Zibrant Magazine_19_flip

19magazineComing Togetherplus… Ramblings of a Mad Man Harnessing the HashtagZibrant 2014 Round-up Zibrant [email protected] 1 Zibrant

2 zibrant.com @Zibrant Zibrant

Nigel Cooper, Chairman, Zibrant welcomeContents New Zibrant?Issue 19 I have been asked a lot about my plans for Zibrant and what’s going to change following my acquisition of the business. The short answer is not a lot! Same name, same offices, same4 Latest news and hot people, but the long answer is everything! topics in the Zibrant world I have been Chairman for the last seven years now and worked closely with Fay Sharpe, Helen McCabe and the senior management team. Over the last twelve months we have been6 Zibrant 2014 round-up investing in new brands, new services and new technologies, so when I say nothing is changing I8 ‘Into the Wilderness’ of course mean that we are continuing our investment and development to change everything. - award winning BMW Twelve months ago we launched Zibrant LIVE! as a production and communications incentive creation driven agency within Zibrant. More recently we have unveiled Zibrant Venues and Zibrant12 The secret of Meetings Management. Each of these three core brands represent a group of talented associations people with an expertise in the core fields of venues sourcing and procurement, meeting14 To app or not to app, logistics delivery and communications and production. Each brand has a unique proposition that is the question with a team trained, focussed and experienced to deliver the right type of expertise at the17 Ramblings of a mad man right level.18 How I got here – Helen McCabe Key to our own structure is matching our service capability to our clients need for19 Accommodation support; crucial and also perhaps unique. Far too many agencies try and sell what they accomplishments have rather than what the client wants or indeed needs. At Zibrant we are not designed20 Living Office for one size fits all, we are designed to match a specific need with specific expertise to22 Venue update form a successful and long lasting partnership. – London24 Venue update Our success, both present and future, is based on our ability to deliver what our clients – International need. There is no point us doing something a client does not need – it’s about working with25 60 second spotlight and understanding our clients’ businesses, communication and creativity!26 Harnessing the hashtag27 Zibrant giving back Of course having established what our clients want and matched our service offerings30 The perfect against the client’s criteria we need to ensure that our services deliver consistent and Christmas table class leading quality. Each of our brands or service lines has its own development strategy31 Competition ensuring it achieves and maintains relevant best in class service. Thankfully I am supported by Zibrant people who are the best in the business so I can look forward to the future with Zibrant great excitement. Zibrant Best wishes Nigel ★ [email protected] 3

Nelwatesst Awards with brands such as AstraZeneca, RBS, HSBC Healthcare Meetings Forum 2014 and a number of hair/beauty brands willStarting the year with our Times Top 50 further add to Zibrant LIVE!’s offerings. The 3rd annualwomen in Business award win and our IIP Goldaccreditation we then went on to win a hat New Wins! Healthcaretrick at the C&IT Awards for Best IncentiveProgramme, Clothing & Footwear Event of An exciting new area of growth for Meetings Forum,the year and the prestigious Grand Prix for Zibrant Meetings Management brand the BMW Incentive Programme (the full is the Associations market and we are meetings forum 2014 ‘Focus on thestory is on page 8). This inspirational Incentive thrilled to announce three new wins: Patient – DrivingProgramme then went on to win Gold for ★★ The Association of Physicians ofBest Motivation/Incentive at Eventia.The year new trends forconcluded with Fay Sharpe being placed 3rd in Great Britain and Ireland Annualthe Event Top 100 Club, ranking the highest Meeting in March 2015 medical meetings’, takes place this December.female in the industry. ★★ The International Spinal Cord Society Annual Meeting in May 2015 High profile sponsors from across the New Faces ★★ IEEE International Conference on events industry have also thrown their Communications in June 2015 support behind this year’s Forum including: We are delighted to introduce IBTM Global Events, Queen Elizabeth II Guy Kersey, our new Creative find out more Conference Centre, Macdonald Hotels, Production Manager for Warwick Conferences and MPI. Zibrant LIVE! about this emerging and evolving service line on page 12 and get in touch if you Cvent and crystalinteractive will be providingRecently back from Las Vegas, Guy has over would like to discuss further cutting edge solutions to enhance both15 years experience working as Technical audience experience and engagement withDirector on live events, designing and delivering [email protected] speakers, panellists and each other.engaging environments from huge shows tointimate brand engagements. Guy’s experience Global market-leaders GSK, AstraZeneca, Pfizer, specialist agencies Athena, Gemini and medical associations such as European Society of Cardiology (ESC) and Royal College of General Practitioners are among the organisations signed up to attend.FAST FORWARD 15 IS AN Each mentee will work with a dedicated The programme is accredited by both the MPIINITIATIVE I AM PERSONALLY mentor for a 12 month period. It is important and HBAA. I am inviting interest from anyoneCHAMPIONING, AIMING TO for our industry, the economy and our society who would like to get involved and have oneDEVELOP 15 ASPIRING FEMALE that women are able to use their talents fully last place remaining to be a mentor in thisCANDIDATES IN THE EVENTS at all levels within the workplace, whatever exciting programme. Formal details will beAND HOSPITALITY INDUSTRY their aspirations. The mentoring programme announced in the New Year which willTHROUGH PROVIDING will span across the sector, giving access and coincide with the launch of the websiteOPPORTUNITIES TO GAIN insight from some of the most senior figures and application process.VISIBILITY, EXPOSURE in the sector, an inspiring portfolio of influentialAND CONFIDENCE. and select talent, willing to share their I’m really excited by what Fast Forward 15 will knowledge and experience with the stars achieve for our industry, and look forward to of the future. a rewarding year ahead!The programme launches in March 2015, with applications If you would like to discuss Fast Forward 15opening at the end of January 2015 through our website in more detail please contactwww.fastforward15.co.uk [email protected] zibrant.com @Zibrant Zibrant

news Lenovo... WOW what an event! Product launch of two exciting and industry changing products. Streamed live globally. Showcased by Aston Kutcher via a live feed.Zibrant were already working with Lenovo in the and create a unique environment to fulfil our added element all presentations wereUK, so when the worldwide event team from client’s goals. As a ‘blank canvas’ this space streamed live online allowing the globalLenovo asked the London office to recommend helped us create a real surprise factor right market to be involved throughout this groundan agency they put Zibrant LIVE! forward. from the initial entrance. breaking launch.We entered an eight way pitch and had 48 hours As an old industrial space we were faced with As a creative agency Zibrant LIVE! was theto come up with a creative solution for a product challenges such as environmental health and the perfect choice for this worldwide launch. that we essentially didn’t know anything about. structure itself. Our creative design had to Putting the client and their product at the accommodate these venue quirks both on a centre of everything that we delivered, weA short video and creative storyboard later, our creative level, but also to ensure the successful planned, built and delivered a global productideas were presented and the industry changing delivery of the event. launch for our market leader client. Streamingproduct revealed. A 360 degree rotational the event live and to a global audience enabledlaptop …. They loved us, we loved the product! Built from the ground up we had only 30 hours us to showcase our clients products in an ultra to set up from access to the building to the modern, sleek and fashionable environment,The event space had two key elements; a show going live. The show was 45 minutes long maximising on reach and utilising latesttheatre and a product display and with two hours of demonstrations and then only technologies reflecting our clients brand.demonstration area. Show content screens seven hours to completely de-rig and dismantle.linked the two spaces together and highlighted watch the eventthe essence of the product - dazzling The event journey was designed to enableversatility! The venue needed to suit advanced press to experience three key areas during Watch the eventproduction requirements, a space intense stage the launch. The central auditorium housed for yourself here -set and substantial ceiling height narrowed the guests in a modern environmentdown our venue options, and after 60 venue reflecting both the brand and products being http://bit.ly/1wngzG1reviews, four were shortlisted. launched. A fully immersive brand experience, Aston Kutcher, appeared on the giant media [email protected] 5The Sorting Office offered a unique, urban walls to explain the products in greater detailspace allowing us to build a bespoke stage set through a live feed from the USA. As an Zibrant Zibrant

