1903 Oak Knoll - Listing Presentation

Marketing Matters Prepared for Nicholas Beato and Volha Zhurauskaya

Letter From Elena, Dear Nicholas and Volha, What’s the difference between selling your home or selling it for the maximum possible sale price in the marketplace? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents with Elena Licari at Compass, no detail is overlooked. Simply put, we do things differently. We recognize that no two homes are exactly alike, and each has a unique story to tell; which is why we established our own full service creative department, Compass is composed of best in class seasoned public relations, design and copy writing professionals. Elena collaborates to custom-tailor marketing campaigns to suit each individual property. Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Compass has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done using the best marketing approach; leaving no stone unturned and achieving the highest best price and terms. I understand the luxury market like no one else, and I recognize the importance of offering our clients a vast national and global reach. I look forward to representing your home. Sincerely, Elena Licari and Jane Konovalova

Facts About Your Home 1903 Oak Knoll Drive, Belmont 94002 Bedrooms Essential Information Square Footage 2 Bathrooms 1,460 Zoning 2 Lot Size R10006 Year Built 7,800 1950 Community Information Area County 362 - Belmont Country Club San Mateo Elementary Middle High Central Elementary Ralston Intermediate Carlmont High API 935 API 907 API 878

Table of Contents 5 15 Who We Are 33 Marketing Your Home 36 Seller Communication 39 Analyzing the Market Compass Cares

Who We Are Elena Licari (Luxury Listing Agent) Jane Konovalova (Realtor) Kateryna Adamkovych (Realtor/Marketing Assistant to Elena Licari) Bonnie Foster (Transaction Coordinator/ Listing Manager)

About Elena Elena Licari My love for helping people first began in 2004 when I began my career in the Fire and EMS Services. In 2006 I became a Firefighter for the City of San Jose. My love for real Realtor® estate began when I met my husband Tony, a builder of 25 years, developer, and the owner of ALL Construction Home Builders in Campbell, Ca. Together we linked forces 650.868.0069 and began buying, selling, and creating luxury \"dream homes\" in the Silicon Valley [email protected] Area. DRE 02031413 I understand that buying or selling a home is more than just a transaction, it's a life- changing experience. That's why I am dedicated to providing exceptional, personalized service for all my clients. I take great pride in the relationships I build and always work relentlessly on my client's behalf to help them achieve their real estate goals. My clients call me a vigorous negotiator that works persistently and patiently to get my clients more of what they want, from getting you the highest possible price on your home to strategically winning buyer offers and more! Today's buyers and sellers need a trusted resource that can guide them through the complex world of real estate. I am committed to providing only the best and most timely information to my clients and am happy to be your go-to source for real estate industry insight and advice. Elena also enjoys interior design and helps select finishes and source materials as she and her husband develop Luxury homes together. 2019 Top Producing Ranking -Top 7% Of All Agents By Sales Volume Both In Santa Clara & San Mateo County Featured in Real Producers -Silicon Valley Magazine October 2019 - Rising Star Article \"Determination & Perseverance!\" Featured in Real Producers -San Mateo County Magazine June 2020 - Agent Spot Light Article

Elena Career Highlights 2019 Ranked Voted “America’s Top 7% Best Real Estate Top Producing Agents” Ranking Top 7% Of All Agents By Sales Volume Both In Santa Clara & In California for Teams on + Years San Mateo County RealTrends.com from 2013–2018 Real estate Featured in Real Real experience Producers Estate Developer CA Silicon Valley Magazine Firefighter October 2019 - Rising Star Article “Determination & Perseverance” The Leading 100 San Francisco Luxury Leading 100 in the Bay Area Ranked #40 in 2019

Elena and Team Notable Listings | Sales Address City Sale Price Los Altos Hills $19,999,888.00 10718 Mora Drive Los Altos $5,600,000.00 232 Alicia Way Woodside $5,105,000.00 165 Phillip Road Los Gatos $3,270,000.00 10 Bersano Lane Los Altos $3,150,000.00 362 Yerba Buena Ave Saratoga $4,400,001.00 19518 Glen Una Drive Saratoga $3,500,000.00 21216 Bank Mill Road Saratoga $3,100,000.00 15345 Bohlman Road Monte Sereno $3,185,000.00 16144 Rose Ave Los Gatos $2,150,000.00 120 College Ave Los Gatos $7,500,000.00 17203 Deer Park road Monte Sereno $5,232,825.00 15071 Becky Lane

SAN RAMON San Francisco Elena Licari Compass /// SAN LEANDRO Pleasanton Los Gatos | Silicon Valley HAYWARD Luxury Realtor® DRE#: 02031413 San Mateo UNION CITY m: 650.868.0069 Legend Fremont Sold Listings Team Affiliate Transactions SAN CARLOS MORGAN HILL HALF MOON BAY Palo Alto MILPITAS LOS ALTOS SUNNYVALE HILLS SANTA CLASRAan Jose CUPERTINO SARATOGA LOS GATOS BOULDER CREEK SCOTTS VALLEY Santa Cruz

