Dipeshpreneur Digital Marketing Flyer V2

WELCOM TO Learn, VADODARA’S Grow PREMIER DIGITAL and Earn MARKETING Digitally INSTITUTE! 100%

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Digital Marketing is booming industry in India. Digital Marketing brings the revenue on table. Today every business requires Digital Marketing in order to sell their products and services. Digital Marketing is a growing at the rate of 30% annually. Its time for you to learn Digital Marketing and be a part of this bright empowering future! And Dipeshpreneur prepares you for this bright future. From basics to the advance, we teach you every necessary skill and tool which you’ll need throughout your career as a Digital Marketer.

LEARN DIGITAL MAREKETING AT DIPESHPRENEUR. Live Projects 100% Placement Assistance Expert Faculty 100+ Hours of Practical Training Free Certifications Lifetime Career Guidance Business Guidance Lifetime Access to our Renewed Digital Marketing Content Client Project Work

About Dipeshpreneur Dipeshpreneur is a new age Digital Marketing Institute which caters to your inner curiosity to learn DM and create success. You will learn from Vadodara’s Best Digital Marketing Professional, Dipesh Patel. Dipesh brings you practical industry work experience, and teaching experience. Dipesh has taught Digital Marketing to 1000+ students. Dipesh Patel is the youngest faculty in Centre for Entrepreneurship Development’s (CED), Government of Gujarat. He has been invited to present seminars at various universities across Gujrat. He gave a special talk at Josh Talks on Digital Marketing He has trained ITI - Gujarat instructors on Digital Marketing and Internet Marketing.

Why our course? We are the best in the business. We are Vadodara's best Digital Marketing Institute for a reason.Dipeshpreneurs does not only teach you Digital Marketing,we prepare you for going out in the Digital Marketing world and achieving your dreams! You are welcomed to a community of successful Digital Marketing associates who have walked the path on which you're walking. You will able to work on any digital marketing project 100+ hours of course training Trained 1000 + students in the last 2 years We prepare you to start your own business 100% Placement assistance Lifetime Access to our paid content Top entrepreneurs platform in Gujarat 400k+ followers on Desi Entrepreneurs social media page You will learn how to use tried,tested and practical Digital Marketing tools and techniques You will be able to run your whole business using a cell phone You will grow your business digitally You will see tangible results in your bank account by using our practical course techniques. Increased conversions and Grow your brand identity and brand audience

What do we teach?

What do we teach?

1. What is marketing? What is Digital Marketing? Understanding Marketing Process Understanding Digital Marketing Process Introduction to Online Digital Marketing in the modern era Importance of Digital Marketing How does Internet Marketing work? How effective is Digital Marketing? Traditional Vs. Digital Marketing Significance of Online Marketing in Real World Case Study 2. What is visibility in Digital Marketing ? Why it is important? Types of visibility Examples of visibility Visitors Engagement What is engagement? Practical case study on engagement 3. Inbound and Outbound marketing Converting Traffic into Leads Types of Conversion Understanding Conversion Process Retention, why it is Important? Types of Retention Performance Evaluation

4. What is Blogging? Importance of Blogging How can you increase your income streams using blogs? How to plan your first Blog? What is content bucketing? Art of Content planning The Importance Of SEO in Blogging How to select your niche? Free platforms for Blogging How to create your first Blog? How to choose your best niche for Blogging? Difference between website content and Blog posting How can you monetize your blog? How can you earn from earn from blogging? How can you write Influential Blogs? How to keep your viewers engaged? Trend capitalisation and virality 5. Why Keyword Research and Analysis? What are keywords? Types of Keywords Keywords research process Understanding keyword mix What are primary, secondary and tertiary keywords? Tools Used for Keyword Research Choosing Right Keywords for your Project Localized Keyword Research Competitor Website Analysis

