A NATIONAL APPROACH TO PULSE INDUSTRY CRISIS MANAGEMENT A USADPLC FUNDING PROPOSAL FY2019/20 • ID / WA / WPGA INSIDE THIS PROPOSAL INTRODUCTION2 DOMESTIC MARKETING 4 INTERNATIONAL TRADE 6 INFORMATION/GOV’T8 RESEARCH10 ADMIN / STAFF 12 FINANCES13 MONTH 20XX - ELCOLE
2 INTRODUCTION Collaboration TIM MCGREEVYCEO is the Key It is times like these when an in- U.S. and global consumers dustry needs to work together to continue to increase their consumption DOMESTIC MARKET EXPANSION provide a unified, organized critical of plant-based foods. This proposal -Deliver a robust marketing and response to the pressures that are positions pulse crops to take advantage damaging our industry. of the plant-forward movement to social media campaign to increase increase domestic and international awareness of the benefits of pulse Although Idaho and Washington sales. consumption, and promote US pulses farmers are used to dealing with the and the “pulse brand” in North America. unknown and the unexpected, the Idaho farmers planted 178,400 market disruptions, the unfair tariffs, acres of pulse crops in 2018, while -Foster new product innovation and other trade barriers that surfaced Washington farmers planted 302,000 through technical seminars and in the 17/18 crop marketing years acres. It is critical to invest in research workshops, key trade shows, and have sent pulse prices to their lowest projects that will set up the pulse consumer research to raise the levels in over ten years. The USA industry to meet our production and awareness and use of pulses in their Dry Pea & Lentil Council (USADPLC) marketing goals. In addition, we propose whole form and as an ingredient in food continues to work with government to make key investments to achieve our manufacturing. officials to settle these issues as soon policy goals, improve risk management as possible, but until then it is vital to tools and provide grower education for INTERNATIONAL MARKET EXPANSION continue to make the key investments our pulse producers. -Aggressively seek new export needed to ensure the long-term growth of the pulse industry. Stifling tariffs This proposal builds on the markets executed by six regional offices first implemented in late 2017-18 shut mission of the USADPLC to: overseas and strengthened by USDA down two of our largest global markets, grant funds for global promotional but despite these issues, exports • Increase pulse consumption activities. continue to play an important role in in the U.S. and around the the profitability of these crops. Our world. -Confront market access issues response strategy as detailed in this (i.e., phytosanitary barriers, MRLs, proposal is to increase demand in our • Expand the body of research transportation, etc.) to maintain the growing domestic market and expand about pulse crop productivity, free flow of pulse crops to our global market share in other foreign markets management, functionality, customers. to diversify the U.S. pulse industry’s sustainability, health & marketing portfolio. nutrition. -Coordinate with Market Development staff to enhance trade My discussions with the USDA • Increase grower education team mission effectiveness. Under Secretary of Ag for Trade and offering the latest information Promotion, Ted McKinney did not offer about growing and marketing RESEARCH much hope for the trade negotiations pulses to meet customer -Collaborate with USDA-ARS, to end soon, but President Trump demands. announced he is considering another regional, and private pulse breeding trade relief package for farmers. The • Provide risk management programs to accelerate the development USADPLC has been successful in tools (i.e., crop revenue of high yielding, high quality, pest acquiring this relief for pulse farmers, insurance) and regulation resistant varieties of pulses. and we will continue to represent our reform (i.e., DGA, School pulse growers in the competition for Lunch, MRLs, etc.) to level -Support pulse breeding and food U.S. trade relief. Until then, we will the playing field with other science programs throughout the United stick to our strategy as detailed in this commodities. States. proposal. • Increase the pulse coalition to -Support research in best jointly fund projects that grow production practices by linking regional the pulse industry in Idaho research programs to a global network and Washington. USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
*This map is an artist’s interpretation of pulse production in the INTRODUCTION 3 U.S. For accurate PNW pulse acreage, refer to the table below. 