ZIBRANT 2014 Round-upJan MEETINGS Jul MANAGEMENT ★★ Year kicks off with TOTAL EVENTS ★★ Big Sleep Out - £10,000 raised ‘The Zibrant Difference for Muscle Help Foundation, Send Staff Conference’ 286 a Cow and Padley Group ★★ Zibrant LIVE! launched Feb ★★ Zibrant volunteers assist with ★★ Redken Event the Muscle Help Foundation’s ★★ Fay Sharpe awarded second at Olympia Class of 2014 Muscle Dreams place in Event 100 Club – highest ranked female ever ★★ Richard Parker announced as President Elect of MPI UKMar Apr Jun ★★ Zibrant awarded ★★ Awarded Times Top 50 ★★ Motivcom voted by C&IT as Investors in People Gold employers for women number one agent in the accreditation state of the Industry 2014 ★★ Easter Egg desk Top 50 agencies ★★ Legal Networking Forum Extravaganza INCENTIVESVENUE FIND May 25 TOTAL NUMBER OF ★★ Zibrant produces the ITM Annual Conference INCENTIVES THIS YEAR.VENUES BOOKED ZIBRANT LIVE! 2014 TOP THREE3,561 TOTAL EVENTS DESTINATIONS:TOTAL NUMBER OF 124 MARRAKECHROOM NIGHTS BOOKED SOUTH AFRICA THE U.A.E154,605 FURTHEST TRAVELLED: TOTAL CLIENT SAVINGS VALUE 8,000 MILES TO£9,689,239 NAMIBIA, ALSO THE MOST REMOTE LOCATION.TOTAL NUMBER OFCOUNTRIES BOOKED HOTTEST LOCATION: 64 108ºF IN DUBAI IN JUNE.6 zibrant.com INCENTIVE PLANNING FOR 2017 UNDERWAY HOT DESTINATIONS: MAURITIUS U.S MARRAKECH @Zibrant Zibrant

Aug HOUSING BUREAU Dec ★★ European Healthcare ★★ Healthcare Forum STRONG GROWTH AREA Forum launched in Asia SHOWS THIS YEAR ★★ M&IT Award 2015 – INCLUDE: Zibrant qualify for Best ★★ £1 million invested in Intermediary Agency new technology SUPPLIER ZONEVIDEO March – Starwood CapitalWATCH ZIBRANT LIVE!’S purchase De Vere VenuesLENOVO VIDEO ON YOU TUBE May – The much awaited Shangri- La at The Shard opens its doors THE PHOTOGRAPHY SHOW May – Village Urban Resorts LONDON WINE FAIR Account Manager, Jamie Hunter, wins The People’s Awards NEW DESIGNERS ‘Young Account Manager of the Year’ Award FARNBOROUGH AIRSHOW June – Puma Hotels re-brand to TOP DRAWER & HOME become The Hotel Collection EMERGENCY SERVICES June – Firmdale’s Ham Yard Hotel SHOW opens its doors in Soho APPS WORLD July – Topland Hotels acquire The Hallmark Hotels. The hotels will be BRITISH THORACIC SOCIETY managed by Bespoke Hotels who manage the Menzies Hotels which WINTER CONFERENCE Nov were acquired late 2013.Sep ★★ Nigel Cooper acquires July – KSL take over the Zibrant through management contract on The ★★ The new Zibrant – Three Brands – Management Buy Out Belfry Hotel from De Vere Hotels Zibrant Venues, Zibrant LIVE! and Zibrant Meetings Management. ★★ Zibrant 2,500 followers September – The iconic Burj Al Same Mission – New Vision on LinkedIn Arab celebrates its 15th Birthday ★★ Zibrant wins 3 C&IT awards ★★ Zibrant LIVE! win Gold for September – Marriott launch the a. Best Incentive Programme of the Year best Motivation/ Incentive first of its economy brand Moxy b. Fashion, Clothing & Footwear Event of at Eventia Hotels at Milan Malpensa Airport the Year c. Grand Prix MARKETING September – IHG lose the management contract for the ★★ Zibrant shortlisted for 100’S Intercontinental Hotel Women 1st Shine Awards Westminster which is then OF NEW CUTTING EDGE acquired by Hilton and re-branded ★★ Zibrant reaches 5,000 followers LONDON VENUES, to The Conrad St James Hotel on Twitter RESTAURANTS, AND HOTELS SHOWCASED VIA November – Hotel Du Vin announce Oct THE LONDON MAILER. the acquisition of Cannizaro House at Wembley making it the ★★ Zibrant LIVE! commended THREE 16th venue in their portfolio. for Best Experiential £1m will be spent to re-brand Event - UK Event awards BUMPER EDITIONS OF THE and refurbish. ZIBRANT MAGAZINE Zibrant OFFERING INSIGHT INTO [email protected] 7 Zibrant ZIBRANT, OUR KNOWLEDGE, EXPERTISE AND CULTURE. OUR GOAT HAS TRAVELLED TO GOA, BEEN PHOTOGRAPHED WITH A STORMTROOPER, AND TAKEN THE CAPTAIN’S CHAIR AT 35,000 FEET.

WildeInrtontheess Claire Okrafo-Smart, Account Director, Incentives Sandra Collins, Strategic Communications Manager. The 19th September provided a joyous occasion for Zibrant, an evening full ★ of celebration, admiration and reflection of why we love our jobs! This was ★ the evening Zibrant LIVE! won three awards at the Conference & Incentive Travel Awards.Zibrant LIVE! entered their incentive creation qualification threshold was increased by ★★ Ensuring smooth logistical operation of‘Into The Wilderness’, for the prestigious a staggering 20% on the previous year moving a group to a new location every daycategory: Events of Excellence, IncentiveProgramme of the Year. Not only did the event ★★ Be aspirational, exciting and completely ★★ Getting the right balance of activity scoop Gold, but also the coveted Grand Prix different from the 2012 snow/ski and relaxationAward! After a year of planning and overcoming Vancouver and Whistler incentive challenges both on the run-up and on site, the wide appeal ★★ Incorporating surprise elements andfabulous feedback from the client, BMW, and entertainment in hard to access locationsall the winners, was a reminder of why we love Destinationwhat we do! With careful planning in advance we utilised Namibia was the chosen destination, situated our own private transportation, whichThe BMW Business Partnership programme was between the Kalahari and South Atlantic, it included chartering of aircraft, boats andcreated to drive corporate sales performance. has vast potential as one of the youngest Jeeps ensuring we were in full control of theThe incentive programme had to deliver not countries in Africa. A four night programme group’s movements. This allowed us the freedomonly outstanding sales results but provide was created to truly appeal to those looking to carefully plan each day and adjust timingsdelegates with an exceptional incentive for adventure and an opportunity to explore to accommodate local conditions. Exclusiveexperience. From the launch, promotion an off the beaten track destination. Structured use of camps and private dining options madeand communication of the programme, to show the striking diversity of landscapes, for a luxurious, intimate feel and allowed forevery touch point was designed to engage the cultures and wildlife, the programme was a branding and personalisation on every occasion.widest possible audience. It had to be radically photographer’s dream that included wild Alternate use of private camps, lodges anddifferent from its predecessor which had set seascapes, rugged mountains, lonely hotels gave guests an opportunity to enjoythe bar exceptionally high, whilst still building deserts, flora and fauna. different amenities and change the pace ofon its success and creating a buzz. Every the programme.element was designed to capture the audience’s Namibia is Africa at its best, which was exactlyimagination and raise the profile of the incentive. what BMW delivered to its top achievers through Programme Highlights an exciting programme that combined gameThe Brief drives, desert adventure, ocean exploration A thrilling four night programme included: with a mix of private camps and luxury hotels.To create an outstanding incentive to… A true adventure, this was a once-in-a- ★★ Transfer by private charter from lifetime opportunity. Johannesburg to the beautiful Erindi private★★ Create excitement, motivation and game reserve. engagement Challenges ★★ Private early morning game drive allowing★★ Have wide appeal Operating a complex programme in Namibia guests to experience the diverse wildlife created interesting challenges including: including rhino, elephant, antelope and ★★ Deliver a money-can’t-buy experience on a much more! reduced budget ★★ Delivering a luxury guest experience in some of the remotest, most sparsely ★★ A bespoke private dessert location for lunch★★ Drive performance even though the populated areas on earth! and desert action activities: dune bashing, sand boarding and a mini living desert tour.8 zibrant.com @Zibrant Zibrant

