HOW BUSINESS BROKERS ADD VALUE TO THE SALE PROCESS
If business owner wants to maximize the price he or she receive then westrongly believe they should trust the process to an experiencedspecialist business broker and focus on what they do best – running thebusiness. There are 5 good reasons to use a broker:•CONFIDENTIALITYMany business owners are concerned that their suppliers, customersand staff are not aware that the business is on the market until anunconditional sale has been arranged. The business broker can obtainconfidentially undertakings, qualify the potential purchaser andeliminate ‘tyre-kickers’ before identifying the business.
•MARKETINGThe more genuine potential business buyers that the opportunity can beexposed to then the more chance of attracting the premium buyer. Ourcompany has a multi-pronged marketing strategy using print advertising,major internet sites and powerful direct mail programs. We also have ahuge database of potential investors who have signed confidentialitydeeds and understand the sales process.
•VALUATIONPricing the business right is so important. Research shows that the ‘overpriced’ business often becomes ‘shop-soiled’ and sell for less whensubsequently reduced than it could have. Experienced business brokershave access to extensive market data and do not rely solely on academiccalculations. They also have the business ‘savvy’ to recognize the valuein the intangibles and the benefits that will appeal to a buyer.The business broker can suggest a price range that will allow for thepremium buyer and be credible and defensible.
•EXPERIENCEThe specialist business broker will have a strong team working toachieve the business owner’s goals and objections, extensive networkswith professional advisors and proven negotiating skills.
•BEST OF ALLIf you are dealing with BENCHMARK you are guaranteed that there willbe no commission fee payable, unless we Sell a Businesson terms and conditions acceptable to you – (A Focus MarketingProgramme is recommended to all buyers, and can be paid onSettlement or at the time of Listing) and we believe our fees are verycompletive of the specialist business brokers working within theCompany.Bruce Rylance.0418 396910
Contact Info:Address:Broker Support Centre, Suite 104, BermudaPoint, 20 Lake Orr Drive. Varsity Lakes, QLD4227 AustraliaPhone number:1300 366 521 (toll-free)+61 7 5562 2711 (international)07 5562 2744 (fax)E-mail:[email protected]
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