2018 UNITED STATES PULSE ACREAGE MAP* SOURCE: USDA NASS Table 1 2015 2016 2017 2018 2019 Projected CHICKPEAS 70,000 92,000 117,000 134,000 84,000 IDAHO 75,000 108,000 172,000 190,000 110,000 WASHINGTON 33,000 38,000 36,000 35,000 35,000 LENTILS 60,000 70,000 68,000 60,000 60,000 IDAHO Lentils WASHINGTON 64,000 47,000 17,000 9,400 26,000 Chickpeas 105,000 90,000 61,000 52,000 55,000 Dry beans DRY PEAS Dry peas IDAHO 167,000 209,000 170,000 178,400 145,000 WASHINGTON 240,000 268,000 301,000 302,000 225,000 TOTAL PULSES IDAHO WASHINGTON Idaho pulse growers planted 178,800 acres of dry peas, lentils, & chickpeas in 2018, while Washington farmers planted 302,000. of collaborative programs. GROWER EDUCATION RISK MANAGEMENT & CROP pulse producers deserve -Encourage innovative -Provide continuing INSURANCE regional, national, and international programming production practices to grower education in the -Collect and manage that will continue to provide lower environmental impact, Pacific Northwest and the the data needed to ensure the needed research to keep improve water quality, reduce Northern Plain states. Idaho and Washington them competitive, marketing GHG emissions, and create a producers have access to programs that will grow sustainable food supply. -New for 2019, creating revenue crop insurance demand for their pulse crops, a social media community in 2019 and beyond. and outreach programs -Demonstrate the to create, disseminate, and The USADPLC will providing critical education health and nutrition engage with pulse growers continue to improve risk to keep pulse crops benefits of consuming across the U.S. management tools for U.S. profitable. This USADPLC pulses, including Idaho and farmers through the fair proposal offers programming Washington grown crops, -Organize pulse implementation of farm that will continue to expand in collaboration with the industry efforts to educate programs and crop insurance the pulse sector in Idaho, American Pulse Association and foster ongoing policies. Washington, and the U.S. for and the Pulse Crop Health relationships with state, years to come. Initiative. local, and Washington D.C. CONCLUSION policymakers. Idaho and Washington 1 FY2019-20
4 DOMESTIC MARKETING DOMESTIC MARKETING Expanding Domestic Markets in North America The U.S. domestic market 82,000 Half Cup Habit sign-ups. demand and consumption of U.S. 4. Expand creative uses of U.S. for dry peas, lentils, and The USADPLC plans to build on dry peas, lentils, and chickpeas. grown pulse crops in school chickpeas offers great that momentum by investing in Capitalizing on the meal programs, to increase opportunities to promote market analysis; social media excitement generated by the familiarity, consumption, pulses and pulse industry in- advertising and engagement; International Year of Pulses and and acceptance of pulse novation on the “home front.” digital online advertisements, now the annual celebration of crops among school age The USADPLC includes a robust influencer engagement; World Pulses Day, the USADPLC’s children. marketing department promoting promotion of the Pulse Brand to marketing plan continues to drive the many benefits of U.S. pulses food manufacturers, consumers, awareness and consumption of In 2019/20, the USADPLC will to consumers and food profes- pet food companies and through pulse crops in the U.S. coordinate: sionals in the U.S. U.S. policy; and media content • Hands-on workshops for development. 1. Increase consumer SOCIAL MEDIA awareness of the health, food service operators, and The shining star of this campaign PRODUCT INNOVATION nutrition, and sustainability research and development is a social media effort that Foster new product innovation by benefits of pulse crops. professionals. increases awareness of pulses providing technical seminars and • Increased media coverage of and promotion of the “pulse workshops, attending key trade 2. Promote the versatility of pulse crops in major media brand” throughout North America, shows, and conducting consumer U.S. pulse crops to culinary channels. establishing pulse crops in the research to raise the awareness professionals through • Dietitian and health minds of the U.S. consumer as and use of pulses in their whole trade show outreach, professional education and the most delicious, nutritious, form and as an ingredient in the culinary competitions, promotion. sustainable, affordable and domestic market. and customized hands-on • The launch of new resources versatile foods on the planet. culinary workshops. through an awareness OBJECTIVES: and education campaign In 2018 alone, the U.S. generated The overarching goal of the 3. Increase use of U.S. grown for increased use and more than 2.6 billion social USADPLC Domestic Marketing pulse crops in new food consumption of pulses in media impressions and nearly Program is to increase products developed and the National School Lunch launched in the United Program. States. USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
DOMESTIC MARKETING 5 • Positioning pulse crops for success in the 2020 Dietary Guidelines for Americans by educating U.S. government agencies on the term “pulse” and encouraging the current recommendation of three half-cup servings to increase to three cups per week. • Promotion and penetration of pulses and pulse ingredients in pet food markets. • Awareness and nutrition education outreach for low socioeconomic consumers, promoting the consumption of pulses available through Section 32 purchases. • Hands-on workshops for pulse application and innovation. • Domestic tradeshow participation. KEY DELIVERABLES associated with use of the Pulse Brand logo. 1. Educating Consumers: Using an array of social media channels 3. Influencing Restaurants: We work to increase pulse crops in to reach target demographic groups to create awareness and restaurant menus throughout the United States by promoting the interest in pulse crops, the USADPLC is increasing awareness versatility of pulse crops to culinary