Trip of a lifetime, a fantasticexperience, I couldn’t speak highlyenough about the whole trip. case study★★ A 4x4 drive through a dry river bed to “This is the best experience a private camp where Champagne was I’ve ever had, truly uniquely delivered by skydivers alongside breathtaking.” the host parachuting in! “Truly amazing experience and one that will never★★ A hidden buffet dinner highlighted by fire be forgotten.” throwers and a Marimba band. “Awe inspiring, speechless,★★ A private cruise with kayaking and amazing, can’t express how beach lunch. the trip made me feel.” “Absolutely incredible trip beyond any expectations. Fantastic★★ A private seafood banquet aboard an organisation with every last detail planned perfectly.” old sea boat followed by partying at a nightclub until the early hours. “This trip was beyond expectation andCommunication imagination.”A creative theme that reflected the destinationand nature of the incentive reward wasdesigned by Zibrant LIVE! in-house graphicdesigner Gary Lambert. This supported acomprehensive communication strategyincorporating web, e-media, social media, print and teaser mailings to keep engagementhigh across the 12 month period. Participantfeedback concluded 100% of participantswere kept motivated by the communications.Part of the event legacy was the continueddialogue via social media as a specially createdFacebook page was designed for winners toshare their memories.ResultsOver 110 dealers participated in the incentivewhich equated to around 150 individuals. BMWincreased the qualification threshold to 120%of annual target and had 39 people qualify forthe incentive. This was 5% more than lastyear, despite the targets being increased byc.20% and heightened qualification criteria.FeedbackBMW Client: “In terms of funding, the cost of the incentiveis insignificant compared to the cost of selling10,000 cars into this market place.Having said that everything is scrutinized ★and has to be justified but if the cost of theincentive is divided by the number of cars ★sold then the cost per unit is negligible. ★I am absolutely convinced that incentivessuch as this drive behaviour, particularly inthe latter stages of the year, just when weneed more sales.My own view was that this was absolutely ★the best we have done.” Zibrant [email protected] 9 Zibrant

Monte-Carlo SBM Offering all the style, service and Every day since 1864, Monte-Carlo SBM has been reinventing the legend of Monte-Carlo, andfashionable allure you would expect offering its guests a unique experience based on emotion, entertainment and wellness.from this legendary place, Monte-Carlo SBM can also offer everything This unrivalled resort operates Monaco’s most distinctive assets, which include four de luxeyou require for your next event hotels: the legendary Hotel de Paris (182 bedrooms), the exquisite Hotel Hermitage (278 bedrooms), the charming Monte-Carlo Beach (40 bedrooms) and the fashionable Monte-Carlo Bay Hotel & Resort (334 bedrooms). The resort also offers 60 conference & banqueting rooms (up to 1,000 people), 33 bars and restaurants, a signature spa in each hotel and Monte-Carlo’s five casinos. Importantly, it also operates cultural and leisure venues including the Opera, the Jimmy’z night clubs, the Monte-Carlo Golf Club and the Monte-Carlo Country Club (23 tennis courts). Among its hotels, the Hotel Hermitage and the Monte-Carlo Bay Hotel & Resort are particularly well suited to hosting meetings and incentives. After a comprehensive transformation programme completed in 2014, the Hotel Hermitage is today the perfect blend of classicism and modernity. Located a street away from the famous Casino Square, the hotel offers a large selection of flexible meeting and banqueting rooms (13 in total, up to 300 people) including the magnificent listed Belle-Epoque room. The spa has also been entirely redesigned and revamped over the last six months. Directly connected to the hotel, Les Thermes-Marins Monte-Carlo (6,600sqm) is the flagship of well-being on the French Riviera. With free access for hotel guests to a superb Aqua-Fitness centre (sauna, hammam, fitness room, indoor heated seawater pool with a panoramic view of the harbour), it can also welcome groups of up to 100 people per day for an unforgettable spa experience (seawater treatments, high-technology beauty therapy, massages and more).10 zibrant.com ADVERTISEMENT @Zibrant Zibrant

- Your ideal hotel partner in Monaco Located on a four-acre private peninsula, a stone’s throw from Casino Square, the Monte-Carlo Bay Hotel & Resort offers a different experience of this legendary destination, in a relaxed yet sophisticated atmosphere. With 334 rooms and suites (75 per cent of which overlook the sea), it boasts a unique environment of luxurious gardens, a huge heated indoor-outdoor pool and an exceptional sand-bottomed lagoon. This four-star hotel is THE fashionable place to be in Monaco and is large enough to accommodate the biggest conventions and incentives (15 modular function rooms, up to 340 people). It is also close to Sporting Monte-Carlo, which includes the fabulous Salle des Etoiles - a lovely event space with a sliding roof, making it ideal for gala dinners and functions for up to 950 people. From formal seminars to high-end incentives, the amazing diversity of the Monte-Carlo SBM resort is the key to successful events on the French Riviera. For further information: [email protected] www.zibrant.com +44 (0)8434 797 979 Zibrant ADVERTIS EMENT [email protected] 11 Zibrant

Richard Parker, CMM Director of Healthcare Strategy The Secret of It seems hard to believe that three months have gone by since we launched the Meetings Management sub-brand (full story in issue 18), which now sits proudly alongside its sister divisions Venues and Zibrant LIVE!. The new look continues to build on our rich heritage of corporate meetings management excellence and gives a clear indication of the business direction in which Zibrant is looking as we go into 2015. Of course getting to this stage was not and the protection of relationships by without its hurdles, and we have invested Professional Congress Organisers (PCO), considerable time and energy clarifying fierce. Writing that it would be a our vision and working to fully understand considerable challenge would be an where we needed to focus our division’s understatement but we’ve taken our time efforts to maximise our position in the to ensure that we maximize the chances of corporate market. Through this successful getting it right first time. Over a three year identification we are able to assist brands period, we conducted essential market who are in the infancy of their procurement research, gained insight and confidence consolidation strategy and help them prepare from watching, listening and learning. for maturity through a 3 – 5 year cycle. Our first association ‘client’ relationship One of the key markets we are looking to represented the traditional dip-the-toe-in- focus on next year is associations; a sector the-water, with the provision of Event App increasingly embracing the advantages of solutions. This service was quickly extended using agencies to support both association to cover other necessities: website creation, management and provide end-to-end delegate management, accommodation meetings coordination, sponsorship sales management and production services. I would and marketing support. It’s an opportunity not be exaggerating to say that the delivery we are well placed and now ready to cater was timely, set as it was against a backdrop for, completing the portfolio of Zibrant of some high profile PCO closures; further service lines. presenting an opportunity to enter the market to offer a better, advanced and When we originally set out to appeal to the more nuanced service. associations market, we already knew that it was a notoriously difficult nut to crack, The defining and key breakthrough to having seen a number of competitors fail. establish ourselves with associations came Associations are loyal to their supplier this summer, when we learned that a sector partners, the services delivered are unique stalwart, Caroline Mackenzie, was leaving12 zibrant.com @Zibrant Zibrant