6. Introduction To Search Engine Optimization What are search engines? How does Search Engine work? Search engine ranking factors Major functions of a search engine SEO Fundamentals & Concepts Understanding The SERP (Search Engine Results Page) SEO friendly content creation 7. Meta Data Optimization Meta Tags and Meta description URL Optimization Internal Linking 301 Redirection 302 Redirection 404 Error Pages Canonical Implementation URL Canonical H1, H2, H3 Tags Optimization Image Optimization Optimize SEO Content Check For Copy scape Content Landing Page Optimization No-Follow And Follow links Indexing And Caching Creating XML Sitemap Creating robot.txt Sitemap creation & submission

8. Link Building Tips & Techniques Difference Between White Hat and Black Hat SEO Alexa Ranking and audio search ranking Domain Authority Backlinks Do’s & Don’ts In Link Building Link Acquisition Techniques Directory Submission Social Bookmarking Submission Search Engine Submission Web 2.0 Submission Press Release Submission Forum Submission PPT Submission PDF Submission Classified Submission Business Listing Blog Commenting Guest Blogging

9. Google places optimization Classified submissions Using H card Citation Top tools for SEO Monitoring SEO process Preparing SEO reports How to create SEO Strategy for your business What is link juice? Importance of domain and page authority in local SEO? How to optimize exact keywords for your Local Business What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update How to recover your site from Panda, Penguin and EMD Google Places Setup (Including Images, Videos, Map Etc) Placing Web Site On First Page Of Local Google Search How To Make Monthly Search Engine Visibility reports Importance of Google Review listings

10. Introduction To Google Ads Google ad rank algorithm Campaign management Text ads and ad extension Setting up Google Adwords account Google Ads Account And Campaign Basics Google Ads Targeting And Placement Google Ads Bidding And Budgeting What is CTR? Why CTR is important? Campaigns, Ad groups, Ads, Keywords, etc Overview of Microsoft Adcenter (Bing & Yahoo) Paid search versus organic search Google banner ad’s Relevance and Quality scores PPC Basic Optimizing Performance Type of Ad’s Search Network & Display Network Shopping Ads Video Ads App Ads Smart Ads Tracking Script Remarketing Conversion Tracking Reports What is Online Advertising? Types of Online Advertising Display Advertising Banner ads Rich Media ads Pop ups and Pop under ads Contextual advertising In Text ads In Image ads In video ads In page ads What are Payment Modules? Companies that provide online advertising solution Tracking & Measuring ROI of online advertising How to allocate funds for various Online advertising platforms Creating Banner Ads Using Tools

11. How does Adwords rank ads Understanding Adwords algorithm (ad-rank) in detail with examples What is quality score Why quality score is important What is CTR? Why CTR is important? 12. Enhanced CPC CPA What are flexible bidding strategies? Understanding flexible bidding strategy Pros & Cons of different bid strategies Understanding ad-extensions Types of ad-extensions Adding ad-extensions in our campaign Creating adgroups Finding relevant adgroups options using tools 13. Understanding ad metrics Display & destination URL How to write a compelling ad copy Best & worst examples of ad creatives Tracking Performance/Conversion Finding relevant websites for ads placement Uploading banner ads

14. CTR Importance of quality score in optimization How to increase quality score Importance of negative keywords in optimization Evaluating campaign stats Optimizing with conversion report Optimizing with keywords Optimizing performing keywords Optimizing nonperforming keywords How to Cost Per Click expense Analysing your competitor’s performance 15. Understanding web elements Domain and web hosting Learning Wordpress Theme selecting Creating web page Adding content Understanding : Page v/s post Installing and activating plugins Incorporating design elements Learning page builder Adding content

16. Getting Started With Google Analytics Navigating Google Analytics Website tracking and Traffic Sources Key dimensions and metrics Custom reports Campaign management Heat mapping tools Content Visitors Goals Setting Conversion funnel Decoding audience behaviour and acquisition report Real time report Ecommerce Tracking Event Tracking Understanding cookie tracking Types of cookie tracking used by Google analytics Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate Benefits of integrating adwords & analytics Measuring performance of marketing campaigns via Google analytics What is link tagging How to set up link tagging Understanding filters & segments How to set up filters & segments