professionals in meetings and promoting increased intake of pulse crops in the U.S. Our with culinary decision makers in major restaurant chains, trade strategy is to use influencers and bloggers to reach consumers show outreach, and customized hands-on culinary workshops with positive, useful information about pulses. featuring pulse crops. We plan to offer a technical course for 2. Targeting Food Manufacturers: The USADPLC seeks to increase R&D chefs and food scientists in universities, chain restaurants, the number of U.S. food manufacturers using pulse ingredients. grocery retailers, deli providers, etc., and present culinary We provide education and training for food manufacturers about concepts to select restaurant culinary and marketing teams. benefits of pulses through technical seminars, tradeshows, and 4. Influencing Product Innovation: The USADPLC plans to increase Buhler Application Center, and educate manufacturers on benefits the use of U.S. grown pulse crops in new products developed and launched in the U.S. We’ll do this by participating in media- focused events to increase attention and demand for products with U.S. pulse crops, such as hosting a Pulse Innovation event, Food Evolution Summit, Pulse Immersion event, as platforms for increasing awareness, and educate manufacturers on the benefits of pulses.. 5. School and Food Professionals: Our goal is to provide education about health and nutrition benefits of pulse crops with the goal of increasing intake of pulses in the U.S. --In addition, we’ll develop and promote pulse focused resources for chefs, schools, health professionals, and policy development. -- Promote resources developed for limited income consumers to encourage behavior and consumption change in support of Section 32 purchases and government feeding programs. --Engage in the 2020 Dietary Guidelines for Americans review process to promote the term “pulses” and the increase of the current 1.5 cups per week recommendation to 3 cups per week. LEFT: PULSE INNOVATION SUMMIT. ABOVE: MOCKUP OF SECTION 32 EDUCATION MATERIALS. LEFT: A FOOD BANK RECIPIENT FY2019-20
6 GLOBAL MARKETING INTERNATIONAL MARKETING Expanding Pulse Markets Across the Globe USADPLC is the voice of U.S. dry pea, from USDA. In 2018-19, we received 2.9 exports to key markets by working lentil, and chickpea producers in million for our pulse export activities. with USDA and other partners to the international marketplace. By overcome trade barriers. Proposed differentiating the U.S. industry as INTERNATIONAL OBJECTIVES efforts in 2018-19 include providing high quality pulses and excellent 1. Market Representation. overcoming tariff and non-tariff customer service, we show buyers in a Contract with (6) global marketing barriers in India, China, Pakistan highly competitive market that our products representatives in the primary and Turkey. are worth a price premium. USADPLC’s export markets helping to 4. Product Innovation. We will international marketing activities are critical match buyer needs with seller coordinate technical seminars to Idaho and Washington pulse growers, capabilities. and practical training with food by establishing new markets, enhancing 2. International Presence. We innovators to incorporate whole our current strong trading partnerships, propose to continue participation pulses and pulse ingredients and working diligently to reopen our closed in trade shows around the world, into new plant forward products markets. The USADPLC is in a unique position sending U.S. pulse industry internationally. with its experience and international contacts members to assist our marketing to be successful in this endeavor. reps in promoting our products. KEY DELIVERABLES We plan to send outbound trade 1. International trade shows: In the last decade, the U.S. has teams to foreign markets to exported over 70% of our dry pea and lentil meet with importers and end- These events provide a cost- production on average. Despite current users to establish buyer /seller efficient way to promote U.S. global market stagnation, the average relationships, and will also bring pulses to a large audience of growth in export sales has provided market reputable buyers from key markets pulse traders and generate trade outlets to absorb the United State’s surging to the U.S. to meet with suppliers leads from interested buyers. The pulse production, and will continue to do so and explore trade opportunities. USADPLC international team will once the global market has improved. The 3. Market Access. The USADPLC participate in the key international USADPLC leverages industry investments as supports access for U.S. pulse food venues, including ANUGA in matching funds to access additional funding Germany, Alimentaria in Spain, USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
