Benjamin Portfolio-CV 2023

WELCOME TO MY CURRICULUM VITAE BENJAMIN JR CASINILLO BUSANO Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page

COVER LETTER Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 1 of 19

Dear Sir/Madam, This letter is to express my interest in any desired position in your organization base on my skills listed in attached curriculum vitae. I am confident that I would be a great addition to your team. All of my previous employment positions I have been required to work unsupervised and I am competent of doing so. My work history shows that I can perform any tasks in this area of employment as per requested. I have demonstrated excellent communication skills. I believe my education and work experiences fit your requirements and I am confident that my skills would be an asset to your company. I have enclosed here my Curriculum Vitae for your perusal. My humble qualifications are as follows: A graduate student of a Bachelor of Arts in Mass Communication program in the University of Mindanao, Philippines. Have experience working in Dubai, UAE as an Events, Marketing and Designing. Have experience working in Dubai, UAE as a Photographer and Video Editor. Have experience working in GMA Television Network Group as a Field News Researcher Have experience working in ABS –CBN Television Regional Network in Davao City Philippines as Segment Producer/ Video Editor/Camera Operator. Have experience working with Jhon Poul Sinel of GMA Television Regional Network Group Philippines making films “Ang tulo ka Film ni Jhon Poul.” Has efficient Communication skills in client (face to face) Expert in computer Application (Microsoft word, Power Point, Excel, etc.) Have trained and capable of directing, editing, handling camera, production staff and other fields of Mass Communication Hence, it is a great privileged to be given a chance to have an interview. Indeed, your company is my top priority looking forward for my growth as an individual and aiming more success in company’s endeavor. Enclosed is my Curriculum vitae for your perusal. I highly appreciate your favor in this application. Thank you. Sincerely Yours, Benjamin Jr Casinillo Busano BENJAMIN JR CASINILLO BUSANO Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 2 of 19

BENJIE My Profile Click each icon to see the full social media page Page 3 of 19

Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator ● ● ●Photography Cinematography Photoshop Video ● ●Editing Graphic Designing Microsoft Office Expert ● ●Content Creator Filmmaker 15 years of working in Media Industry and Marketing since I was studying until I graduated with a degree in Mass Communication. I am a Self-driven, Results-oriented with a positive outlook, focus on high quality and business profit, reliable, Tolerant, determined and Team-player. Can able to communicate and motivate customers. Understand the Principles including customer service satisfaction and etiquette in face to face and telephone communicator, Can able to demonstrate success and experience Managing major requests, concerns, suggestions, and assistance. CONTACT ME +971 52 501 9958 | +971 58 686 7507 benjiebusano.careers@gmail,com Al Rigga, Deira, Dubai UAE 15th of November 1991 Objective To secure a position where my existing skills in Marketing, Events, Media Industry and Customer Service can be utilized and be able to acquire new ideas/skills that will develop my personality and be an asset to the company and to seek a challenging position where I can utilize my skills and knowledge whilst continually striving to find real personal opportunities for growth. CLICK EACH ICON TO KNOW ME MORE Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Page 4 of 19

Click the play icon to watch the full video I am a creator I desire to create on every level, I am a story teller, I live to tell emotional and inspiring stories but above all, above everything else I am an artist. Turning ideas into reality Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 5 of 19

CmileAstonRe EER Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 6 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 7 of 19

MARKETING EXECUTIVE AND GRAPHIC DESIGNER OCTOBER 11 , 2021 - PRESENT Job Purpose: This role is primarily responsible in supporting all marketing functions of the business to promote products & services. Mainly responsible for delivering digital marketing objectives, supporting omni channels, event managements to match customer requirements & increase sales. Key Responsibilities: Plan & organize marketing calendar for monthly marketing activities with line manager approval. Own and handle all social media management including Instagram, Facebook, Google, YouTube to enhance audience engagement. Ensure daily content creation for managing daily feed posts in IG page & other social media pages. Responsible for creating curated content via Canva for IG stories Handle Email marketing, content creation, template designing for weekly emailers. Manage website and organize contents as per brand guidelines to design home page web banners. Frequent update of webpage banners in line with product – mix. Handle Influencer management by managing FLD mum’s panel, discussing monthly packages of all FLD Influencers in the panel. Negotiate and ensure contracts and deals are signed with FLD influencers. Influencer management – Coordinate with logistics & shops for deliveries of the gifts, arrange invites to influencers, brief & guide the influencers on the mechanism and the product postings, follow-up with the Influencer Mum’s on the posting as per the brief, Handle marketing promotions & campaigns after strategizing and conceptualizing the scheme and mechanism. Implement all marketing events & promotions in line with mall management permits across stores as well as on social media. Coordinate with vendors and ensure timely delivery of POS & other printing materials. Handle visual merchandising of the stores – strategize and conceptualize with line manager on the brand of the month, campaigns, planogram of the store etc. Periodic reports to be generated – Monthly blogger code uptake reports, Email marketing uptake report, Store façade calendar plan for the year, marketing activities calendar plan Handle all customer queries on social media DMs and comment section and deliver proper customer service to ensure sales conversion. Handle any other projects as and when assigned. Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 8 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 9 of 19

