving properties of trueExtra Virgin Olive OilBut what if this symbol of health and purity has become deeply corrupt?Among several unfortunate examples, and not willing to enrich the malpractice of certain individuals,and worst of all, big and well known companies; I will just refer to the bookExtra-Virginity: The Sublime and Scandalous World of Olive Oil, written by the North American journalistand writer Tom Mueller, where he states:“Major recent surveys of olive oil quality suggest that two-thirds of olive oil currently sold as ‘Extra Virgin’ around the world is mislabelled.However it's also an inspiring account of the artisanal, small producers, food activists, chemistsand chefs who are defending the extraordinary oils that truly deserve the name “EXTRA VIRGIN.“As the visible representative of the brand Meniconi Bracceschi, it is my duty to honour the Nobilityand Tradition of the Meniconi Bracceschi family name, therefore I am deeply involved with the words:• Honesty• Integrity• Transparency• Ethics• Good Practices• Quality, and• High StandardsAll of them being, as the different olive varieties an essential part of the blend that you will have thechance to enjoy each time you acquire our SUPERIOR QUALITY ORGANIC EXTRA VIRGIN OLIVE OIL. Awarded the Seal REI PMI Registro Eccellenze Italiane - Piccola Media Impresa della Italia (Il portale chi promuove nel mondo le piccolo imprese del “Made in Italy”) Thank you for your business.Alexander B. Hamilton President & CEO La Braccesca, Ponte Pattoli, (Pg) July 2018

WELCOME to Our World, the world of Meniconi The small producers, cannot fight these big companies,Bracceschi, which represents the essence of the which with their corrupted minds and dirty money, payAUTHENTHIC ITALIAN EXTRA VIRGIN OIL.. government officials to close their eyes and shut theirExtra Virgin Oil made by small producers, for whom their mouths, allowing them to continue CHEATINGANCESTRAL TRADITIONS, passed from one generation to and LYING to a high percentage of buyers aroundanother based in HONOR, DUTY, PASSION is an example the world.of their Love for their Soil and their Family roots. ABOUT THE BRAND MENICONI BRACCESCHI,The best Olive Oils are made by authentic Meniconi Bracceschi is a Private and Registered Brand.Master / Artisans, who combine century-old agricultural Its name represents centuries of Italian history and belongs to the noble Meniconi Bracceschi family.knowledge with state-of-the-art technology.However, these producers are constantly being The Brand is exclusively represented, globally, bythreatened by the market’s big players. Boa Esperança Import & Export and EIRL.based inExtra Virgin Olive Oil is difficult and expensive to Santiago de Chile and its operating subsidiary in Italy.manufacture, however it is alarmingly easy to We work directly and exclusively with two smalladulterate. Expert criminals are flooding the market with \"Aziende Agricole“, authenthic Master /Artisan infalse and low cost \"Extra Virgin\" Oils of dubious origins the production of Superior Quality Quality Organicand quality. Harvesting great profits and undermining Extra Virgin Olive Oil. A business with family rootsthe work of honest producers, while the authorities in achieved with drive, passion, perseverance and ethics.Italy, Spain, the United States and other countries turn The first Partner is located in the region of Umbria andtheir backs, not willing to face the facts, in exchange for the second Partner, in the heart of the beautiful islanddirty money. Unfortunately for these small producers, of Sicily, in the hills of Enna.the unfair competition of large companies that mostlysell adulterated Olive Oil is ending with those We are extremely proud and honored to work sideCRAFTSMEN which still produce real EXTRA VIRGIN. by side with a team which Passion is to deliver a Superior Quality product..La Braccesca – Ponte Pattoli – Perugia. Since: 1700 Home to Count Mannolo Meniconi Bracceschi 5and Spouse, Countess Catharina Meniconi Bracceschi

