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Professional Hair What’s Inside This Edition... Care and Styling • Two Girls And A DECADE of Print-A-Liciousness — By Jacqueline Bergrin • Nadine’s ‘Open Door’: Making a Smooth Transition to College: For Parents and Students — By Nadine Frankel, LCSW ASK ABOUT OUR 4 EDITIONS PUBLISHED MONTHLY HEWLETT/NORTH WOODMERE BACK-TO-SCHOOL SPECIALS AND VICINITY Specializing in all phases of haircuts, Includes Hewlett, Hewlett Bay Park, Hewlett Harbor, including: North Woodmere and South Valley Stream Regular Haircuts • Kids’ Haircuts ROCKVILLE CENTRE Babies’ 1st Haircut • Shape-Ups • Fades LYNBROOK/EAST ROCKAWAY NY Style Cuts • Scissor Cuts • Tape-Ups OCEANSIDE Hot Towel Razor Shave To advertise in Local Luxuries, please call Walk-ins 20% OFF Welcome ANY MENS’ HAIRCUT Jacqueline Bergrin, Publisher/Editor (516) 417-3113 Gift Certificates With this Local Luxuries ad. Not to be combined Available with any other offer. Expires 9/17/19 [email protected] Happy 10 Year Anniversary Local Luxuries! Debra Bedell, Associate Publisher (516) 965-1183 CALL FOR AN APPOINTMENT [email protected] 516-341-7884 Visit us on the web at: www.localluxuries.net 457 Atlantic Avenue, East Rockaway Local Luxuries, Inc. PO Box 8003, Hicksville, NY 11802 Sunday 9:00 am - 6:00 pm • Monday - Friday 9:00 am - 7:00 pm Closed Saturday All artwork, design and layout provided by Local Luxuries remains the sole property of the publisher and may not be reproduced in whole or part. The publisher will not be responsible for errors in advertising beyond the cost of the space occupied by the error, and is limited only to the first month of advertising in the case of repeated use. The publisher reserves the right to edit or reject any advertising at his sole discretion. Position requests cannot be guaranteed. The advertiser represents that all artwork and copy provided by him is owned by him, and he has the right to utilize such in this publication. For further rights and obligations of publisher & advertiser refer to the Terms and Conditions of the Insertion Order, which terms and conditions are incorporated herein and made part hereof as through set forth at length herein.

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Dear Readers, With a full decade in print behind us, we’ve shared some of the most extraordinarily memorable experiences. We’ve done so many things together through print, from dining and traveling to horseback riding and flying (remember once we literally flew through the air with the greatest of ease, high up above on the flying trapeze?)! We’ve met hundreds of you, our loyal readers, and worked with you, hundreds of extraordinarily devoted, supportive advertisers. All of you have always fueled our ambitions - Deb’s and mine - to continuously publish wholesome, valuable, tangible reading material. To regularly create a publication in which we could give local businesses - those local to all of us - a forum to colorfully advertise what makes each unique. Humbly, Deb and I thank you all - countless people who have made a difference in our lives, and in the success of Local Luxuries. It began with our visions of building a business and creating something wonderful, and what we’ve received in return has changed our lives for the better, forever. As we head into the next decade, our wish is that just as we will, you too, will remember the importance of continuing to patronize within our communities. There are far too many vacant spaces. There are far too many dreams yet to be fulfilled. There are far too many successes still to be achieved. We need to be mindful of the need to support one another. So as we head into year 11, thank you for sharing room for us in your homes and workplaces. We understand how fortunate we are that you have allowed us into your lives - and we’re looking forward to the future. So as another year comes to a close - one that has been a DECADE- PRINT-A-LICIOUS - and we enter with you into our 11th, thank you, a kissthank you, thank you for this honor, and to each of you Deb and I send,

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FeatureD Editorial looking to lay blame. Maybe we should all advertising, I didn’t give much thought to a This is not a plea for more advertising; take a share of it. lot of these issues, but it did occur to me one it’s a plea to consider what we may each take day as I drove past the Peninsula Shopping part in being responsible for in terms of what For a lack of better words, I’m often right Center and realized that a florist that had we’re doing to the businesses around us. It’s out there on the streets, visiting with clients only been open for weeks, had already an argument for some to consider of whether to discuss what’s called their ad “copy” – the closed down. That was an enormous factor they can stimulate others to either attract them verbiage which they’d like that month in their in my impetus to develop a new publication. as new “customers” or to keep the ones they ad and any offers or specials or discounts they I was sorry that before, I’d mostly picked already have. I’m fickle, I’ll admit. With a may choose to offer. I also speak with many up flowers from a large market because of career and a family and so many other things local merchants who I hope are prospective convenience. I felt regretful that I may have on my plate, like many others, I’m forgetful. advertisers, and I hear legitimate tales of woe been a part of the reason why they’d “gone I have to see something to be reminded of about the state of the local economy and their down,” but I was also annoyed that there it. If I’ve never been somewhere, I may just anxiety over the possibility of failing in their had been nothing to remind me that they drive right past it. When photos are taken of respective place of business. They fear that were there. So much of our lives are spent the inside of a business and broadcast, if you the inevitable will be that they’ll come