MARKETING COORDINATOR AND DESIGNER JUNE 23, 2021 - OCTOBER 15, 2021 Job Purpose: The Marketing Coordinator at PINCA will be responsible for supporting the efforts of the business to carry out marketing campaigns and ultimate to improve sales and customer satisfaction. Key Responsibilities: Marketing Plans and Calendars: Work closely with MD, sales and buying team to come up with marketing plan and campaigns according to the retail calendar. Create a master calendar and log all marketing activities to be planned. Present content creation ideas to the team twice a month. Present a marketing report once a week with updates on marketing activities. Social Media Platforms: Responsible for successful management of social media and digital accounts owned by Pinca (Facebook, Instagram, TikTok and Pinterest) Creating original content for the accounts owned by Pinca. Starting new channels like YouTube, TikTok if it is part of business plans. Be responsible for starting shopping channels online. Content Creation: Creating a content calendar in liason with the Managing Director of PINCA. Executing on content creation as per approved content calendar. Ensuring all content is error free both in language, information and visual. Working with suppliers when required to get content created in a timely manner. Creating graphic, video, photo content for the channels. Product Marketing: Put a photoshoot plan based on content needs for website, social and products. Schedule all photoshoots in liason with MD. Ensure all photos are taken based on our list of content requirements. Tracking of retail/seasonal calendars and plan marketing accordingly. Point of contact with all major retail stores (online and offline) for marketing activities Plan and coordinate all marketing events with suppliers and brand collaborators Ensure you work closely with sales team to prioritize which products needs to be your priority to push sales. Influencer Marketing: Establish a relationship with identified influencers to work with PINCA Maintain a list on influencers and ambassadors and create a plan on how we are working with them. Maintain a positive relationship with Influencers, ambassadors, PR agencies, Photographs and Other Marketing suppliers. Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 10 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 11 of 19

MARKETING EXECUTIVE AND EVENTS COORDINATOR NOVEMBER 30, 2017 - DECEMBER 07, 2021 RM Retail or Gulf Greetings General Trading LLC is a retail firm that has the franchise rights of Hallmark for the Middle East with about 30 stores in the region. It is also the owner of The Toy Stores with 14 stores in UAE and 1 store each in Qatar, Oman and Bahrain. My role in the company is divided between Hallmark and The Toy Store. Key Responsibilities: Store visual display and decoration as per Seasons and theme changes. Branding and communication in store. Working on promotional and sales focused campaigns to boost footfall. POS concept design, Production and Procurement to support campaigns. Developing communication strategies for Advertising and PR campaigns. Working on overall Social Media and online communication strategy. Working with suppliers on product launches. Communicating with Retail, Visual merchandisers and buying teams to implement strategies, display ideas and campaigns. Key Responsibilities: Seasonal planning and concept development for 360 degree campaigns focused on boosting sales, supporting product launches. POS concept design, Production and Procurement to support campaigns. Branding and Visual display across all store in the ME region. Considering this is a Multi-Brand concept, all branding suggested by product suppliers were reviewed by me in order to check if they comply with brand retail standards. Working with firms such as Walt Disney Company, Warner Bros., Universal, Dream Works, Mattel, Hasbro and major networks on brand presence and impact in-store and online. Consolidating and conceptualizing online and social media content to support product launches, events and other sales focused campaigns. Dealing with mall management teams to discuss mall promotions and branding along with sponsorships of mall events and sales. Working on partnerships and collaborations with companies offering support services and activities that complement the stores offering. Planning, preparing and executing in store and outdoor events. Planning and directing videos to be produced. Editing videos. Producing videos in Facebook. Instagram and YouTube such as: Unboxing videos, Do it yourself (DIY), Producing video in YouTube high lights such as (Shopathon, Party monster, Comic Con. Dubai Rugby Sevens, In-store and etc.) Updating social media platforms for both The Toy Store and HallmarkGCC. • Wow weekend. • Store events. • Scheduling and preparing FOC’s each store activities. • Posting Events, Special Offers and New Range. • Producing in-store POS. • Signage’s (Posters, Artworks and Price Tag) • Presentation and proposal Store Activity Permits• Branding (Side panels, Header, Wall Branding and Floor Stickers) KPI’S FOR JOB PROFILE (Key performance Indicator) • YouTube Channel is up and running now with full swing. • Channel has original content. • Social Media has more life-style images and original content. • Followers and engagements rate on Social Media has considerably increased. • Support in terms of FOC’s and events have increased from suppliers. • Weekend Events happen regularly throughout all stores. Increased from suppliers. Benjamin Jr Casinillo Busano • Weekend Events happen regularly throughout all stores. Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 12 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 7 of 19