meetings managementASSOCIATIONSContendam. We acted swiftly spotting the to rely on sponsorship. At the same time, clientschance to accelerate our capability: bringing in and influencers (CVBs, Venues et al) have beenCaroline’s expertise to broaden and strengthen vocal in their support of Zibrant expanding intoour offering. this sector.The initial intention was to take Caroline for Our scale, stability, knowledge and transparencylunch and pick her brains, gain some much-valued offer reassurance and encouragement toinsight and report back to fellow directors. We associations who have been, quite frankly,had worked together for a couple of years on supplier-led for too long. Yet, our scale does the steering committee for the Healthcare not preclude us from being nimble and flexible,Meetings Forum so I was well aware of her something of which we are very proud. Thedeep understanding of, and considerable whole process, may I add, has also been asuccess in, the associations market. 2015 will be an exciting time to be furtheringIt’s always said to expect the unexpected but our association services reach. We have almostI couldn’t have predicted that less than two unparalleled expertise coupled with a broad networkweeks after broaching the subject, and just of corporate clients, an attractive proposition to those48 hours after receiving some considered associations who continue to rely on sponsorship.projections, we found ourselves with newcolleagues, Caroline and her operations valuable learning experience for me (particularlycounterpart, equally experienced, Susan from a sales perspective), bringing much neededHayden, testimony to our decisive, ambitious clarity about what our value proposition is.approach, reinforced by Nigel’s recentmanagement buy-out. I look forward to going into the new year with a spring in our step, refreshed and ready to2015 will be an exciting time to be furthering deliver the best possible experience for ourour association services reach. We have almost clients, associations or otherwise.unparalleled expertise coupled with a broadnetwork of corporate clients, an attractive [email protected] 13proposition to those associations who continue Zibrant Zibrant

To app or not to app… expertise…that is the Technology is no longer considered an added or optional component within an event budget but rather an integral and definitive element and can work well ★question if used in the right way. Scalability and reliability Embedding the proper social media components and use of technology within experiential marketing programs ensures higher levels of success and reach while capturing the attention 1.Any technology solution needs to and in turn loyalty of consumers. With technology capabilities growing fast, the range of be a consistent, dependable opportunities to deliver “face to face” interaction continues to drive ROI, responding to service and must be available all the more impulsive approach of generation Y and offering enhanced engagement. day and all night. Downtime is not an option! Meeting this challenge The challenge today is choosing the right technology for your event as not one size will fit all. requires a sophisticated, underlying A collaborative approach between both client and agency, combined with the resources which server infrastructure with a built-in an agency can offer in terms of production, communication and logistics will continue to enhance redundancy and failover. Implementing a brands visibility to its audience, and is now a pre-requisite to the agency’s delivery of events. disaster management and recovery policies go without saying, and are an Recently, we have seen a rise in the use of apps to share key information and engage with C integral part of the strategy to ensure delegates. These will become far more sophisticated going into next year and the challenge M that a contingency is in place if something for organisers will be ensuring content is strong and functionality flawless; avoiding poor service Y goes wrong. through careful development and client cooperation. Here are our top tips to ensure that you CM get your app right on the night: MY CY Consistency CMY K 2.As mobile platforms (like smart-phones and tablets) become more sophisticated, there is an expectation that the app will be functional across whatever devise the end-user is operating from. Ensure that the app looks good and functions properly across different providers to guarantee that it is consistently delivered to whoever is trying to gain access from whatever device. Flexibility Security Branding3.This is a crucial factor for 4.There has been an increasing 5.This seems like a no- meetings and event apps, awareness of cyber security brainer but making the taking into account the in the meetings and events client’s brand as prominent type of content that will be industry, and more and more as possible and ensuring needed on the app specific to the individual venues are starting to address their they have as much exposure as possible meeting. This means that organisers must network stability and security as a result of across the app, adds another platform develop a cutting-edge back-end system a rise in cyber-attacks. Apps should not be through which to promote their service/ which can configure unique needs of a treated any differently, as data protection product. Look beyond a simple logo to the particular event. It is easy to fall into to the and privacy is now a pre-requisite to their functionality of the app itself and ask the template trap, but this should be avoided as successful delivery. Event organisers need question: ‘what information do you want they will not address the various different to take into account everything from data to communicate and where in the app you functional components needed to create an storage and disaster recovery to encryption want to deliver it?’ app tailored for each individual event. and secure updating.14 zibrant.com @Zibrant Zibrant

Let’s get down to business...JURYS MEETINGS DELEGATES CAN ENJOY:• City centre stylish meeting rooms, • 12 point Customer service promise tosuitable for meetings, seminars, events, support our commitment to servicetraining and conferences excellence• Reliable, efficient and friendly service • AIM accredited meeting venue from our Jurys Meetings team Our Meeting rooms Checklist include as standard: Natural daylight WiFi and wired internet access LCD projector & white screen Adjustable air-conditioning Adaptable, modular furniture Blackout facilities Stationery toolkit Refrigerated mineral water Conveniently positioned phone & powerpoints FlipchartCONT CT DET ILSFor bookings and enquiries, call Zibrant on +44 (0) 8434 797 979email [email protected] or enquire online at .zibrant.com Zibrant ADVERTIS EMENT [email protected] 15 Zibrant

Halo – Your Conferences & Events Specialist in Southampton Halo operate the two largest • First-class catering event venues on the South Coast; • Secure on-site car parking St Mary's Stadium and the ABP • 9 function suites and 45 City Cruise Terminal. We provide corporate conferences & events executive boxes of the highest quality, bespoke to • Capacities from 10 to 2,500 your individual requirements. • Dedicated and experienced sales and events team. Contact our sales and events team today to find out morech 20078 Laura+Ash4ley4Zib(ra0nt)A58Ad4_13044/117/290174 099:5749Page 1 [email protected] www.zibrant.comLaura Ashley, The Manor, Elstree. Situated in 10 acres Laura Ashley Hotel, The Belsfield, offers the epitome of luxury,of landscaped gardens, a tranquil location a short distance quality and style on the shores of the breath-taking Lakefrom the M1, M25 and Central London. With 49 designer Windermere. A complete refurbishment has made thebedrooms, five conference suites accommodating up to 84 famous Belsfield Hotel once again The Lake Districts mostdelegates, and state of the art conference facilities, spectacular property. The hotel offers state-of-the-art meetingcomplimentary Wifi and car parking The Manor Elstree is an facilities for up to 80 delegates and ample grounds withideal location to host your corporate events. With Central stunning views for team building activities. The venue isLondon accessible in 20 minutes by train the hotel is ideal for perfectly located for day trips within The Lake District and thethose with business in the capital wishing to stay on the ideal setting to relax and unwind. Windermere train station isoutskirts in a more relaxing environment. 1.5 miles away and offers reliable and fast links to both Manchester and London.www.zibrant.com | email: [email protected] | tel: +44 (0)8434 797 97916 zibrant.com @Zibrant Zibrant

MAD MANRamblings of a expertise Mark Glynne-Jones, Creative Director, Zibrant LIVE!Very soon after joining Zibrant LIVE! in the summer I was asked by our Head of Creative DevelopmentPaul Lake to pull together a few words for an internal session that in my view summed up just what itis the role of Creative Director entails and what qualities and skills go to making a good one.I’m happy to report that even in our fast, As far as the last point goes the same can and beyond, that said, I don’t think anyone wouldfrenetic world that nothing has changed in certainly be said for a Zibrant LIVE! day; no such argue against fact that the traditional virtues ofthe last six months to alter my overview!… thing as a typical one and as we head into 2015 strategy, creativity (that word again!) and good the signs are already that we’re set for a very decision-making remain critical to the success of★★ They are responsible for the look, tone busy year across a number of sectors (and any activity. Understanding our audience and and vision of the agency. continents!). identifying best channels to connect with them remains at the core of what we do, particularly★★ They have a singular, clear vision, well That said it’s key that we never lose sight of what important right now as the potential for mobile articulated with an open mind and able to it is that makes us different (Fay Sharpes’ Why?), marketing is just starting to be realised. Video is grasp opportunities when they arise. what gives us ‘stand-out’ and that clients, in fact also playing an increasing part in much of our everyone, is buying into and that’s our creativity. creative development and already we are seeing★★ Able to build an environment and ethos Creativity isn’t just the prerogative of the an increase in the number of projects where it where the very best ideas can be born and chosen few; it must be encouraged and may be utilised to great effect, not only as a thrive… then fills that environment with demonstrated throughout the agency and great record of events but as a creative the brightest talent. beyond. It is about building an environment where communication tool in it’s own right, both the best ideas can thrive and that’s going to be a on and offline.★★ Never switches off, maintains peripheral key part of my role going forward and I’m very vision, absorbs and filters, finding the lucky to have a great team to support me in We’re lucky to have a great in-house team and I’m creative spark among the plethora of doing that, it’s got to be a collaborative effort. looking forward to working with them closely next Powerpoint, spreadsheets, briefs... year, so far any of my wild requests have been So what else does 2015 have met with a grin and a nodding of heads, long may★★ Innovate, improve and constantly review in store for us? it continue. methods and materials. Well, clearly technology is playing an ever Better to be bouncing ideas off the wall rather★★ Listen, perhaps twice as much as increasing part in our delivery of communications than banging your head against it as I always say! one speaks!No two are the same! That would be dull. Zibrant [email protected] 17 Zibrant