GLOBAL MARKETING 7 Gulfood in Dubai, Food Ingredients in Indonesia, the U.S. Dry Bean Congress in Mexico, and the IPGA India Pulses Conclave in FY19/20. 2. Outbound trade teams: The USADPLC will send U.S. suppliers to overseas markets to promote our pulses and pulse products to targeted buyers in key markets, like South America, China, India, Northern Europe, and Pakistan. 3. Inbound trade teams: The USADPLC will host trade teams of key overseas buyers to the U.S. to learn more about our industry and to meet with US suppliers. Examples include the following markets: China, India, South American and Mexico. 4. Training: The USADPLC will train value-added processors in many global markets with an emphasis on maintaining the quality / consistency of U.S. pulses as ingredients, thus develop- ing new market demand for U.S. pulses (with the focus on yellow peas). This training helps us take the knowledge developed domestically or in specific overseas markets and ‘globalize’ it in order to position our products for use in processed products that will gain in popularity as standards of living improve worldwide. 5. Trade Barriers: The USADPLC will continue to interact with USDA Foreign Ag Service, USDA Animal and Plant Health Inspection Service, US Trade Representative, Environmental Protection Agency and other agencies/stakeholders to identify trade barriers, to outline the nature of the problems encountered, to propose solutions, to evaluate government courses of action, and to work with other trade groups with mutual interests in addressing these barriers. 6. Compete on Basis of Quality: USADPLC’s six overseas representatives representing Idaho and Washington growers in 18 international markets maintain ongoing contact with buyers in key pulse market- ing regions: India & Middle East, Europe, Indo-Pacific, Latin America, Sub-Sahara, Spain, North Africa and the Mediter- ranean, and China. These activities are supported by the USDA Market Access Program, Agricultural Trade Promo- tion, and Foreign Market Development grant programs. LEFT PAGE: USA PULSES INTERNATIONAL MARKETING TEAM IN PAKISTAN. ABOVE: EUROPE REP., JOHANNA STOBBS ARRANGED FOR U.S. LENTILS TO BE SERVED TO PARIS ARISTOCRATS. LEFT: SPAIN REP., DAVID MCCLELLAN PUSHING U.S. PULSES AT GULFOOD. FY2019-20
8 INFORMATION & POLICY INFORMATION & POLICY SUPPORT Communications, Outreach, & Member Services The Pulse Industry insurance policies for growers, crops, prospective markets, bringing industry members, is affected by many supporting government programs agronomic updates and risk i.e. producers, exporters, aspects of public policy, promoting international markets, management tools. The WPGA and processors, before including farm programs, and pursuing additional avenues has a proven track record and policymakers, the USADPLC crop insurance, trade agree- of funding for research into an excellent reputation as the ensures that government ments, food aid, funding levels health and nutrition, functionality, regional representative for officials understand the for research programs, and child and sustainability. pulse producers in the Pacific importance of these crops and adult nutrition programs. Northwest. This partnership will and the need for government In times of political and trade PRODUCER EDUCATION AND build on existing programs like investment in the pulse uncertainty, the Info/Gov. arm of OUTREACH annual grower meetings, crop industry. the USADPLC is counted on to As shown on page 3, acreage tours, and periodical publications 2. Communication Outreach provide crisis communication and of pulse crops in Idaho and to reach all producers. Only to Internal and External education. The USADPLC seeks Washington has declined a bit through quality grower education Audiences. The Council will to use information and education due to unfriendly trade practices, and outreach will the newly develop communication programs to enhance the eco- but continues to be strong when expanding industry in United vehicles and methods nomic well-being and competi- looking at a 5-year average – States continue to provide the including industry tiveness of Idaho and Washington Idaho and Washington growers U.S. customers with the highest magazines, webinars, dry pea, lentil and chickpea are discovering the benefits of quality product they have come newsletters, eblasts, producers. The Council divides growing pulse crops. To provide to expect. videos, websites and these efforts into information dis- an active grower education social media interaction, semination, educational efforts, program for both new and OBJECTIVES special production and communication outreach, Wash- old producers, the USADPLC 1. Policy Development and industry statistical reports ington, D.C. representation and will continue to partner with and media engagement regulation oversight. Much of the the Western Pulse Growers D.C. Mission. The USADPLC that serves the growers of work of government education is Association (WPGA) to foster will communicate our Idaho, Washington and their to promote fair implementation programming that provides industry policy goals customers, and all levels of U.S. farm programs and crop basic information about pulse to decision makers and of government to create a agency regulators. By USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
