Business Xposure Magazine - 22nd Edition September 2019

Digital Magazine NBXNOW.BUSINESSXPOSURE.CO.ZA ISSUE NO. 22 | SEPTEMBER 2019 ENTREPRENEURSHIP. LEADERSHIP. BUSINESS NEW FEATURE IN THE KNOW NBX ENTREPRENEUR BARLOWORLD OF THE MONTH: AMINA LAUNCHES R30M FUND FOR SOCIAL WILLIAMS ENTREPRENEURS MONEY MATTERS THE DIFFERENCE BETWEEN GOOD DEBT AND BAD DEBT CONVERSATION WITH MADELAIN ROSCHER MD, PR WORX | AFRICA’S MULTI AWARD WINNING PR AGENCY PROTECTING YOUR FAMILY AGAINST DEBT RISKS SHOULDN’T COST THE EARTH - CEO - YALU SPECIAL FEATURE AFRICA ENTREPRENEUR CONFERENCE, ACCRA GHANA 23-24 OCT 2019

PUBLISHING CREDITS Madelain Roscher CHIEF EDITOR Benito Mamaile MD, PR Worx [email protected] Woman of the year 2017: Media EXPERT CONTRIBUTORS COVER INTERVIEW Frans Nel PAGE 06 - 13 Dr. Travis Bradberry Morgen Moyo HIGHLIGHTS Msuku Media Jimmy Msibi IN THE KNOW Malethola Matube Jacques Loots ARTICLES Elena Agaragimova NEW FEATURE PICTURES NBX Intellectual Media ENTREPRENEUR Cover Photo Credit: PR Worx OF THE MONTH DESIGNERS Intellectual Media and Communications LEGAL Loots Attorneys ACCOUNTS Istora Rapule [email protected] DISTRIBUTION Intellectual Media and Communications (Pty) Ltd PUBLISHED BY Intellectual Media and Communications (Pty) Ltd 81 Cassandra Avenue Bedworth Park 1939 Office : +27 (0)16 985 4095 Hotline : +27 (0)81 322 5747 ADVERTISING ENQUIRIES Office : +27 (0)16 985 4095 Email : [email protected] Disclaimer: National Business Xposure and Intellectual Media and Communications considers its sources reliable and verifies as much data as possible. National Business Xposure (EAN 0 606110 895835). However, inaccuracies can occur, consequently readers using this information do so at their own risks. National Business Xposure does not accept responsibility for omissions or errors. the points of view expressed in articles by attributing writers and/or in advertisements included in this magazine do not necessarily represent those of the publisher. Any resemblance to real persons, living or dead is purely coincidental. Whilst every effort is made to ensure the accuracy of the information contained within this magazine, no legal responsibility will be accepted by the publishers for loss arising from use of this information published. All rights reserved. No part of this publication may be reproduced or stored in a retrievable system in any form or by any means without the prior written consent of the publisher.

CONTRIBUTORS BENITO MAMAILE CEO & Business Development, Intellectual Media and Communications Platform Architect & Chief Editor, National Business Xposure South Africa JACQUES LOOTS MALETHOLA MATUBE ELENA AGARAGIMOVA DR. TRAVIS BRADBERRY Admitted Attorney & CEO Founder Talent Development & CEO Coauthor of Emotional Intelligence 2.0 Loots Attorneys Progressive Women In Golf Agar Consultancy President at TalentSmart South Africa South Africa United Arab Emirates, Dubai United States of America MORGEN MOYO JIMMY MSIBI ISAAC NDHLEBE Founder CEO, SHERQ Specialist CEO, Training Assessor & Coach My Success Hub Masweja SHERQ Management IN Solutions South Africa South Africa South Africa

CHIEF EDITOR’S LETTER REDEFINING DEFINITIONS OF SUCCESS 04 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

PLATFORM FEATURES FREE DOWNLOAD on • GET YOUR BUSINESS LISTED NATIONALLY ONLY • FIND OTHER TOP RATED SERVICES PROVIDERS • LIST AND FIND JOBS T & C’s apply • LIST YOUR PROPERTY • LIST EVENTS, UPLOAD GALLERIES & AUDIO PODCASTS • SOCIAL MEDIA INTEGRATION • WRITE & RECEIVE REVIEWS • PLATFORM AVAILABLE IN OVER 100 LANGUAGES • SECURE ONLINE PAYMENT GATEWAY OUR PLATFORM BRING SUCCESS TO YOUR GREAT BUSINESS www.businessxposure.co.za 016 985 4095 | 081 322 5747

COVER INTERVIEW 06 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW By Benito Mamaile M 07 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW Madelain Roscher Q 08 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW Q Q Q Q QQ 09 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW PR Worx is the highest awarded public relations firm in Africa having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards for nine consecutive years. Q 10 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW Q The biggest mistake is to move into the top position and immediately assume you know everything and set about changing Q everything without knowledge. Q QQ 11 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

COVER INTERVIEW Q I don’t see why I need to choose, you can truly have it all if you have the right support structures, mindset, goals and aspirations, as well as a team to back you up. Q Q Q Q • Q • Q • • NBX DIGIMAG | ISSUE NO. 22 • Q 12 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA



CAREER & LIFE WHEN IT COMES TO SUCCESS YOU HAVE TO DEFINE YOUR OWN CRITERIA OF WHAT SUCCESS MEANS TO YOU! Elena Agaragimova, “ And that is the perfect way it should be. If Career/Performance Consultant you don't want to be unhappy and United Arab Emirates, Dubai frustrated in your life, do not pursue someone else’s path. “ For anyone who wants to define their own path to success, they must be able to answer a specific set of question. Elena Agaragimova 14 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

GUEST BLOG PERMISSION TO INTERRUPT Frans Nel The internet has changed how we behave as consumers. We have gone from reading books, to skimming a few websites on Marketing Consultant, Brand Builder, the internet. If we don’t find what we are looking for within a Entrepreneur, Writer, Storyteller & Teacher few seconds, we move on to the next site. According to a recent study done by Microsoft, the average person’s attention Frans Nel span is now eight seconds. Interrupting a person when they are busy talking, is rude. ATTENTION IS NOW THE MARKETERS MOST The person talking feels like what they are saying is less VALUABLE ASSET. important than what you have to say. It disregards the other person. In 1999, 20 years ago, Seth Godin published the book Permission Marketing. He presented the argument that No one likes to be interrupted. But, for decades, we have people’s attention is the most valuable asset to marketers. allowed brands to interrupt us without giving it too much Seth's definition of Permission Marketing requires that the thought. We are interrupted while we are watching TV, message be: while we are listening to the radio, and those billboards are screaming for our attention while we are driving, and Anticipated – people look forward to hearing from you what about those telesales calls at all hours? Personal – the messages are directly related to the individual Marketers have had to innovate to find new ways of capturing the consumers attention, as the clutter Relevant – the marketing is about something that interests the increases. person We have gone from being exposed to around 500 advertisements a day in the 70s, to between 5000 and As a marketer, and a human being, we have to understand 10000 brand messages a day in 2017! that people’s attention is precious. And their attention is to be treated with respect. But, permission only happens when trust AND, IT’S GETTING NOISIER. has been established. Brands held the power in the past, today, consumers have the power to control what they see, People are spending more time away from home, and and what they ‘tune-out.’ away from their TV. Marketers have responded by bringing the TV to the people. At the checkout point in For marketers the challenge is to figure out how to cut through the supermarket, at shopping malls, the movies, at the clutter. And doing so in a manner that doesn't upset the garage forecourts and to a larger extent, your computer very person you are trying to attract. It is not advertising that and mobile device. According to Joshua Saxon of IE consumers are ‘tuning-out’ from, it’s bad advertising. Content School of Human Sciences & Technology (Why Your that is honest, helpful, entertaining and engaging, will always Customers’ Attention is the Scarcest Resource in ring true with a prospect. 2017), people switch from one screen to another up to 21 times an hour. But, when someone is expecting to hear from you and the message is personal and relevant, trust grows. Receiving 15 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA permission to interrupt someone is a privilege, don’t waste it by being less than human. NBX DIGIMAG | ISSUE NO. 22



MIND MAPPING THE QUALITIES OFAGREAT LEADER IN AN AGE OF DISRUPTION 17 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

ENTREPRENEUR OF THE MONTH 18 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

ENTREPRENEUR OF THE MONTH AMINA WILLIAMS ALSO AVAILABLE ON NBX DIGIMAG | ISSUE NO. 22 nbxnow.businessxposure.co.za 19 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA

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BUSINESS FOCUS Protecting your family against debt risks shouldn’t cost the earth Nkazi Sokhulu, Co-Founder & CEO of Yalu “ C “ Financial service providers have a collective responsibility to be clear with consumers about the products they sell, and to act on requests to move to a new provider. 21 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA ALSO AVAILABLE ON nbxnow.businessxposure.co.za NBX DIGIMAG | ISSUE NO. 22

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THE DIFFERENCE MONEY MATTERS BETWEEN GOOD By Morgen Moyo DEBT AND BAD DEBT 23 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

PROFILE MY BUSINESS ABOUT THE FOUNDER NBX DIGIMAG | ISSUE NO. 22 MISSION BACKGROUND ALSO AVAILABLE ON nbxnow.businessxposure.co.za 24 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA



PROFILE MY BUSINESS ABOUT US • NBX DIGIMAG | ISSUE NO. 22 • • • • • @jlifestylefurniture 26 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA

PROFILE MY BUSINESS 27 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

IN THE KNOW Barloworld launches R30m fund for social entrepreneurs Resources: African News Agency/ANA Business Report/Finances 28 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

• FREE Business Advice Registered member of • Company Registration • Share Certificate (s) up to 2 • Business Profile (Booklet + PDF) • Logo Design • Letterhead, Quote & Invoice • 50 Business Cards • BEE Certificate • CSD Registration + 1 YEAR FREE ADVERTISING ON NATIONAL BUSINESS XPOSURE WORTH R1499 OFFER VALID UNTIL 30 SEPTEMBER 2019 WAS R4999 016 985 4095 | 081 322 5747 R2999 www.intellectualmedia.co.za 81 Cassandra Avenue, Bedworth Park

TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP AFRICA CONFERENCE CONFERENCE 2019 SWISS SPIRIT & SUITE HOTEL ALISA ACCRA – GHANA 23 - 24 OCT 2019 EXPAND YOUR NETWORK, COLLABORATE AND FORGE PARTNERSHIPS

TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP ABOUT THE CONFERENCE Africa has the largest youth population in the world with average age 19 and the current challenge of unemployment. Study from African Centre for Economic Transformation, claims over 10 million graduates churned out each year from more than 668 universities across the continent with no available employment. Hundreds of others in search of better life and opportunities die each week in the Sahara desert and in the Mediterranean Sea embarking on dangerous journey en-route to Europe. The way forward for Africa is entrepreneurship, and Africa Entrepreneur Conference offers the platform to inspire young African people to establish businesses and create jobs and wealth for the transformation of the continent. We Africans, we want to look up and see large African businesses and companies. We want African companies to mushroom all over the continent and become global champions; and we do not want them just be from South Africa or Nigeria or Egypt or Ghana but we want to see them from Malawi, Liberia, Rwanda, Sudan and Togo. We want young African entrepreneurs to begin to THINK BIG, THINK GLOBAL AND GROW BIGGER to disrupt the world. African Entrepreneur Conference provides the platform to lead a revolution in Africa by championing a global campaign to challenge young African entrepreneurs to think big, think global and grow bigger. TICKECT INFORMATION (EARLY BIRD OFFER: US$ 469) TAKE NOTE US$ 280 The cocktail dinner ticket and tourist attraction adventure tour ticket is not available to non- Attending the 2 day conference including a buffet lunch for both days conference attendees. US$ 200 Delegates may choose to attend either the cocktail dinner or tourist attraction adventure tour, they do not Cocktail Dinner with the conference speakers on the day after conference. have to attend both. US$ 100 Delegates that buy the full conference package including all the additional activities get a 10% Tourist attraction sight-seeing in Ghana for the foreign delegates (includes a light lunch) discount GHs100 Tourist attraction adventure tour in Ghana for the local delegates (includes a light lunch) For Sponsorship & Exhibition, www.africanentrepreneurconference.org Contact: +233 20 158 5933 Email : [email protected]

TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP VALUABLE NETWORKING OPPORTUNITIES KEY DELEGATE DEMOGRAPHICS WHO WILL YOU MEET AT AFRICA ENTREPRENEUR CONFERENCE? OUR SPONSORS & PARTNERS POSITION HELD ▪ CHIEF EXECUTIVE OFFICERS ▪ MANAGING DIRECTORS ▪ GENERAL MANAGERS ▪ SALES EXECUTIVES ▪ MARKETING EXECUTIVES ▪ BUSINESS STUDENTS GRADUATES ▪ NGO’s ▪ INNOVATORS ▪ FINANCIAL AGENCIES ** Data from AEC 2018 attendees

LET’S TALK LEGAL Jacques Loots UNLAWWFUL An Admitted Attorney ARREST? KNOW YOUR RIGHTS! Loots Attorneys Contact us today to set your appointment for legal consultation 33 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA 082 441 7150 231 General Hertzog Road Three Rivers, SOUTH AFRICA NBX DIGIMAG | ISSUE NO. 22



BOOK REVIEWS DI$RUPT YOURSELF OR BE DISRUPTED: Escape CONFORMITY, Reinvent Your Thinking and Thrive in an Era of Emerging Technologies and Economic Anxiety Kindle Edition, 268 pages Published July 29th 2019 by Porcupine Press Language: English ISBN-10: 0620817828 ISBN-13: 978-0620817820 35 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

“ SAFETY IS THE ENGINE, AND YOU ARE THE KEY THAT STARTS IT.” OCCUPATIONAL HEALTH & SAFETY OUR RANGE OF SERVICES FOCUSES ON THE FOLLOWING: • Risk Assessments (HIRA) • Legal Appointments • Construction Safety management system • Incident management (Reporting and Investigation ) • Inspection and Internal Audit • Help organisation to identify all risk related to their product, services, and activities • Developing Safety management programs that help organisations to achieve best practices. • Updating of legal amendment in line with department of labour legal updates. • Construction Safety management principles • Consultation with the department of labour from time to time to ensure smooth running of the projects. • Development of safety standards and Safe working procedures (ISO 9001, ISO 4500 and ISO 3100) • Advice on statutory requirements such as COID Act, NEMA, OHSA, Construction Regulation, etc. • Implementation of Safety systems through Information Technology and research. www.maswejasherq.co.za MORE INFO CONTACT | 084 495 7161

EMOTIONAL INTELLIGENCE Dr. Travis Bradberry is the award-winning coauthor of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart ® “ “ 37 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22

EMOTIONAL INTELLIGENCE 38 WWW.NBXNOW.BUSINESSXPOSURE.CO.ZA NBX DIGIMAG | ISSUE NO. 22