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November 19th, 2014 Published by: AnonymousMy eBookFranchisor Focus: Turn Your anyway. Still… paying the royalty was only a “Moderate” on myAd Fund into a Win/Win Fund... PITA Meter.- IFX Online It wasn’t the royalty that broke my PITA Meter.How Start-up and Established Franchisors It was a combination of having to pay my Ex Mother-in-Can Turn the National Ad Fund into a Win/Win Law and the National Ad Fund! In fact, I’d have to say “it was” the National Ad Fund! Why?… Because I was paying 2% per month for seemingly nothing! No bueno!Back when I was a franchisee, I remember having to write a lot Regional or National Ad Fund Tips:of checks to my vendors, my employees, my landlord and myfranchisor each and every month. Some checks were easier to 1 - Have your franchisees pay into the Ad Fund evenwrite than others. After a few months, I grew accustomed to if you are just starting out and have only a few franchisees. Ifranking certain checks on my own personal PITA Meter: you don’t start collecting it now, you’ll have to approach your franchisees later and trust me, they will have forgotten aboutCheck PITA Rank the Ad Fund contribution entirely and think you are pulling a fast one on them.Rent Moderate 2 - If you have to… consider rebating back a portionLabor Moderate of the ad fund to your franchisees if you’re not going to use it to benefit regional or national promotions. In short,Supplies Fair get them into the habit of paying it, but rebate it back with the stipulation that they apply it to their local ad spend orAlimony High promotions on the local level.Royalty Moderate 3 - Better yet… redirect contributions to the Ad Fund to specific local marketing and promotional programs inEx Mother-in-Law Off Scale! each franchisee’s area. Consider leveraging a national buy for local benefit by applying a pro-rated portion of the Ad FundInsurance Fair that takes advantage of better group pricing while benefitting franchisees at the local level. Account for the spend and the* AD Fund Off Scale conversions that it generates and you’ve go a “win/win” that franchisees will appreciateNotice that my monthly royalty check ranked as “Moderate” More Strategies?…on the PITA Meter. Whereas, paying my Ex Mother-in-Law and paying into the National Ad Fund far surpassed the Find out more about IFX’s Franchise Executive ROIpain of paying the regular royalty, ultimately heading off-the- Blueprint Series 2.0:scale! 1. 138+ Key Franchise Development, Management andThe lesser of two evils: many franchisees associate the Marketing Strategies outlined in step-by-step format;royalty with the amount of support they receive each month.Wrong! As we all know, the “royalty” is for a) rights tothe trademarks; b) rights to operate the system; and c)rights to the manuals… all of which can be revoked basedon termination and are generally never actually owned byfranchisees. Unfortunately, many franchisees often thinkotherwise.I remember writing out my royalty check each month and 2. Three (3) Audio/Visual Recorded Sessions:thinking to myself, “Did I receive any support this month?”. a. Franchise Development ROI StrategiesI knew that, technically, the royalty wasn’t actually tied tosupport. But, I figured “what the heck” and tied it to supportCreated using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 1

November 19th, 2014 Published by: Anonymousb. Franchisee ROI Strategies franchisor client base servicing 30,000+ franchisees in 23 countries. Dan has always recognized opportunitiesc. Franchisor ROI Strategies and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s clientPlus… base. Dan’s experience as both franchisee and franchisor is an absolutely invaluable combination that allows him3. Special A/V Recorded Session “Milestones the ability to recognize new opportunities, identify mission& Mindsets: How to Generate Coachable, High critical issues and develop powerful and practical strategiesPerformance Franchisees Who Actually Follow Your and solutions beneficial to virtually any type or size ofSystem!” franchise organization. For a ny inquiries e-mail Dan directly at [email protected] free to contact me personally for information on ournewest Franchise ROI Blueprint Series 2.0 for you and About IFXyour team! We can start with some specific strategies to boostyour franchise ROI… now! IFX Online is a Strategic Franchise Management FirmContinued Success, servicing 300+ franchise brands and 30,000+ franchiseesDan Martin, CFE in 23 countries since 1996. IFX’s Strategic and TechnologyPresident/CEO Divisions work hand-in-hand to assist franchise organizations in implementing key growth management strategies and web-IFX based applications designed to maximize operations, improveFormer Member, IFA Board of Directors communications, implement compliance initiatives and boostPast Chairman, IFA Supplier Forum Board of Directors ROI.Former IFA Executive CommitteeCertified Franchise Executive IFX offers proven franchise development, training, management, marketing and compliance strategies to bothwww.ifxonline.com start-up and established franchise organizations. IFX’swww.ifxconference.com Strategic Franchise Blueprint outlines 138+ Actionable Items that franchisors and franchisees can implement toShare: immediately improve operations and their bottom line. IFX’s SaaS applications include Intranet Support Systems; CRMs for franchise development, unit build-out tracking and local store customer acquisition; Learning Management Systems; Mobile Platform Development; Sales & Royalty Reporting with benchmarking and more. All of IFX’s modular applications are both powerful and affordable and can be up and running in 2-6 weeks as fully-hosted solutions. Perfect for small and large franchise organizations on a budget that would like to have IFX host, support and co-administrate their applications. As both a strategic firm and a technology firm, IFX is mostly known for its Best in Class Service, Hands-on Franchise Experience and Leading-Edge “Gravity Free Thinking”®. IFX’s CEO, Dan Martin, has 30 years of franchise management experience serving in the roles of franchisee, Area Developer and Advisor. Mr. Martin has served on the IFA’s Board of Directors, Executive Committee, Membership Committee and Technology Committee. Mr. Martin was also Chairman of the IFA’s Supplier Forum Advisory Board and is a Certified Franchise Executive.About DanDan Martin, CFE began his career in franchising in 1983.After a few years of working with some well known franchiseorganizations and franchise law firms, Dan decided to moveto the next level and start his own Franchise Management& Marketing Firm that would ultimately result in a 300+Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2