INFORMATION & POLICY 9 robust and healthy pulse on behalf of Idaho and events tailored to facilitating to introduce pulse food industry. Washington pulse growers, outreach to growers across products into schools 3. Support Revenue Based by augmenting the PulsED the U.S. These events (School Pulse Crops Pilot Crop Insurance. Collect grower education program; will connect growers, Project-PCPP); to ensure assessment price data for providing webinars, regional researchers, RMA, insurance the continued support the states of ID and WA videos, and social media experts, agencies and the for the USDA/RMA Crop to provide auditable data clips to provide online council to provide up to Revenue Insurance for Pulse in support of assessment information for new and the minute information, Crops; and continue to seek collections and to provide established growers. discussion and instruction support for farm program accurate harvest price on a periodic basis. inclusion. Traditionally, support for the RMA Pulse KEY DELIVERABLES 3. Policy Influence: The the USADPLC facilitates Crop Revenue Insurance 1. Communication & USADPLC seeks to this by organizing a major program for Chickpeas, educate House and Senate Washington, D.C. “mission” Lentils and Dry Peas. The Outreach: The USADPLC representatives on the need in February with an USADPLC will represent publishes two editions to fund the pulse research extended team representing the pulse industry during a year of an exclusive (PCHI) and a pilot project all USADPLC members and Washington, D.C. Mission pulse industry magazine, APA, including Idaho and trips to support this offering information on and Washington growers. We program. promotion of the entire U.S. follow up with additional 4. Educate Idaho and industry. The USADPLC will missions with the USADPLC Washington producers also continue to produce officers throughout the about production techniques video vignettes promoting year, and continue contact and marketing strategies, pulse crops, including with Washington, D.C. using tools such as grower highlighting Pacific policy experts to monitor meetings, website outreach, Northwest growers and and report policy issues written and online materials, products. and provide crisis policy newsletters, and ag trade 2. Grower Education: In management. shows. collaboration with many 4. Industry Outreach: The 5. Continue to produce pulse industry partners, USADPLC will continue educational materials the USADPLC will produce to support U.S. growers Facebook Live and YouTube through communication vehicles such as weekly LEFT PAGE: WASHINGTON DC USDA-ARS VISIT. industry newsletters, BELOW: U.S. AMBASSADOR GREG DOUD ADDRESSES DC MISSION TEAM. ABOVE: urgent communications, MCGREEVY, CHAIR, BEAU ANDERSON, AND VICE CHAIR, AARON FLANSBURG MEET special reports and industry WITH USDA AG. SECRETARY SONNY PERDUE (SECOND FROM RIGHT). statistics, and video programming. FY2019-20
10 PULSE RESEARCH PULSE RESEARCH Production, End Use, & Functionality Research The USADPLC Research Program supports priority need areas in the fields of breeding and genetics, agronomy, pathology, OBJECTIVES and entomology to provide a synergistic approach to crop 1. Support and assist the nation’s pulse breeding program. improvement and varietal development. For over 50 years, Through collaboration with the national and international the USADPLC has successfully utilized limited resources to effectively programs, we work to accelerate the development of high gain the results necessary for the growth of the pulse industry through yielding, high quality, pest resistant varieties of pulses. research. This effort has and will continue to be successful through 2. Foster the National Pulse Quality Program to support the collaborative review processes integrating both regional and national regional pulse breeding programs, food science programs, perspectives. and the United States pulse industry. 3. Support research in best production practices by linking To accomplish the goals and support the growth of the pulse regional research programs to a global network of industry through research, we are requesting for continued support for collaborative programs. research in agronomy, health and nutrition, new product innovation, 4. Support innovative approaches of pulse production to lower and the sustainability of pulses. Research in these areas along with environmental impact, improve water quality, reduce GHG our partnership with the American Pulse Association, Pulse Canada, emissions, and to create a sustainable food supply. as well as other research minded organizations and our involvement 5. Demonstrate the health and nutrition benefits of consuming in the government supported Pulse Crop Health Initiative (PCHI) has pulses, including Idaho and Washington grown, in furthered the knowledge of the human health benefits of regular pulse collaboration with the APA and the Pulse Crop Health intake leading to increased pulse consumption. Additionally, we see Initiative. the breeding, pathology, and pulse quality programs in the U.S. as 6. Continue to support Specialty Crop Block Grants with Idaho priority areas and request your support in this regional effort. and Washington researchers. The USADPLC Research Program efforts are successful 7. Continue to coordinate our annual review with the Pulse through dedicated staff and committees, collaboration, and Crop Working Group led by Dr. Julie Pasche of NDSU. continuous, long-term funding. In addition to supporting a wide scope of agronomic research, the USADPLC sponsors research on the health, KEY DELIVERABLES nutrition, functionality, and sustainability of pulse crops to leverage 1. Maintain National Pulse Breeding Program. The USADPLC/ increased consumption and usage APA offers a collaborative program across all pulse breeding programs in the PNW, MT, and ND by funding USDAAgricultural Research Service (ARS) pulse crop USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