Client Testimonials “We are in contract for our new home and couldn’t be happier with Elena as our buying agent. She “Elena was super helpful during our home purchase has spent so much time helping us find the home process. She is extremely communicative and of our dreams and then negotiating on our behalf. goes out of her way to make you feel comfortable She has also helped us along the way to make through the home buying affair. She was very sure we are ready and on schedule. Couldn’t ask quick in getting us a private showing of the home for a better agent, recommend Elena 1000% we were interested in purchasing and coming up (buyer in almaden valley).” with a great competitive market analysis. She was very thoughtful about letting us take our time Brad Shacter to internalize and come up with decisions and also was extremely resourceful in keeping in touch “Amazing experience selling our home with Elena with the selling agent often and helping getting as our agent! I can’t recommend her enough! My our questions answered. Our offer was accepted husband and I were attending an open house and among 5 offers, without a counter offer from the happened to bump into Elena. We were instantly sellers! Even after this stage, she was monumental impressed by her professionalism, knowledge, in helping us out with request for repairs from the and responsiveness. We decided to sell our home sellers. Elena is very sharp and puts her client first. and Elena helped us prepare for putting our home There’s been many a days that she worked into the on the market. We managed to do it quickly and midnight hours for helping put together an offer that was largely due to Elena’s help. We just for us. We are grateful we found her and she will closed on our home last week and truly couldn’t be a trusted advisor for our future real be happier that we chose Elena to be our agent. estate needs.” She has been nothing short of spectacular during the entire process!” Sruti Harikumar Irina

Client Testimonials “As first-time home buyers, we are very grateful to \"We are fortunate enough to have found our have Elena as our agent. She is professional and dream home with Elenas help and experience . knowledgeable and explained everything we need to Elena helped us navigate through different areas know about home purchase. After knowing our and neighborhoods in the bay area before we lifestyle and top priorities in choosing our new home, narrowed down on where we wanted to be in the Elena provided us with a lot of great next phase of our life. She understood our recommendations and arranged house tours for our priorities quickly and helped us stay focus on our top choices. She really put in the effort to help us find search managing our time efficiently. Elena is the best match so we can feel confident in our final knowledgeable in visualizing the true potential of decision. Every time we had any questions about the the home to fit your needs , she is resourceful and process, Elena would always text back quickly or jump and has great experience in construction and onto a call to explain the details. I would definitely building homes. Elena was patient through our recommend Elena to any of my friends who plan to search ensuring we got what we were looking buy a home in the future.\" for , at the same time she is proactive, responsive and follows through efficiently . It was a fun Alice & Li (Santa Clara) experience working with Elena and we would highly recommend Elena to help you find your dream home.. cause we definitely did with her help\" Rayner B.

Client Testimonials \"In Elena, I did not find an agent at all- I found a friend who I could be very open and frank with. \"Elena has been a joy to work with. We were What really stands out about her (something I looking for a house with very specific needs during was skeptical before I started the home buying COVID times. She understood our needs well and process) was unlike other agents she does not did her research to help us narrow it down to a push at all. She listens very carefully, offers smaller list of houses so that we spent our time advice, works at unimaginable hours to get any wisely. Within weeks of working with Elena, we piece of information I needed and is so found the house we liked. She was a pro at passionate about her work. There were times I navigating the multiple offer situation. She kept us was getting frustrated when I was not getting in the loop every step of the way and helped us what I wanted, but she was always upbeat and get the house. She is also very hard working and kept telling me that we will get exactly what you was prompt at responding to our requests. It is want and she did exactly that! In the future for clear that Elena gives her clients the very best and any home based transaction, I cannot think of we felt like our interests and real-estate needs approaching any other person after having were taken very seriously by her. I am worked with her.\" recommending Elena with complete confidence that she will not disappoint anyone who works Shweta (Los Gatos) with her.\" Elena was great to work with and we are so glad Anuja (Saratoga) we were put in touch with her! This was our beloved family home for half a century so it was a very emotional process. She was professional and attentive to our needs. Elena was very sensitive to our situation and thoughtfully listened to our family’s requests. She patiently explained every step of the process. She was also readily available for any questions or concerns that we had, even for our brother who lives out of state. We highly recommend Elena if you’re looking for an agent to sell your home!\" T The Diaz Siblings