Meniconi BracceschiOur Brand ™Our main focus was to provide our targeted clientele, with a product that could bring together,in one single bottle, characteristics such as:Best Quality, Elegance, Glamour, Tradition and last but not least Label Art Differentiation,featuring Beautiful Vivid Colours through Images that are connected to Nature and Outdoors andare part of Our Daily Life, consequently respecting our Environment.Goal that we certainly achieved through hard work and research, but very specially as a result of thegoodwill of Countess Catharina Meniconi Bracceschi, letting our company use the Historic NobleFamily name Meniconi Bracceschi.By having made our quest possible, through our Superior Quality Organic Italian Extra Virgin Olive,we want to honour in particular Count Mannolo Meniconi Bracceschi (1913 - 1999) and hisSpouse Catharina.Count Mannolo, last member of the noble Italian family MENICONI BRACCESCHI, was a man withoutostentation but with a great and unique aristocratic style.His roots go all the way back to Braccio Fortebraccio da Montone.* Lord of Perugia. Amongst Umbria’smore representative and glorious family, Meniconi Bracceschi praised all that one can ask for thedescendants of a prestigious lineage: Ancient Birthplace, Warrior Virtuosity and Firmness of Principles.The fierce, admiration and proud blood, which also irrigated Count Bracceschi’s veins, gave himthe strength to stand tall in front of adversity. On the other hand, the elegance and refinement of hismother, the Russian Princess Vera Dolgorouki, member of the founding family of Moscow, gaveCount Meniconi Bracceschi the taste for beauty, art, luxury and sophistication which were alwaysguided by his characteristic low profile and extreme love for his land, which he worked with his ownhands side by side with his people.If Braccio da Montone had to utilize an army to conquer Perugia, all what Count Mannolo MeniconiBracceschi needed was the use of his style, personal charm. and welcoming heart.As the Count would say…Noblesse Oblige! *A leader, famous for his bravery, Andrea Fortebraccio, called Braccio da Montone, w​ as born ​in ​Perugia i​ n 1368,​ son of nobleman ​Oddo Fortebracci, C​ ount o​ f​ Montone ​and​ Giacoma Montemelini. He b​ ecame a famous Italian Captain of Adventure​. S​ trong man, Courageous and Great Leader. He was Governor of Bologna, Headmaster of Rome, Lord of Perugia, Prince of Capua, Count of Foggia and Lord High Constable of the Kingdom of Naples. Bold and proud he becomes famous in all Italy because of his military enterprise, so muchCount Mannolo Meniconi Bracceschi & that, even today he is still remembered with fierce and admiration. 6spouse, Countess Catharina MeniconiBracceschi. Font: Wikipedia - http://www.perugia.com / www.treccani.it/enciclopedia/braccio-da-montone www.montonein.it/personaggi-illustri/braccio-fortebraccio



UMBRIA Set in the very centre of Italy, Umbria is one of the few Italian regions that do not look over the sea. Its land is made by gently sloped hills, lakes and springs, ancient villages full of history, art and spiritual appeal…and excellent cuisine too. Then there are Olive Trees… So many Olive Trees, that they cover a huge part of the Umbrian land, contributing to the region’s label of “Italy’s GREEN HEART” Technological evolution in both operations and management. The more frequently use of machinery during the harvest processes. The fact of always anticipating harvesting and processing periods of the olives to complete operations within 24 hours, has contributed to give in all the different planted areas, a uniformity to the product, enhancing the herbal notes and the characteristic bitterness of Umbrian Extra Virgin Olive Oil 8

Meniconi Bracceschi ™ Abbazia di Santa Maria di Valdiponte – Montelabate (Pg) UMBRIA - Anno 909Our Extra Virgin Olive Oil 100% Italian Frantoio, Moraiolo and Pendolino Blend, isproduced, canned and/or bottled, exclusively for Meniconi Bracceschi, by the Abbeyof Montelabate, through its agricultural division Fondi Rustici Montelabate Srl, aNon Profit subsidiary of the Gerolamo Gaslini Foundation.The Abbey of Montelabate belongs to the Gerolamo Gaslini Foundation, based inGenova. The foundation was created in 1949 in order to constantly assure thefinancial means for the activities of the Giannina Gaslini Institute.This institute is an important Paediatric Hospital, respected all over the world. Itdoors opened in 1938 and is aimed at: “Healing, Protecting and Assisting Children“.The Gerolamo Gaslini Foundation's activities are devoted to the empowerment ofthe hospital structure and to the continuous development of scientific research,consequently respecting the founder's will.It is an honour and a matter of proud for our brand Meniconi Bracceschi tocontribute to this noble cause, being the only commercial company that the Abbeyproduces for, and subsequently, in return, subsidise, this wonderful venture. 9

“To have seen Italy without having 10seen Sicily is not to have seen Italy atall, for Sicily is the clue to everything”«L’Italia senza la Sicilia, non lascianello spirito immagine alcuna. È inSicilia che si trova la chiave di tutto» Goethe

Meniconi BracceschiSICILIA ™ Probably Sicily is not one of Italy’s richest regions, however there is one aspect in which no Sicilian will ever feel poor and that the whole world envies and falls in love with: Its Gastronomy. In addition the ingredient that can’t never be absent on any Sicilian table is definitely their outstanding and millenarian Extra Virgin Olive Oil Sicily has the credentials to ensure the identity of a product associated to the territory of origin, Sicilian Olive Oil production offers the consumer an extremely rich variety of oils of great sensory diversity (21 million planted trees, third place after Puglia and Calabria) that brings a superlative varietal and territorial conditions different from each other, offering to the consumer’s palate all the wide variety of scents produced by this land. 11