17. Adding site and verification Setting Geo-target location Search queries analysis Filtering search queries External Links report Crawls stats and Errors Sitemaps Links Removal HTML Suggestions URL parameters (Dynamic Sites only) 18. Creating account in Google Merchant Verify website in google merchant Product Feed Add product using tools 19. Why learn social media marketing? What is Social Media? Which are the different types of SMM platforms Understanding the existing Social Media paradigms & psychology Understanding the tone of voice used for communicating on different Social Media platforms How social media marketing is different than others forms of Internet marketing

20. Understanding Facebook marketing Practical on hands training Creating Facebook page Uploading contacts for invitation Exercise on fan page wall posting How to Increase followers -organically/paid campaign Facebook marketing using campaign Audience engagement techniques Important applications for fan page marketing Facebook advertising Types of Facebook advertising campaigns Best practices for Facebook advertising Facebook Analytics Understanding Facebook best practices Understanding Edge rank Practical Session Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Using power editor tool for advertisement Advanced Facebook marketing techniques and tools 21. What is LinkedIn? Understanding LinkedIn Company profile vs Individual profiles Understanding LinkedIn groups How to do marketing on LinkedIn groups LinkedIn paid advertising & best practices Increasing Return on Investment from LinkedIn ads LinkedIn publishing How to become a LinkedIn influencer

22. Understanding Twitter ¬ Tools to listen & measure Influence on Twitter How to do marketing on Twitter Black hat techniques of twitter marketing Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Video Marketing How to become a Twitter influencer Personal branding techniques 23. Brand building Brand case study How to create a community around your brand personality How to attract Instagram Influencers to promote your brand What are hashtags Importance of Hashtags How to get impressions using hashtags Instagram paid campaign Analysing campaign outcome How to find your target audience on Instagram How to write a compelling copy Using Instagram IGTV’s and stories effectively Inbound marketing using Instagram

24. Pinterest basics How to grow your business using Pinterest How to grow your website traffic using Pinterest Rich pins Content strategy for Pinterest Pinterest analytics 25. Snapchat basics Snap ad’s Targeting your niche and audience Optimization and management Branding on snapchat New snapcodes today and everyday Secret tricks and techniques Learn from snapchat influencers 26. Whatsapp for business use Broadcasting techniques Personalised WhatsApp campaign Persuasive cold texting techniques Customer service Group marketing

27. Basic of Tiktok Brand promotion techniques on TikTok How to sell your products on TikTok Community building using TikTok Leveraging multiple social media platforms using TikTok 28. Importance Of Video Marketing Understanding Video Campaigns YouTube Marketing (Video Ads) Types Of YouTube Ads In-Display And In-Stream Ads Using YouTube For Businesses Developing YouTube Marketing Strategies Video Ad Groups Targeting Options Understanding Bid Strategies Bringing Visitors To Your Website Via YouTube Videos

29. What is ecommerce? Various ecommerce portals Product keyword research Competitive analysis Inventory management Supply chain management Packaging and shipment Uploading products to online websites Top ecommerce websites around the world & it's scenario in India Difference between E-Commerce software and Shopping Cart software Payment Gateways, Merchant Accounts & Logistics for physical goods. Integrating Woo-commerce and setting up an ecommerce store on WordPress. Affiliate Marketing by promoting products which looks like an ecommerce store. Case studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for ecommerce websites. How to do SEO for an ecommerce website. Business Process Remittance cycle and return policy Barriers to ecommerce