to with some degree of tunnel vision; we’re will, in a publication, they give some insight shutting down their doors, which is often right provincial inasmuch as we’ll routinely into what a consumer can expect when they get along with giving up their dreams. Some are go somewhere because our reflexes are there. If a business has an ad in front of us, we panicked they’ll face defeat by competition, automatic. It’s sort of inconvenient to have either learn of them, or are reminded of them. while others are scared that even stability our attention diverted from what we’re Many of us will walk or drive by the same with their “regulars” won’t ultimately help accustomed to. Through discussions I’ve places every day and fail to notice details, but them to pay their respective bills. Consistently held with business owners and managers, when a person has made an association from increasing costs for rent and leasing and I’ve become convinced that we’re as visual an ad or an offer or a picture of an interior and the rising costs of doing business in general a society as we are one with a sort of auto- a logo and a name, something subconsciously often holds a business back from spending responsiveness. For our attention to be draws or lures us to it. Recognition can lead to any money to promote it and challenge the diverted, we have to be stimulated. revenue when branding has been established. economy by advertising. We’re visual -- and in this day and age, we have In developing Local Luxuries, it was to remain visually alert, because if we don’t Take Local Luxuries as an example. It’s amazing to me how stepping foot into a open our eyes wide and recognize the state conflicting to realize that we really must place of business I’d never been to before, spend money to try and make money. As I felt regretful that I may have been a part of the reason why they’d “gone down,” but I was also annoyed that there had been nothing to remind me that they were there. Why Local Luxuries has grown, we’ve pushed opened my eyes to a whole new world of of our local economy and spend our money every month to increase the amount of opportunity. “If you always do what you’ve close by, then we’ll continue to see smaller It’s Wise “readable” content; advertisers express desire always done, you’ll always get what you’ve businesses closing rapidly. To Advertise to give recipients of the publication ultra- always gotten,” or so some adage I’ve heard motivation to open it. Readers, thankfully, in different variations over the years has Each time I drive by a business that I’ve By Publisher, Jacqueline Bergrin respond to it so favorably. In this day and age made impression enough on me to not let go visited before for the purposes of advertising of Internet and other technology-driven means of. It’s true as it relates to doing business; if a and heard a “There’s no money to advertise” or The sight of a building being knocked down, of communication, there’s real value to having consumer repeatedly patronizes a particular “We don’t need to advertise because we already something to physically hold in hand and be place, they may be cutting themselves off have a customer base” and then subsequently a lot emptied, an “out of business” sign to us is able to leisurely look through and read. For from others. If a business only advertises I’ve seen a “Going out of business” sign with almost one we’re becoming accustomed to seeing. many, that is a luxury – even more so, given to its existing clientele through emails and “Everything must go!” -- my heart sinks. Many of our local businesses are dying and when that the publication is a free one. We’re told direct-mail offers, they’ll likely only re- Another merchant gone. People’s dreams another one passes, phone lines are hot with the through voluntary comments made to and attract the customer base they’ve already dashed and people’s jobs lost and careers put news. “Did you know that so-and-so went out of written to us, that we have some unique and had. “Word of mouth,” is effective only on hold. It’s horrid for them. It’s horrid for us. business?” Or, “You should get over to so-and-so enjoyable content. That means more to us if everyone is always talking about you, It’s horrid overall. soon because they’re selling everything down to the than words can describe. Yet as with almost but then again, that’s sort of an arrogant store’s bare bones.” Some of us rush a local business anything in life, of course there’s a flip side to approach to take. To believe that we’re so Acadbsonvlaumwedotvmritecstiuhtahintsilomnhiintpaebyogpyuwuiwnstsoriooagnrnvlee’sdts,a. right before they close their doors, but where were this. That flip side is cost. damned good, everyone is spreading the we before? It’s easy to point fingers at one another word about how great we are. For our part at Local Luxuries, and really for any print periodical for that matter, is that These are surely frustrating concepts for every page allocated for “feature” content, because of their complexities, but it seems there’s a cost expended by the publication. that we’re largely either on auto-pilot in Each page without an advertisement is a page our shopping, or we’re on the completely that isn’t generating revenue. Notwithstanding, other side of the spectrum; we’re distracted having these pages that actually cost us from what we’re used to when we’ve been money, are tremendously important because stimulated visually. In so much as we’re we believe in social positivity. We want to all either consumers, business owners, highlight wonderful people and businesses employees, or some combination thereof, that make up our community. The potential shouldn’t we be called to take action and benefits of print are limitless, though often fight to make our presence known and overlooked. aggressively try and reclaim what used to be a far more stimulated local economy? Before I began in the world of print and