IHow got zibrant people hereHelen McCabe1 What do you do and how long have you needed for both developing my career and been in your current role? raising my family.My role at Zibrant is Managing Director – 5 Who has inspired you along the way?Operations and I’m accountable for all of the operational delivery across the company, I’d have to say a number of colleagues as well as the IT and HR functions. I was during my time at Zibrant from individualspromoted, into the role earlier this year within the business, but also competitors,however I’ve worked at Zibrant for over clients and suppliers. I have taken inspiration22 years! of both how to achieve success but also learnt ‘what not to do’! From a female2 Where was your first job? What was the perspective I have to say, I think Karren Brady most important thing you learnt there? is absolutely fantastic, she’s so grounded and I really admire her tenacity of entering My first job was with Bass Hotels and Resorts, the football industry where I started work aged 18, straight from at such a young age sixth form college, thinking I knew everything and at a time when already! Strangely enough I didn’t, so this job it was not an area quickly taught me to think for myself and of business where allowed me to gain an awareness of my own women were often skill set. I discovered that I had natural in the limelight.emotional intelligence and fortunately lots of grounded, common sense, but also the 6 What career advice would you give toself-confidence to not only laugh at my your 21-year-old self?mistakes but also quickly learn from them! Ifeel that I have used these every day during I’d say ‘trust your gut instinct’. I think that it’smy career, particularly as a manager, where I so important to verbalise and take action onlike to think that I can identify the different your thoughts. If there’s something that’sways that people work within in my team and concerning me now, with a project or the wayhow to develop, support and grow. something is being done, I will always red flag any concerns I have. I have a tendency of3 How did you get from there to where e-mailing myself off my phone when I wake up you are now? at 3am with an idea about work. If you don’t it haunts you. If I’ve thrown my concerns andMy husband was also in the catering industry, ideas into the mix, at least I can’t have anyso shortly after leaving Bass, we set up a regrets if things don’t turn out perfectly.small business on our own. This helped me tounderstand the industry from another @Zibrantperspective, with full accountability for my Zibrantactions. After a nine month baby break, Ijoined a small, five-person company called InBusiness Reservations, which ultimatelyexpanded and re-branded as Zibrant.4 Would you do anything differently?If I wasn’t in the events industry, perhaps I’dhave been an estate agent. I do love a goodnose around other people’s houses! In termsof the route I’ve taken within the eventsindustry, I don’t think I would do anythingdifferently. Luckily, I’ve spent 22 years workingfor a business which has allowed me a greatwork/life balance and the pace at whichZibrant has grown has also been timedperfectly with the level of support I’ve 18 zibrant.com

We’ve not only changed the way we look, but completely overhauled the visitor experience. From a stunning new look foyer to cutting-edge video wall and improved Wi-Fi, we have even opened the Sanctuary on the Ground Floor for you to relax in. As if we haven’t been busy enough, with so much change, we felt a new identity was in order. Look out for the new QEII Centre brand in the coming months.Rediscover the QEII Centre: Contact us:www.zibrant.com [email protected] +44 (0) 83434 797 979 Katie Duckett, Events and Exhibitions Business Development Manager expertise Accommodation AccomplishmentsIt has been an exciting year at Zibrant around the growth of the Housing Working with Conference &Bureau Service. Not only have we seen new clients coming on board at a Exhibition Centresfantastic rate but we have also been enhancing and developing the service. Throughout the year we have developed greatNew Clients These enhancements along with Zibrant’s relationships with exhibition and conference allocations and negotiated rates ensure the centres such as The QEII Centre and The VictoryWe are delighted to announce that going into the lowest available rate will always be available. Services Club which has allowed us to work inNew Year we will be working with clients such as Our new solution will also work instantly on partnership with them to attract new clients andClarion, UBM and Brintex along with several iPhones, Android and Windows Phones, with retain existing customers. The QEII Centre hasassociations including The Association of nothing to install, making it perfect for recently undergone an extensive refurbishmentAnaesthetists, The British Thoracic Society and event attendees. and it is exciting to see how it has developed toThe Berne Union. We have been working hard to meet the needs of the changing market. Thesecure great rates for events such as DSEI 2015, Proactive marketing ambitious work has provided aesthetic and visualToy & Hobby Fair, London Wine Fair, The May improvements to the Centre in order to improveDesign Series, Pharmapack and MedTech. For every exhibition event Zibrant have the visitor experience. This reflects Zibrant’s provided accommodation for this year we ethos of ‘enhancing the experience’ and we areNew solution enhancements have designed a proactive marketing event keen to work with more venues across the UK. plan. Our focus is to maximise the allocationsOur online accommodation solution is secured and promote the discounted rates to find out morecurrently being enhanced to provide instant the targeted audience. This approach ensureshotel booking in 4,000 cities at over 320,000 Zibrant are working in conjunction with each If you wish to contact Katiehotels, and all in 32 languages – we will also be client to add value to their exhibitor’s, visitor’s about the accommodationincluding Private Hotel Rates for guests and delegate’s experience. service for your event - please callattending corporate events. +44 (0)8434 797 797 Zibrant ADVERTIS EMENT or email [email protected] Zibrant [email protected] 19

Living OfficeOffice design and furniture specialists Herman Miller approached Zibrant LIVE! to launch their new ★‘Living Office’ concepts and product to EMEA dealers and staff in June 2014. case studyA key element of the brief specified a venue The need for convenient hotel accommodation a welcome at the RCS by senior management. that we had to weave into the programme. for those requiring it was satisfied by the A variety of brand, product and trainingHerman Miller’s National Design Centre (NDC) nearby Strand Palace Hotel, a large property sessions then took place concurrently withinon Aldwych in central London had to play a key that was able to accommodate our needs both the RCS and the NDC. Highlight of therole in this launch, as it was to receive a full despite the launch taking place during the business sessions were presentations deliveredoverhaul of Living Office products for the first week of Wimbledon, a notoriously busy by the product designers themselves, followinglaunch and was therefore the showcase for time in the city. which there was the opportunity to get handsthe brand. on during networking sessions with the Delegates were taken through a creative designers in the exhibition hall.Due to the size and complexity of the launch, and synchronised programme that involved it would not be possible to stage the entire The whole event was organised with a relaxedevent within the NDC. We would also need and informal vibe to help delegates interactformal presentation rooms as well as and engage with the products, designers andextensive exhibition space for further displays brand as a whole. Herman Miller’s requirementof the new product ranges. We were also for a casual networking evening following theconscious of the short time available to key day’s business was satisfied by a scenicdeliver a large amount of content, essentially cruise on the Thames. A standing formatjust two days, the first for Herman Miller staff featuring bowl food, along with some liveand the second for dealers from across EMEA. background jazz, provided the ambiance for an enjoyable and sociable occasion. The cruiseRealising the need to avoid long and inconvenient departed from and returned to Embankmenttransfers within the city centre, we searched Pier, again within easy walking distance of thefor venues within walking distance of the NDC. NDC and Strand Palace.We found our ideal logistical solution in theRoyal College of Surgeons on Lincolns Inn Feedback from the event was superb withFields, just a five minute walk away. The RCS senior management praising the organisation,features two separate self-contained lecture creativity and professional delivery. Onetheatres, as well as a hall of over 400sqm manager even declared that in his 18 yearswhich we were able to use for the exhibition with the company, this was the ‘best event with additional rooms providing space for he had ever attended’.event catering.20 zibrant.com The whole event was organised with a relaxed and informal vibe to help delegates interact and engage with the products, designers and brand as a whole. @Zibrant Zibrant