PULSE RESEARCH 11 breeding programs, and regional pulse breeding projects. plan to present to policymakers, USDA/ARS and University We access leading researchers in areas such as genetics, systems. This Pulse Quality lab will provide economic biotechnology, bioinformatics, and plant pathology to benefits to the industry and help promote their use as improve crop and crop genetics. Current projects use ingredients. Marker Assisted Selection, wide area testing, state variety 5. National and International Representation. The USADPLC trials and regional trials to select for improvements. In attends and coordinates many scientific events, with addition, research verifies agronomic performance, milling, strategic representation, influence, and access to characteristics, and processing performance. international scientific information. The stragic plan is 2. Support Crop Management/Crop Protection Research. to gain access to scientific groups as an opportunity to We support research characterizing pests in ID, WA, ND encourage and coordinate nutrition and functionality and MT fields, as well as coordinated research in weeds, research with the ultimate goal of benefitting pulse disease and insect control to develop strategies for pest growers, including those in Idaho and Washington. management. We promote the harmonization of MRLS Examples include IR4 Committee, BIC/NAPIA pulse by increasing number of pulse crop MRLs in CODEX, research meetings, American Society of Nutrition, among particularly Basagran® (Bentazon) in peas. In addition, we others. increase access to crop protection materials using IR4 and 6. Health & Nutrition Research. We fund small-scale pilot Section 18’s, focusing on Tough® (Pyridate) for chickpeas. proposals to investigate nutritional research. Current 3. Pulse Quality Survey of 2019 Harvest: The Pulse Quality projects include pulse intake and obesity, as well as Survey evaluates the average level of nutrients and physical nutrient, and calorie intake studies. characteristics of dry peas, lentils, and chickpeas in ID, WA, 7. PCHI / PCPP. The APA/USADPLC is working to gain MT and ND. This survey will include new factors such as additional funding for PCHI through Ag Appropriations or production data, kernel characteristics and quality factor through similar research initiatives in NIFA Grants, as well correlations plus detailed nutrient analysis including dietary as working to appropriate $10 million under USDA budget fiber and starch. In collaboration with NPGA, NDSU Pulse to support PCPP to teach nutritionists about pulses and Quality Lab, MSU Seed Lab and FGIS, we engage producers pulse products in schools. and industry in sample collection, details and scope of 8. National Research Review. The USADPLC coordinates a the study. In addition, we evaluate quality factors using research committee comprised from USADPLC and APA standardized procedures to report findings to interested members, including representation from the ID and WA parties via printed report, website and presentations, and growers, university researchers and others to evaluate and coordinate interpretation of findings. Finally, we obtain prioritize the best proposals nationally. This review is held feedback on the veracity of project results. in conjunction with the Pulse Crop Working Group, focused 4. Pulse Quality lab plan. In cooperation with Dr. Hall at on IPM and disease management. NDSU and USDA/ARS NP306 staff, we endorse a business LEFT PAGE: U.S. PULSE RESEARCH REVIEW COMMITTEE. BELOW: USA PULSES REPRESENTATIVES VISIT THE USDA-ARS IN FARGO. ABOVE RIGHT: GRAND FORKS HUMAN NUTRITION RESEARCH CENTER TO ESTABLISH COLLABORATION. FY2019-20
12 STAFF AND BOARD NATIONAL STAFF CONTRIBUTING ORGANIZATIONS Tim McGreevy, CEO American Pulse Association (APA) Jeff Rumney, Vice President of Marketing Idaho Pea and Lentil Commission (IDDPLC) Todd Scholz, Vice President of Research & Montana Pulse Crop Committee (MPCC) Member Services North Dakota Dry Pea & Lentil Council Becky Garrison, Director of Domestic Mktg. (NDDPLC) Dr. Evy Jaconis, Director of Research Northern Pulse Growers Association (NPGA) Kim Monk, Director of Member Services South Dakota Dry Pea & Lentil Council Drex Rhoades, Director of Communications (SDDPLC) Elizabeth Aune, Office and Audit Manager U.S. Pea and Lentil Trade Assn. (USPLTA) Sandra Rumney, Strategic Operations Manager Washington Pulse Crop Commission (WPCC) Madison Jacobson, Asst. Mktg. Mngr. -PR Western Pulse Growers Assn. (WPGA) Kara Russell, Asst. Mktg. Mngr. -Grants OTHER FUNDING COLLABORATORS PARTNERING ORGANIZATIONS FAS MAP, & ATP Northern Pulse Growers Association FMD, EMP, etc INTERNATIONAL REPRESENTATIVES Idaho, Montana, North Dakota, and Washington Raul Caballero, Latin America Specialty Crop Block Grants Lucy Dai, North Asia Risk Management Education Grant Shakun Dalal, South Asia/Middle East David McClellan, Mediterranean/North Africa APA/USADPLC CONTACT INFORMATION: Johanna Stobbs, Europe 2780 W. Pullman Rd. Dee Richmond, IndoPacific Region Moscow, Idaho, 83843 CONTRACT STAFF 208 • 882 • 3023 Mark Watson, Hayden & Ross; Accounting email: [email protected] Gordley Associates; Policy consultation Maxwell PR; Promotions and Brand Campaign Industry Website Dawn Aliverti, Presnell Gage; Auditing www.usapulses.org ADMINISTRATION Services detailed in this proposal include USA DRY PEA & LENTIL COUNCIL NATIONAL administrative support provided by USADPLC BOARD NOVEMBER, 2018 staff for the IDDPLC, WPCC, WPGA, and the USPLTA. USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
