new branding book

BRAND BRAND BOOK BOOK

Table of content Patterens--------------- 13 Color palette------------ 14 Contents Typeface---------------- 15 Table of content--------- 2 Slogan------------------ 15 ?who we are------------- 3 Ui kit-------------------- 16 vision-------------------- 4 Backgrounds------------ 17 values-------------------- 5 A4----------------------- 20 our products------------- 5 Business card------------ 21 Logo--------------------- 8 Office paper------------- 24 exclusion zone----------- 9 Poster------------------- 25 Minimum size----------- 10 One pager--------------- 36 Variations and reversd-- 11 Mobile------------------- 37 Unacceptable use-------- 12 Posts-------------------- 38 Icon--------------------- 13 Stories------------------ 40 2

Who we are? We are MindTune, a company specifically established for you. Through the collaboration of our finest developers, we have crafted a music player device that tailors the music and playlist uniquely to your mood. This device has the ability to detect frequencies from your subconscious and initiate the music accordingly. 3

vision The company's vision and goal were to create an advanced technological device, the first of its kind, and unique in its category. Music is recognized as a domain that can enhance mood and assist in various situations. Therefore, our device is capable of tailoring the type of music it plays specifically to the current emotional state of the listener. 4

values Empathy Innovation Independence Comfort Grewth Calm our products Our devices are available in four color options: blue, purple, green, and pink. The devices can connect to any type of headphones. 5

LOGO 6

7

Logo Official logo: secondary logo: 8

Exclusion zone x2 x2 x2 x2 x5 x5 x1 x1 x6 x6 x2 x2 x2 x2 9

Minimum size 15mm is the minimum height size of the official logo. 8.87mm is the minimum height size of the logo without tagline. 15mm 8.87mm 10

Variations and reversd 11

Unacceptable use Don't change the original Don't change any letter Don't distort the logo in logo with a font. size. any way. Don't change the original Don't add drop shadow. Don't add gradient or change color with an outline. the color in any way. 12

Icon = Our icon is mix of brain and head phone. + Patterens 13

Color palette CMYK RGB RGB 75% 68% 67%90% 31,51,101 158,178,195 CMYK CMYK 99% 86% 33% 22% 39% 22% 16% 0% RGB RGB RGB 169,154,203 225,150,187 133,162,107 CMYK CMYK CMYK 34% 39% 0% 0% 8% 49% 3% 0% 52% 22% 71% 2% 14

Typeface Our main font is 'pauza' for the titles, subtitle and branding. pauza Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Slogan Our slogan should always be in 'Pauza Medium' and capital letters. ANY WHERE. ANT TIME. ANY MOOD. 15

Ui kit 16

Backgrounds We have 3 types of backgrounds for our products. an image of a road and view behind, people who listening to music and vector background with our colors palette. view person vector 17

PRINT 18

19

A4 20

Business card 21

22

23

Office paper 24

Poster Flyer 25

PRreoldautecdts 26

27

28

29

30

31

Digital 32

33

34

35

One pager 36

Mobile 37

Posts 38

YOURMINDTUBE MINDTUBE CHOOSE ARE YOU COLOR PURPLE? SHOP NOW SHOP NOW MINDTUBE MINDTUBE MAYBE OR EVEN GREEN? PINK? SHOP NOW SHOP NOW 39

Stories 40

PURCHASE THROUGH THE LINK AND COMMING SOON RECEIVE A 10% DISCOUNT! .. SEE MORE ANY WHERE. SIGN UP TO RECEIVE ANY TIME. UPDATES AND ANY MOOD. SPECIAL OFFERS! BUY NOW SIGN UP MINDTUBAENY WHERE. ANY TIME. ANY MOOD. 41