MARKETING COORDINATOR AUGUST 08, 2016 – OCTOBER 08, 2017 Key Responsibilities: Making Business proposals Making Business presentations such as Power Point Presentation, AVP’s Presentation, VTR’S Presentation and etc. Replying email and answering phone calls; In charge of all social media advertisements. Website, Instagram, twitter, you tube, face book, Google and etc. To do all video graphing and photographing To do all the Synopsis, Treatment, Script etc. for all advertisements. To do all the video and photo editing. To all the designing and lay outing of advertising material and any other documents to be assigned. To direct and write the required advertisements. To do all advertisements video and photo and upload in social media like Facebook, Instagram, YouTube and Website. LUCKY CITY PARTY FILMING PHOTOGRAPHER AND EDITOR CUM SALES ASSOCIATE NOVEMBER 11, 2013 - NOVEMBER 11, 2015 Key Responsibilities: Taking pictures of individuals, families and small group on location. Develop and print exposed film using touch up tools and developing and printing equipment’s. Scanning photographs into computers for electronics transmission, editing and printing. Selling printed out pictures of individuals, families and small group and accepting payments for their printed pictures on location. Summing up collected picture sales, recording the sales and submitting sales collection to the manager. Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 14 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 15 of 19

SEGMENT PRODUCER APRIL 22, 2011 - OCTOBER 12, 2012 Key Responsibilities: Brain storming of ideas. Meeting with producers, directors, designers, presenters and writers to discuss the research needs of a program; Generating and developing new program ideas; Sourcing and researching facts, figures and information Briefing scriptwriters and presenters on topics, updating scripts and editing news reports. Providing research to production staff in a clear, concise format and tracking down film, archive and video tapes; Finding interviewees to conduct initial interviews with and getting responses to current events from members of the public; Directing a small shoot and carrying out straight forward editing. Assembling and setting up equipment. Planning, preparing and rehearsing scenes. Creatively framing and capturing action. Liaising with lighting and technical staff. Doing Directors Plan (DP). Doing synopsis, treatment and scripts. Preparing materials and props. Fixing the set of location. Editing the video and putting some graphics and effects. FILM PRODUCTION STAFF JANUARY 16, 2010 - MAY 21, 2011 Key Responsibilities: Assembling and setting up equipment. Planning, preparing and rehearsing scenes. Following camera and scripts. Creatively framing and capturing action. Responding quickly to directions. Liaising with lighting and technical staff. Choosing the best shots and angles. Video Post Editing. Rendering the video. Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 16 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 17 of 19

HIGHLIGHTS Click each image to watch the full video Benjamin Jr Casinillo Busano Marketing Executive and Events Coordinator Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected] Click each icon to see the full social media page Page 18 of 19

TYhoaun!k CLICK EACH ICON TO KNOW ME MORE Benjamin Jr Casinillo Busano +971 52 501 9958 Marketing Executive and Events Coordinator [email protected]