FINANCIALS 13 IDAHO DRY PEA & LENTIL COMMISSION FINANCIALS • IDDPLC The following table shows the USADPLC Expense Summary for 2019/20. The first column is the audited 12expenses, completed for FY17/18. Column A shows the Board Approved budget with carryover from the previous year. Column C is the National Board proposed budget for FY19/20. Using these as guides, the USADPLC determined the budget to request from the IDDPLC, as reflected in Column D. For reference, In FY 18/19, the IDDPLC provided $365,557 to USADPLC programming. IDPLC Proposal FY 19/20 A B C D USADPLC Expense Summary Audit Bd Approved Staff Rec USADPLC Updated May 30, 2019 FY 17/18 FY 18/19 FY 19/20 IDPLCProposal 6/30/18 11/8/18 4/16/19 Expenses w/o Carryover FY 19/20 Industry Office Administration Audit w/ Carryover 5/30/19 Office Operations Capital Outlays $ 289,863 $ 310,096 $ 289,300 Office Rent Depreciation $ 216 $ 5,017 $ 5,000 Total Office Operations Admin. Staff Salaries/Benefits $ 81,600 $ 81,600 $ 81,600 Total Industry Administration $ 41,202 $ -$ - CONTACT Tim McGreevy, CEO $ 412,881 $ 396,713 $ 375,900 USA Dry Pea & Lentil Council 208-882-3023 $ 112,349 $ 138,489 $ 150,357 2780 W. Pullman Rd., Moscow, ID 83843 $ 525,230 $ 535,202 $ 526,257 $ 32,820 [email protected] Industry Domestic Market Development $ 894,390 $ 1,165,001 $ 1,254,900 97,918 Domestic Market Development $ 47,226 Total SCB Grant Prog Exp $ $ 1,165,001 $ 1,254,900 Total Dom. Prog.&Cmte. Admin $ 941,616 $ 211,776 $ 227,772 Domestic Admin Staff Salary/Benefits $ 195,980 $ Total Domestic Market Development 1,137,596 1,376,777 $ 1,482,672 $ Industry International Market Development International Market Promotion $ 50,689 $ 57,900 $ 57,900 1,359,452 $ 1,426,000 $ 2,945,385 FAS Grant Prog. Exp. $ 1,410,141 $ 1,483,900 $ 3,003,285 $ $ Total Int'l Prog. & Cmte. Admin. $ 227,778 $ 214,899 $ 231,028 1,637,919 1,698,799 3,234,313 Int'l Staff Salary/Benefits $ Total Int'l Market Development $ $ 24,307 Industry Research Research and Int/National/Reg Representation$ 967,641 $ 901,100 $ 1,081,792 - $ - $ 149,453 Grant Programming Exp $ $ $ 967,641 $ 901,100 $ 1,231,245 Total Research Programming $ 155,309 $ 183,207 $ 212,463 1,122,950 1,084,307 Research Staff Salary/Benefits $ 1,443,708 Total Industry Research $ $ 86,300 36,985 APA/PHI $ 303,900 $ 303,900 $ 303,900 $ American Pulse Association Dues $ 150,000 $ - $ - Special Projects/PHI Research Fund $ 453,900 $ $ Total APA Programming $ 157,266 $ 303,900 $ 303,900 APA Admin Staff Salary/Benefits $ 611,166 $ 182,257 $ 190,626 Total APA/PHI 486,157 494,526 Industry Information, Education, Gov't Affairs Gov't/Policy Education $ 561,559 $ 520,400 $ 538,200 42,764 $ - $ 81,232 Grant Programming Exp $ $ $ 604,323 $ 520,400 $ 619,432 Total Info/Govt Prog.& Cmte. Admin $ 195,407 $ 228,204 $ 267,022 799,730 748,604 886,454 Info Admin Staff Salary/Benefits $ Total Info/Educ./Gov't Affairs $ $ 56,144 Total Grant Expenses $ 1,449,442 $ 1,426,000 $ 3,176,070 $ 4,891,860 Total Programming Expenses $ 4,385,148 $ 4,503,846 $ 8,067,930 USADPLC Expenses - Total $ 5,834,590 $ 5,929,846 $ 301,653 $ 334,473 USADPLC Expenses - Total Personal Services + Admin Services $ $ 50,000 Special Project Fund-NIFA Commodity Board Topic 384,473 Total Contribution to USADPLC FY2019-20
14 STAFF AND BOARD WASHINGTON PULSE CROP COMMISSION FINANCIALS • WPCC The following table shows the USADPLC Expense Summary for 2019/20. The first column is the audited 12expenses, completed for FY17/18. Column A shows the Board Approved budget with carryover from the previous year. Column C is the National Board proposed budget for FY19/20. Using these as guides, the USADPLC determined the budget to request from the WPCC as reflected in Column D. For reference, In FY 18/19, the WPCC provided $797,812 to USADPLC programming. WAPCC Proposal FY 19/20 A B C D USADPLC Expense Summary Audit Bd Approved Staff Rec USADPLC Updated May 30, 2019 FY 17/18 FY 18/19 FY 19/20 WAPCC Proposal 6/30/18 11/8/18 4/16/19 Expenses w/o Carryover FY 19/20 Industry Office Administration Audit w/ Carryover 5/30/19 Office Operations Capital Outlays $ 289,863 $ 310,096 $ 289,300 Office Rent Depreciation $ 216 $ 5,017 $ 5,000 Total Office Operations Admin. Staff Salaries/Benefits $ 81,600 $ 81,600 $ 81,600 Total Industry Administration $ 41,202 $ -$ - $ 412,881 $ 396,713 $ 375,900 CONTACT Tim McGreevy, CEO $ 112,349 $ 138,489 $ 150,357 USA Dry Pea & Lentil Council 208-882-3023 $ 525,230 $ 535,202 $ 526,257 $ 36,800 2780 W. Pullman Rd., Moscow, ID 83843 Industry Domestic Market Development $ 894,390 $ 1,165,001 $ 1,254,900 236,726 [email protected] Domestic Market Development $ 47,226 Total SCB Grant Prog Exp $ $ 1,165,001 $ 1,254,900 Total Dom. Prog.