specialist pr for the events sector oUr clients and media contacts mean we’ve Got specialist pr for the Uk events market covered Triggerfish Ad Get in toUch 020 7233 9700 / [email protected] / www.triggerfish.co.uk / @TriggerfishPR Zibrant ADVERTIS EMENT [email protected] 21 Zibrant

venuupde ate…London Library Tredwell’sQuaglino’s★★ Location: West End, Mayfair ★★ Location: Covent Garden ★★ Location: Seven Dials, Covent Garden★★ Nearest tube station: Green Park ★★ Nearest tube station: Covent Garden ★★ Nearest tube station: Leicester Square and Leicester Square★★ Venue type: Restaurant ★★ Venue type: Restaurant ★★ Venue type: Hotel and private members club★★ Capacities: One of London’s most legendary ★★ Capacities: Located in the heart of Covent venues has been restored to its former ★★ Capacities: During the day Library is a Garden and set over three floors, Tredwell’s glory, with a total revamp from Russell quiet natural daylight space to work from can accommodate a range of events from Sage Studios, in honour of its 85th birthday. with access to wi-fi, a boardroom and business lunches or birthday parties to Quaglino’s now comes with an opulent Art conferencing facilities. In the evening Library large private hire events. The mezzanine has Deco-inspired interior, as well as a is the ideal dinner and drinks place with a capacity of 30-40 guests for a seated modern-European menu, a schedule of private dining available. The venue exclusively dinner, whilst the lower ground is slightly late-night live entertainment, two bars can accommodate 300 guests across two larger seating up to 55 guests. The and two exquisite private dining rooms. The mezzanines and main bar with a stage area. basement bar can be hired as an addition to restaurant can be hired exclusively for 278 The Mezzanine’s can be hired separately; the the lower ground floor and is a lovely space guests seated or 500 standing. The Prince lower can accommodate 40 standing or 22 for pre or post dinner drinks. The of Wales Dining Room accommodates 38 seated and the upper 30 standing or 14 restaurant has a range of different group seated or 70 standing and Giovanni Dining seated. The main room can host 40 seated, menus to choose from which can be tailored Room 14 seated or 20 standing. 60 theatre or 90 standing. Room 7 is a totally to guests’ requirements. private hidden sanctuary suitable for 16★★ Zibrant recommends: Quaglino’s is perfect seated or up to 30 standing. ★★ Zibrant Recommends: Tredwell’s is the for glamorous, sophisticated late night latest venture from Marcus Wareing soirées. Beautiful art deco touches are ★★ Zibrant Recommends: Library is a true Restaurants and has a relaxed, informal influential in the furniture and décor. home away from home, offering guests a atmosphere, great food and cocktails. The Champagne cocktails are the order of the space to meet, work and play. Library is a menu features modern London cooking day and the exotic flavours and spices make gateway to an enchanted house – eclectic, where head chef Andrew Ward has created the European menu fresh and modern. inspirational and thought provoking in its a variety of dishes that put British produce After dinner, it is well worth staying for the programming. The idea is simple: a venue at their core. By day the Mezzanine is live music performances, DJ’s and even with library books where people can come flooded with natural daylight creating an more cocktails! and stay, meet for dinner and drinks or host airy and spacious feel, perfect for business events. Library is an independent boutique lunches and meetings. The venue transforms22 zibrant.com venue with understated design, personal by night providing a buzzy atmosphere to attention and unique facilities such as a enjoy cocktails and food in a convivial setting; wine and whisky room, beauty treatment a great choice for celebrations. rooms and a gym. @Zibrant Zibrant

Siobban Brown Anna Morris venue update Dandelyan, Mondrian LondonDirty Martini Monument Spring★★ Location: City ★★ Location: Somerset House , Middle ★★ Location: S Mondrian, Southbank Temple Gardens★★ Nearest tube station: Monument ★★ Nearest tube station: Southwark ★★ Nearest tube station: Temple, Covent Garden★★ Venue type: Cocktail Bar ★★ Venue type: Cocktail bar within luxury hotel ★★ Venue type: Restaurant★★ Capacities: Exclusive hire of the bar can ★★ Capacities: The Dandelyan has a maximum accommodate up to 350 guests. ★★ Capacities: The entire restaurant seats capacity of 250 guests for a reception. Alternatively for slightly small groups a 120 guests. The maximum group size in The upper deck area is available for private area called the Cocktail Club the restaurant is six in the main dining semi-private hire and can accommodate accommodates 120 guests and has its own room or up to ten in the Garden Atrium. 50 guests. private bar. The private area is fully The Garden can also be exclusively hired equipped with Wi-Fi, PA facilities, a projector for up to 24 guests. ★★ Zibrant Recommends: Dandelyan is a and screen. unique space for special events with its ★★ Zibrant Recommends: Spring brings iconic green marble bar, opulent décor,★★ Zibrant Recommends: Dirty Martini is ideal warmth and elegance within a beautiful parquet flooring and stunning views of for corporate events, receptions and dining space set in the New Wing of the the River Thames and beyond. Designed by cocktail classes. It is the second Dirty iconic Somerset House, in the arts and Tom Dixon, the room is perfect for large Martini bar in the City and the signature cultural heart of London. At Spring food is receptions and parties. Also ideal for Martinis, elegant innards and top DJ’s that celebrated for its conviviality and the informal presentations, the room boasts a have become synonymous with the Dirty joyfulness of sharing seasonal produce. projector screen and black out windows if Martini brand are all in keeping. The venue is The cooking is heartfelt, wholesome, required. Dandelyan transports guests to an ‘L-shape’ formation, with deep red produce driven, and cooked by a team of a place where they can lose themselves in leather alcoves and head-turning artworks people who are passionate about what exotic flavours, magnetic conversation sandwiched between two striking bar areas. they do and who feel truly privileged to and unexpected combinations. Serving This venue is all about fun and is the perfect work with beautiful ingredients. Spring’s both innovative cocktails and refined location for a stylish and sophisticated philosophy is to create an experience interpretations of the classics, Dandelyan event in the heart of the city. which not only sings on the plate but takes its inspiration from the botanical lingers in the memory! wilds of the British countryside and around the world. More than a bar, Dandelyan is a journey of discovery where new tastes and unexpected combinations can be experienced! Zibrant [email protected] 23 Zibrant