About Jane JaneKonovalova Decided to buy your dream home? The questions are many. What is the process? Which area? Will this house require a lot of work? How to get a loan? You need an agent who Realtor will do more than show you around. Someone who will guide you through the process, fight for your interest, and protect you from stress. A friend, really. Let me be that person. DRE 02087004 I will ensure you have nothing but great experience making your most important investment. Maybe you want to sell your home? Selling is just as complicated as buying. What should I price it? Should I stage it? Will I be able to close before a specific time? You will need a consultant, someone who is honest and trustworthy. Let me prepare your home for the market so that you can enjoy your life. I will get you the best possible price and protect you from all the stress. My primary focus is Palo Alto, Menlo Park, Los Altos, Mountain View, Cupertino, Atherton, Woodside, Redwood City, and San Carlos and Belmont. Here are a few facts about my personal life and experience to help you to get to know me better. I am the mother of a wonderful nine-year-old daughter, and my husband has a leadership position in a Software company. I enjoy flying small planes, and I'm working on my private pilot's license. We're an active family: hiking, camping in the summer and skiing the slopes of Tahoe in the winter. I have a master’s degree in Finance and multiple financial, insurance, investment, and Notary Public licenses. I am fluent in English, Russian, and Ukrainian. Real Estate is my passion. My goal is to negotiate the best possible deal and make your experience fun and stress-free.

About Kateryna Kateryna builds and executes multiple marketing campaigns to help expand the reach of marketing. She strategies, executes and manages a variety of ad campaigns to market new listings from beginning to end with the help from public relations, operations and ensures your home is marketed to cast a wide net. Kateryna develops eye-catching, sophisticated materials that attract and resonate with buyers, sellers, and beyond. KaterynaAdamkovych Realtor®/ Marketing Assistant DRE 01309200

About Bonnie I'm a Certified Real Estate Transaction to Elena Licari and her team. Coordinator and Licensed Real Estate Agent in California. My team and I offer the highest quality service and are extremely knowledgeable in the Real Estate business! We are very responsive and available to assist you 7 days a week with your Real Estate Transaction. I'm there with you from the moment you get the contract signed, till the moment escrow closes. My mission as a Real Estate Transaction Coordinator's is to carry your process smoothly from contract to close so you can focus on your family. Bonnie Foster Certified Transaction Coordinator/Realtor DRE 01946450

A Message From Our Founder My earliest inspiration for Compass came from someone Like you, I understand the importance of choosing I greatly admire who is now an agent at Compass: my an advisor with the utmost integrity and skill. Buying mother. Growing up, it inspired me to see how hard she or selling a home is often the most important financial worked and how much she cared about the people decision a person will make in their lifetime; it can she served. help make the future you imagine for yourself and your family possible. But it’s also about finding a property, Today, the thousands of incredible entrepreneurs who a neighborhood, a community that makes you feel make up our coast-to-coast community of real estate like you truly belong — which is why at Compass, we agents continue to inspire me and guide our vision for know that the key to selling your home is to help its next an industry reimagined at Compass. owner fall in love with it, the same way you did. We invite only the most talented, highest-integrity The agents of Compass inspire me daily, but the professionals in the country to join Compass and then community we’ve built together is wholly inspired by we give them what my mother never had: the same you. I want to thank you for providing this opportunity incredibly high level of support, care, and expertise that to the agent in front of you, and by extension, to all they provide to sellers like you. of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing Partnering with top technology, business, and marketing every resource at our disposal to achieve your goals. leaders, we’ve developed a fleet of these world-class Our mission is to help everyone find their place in the entrepreneurs to ensure every step of your experience world and we’re honored to help you embark on your is seamless. As you’ll find in the pages that follow, we’ve next chapter, wherever it may lead. made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first Sincerely, look at your home to empowering you with interest-free loans to make improvements to your property for Robert Refkin a faster, more lucrative sale. Founder & CEO

Marketing Your Home

Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels — all to elevate the style and story of your home. Staging Imagery Listing Launch Floorplan Appliance upgrades Daytime photography Compass.com Traditional floorplan Furnishings Twilight photography MLS Virtual walkthrough Virtual staging Aerial footage Syndication Lifestyle video Digital Campaign Signage Print Campaign Email Campaign Paid social media Townhouse sign Postcards promotion Window decal Property announcement Brochures Feature on Compass Open house sign Open house invitations Advertising channels Company email inclusions Public relations Advertising Events Brokers' open house Open house Special events

These Are the Costs That We Invest Into the Sale of Your Home; Our Expense Not Yours! Custom Property Website $350.00 $1,495.00 $1,200.00 $900.00 $800.00 $2,500.00 $550.00 $250.00 $250.00

Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal. before after

Compass Concierge Program Compass covers the upfront cost of select services that can increase your home's selling price. From deep-cleaning to cosmetic renovations, we'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market. Services may include: Staging Deep-cleaning Organizing Cosmetic renovations Decluttering Landscaping Painting

Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points. Our photographers' work has appeared in such publications as:

Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market. Create Early Drive Buyer and Seller Excitement Listing your property first on Compass Coming Soon can build By creating visibility for your anticipation among potential home early on, you can start buyers, drive up its value, and engaging your network. 2.4x shorten the sales timeline. more potential buyers will attend the open house of a Get More Compass Coming Soon listing. Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they're searching to help maximize traffic. Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.

Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.  51% Buyers who found their home online 30% Buyers who found their home by working with a dedicated buyer's agent 19% Buyers who found their home via signage, networking, print ads, or other method Source: National Association of Realtors, 2018

Networking Capabilities Aided by state-of-the-art Compass technology, I’m strategically connected to the market’s entire brokerage community. Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

Open House Events There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. 45% The percentage of buyers who attend open houses over the course of their search process

Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status. Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds

Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property. 1.9M+ 15K 800+ Average monthly page views Luxury agents worldwide who Partner websites to which on Compass.com, where your receive our monthly Compass your listing is automatically property's critical selling points Connect newsletter featuring syndicated for maximum are presented via an intuitive, our highest-end exclusives digital coverage searchable platform

Email Marketing On the Market Communication plays a critical role in the swift and successful View Listing sale of your home. Compass pairs well-designed email design Property Address with data-driven targeting to ensure your listing arrives 4 Bed | 3.5 Bath | $3,350,000 in precisely the right hands. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do Eye-catching design eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Our crisp, clean aesthetic laboris nisi ut aliquip ex ea commodo consequat. Duis aute beautifully frames your irure dolor in reprehenderit in voluptate velit esse cillum dolore images and listing details. eu fugiat nulla pariatur. Excepteur sint Intelligent targeting View Listing A variety of layouts lends itself to both consumer-facing and broker-facing messaging. Mobile optimization With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home can be spotlighted in a real-time, relatable, and quantifiable way. Unmatched Resources Strategic Audiences Supported by a dedicated, I have access to an exclusive in-house social media team, I'm list of social media stars, able to stay on the leading edge putting your home in front of of social media strategy. their influential followers. Dynamic Storytelling 7M+ 2M+ 160K+ With listing promotion Instagram Views on Compass Our following across accounting for 75% of our impressions in 2018 YouTube channel all social media company's social content, we platforms highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.

Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing. Leverage Follower base to showcase your property. Create Custom and Tailored Content Calendar to advertise your listing across all social platforms. Develop property specific video and content to be shared cross-functionally across all social platforms. Develop tailored open house “Experiences” to showcase your property at its highest potential. Create custom content to showcase facebook.com/jElenaLicariTheRealtor instagram.com/elena_bayarea_realestate @ linkedin.com/in/elena-licari-2257bb92

Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing.

National Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing. Digital Print Facebook Instagram Architectural Digest Vogue 1.4B 77.6M 4.5M+ 11.9M+ Daily active users US users Unique readers worldwide Print readership worldwide 1B $46B+ 1.2M+ $4.3B Monthly active users Total audience spend on home Circulation Average quarterly advertising revenue $106K+ 6.7M (US & Canada) Median HHI HHI $100K+ The New York Times Mansion Global Elle Decor GQ 119M 2.3M 559K+ 7M Unique readers worldwide Unique monthly users Circulation Circulation 97M $418K $100K+ 18M US readers Median HHI Median HHI Total Reach $95K 50% 44% 6M Monthly HHI Visitors who plan to buy/build $200K+ Median HHI $100K+ HHI a home in the next year

Global Presence 3.8B 51 Owing to a considered geo-targeting strategy, Compass listings Our international Countries to which have a digital presence in over 50 nations around the world. impressions per year Compass syndicates listings 78 1.8M International real estate syndication Potential international portals social impressions each year 1.7M Unique international users on compass.com per year

Seller Communication

How Will I Monitor the Market Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space. Collections Together, we can keep a close eye on homes similar to yours, tracking the competition in order to make strategic decisions based on price and status updates.

How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process. Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new lead-generation opportunities.

Analyzing the Market

Pricing Your Property 80% Intelligent pricing is among the most crucial determinants of a The percentage of buyers successful sale. By considering both timing and value, I’m able to who purchase their home strategically assess your home and price it for maximum impact. at its fair market value 7 days The period of time during which your home receives peak attention once it's been listed 9% The average percentage below market value that homes sell for after 24+ weeks on the market

What is the Value of Your Property? Our team of industry-leading software engineers and data scientists have created competitive analytical tools thatempower me to confidently answer this key question. Valuation The Compass Valuation tool, complete with advanced, in-building view and rich search capabilities, allows me to instantly compare your home with similar properties to accurately determine its value.

Compass Cares

We Believe in Giving Back As a company committed to helping everyone find their place in the world, giving back to our communities is central to our mission. “100% of transactions result in Compass making a donation back to the community.” Over the next year, we anticipate contributing more than $10 million to better the neighborhoods we serve. Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.