&Cmte. Admin $ 941,616 $ 211,776 $ 227,772 Domestic Admin Staff Salary/Benefits $ 195,980 $ Total Domestic Market Development 1,137,596 1,376,777 $ 1,482,672 $ Industry International Market Development International Market Promotion $ 50,689 $ 57,900 $ 57,900 1,359,452 $ 1,426,000 $ 2,945,385 FAS Grant Prog. Exp. $ 1,410,141 $ 1,483,900 $ 3,003,285 $ $ Total Int'l Prog. & Cmte. Admin. $ 227,778 $ 214,899 $ 231,028 1,637,919 1,698,799 3,234,313 Int'l Staff Salary/Benefits $ Total Int'l Market Development $ $ 58,764 Industry Research Research and Int/National/Reg Representation$ 967,641 $ 901,100 $ 1,081,792 - $ - $ 149,453 Grant Programming Exp $ $ $ 967,641 $ 901,100 $ 1,231,245 Total Research Programming $ 155,309 $ 183,207 $ 212,463 1,122,950 1,084,307 Research Staff Salary/Benefits $ 1,443,708 Total Industry Research $ $ 208,637 89,414 APA/PHI $ 303,900 $ 303,900 $ 303,900 $ American Pulse Association Dues $ 150,000 $ - $ - Special Projects/PHI Research Fund $ 453,900 $ $ Total APA Programming $ 157,266 $ 303,900 $ 303,900 APA Admin Staff Salary/Benefits $ 611,166 $ 182,257 $ 190,626 Total APA/PHI 486,157 494,526 Industry Information, Education, Gov't Affairs Gov't/Policy Education $ 561,559 $ 520,400 $ 538,200 42,764 $ - $ 81,232 Grant Programming Exp $ $ $ 619,432 604,323 $ 520,400 $ 267,022 Total Info/Govt Prog.& Cmte. Admin $ 195,407 $ 228,204 $ 886,454 799,730 748,604 Info Admin Staff Salary/Benefits $ Total Info/Educ./Gov't Affairs $ $ 135,733 Total Grant Expenses $ 1,449,442 $ 1,426,000 $ 3,176,070 $ 4,891,860 Total Programming Expenses $ 4,385,148 $ 4,503,846 $ 8,067,930 USADPLC Expenses - Total $ 5,834,590 $ 5,929,846 $ 729,275 $ 766,075 USADPLC Expenses - Total Personal Services + Admin Services $ 50,000 Special Project Fund-NIFA Commodity Board Topic $ 816,075 Total Contribution to USADPLC USADPLC PROPOSAL TO IDDPLC • WPCC • WPGA
FINANCIALS 15 WESTERN PULSE GROWERS ASSOCIATION FINANCIALS • WPGA The following table shows the USADPLC Expense Summary for 2019/20. The first column is the audited 12expenses, completed for FY17/18. Column A shows the Board Approved budget with carryover from the previous year. Column C is the National Board proposed budget for FY19/20. Using these as guides, the USADPLC determined the budget to request from the WPGA, as reflected in Column D. For reference, In FY 18/19, the WPGA provided $36,777 to USADPLC programming. WPGA Proposal FY 19/20 A B C D USADPLC Expense Summary Audit Bd Approved Staff Rec USADPLC WPGA Updated May 30, 2019 FY 17/18 FY 18/19 FY 19/20 Proposal 6/30/18 11/8/18 4/16/19 Expenses w/o Carryover FY 19/20 Industry Office Administration Audit w/ Carryover 5/30/19 Office Operations Capital Outlays $ 289,863 $ 310,096 $ 289,300 Office Rent Depreciation $ 216 $ 5,017 $ 5,000 Total Office Operations Admin. Staff Salaries/Benefits $ 81,600 $ 81,600 $ 81,600 Total Industry Administration $ 41,202 $ -$ - $ 412,881 $ 396,713 $ 375,900 CONTACT Tim McGreevy, CEO $ 112,349 $ 138,489 $ 150,357 USA Dry Pea & Lentil Council 208-882-3023 $ 525,230 $ 535,202 $ 526,257 $ 21,316 2780 W. Pullman Rd., Moscow, ID 83843 Industry Domestic Market Development $ 894,390 $ 1,165,001 $ 1,254,900 13,147 [email protected] Domestic Market Development $ 47,226 Total SCB Grant Prog Exp $ $ 1,165,001 $ 1,254,900 Total Dom. Prog.&Cmte. Admin $ 941,616 $ 211,776 $ 227,772 Domestic Admin Staff Salary/Benefits $ 195,980 $ Total Domestic Market Development 1,137,596 1,376,777 $ 1,482,672 $ Industry International Market Development International Market Promotion $ 50,689 $ 57,900 $ 57,900 1,359,452 $ 1,426,000 $ 2,945,385 FAS Grant Prog. Exp. $ 1,410,141 $ 1,483,900 $ 3,003,285 $ $ Total Int'l Prog. & Cmte. Admin. $ 227,778 $ 214,899 $ 231,028 1,637,919 1,698,799 3,234,313 Int'l Staff Salary/Benefits $ Total Int'l Market Development $ $ 3,264 Industry Research Research and Int/National/Reg Representation$ 967,641 $ 901,100 $ 1,081,792 - $ - $ 149,453 Grant Programming Exp $ $ $ 967,641 $ 901,100 $ 1,231,245 Total Research Programming $ 155,309 $ 183,207 $ 212,463 1,122,950 1,084,307 Research Staff Salary/Benefits $ 1,443,708 Total Industry Research $ $ 11,587 4,966 APA/PHI $ 303,900 $ 303,900 $ 303,900 $ American Pulse Association Dues $ 150,000 $ - $ - Special Projects/PHI Research Fund $ 453,900 $ $ Total APA Programming $ 157,266 $ 303,900 $ 303,900 APA Admin Staff Salary/Benefits $ 611,166 $ 182,257 $ 190,626 Total APA/PHI 486,157 494,526 Industry Information, Education, Gov't Affairs Gov't/Policy Education $ 561,559 $ 520,400 $ 538,200 42,764 $ - $ 81,232 Grant Programming Exp $ 604,323 $ $ 195,407 $ 520,400 $ 619,432 Total Info/Govt Prog.& Cmte. Admin $ 799,730 $ 228,204 $ 267,022 748,604 886,454 Info Admin Staff Salary/Benefits $ Total Info/Educ./Gov't Affairs $ $ 7,538 Total Grant Expenses $ 1,449,442 $ 1,426,000 $ 3,176,070 $ 4,891,860 Total Programming Expenses $ 4,385,148 $ 4,503,846 $ 8,067,930 USADPLC Expenses - Total $ 5,834,590 $ 5,929,846 $ 40,502 $ 61,818 USADPLC Expenses - Total Personal Services + Admin Services $ $ - Special Project Fund-NIFA Commodity Board Topic 61,818 Total Contribution to USADPLC FY2019-20
USA Dry Pea & Lentil Council & American Pulse Association 2780 W Pullman Road YOUR SPONSORMoscow, ID 83843 READ THE USADPLC 2017/18 ANNUAL REPORT AT https://bit.ly/2Lgw6IU
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