venuupde ate…International The Dolder Grand Resort & Spa Sofitel Berlin KurfürstendammLoews Miami Beach★★ Location: Miami Beach, Florida ★★ Location: Zurich, Switzerland ★★ Location: Berlin★★ Nearest airport: Miami International ★★ Nearest airport: Zurich Airport ★★ Nearest airport: Berlin Tegel Airport Airport ★★ Venue type: 5* hotel ★★ Venue type: 5* Hotel★★ Venue type: Exclusive conference space within a luxury hotel ★★ Capacities: 176 bedrooms and suites, ★★ Capacities: Two floors of the building offer including four top suites. 11 meeting rooms 16 elegantly designed conference rooms★★ Capacities: The Americana Ballroom with capacity from 12-900 guests (cocktail including the Ballroom Concorde, a large can host over 2,000 delegates with 21 reception) or 400 (banquet style). event space with parquet flooring, mirrored additional meeting rooms, salons and walls and a capacity for up to 350 people. parlours ranging in size from 300 to ★★ Zibrant recommends: The Dolder Grand is The most commanding room is the 4,000 sq. ft. and 790 bedrooms. the perfect environment for people who semicircular Salon Opéra with panoramic are looking for pleasure, exclusivity and views onto the Kurfürstendamm. The hotel★★ Zibrant recommends: At Loews Miami relaxation. The hotel is ideal for private offers a total of more than 2,200m2 of Beach Hotel, guests get the best of both events and large corporate conferences, elegant, airy conference rooms each with worlds. The flavour of South Beach in an with a great choice of meeting and event daylight that are also easily subdivided. The elegant, comfortable atmosphere. From facilities the hotel can accommodate hotel has 311 spacious rooms and suites. ballrooms to boardrooms, breakouts groups of all sizes, from private board areas and poolside SOAK Cabanas, meetings in The Library, to automotive ★★ Zibrant recommends: The elegant Sofitel the refreshing spaces let attendees launches in the Ballroom. The two Michelin Berlin Kurfürstendamm is situated in the reconnect, while staying connected with starred restaurant is the perfect city centre of Berlin Charlottenburg and complimentary Wi-Fi. The 790 stylish, destination for fine dining, whilst guests within striking distance of the renowned cosmopolitan accommodations include can enjoy a fresh European menu in the Kurfürstendamm shopping quarter, as well 52 suites and four breathtaking Garden Restaurant all day. The hotel boasts as countless attractions, the ICC conference Presidential Suites. Whether it’s a a 4000sqm luxury spa, with an outdoor hot centre and Messe Berlin tradefair grounds. stroll down Collins Ave., shopping on tub and relaxation area overlooking the The impressive 17-storey stone façade Lincoln Road, or enjoying world-class gorgeous landscape. The hotel's elevated constructed from Kirchheim shell limestone cuisine on Ocean Drive, Loews Miami location, between the pulsating life of the is a real eye catcher. Luxury is everywhere Beach Hotel puts anything and city and a refreshingly natural green zone, within the 5 star hotel, from the warmth of everything within reach. provides a magnificent view of the city of the doorman’s greeting to the attention to Zurich, the lake and the Alps. detail in the bedrooms to the casual yet chic surroundings at the Le Faubourg restaurant.24 zibrant.com @Zibrant Zibrant

60second staff profile spotlight Lee Mills, Business Development Manager for Zibrant LIVE!My previous I am most proud of… I wish I could have…experience was… every pitch that we send out of the Zibrant a driver to take me to my meetings, I spend a LIVE! door. Those initial concept creation lot of time travelling and a packed train oractually delivering events, but my creative side meetings really stretch the grey matter noisy airport isn’t always the best place tofinally got the better of me when I joined sometimes, and the work the whole team put catch up on what I’ve missed.Zibrant. I started my career working for a PCO into developing these is incredible …often(Professional Conference Organiser) then on fuelled along by working Domino’s pizza lunches! What’s next…my events journey moved into specialising inbrand engagement pieces. My dream job would be… moving into our second year of Zibrant LIVE! in 2015 we are growing from strength toMy job involves… to be a window dresser at a certain large strength working with new clients. It’s a London department store. I love things which continuous journey for everyone here, but introducing potential new clients to Zibrant grab peoples attention or make them stop a very exciting one!LIVE! where we believe we can add something to think, right down to the tiny details theywonderful to their events. Our aim is to get haven’t spotted but make the piece completethat all important brief in and for me to workalongside the team in bringing together awinning creative solution set to wow. Zibrant ADVERTIS EMENT [email protected] 25 Zibrant

Harnessing the hashtag expertise The potential of social media for events There is no doubt that over the last ten years, social media and technology have revolutionised the way events are marketed. No-one could have imagined back in 2004 how platforms like Facebook, Twitter and LinkedIn would become essential components in the event toolkit. It would seem that communication methods in the industry have undergone a paradigm shift from analogue to digital as new concepts and ideas have filtered down through both consumer and trade channels. This summer’s ALS Ice Bucket Challenge Samsung to demonstrate the quality of the demonstrated that a social media campaign camera on their phones. which captures the imagination, and is backed by a strong message, can become a global Essentially events provide a perfect platform phenomenon. It was a simple concept yet for social media marketing, especially in the live benefited from careful consideration of sector where highly visual and dynamic content timing, humour, a good cause and a tight lends itself well to social channels and there is deadline to participate – those essential ample opportunity for event organisers and elements contribute to a successful creative communications companies to engage campaign. Just think of how this could with their audience. be transposed to the MICE sector. This is especially true with one of the In fact it has been, especially by corporate fastest growing platforms, You Tube. With sponsors who have seen the commercial more than one billion unique users each benefit of communicating their association month, it is a resource whose potential is with a live experience to participating already being tapped by many brands and consumers. One highly successful, and sectors both B2B and B2C. indeed subtle example of this was the 2014 ‘#Oscars Celebri-tweet’ which saw With so many options and opportunities that memorable ‘selfie’ between Ellen De available, it’s not so much about trying to Generes, Bradley Cooper et al. Few will be find a platform, it’s about choosing the right aware that it was a marketing ploy from one and ensuring what is shared is both relevant and engaging. Here are our top tips:1.Know your audience: If anything 2.Is it worth sharing?: No-one 3.Have a plan: Although a lot of is true of business it is that an likes to have their parade social media will be conceived awareness and understanding of rained on but it can be a great ad hoc, create a strategy that your target audience is crucial. temptation to share too much takes into account major Much like selling a car, you wouldn’t sell or flood accounts with content that is events, statements and launches so that a two-seater Ferrari to a family of six either irrelevant to the company and its everyone knows in advance what content looking for space and convenience. The same audience or worse, inappropriate. There is to obtain, what will be shared and when it principle applies for content. Start by asking nothing wrong with taking a step back and needs to be published. the question, who is this aimed at and where saying to yourself, ‘is sharing this both in would it best fit? the best interests of the organisation and will it complement/promote the companies activities?’26 zibrant.com The potential for the events world is huge and with more and more clients looking for the experiential and visually engaging, the creative scope is broad. The importance in social media as a promotional tool is set to grow even more and should definitely be part of any company’s marketing mix. Ultimately, the secret to success is to ensure that the content is strong and grounded in a carefully thought out strategy. @Zibrant Zibrant

Zibrant giving back CSR This quarter all the Zibrant offices have been busy ‘giving back’ to some great charity causes. Godalming hosted the Milton Keynes had a day of Derby came to work in Great Office Bake Off Happy Headwear PJ’s or SpotsPenny McGrigor, Head of Brand and Marketing …in aid of Children in Need which included …also to raise money for Children in Need,won bronze for her absolutely fantastic passion some amusing entries from American Football and throughout the day organised lots offruit and lemon angel cake. Amongst lots of helmets to colourful wigs and even a minion fundraising activities from Guess that Zibrantyummy cake sampling we managed to raise over from Despicable Me! The entire team took baby to a tombola to a board member quiz part including those on location in France and lots of delicious catering opportunities £400 with some very stylish berets! throughout the day from breakfast butties to afternoon tea. A fantastic for Breakthrough Breast Cancer £475 was raised for Children in Need. Zibrant This year we have helped not only the Zibrant charities mentioned above but also raised £10,000 for the Muscle Help Foundation, Send a Cow and the Padley Group from our Zibrant Big Sleep Out. Giving back is a huge part of the Zibrant culture and we are looking forward to our 9th annual challenge in 2015, which will be revealed in the Spring magazine but if you would like to be involved or have any ideas get in touch [email protected]. [email protected] 27