30. What is online reputation management? Why online reputation management is need of hour? Understanding ORM scenario in India How to deal with criticism online Tools for ORM 10 Online reputation management commandments 15 ways to create positive brand image online Understanding sentiment of a brand Understanding tools for monitoring online reputation Step by step guide to overcome negative online reputation Best examples of online reputation management ORM case study 31. What is adsense? How to get approved for adsense? Cool trick to get adsense approval by Google Using your adsense account interface Placing ads on your blog 32. What is affiliate marketing? 3 A’s of affiliate marketing How people make millions of dollar in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the year Affiliate marketing scenario in India How to be a super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makes money in affiliate marketing? Live examples of how people are making money as an affiliate Getting your started as an affiliate How to get approved as an affiliate by world’s top affiliate companies?

33. Types of mail Subscribers list and Database building Successful cold emailing Email marketing tools and software’s Designing emails Avoiding spam filters Email campaign analytics Email automation Drip email marketing 34. Mobile marketing tools App marketing promotion App store optimisation On page SEO for Appstore Creating app engagement App user rating and review In app analytics Building website presence Web analytics for mobile Mobile display advertising Rich media advertising Integrating real world with mobile Trends in mobile marketing

Who should join? Students Fresh Graduates Marketing and Sales Professionals Business Owners/ Entrepreneur’s House wives willing to start an Independent Business New Job Seekers Radio Jocky Influencer

Job Opportunities Dipeshpreneur certified Digital Marketer can find themselves well placed in the following popular job profiles Job Profile Job description Remuneration Digital Media Creating brand/product Executive Social Media awareness online across social Executive media platforms. 2-3 lakh Drive increased sales by reaching out to the right target audience. Business Gain new for Business agencies Development Executive and device strategies for 3.6 – 4.8 lakh brands to derive sales. SEO Working closely with web 1.8-2.4lakh executive developer and content writers .Optimizing the content on the website for it to appear in the top searches on Google and other search engines. Digital Creating end to end digital Marketing strategist strategies and integrate offline- 3-3.6 lakh online marketing strategies to increase sales for any business. Account Managing client relations and Managers seeing end to end execution of 2.2-3 lakh Content Writers a brands digital performance Media Writing,editing,proof reading, Planner optimising content,blogging,vlogging, and 2.4-2.8 lakh researching for the best content creation. Spotting the right media platform for the best 3-3.6 lakh outreach.Generating leads for a brand to increase sales.

Certificate

Our Valuable Associates Maharaja sayajirao university of baroda GSFC University ITM Vocational University Parul University Tapovan college of Commerce, Bharuch Sardar Patel Education Campus, Anand C P Patel & F H Shah Commerce College, Anand Tuva engineering college Shri K. B. Commerce and Smt. B. C. J. Science College, Khambhat CED Vadodara S N College Sheth T. C. Kapadia Arts & Commerce College, Bodeli Center for entrepreneurship development Gujarat, Vadodara Center for entrepreneurship development Gujarat, Ahmedabad

Our Valuable clients

Our student’s review One of the best place to learn Digital Marketing. Best Digital Marketing Training Center who provide hands on experience. Must visit once. Vacha Pandya Best digital marketing course in VadodaraBest smm marketing course in Vadodara as well .good quality of teaching ,helpful in every possible way to students. For beginners it's a good institute Sanket Purohit Best place to learn Digital Marketing course in vadodara bcz i learn all practical concepts of Digital marketing like Social media marketing, email marketing, web development and more. This is very helpful in making me learning about marketinh in digital world. I recommend others to do digital marketing through dipeshpreneurs. Bhavini Makawana

Our student’s review If you are interested to learn digital marketing in Vadodara then you must attend digital marketing course by Dipeshpreneur Romang Patel I have learned lots of things in digital marketing course. Dipesh sir explain all the topics in details Vishal patil Best smm course in our vadodara,no one tell you the truth about smm& all. Dipesh sir give u best knowlege all about this .tell u how to make money Hema Rabari Best digital marketing course in Vadodara Harshad Chauhan