Azienda Agricola Tenuta Collotta’s Organic Unfiltered Extra Virgin Olive Oilis produced by the blending of Nocellara del Belice and Carolea varieties.Meniconi Bracceschi, through its Private Label is honoured to work together with Mr. ™Salvatore Collotta in expanding to new horizons his unique Olive Oil, and giving theopportunity for more people to being able to taste such an extraordinary gift from hisNoble Trees and by the vast Expertise in producing Premium Quality Extra Virgin Olive Oil.These Noble Trees are planted in the hills of Enna, a territory that has expressed, fromvery ancient times it’s aptitude to produce an Amazing Extra Virgin Olive Oil.This Premium and Elegant Olive Oil is a result of Cold Pressing Organic Nocellara delBelice and Carolea varieties using the latest State of the Art Technology.The Organic Olives are hand picked, at the perfect point of maturation.They are then submitted to a soft cold pressing, performed, strictly, during the same dayin which they have been harvested, in order to guarantee thevery best Extra Virgen Olive Oil quality.More than a table dressing, we produce a precious nourishment, a small Miracle ofMother Nature, rich in Aromas and Nutritive Values.Quality which is highly appreciated by our consumers as it is also awardedby the Extra Virgin Olive Oil experts.. 12

Meniconi Bracceschi ™Olive oil characteristcs And Price listFreshly hand picked olives Sun, stone, drought, silence and solitude: these are the five ingredients that, according to Italian tradition, create the ideal habitat for the olive tree. 13

Certificates of Organic ConformityOrganismo di Controllo e Certificazione 14

Meniconi Bracceschi ™500 ml Cilinder CansMENICONI BMROARCACIEOSLCOHI&™/PEMNODNOTLEINLAOBABTLEENODRGANICFRANTOIO,Presenting our Extraordinary Non Filtered Umbrian Blend made from Frantoio, Moraioloand Pendolino varieties.These Umbrian varieties have been planted, grown and harvested in thebeautiful hills of Montelabate, located in the Province of Perugia.The early timing used from the picking to the pressing of the Olives; Process doneduring the following twelve hours of the harvest, results in an Golden Green Fresh andAromatic Superior Quality Extra Virgin Oil.Organoleptic Notes:In Nose: Medium fruity. Intense aroma of green olives with notes of artichokes and almonds.In Mouth: Well structured, medium viscosity with a perfect balanced perception betweenpiquant and bitterness. indicating the presence of a high percentage of antioxidant elements,such as Polyphenols and Sterols.Food Pairing: Ideal with: Tomato bruschetta, grilled porcini mushrooms, artichoke 15salad and steamed shrimps. Grilled meat, lamb, poultry or fish, specially Cod fish.Goes very well with soft and medium soft cheeses.Cast Away Your Inhibitions! Try a couple of teaspoons of this delicious Extra Virgin Olive Oilon top of your favourite, Cream, Vanilla, Coconut Ice Creams dessert. Maybe you can alsoexperiment it with your favourite Mousse, Vanilla flan or Sorbet.

Meniconi Bracceschi ™MENICONI BRACCESCHI™/ TENUTA COLLOTTANOCELLARA del BELICE & CAROLEA BLENDFeaturing our Amazing Organic, Non Filtered Sicilian Extra Virgin Olive Oil.An outcome of the combination of Nocellara del Belice and Carolea varieties.A vivid example of Sicilian impulse and effort.Organoleptic Notes:In Nose: Medium fruity bouquet with a nice aroma of Green Tomatoes, Artichokes,Almonds with a final trace of freshly cut grass. Added to its superb aroma, the Oil offers abeautiful brilliant green colour when pressed, that with time adopts stunning golden reflections.In Mouth: Well structured, with medium fluidity and a perfect balanced perceptionbetween piquant and bitterness. Indicating the presence of a high percentage ofantioxidant elements, such as Polyphenols and Sterols.Food Pairing: Ideal with: Tomato bruschetta, grilled porcini mushrooms, braised artichokes,steamed shrimps and lobster. Excellent with grilled meat, lamb, poultry or fish.Goes very well with medium soft and strong character cheeses.Cast Away Your Inhibitions! Try a couple of teaspoons of this delicious Extra Virgin Olive Oilon top of your favourite, Cream, Vanilla, Coconut Ice Creams dessert. Maybe you can alsoexperiment it with your favourite Mousse, Vanilla flan or Sorbet.The extraordinary quality of Tenuta Collotta’s Organic Extra Virgin Olive praises the natural 16

Meniconi Bracceschi ™Price List 2018MENICONI BRACCESCHI ™ TENUTA COLLOTTA . ❖ Box Containing 6 Bottles of 500 ml each US $ 109,90 € 98,80 ❖ Box Containing 6 Bottles of 250 ml each US $ 54,80 € 47.80Prices are EXW, Italy 17

Olea Europea 18

Contact: Alexander B HamiltonEmail : Brand Director & CEOMobile: :Web Site: : [email protected] [email protected] +39 331 326 2811 / +56 9 5516 4262 https://www.evoomb.com Nocellara del Belice 19

Designed and Produced by Alexander B. Hamilton www.evoomb.com