VENUE PROFILEIt’s all about communicationWhen all’s said and done, events come down to one simple objective – ★to communicate a message.Lime Venue Portfolio believes the choice ofvenue plays a crucial role in the success orpotential failure of an event, as the messagewill only be successfully relayed and absorbedif guests are fully engaged.The growth in popularity of unusual venues isincreasing each year with the 2014 UK EventsMarket Trends Survey highlighting that 18% ofevents were held in unusual venues; highlightingthe increased demand for unusual spaces tofacilitate engagement at events.Kerry Wright, Lime Venue Portfolio’s keyaccount manager, discusses how the portfolioviews itself as a facilitator of communication.“At Lime Venue Portfolio, we recognise thatour business is all about supporting ourcustomers and helping them communicatetheir messages. We do this by providing greatunusual venues across the whole of the UK where they know they will receive great food A Focus on Service and excellent service. Our central reservation service offers one point of contact to save The final area where Lime Venue Portfolio them valuable time and money, allowing them strives to excel is a focus on great service. to concentrate on the events’ objectives.” Wright explains that only by delivering excellence can Lime Venue Portfolio help The right venue helps customers communicate their messages: build excitement “It is clear to us that we deliver a service, and therefore need to ensure that the level The choice of venue provides the framework of service we deliver at each step of the on which to build a successful event. Put event planning process is exceptional. simply, selecting an unusual or unique venue starts your event planning off on the right “We’re proud of this commitment to delivering foot. Unusual venues such as sporting a quality service that is recognised by our stadiums, museums and zoos, excite and position as the highest ranked collection of motivate guests before they have even unusual venues within the industry’s foremost arrived and prime them to be ready to mystery shopper programme, BDRC, which engage with your message when they do. measures sales service performance.” The Food - It’s what everyone talks about The food, Wright outlines, is a factor in which For further information: Lime Venue Portfolio places great importance. With 42% of post-event feedback being about [email protected] the food, delegates’ food experience is vitally www.zibrant.com important to them leaving the event with +44 (0)8434 797 979 positive memories and remembering the lessons they have learnt.28 zibrant.com ADVERTISEMENT @Zibrant Zibrant

The unusual made easyIn Focus This pic is missingTwickenham Stadium Imperial War Museum North Science MuseumMax Cap: 1,180 Max Cap: 330 Max Cap: 750 (one gallery) or 1,500 2 Minutes from M602 Jct 3 (combination of galleries)3 Minutes from M4 Jct 2 Fact: The IWMN offers a superb 360 degree 0.2 Miles from South Kensington TubeFact: £16 million has been invested in image projection software, allowing therefurbishing the West Stand venues including ultimate in branding for events. Fact: Google “Payne and Gunter Sciencethe Presidents and Members lounges, Museum” for a superb You Tube clip whichinstalling Internet Protocol television shows how this venue can be turned aroundthroughout and WI-FI coverage for for your evening event when the museumcomplimentary internet. doors shut.Dartmouth House Somerset House Edinburgh Zoo - Mansion HouseMax Cap: 350 (Exclusive Hire) Max Cap: 1,500 Max Capacity: 2000.1 Miles from Green Park Tube 0.1 Miles from Temple Tube 2.0 miles from M8 Jct 1Fact: Dartmouth House is an elegant mansion Fact: Somerset House is an iconic building Fact: Edinburgh Zoo is home to the giantset in the heart of London’s Mayfair, providing famous for being the home of London Fashion pandas Tian Tian and Yang Guang and eventsthe perfect setting for hosting meetings and Week and certainly provides an exclusive wow in the Mansion House can be combined withevents as it boasts outdoor space and can factor to guests. tickets to see the Zoo and the Pandas. be hired exclusively. Zibrant ADVERTIS EMENT [email protected] 29 Zibrant

The perfectChristmas table When The Savoy reopened its doors on 10.10.10 following a £220m restoration, there was much to be excited about, and the revival of the ‘Butler Service’ was no exception.Sean Davoren was hired as the hotel’s head ‘Work with what you’ve got’ ‘Precision’butler and charged with the job of making itrelevant to today, without losing its charm of “Setting the perfect Christmas table is all One of the things people omit mostyesteryear. Combining skills utilised by about fitting it to suit your audience. You often, is polishing tableware; “Peoplehigh-level Personal Assistants, along with the have to think about who is coming and how are always surprised that I saytraditions of original butler service, Davoren your table is going to work around that steam and polish your glassware,has created a team of uniquely trained and (unless you are going to buy a brand new table crockery and silverware. If you wantexpert individuals to address The Savoy’s suite for the occasion, of course!) – both from a the perfect finish – that’s the effortguest’s every need. Pioneering change in the crockery and glassware perspective, as well you have to go to! Fill a washing upindustry at the same time as retaining grace as a chairs. Never invite more people than you bowl with boiling water, and hold theand elegance in the job, Davoren is the man have number of matching chairs to the table items in the steam before thenbehind the Savoy Academy - a butler-service – otherwise it will be a mess from the get-go. polishing them to a shinediploma at the University of Westminster, And that will never do.” with a clean tea towel.London. Practice in training aside, he insists Before laying thethat each of his new employees undertakes ‘Know your numbers’ tableware in place,the course to become up-to-date with skills iron your tablerequired including all technical device Sean also suggests that when you go cloth to make itunderstanding as well as the likes of booking shopping for your linen and tableware, if crease free.”travel arrangements and social engagements. purchasing new festive items, that you alwaysTaking enormous pride in his role, Sean Davoren have numbers in mind; “Make sure you’vewas one of the stars of the show when The measured your table width and length, andSavoy hit ITV screens show-casing ‘behind the then measured the space you can allow perscenes’ during its opening period. He is loved person on the table (measure the seat widththe hotel-over by guests and staff alike, with and use this as a guide) – this way youan incredible sense of Irish humour and ever know how big you can go in diameter full of smart solutions, whatever the issue. for charger plates and glass sizes. Your table cloth is not the only thing that youThese are Sean’s exclusive top tips for setting need be concerned about size with!”the perfect Christmas Table:The Savoy is an iconic hotel brilliantly To win, Champagne Afternoon Tea for two, with a Savoy Tea gift bagreinvented for the 21st century, where the to take home and a cup of tea with the legendary Head Butlerglamour of 125-years of history sparkles himself, Sean Davoren, just send a picture of your ‘Perfectwith a new lustre. Christmas Table’ setting to: [email protected] or @Zibrant #competition19.30 zibrant.com ADVERTISEMENT @Zibrant Zibrant

We’ve got some fantastic prizes to give away to two of our lucky readers. To be in it to win it, all you have to do is answerthe questions below. To enter, list your two answers and send them to: [email protected] or @Zibrant#competition19 competitionThe Sheraton Grand Hotel and Spa, Edinburgh are Fanhams Hall are treating one lucky winner tooffering a two night stay including breakfast for two. afternoon tea for four guests.The Sheraton Grand is one of Edinburgh’s favourite gathering places and Fanhams Hall is part of Exclusive Hotel and Venues and is just outsideis home to a stunning meetings & events complex, With 269 stylish Ware. Offering 77 contemporary bedrooms, relaxing lounges, a modernbedrooms and an award-wining Spa, there is no better place to do bar, lakeside restaurant and listed grounds, perfect for conferencing,business in Edinburgh. meetings, training and team building, strolling and partying!Here’s how you can win, simply tell us: Here’s how you can win simply tell us:How long has our Managing Director of Operations, Helen How many awards did Zibrant win at the C&IT Awards ★McCabe been with Zibrant? in September? a) 22 years b) 2 years c) 12 years a) One b) Two c) Three WELCOME TO THE WORLD OF ELITEIf you want stunning venues in which to stimulate your clients, in settings that will leave your team speechless, Elite Hotels provide four luxury hotels and five stunning venues in the south east, with over 1500 acres of grounds, exclusive suites for over 300, and delegate activities such as spa, golf and team building on site. Ashdown Park Hotel & Tylney Hall Hotel & Gardens The Grand Hotel, Eastbourne Luton Hoo Hotel, Golf & Spa Warren Weir at Luton Hoo HotelCountry Club, East Sussex Hampshire East Sussex Bedfordshire Bedfordshire Zibrant www.zibrant.com | +44 (0)8434 797 979 | [email protected] [email protected] 31 07/11/2014 11:4145065 ELI] GroupZhibarlfapngtad_Zibrant AW.indd 1

zibrant.com [email protected] +44 (0)8434 797 97932 zibrant.com @Zibrant Zibrant