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Nadine’s Open Door’ MAKING A SMOOTH TRANSITION TO COLLEGE: FOR PARENTS AND STUDENTS — By Nadine Frankel, LCSW When a teenager is starting college it’s more than the usual dents need to determine ways varied interests. Remind yourself “going back to school.” This is a significant milestone in the to stay involved in each other’s of the pleasures of introducing life of the family and is a time of separation and transition, lives and remember to say and new friends to your friends from requiring an adjustment on the part of parents and the col- do the little things that remind home. lege-bound teenager. Moving on to college represents a sig- someone of their love. Cards nificant step towards adulthood. Whether the student lives sent home, care packages sent Some other challenges students at home or goes away to attend college, the transition rep- to school, pictures of events that experience include: resents an emotional separation for both parents and child. were missed, and e-mail, provide a way to stay connected and in- • Leaving a Comfort Zone – You This phase of life, especially when the student moves away volved. probably had a role in your high from home, is often referred to as“the empty nest.”Many par- school that was comfortable ents talk enthusiastically about the changes – they feel less • In the event of a crisis, it is bet- and helped you fit in. Moving constrained, have more free time and no longer endure loud ter to support the student’s own to a large campus where others music or competition for the computer or car. But a sense of coping and problem-solving don’t know you, your strengths loss is also apparent. abilities rather than to rush in to and weaknesses, or your culture, help – however difficult it is to can be a mixed blessing. Be pa- Some challenges parents face include: know your child is experiencing tient with yourself. It can take a distress. Crises described from while to adjust. • Feeling a void – Parents may feel uneasy with more free afar often sound worse than time and without their roles as primary caretaker and protec- they are and can often change • Balancing socializing and tor. dramatically in the course of a working – College offers an array few minutes or days. Parents of opportunities for advance- • Feeling left out – Adjusting to being on the outside can however, know their child best ment and distraction; there are be difficult when parents are no longer needed in the same and must assess when their child so many potential friends, par- ways. Even though the teenager may have been somewhat needs their more direct help. ties, courses, things to do and independent while still under their parents’roof and supervi- places to go. Although getting sion, once in college parents are not as aware of every aspect When it comes to the college an education should remain the of their child’s life. student, some approach leaving foremost purpose, it is also im- home with a sense of relief and portant to explore new interests, Relinquishing control – Whether it’s giving advice about se- adventure, some anxiety and un- discover new places, and meet lecting academic courses or drinking, parents have to come certainty, or most likely a mixture new people. to realize that young adults must make their own decisions. of these. Students often forget to remind themselves that these College is supposed to be aca- What parents can do: mixed feelings are normal, and demically challenging. Here are other students are likely feeling some things you can do to make • Redirect time and energy previously focused on the child. something similar. it easier: Use this time to develop, reawaken and pursue old and new hobbies, leisure activities and even careers. Leaving friends behind involves • Learn the names and phone more than the disruption of numbers and/or the email ad- • As parents play a new role in their child’s life, the goal is to friendships. Like much in life, it dresses of at least two people develop an adult-to-adult aspect of the parent-child relation- involves a mixture of loss and in each of your classes. If you ship. Children always need parents, but the relationship may opportunity. The losses can in- are sick or have to miss class, become more peer-like. Accepting that adult children want clude moving away from friends you know someone to contact more privacy in certain areas of their lives is part of this pro- with whom you have shared ex- to learn what you may have cess. periences or moving away from missed. romantic partners. You may be • Ideally, discussions about values, which have occurred facing the challenges of a long- • Try to form a small study throughout the child’s life, serve as a foundation. Before the distance relationship. It is hard group to help you prepare send-off however, it is useful to re-discuss specific issues, to leave people with whom you for your more difficult classes. since college students are usually confronted with situations have a shared history. But start- Studying with a small group can involving sex, drugs and alcohol, as well as tough academic ing college also offers a lot of help improve motivation and and interpersonal issues. Without moralizing or criticizing, exciting opportunities. You can learning efficiency. even young adults benefit from hearing their parents’ views make friends with a wider vari- on these issues. ety of people, people from large • Take advantage of office and small communities from all hours. Your instructor sets these • College students need to pursue their own passions. Al- over the world, and with widely up to help you. They can keep though parental input can be useful, children should not be little problems from becoming expected to live out their parents’ dreams. College should be big ones. a time of self-discovery. • Stay connected. Little things do count. Parents and stu- Nadine Frankel, LCSW welcomes and encourages your feedback. Please contact her at [email protected].

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