2017_18 USADPLC ANNUAL REPORT

2017-2018 Annual Report to the U.S. pulse industry for the fiscal year through June 31, 2018

2 USADPLC Annual Report TCaobnlteenofts INTRODUCTION 4-7 4. CEO Letter 8-13 5. Staff & Boards 14-17 6. USADPLC Financials 7. Income & Expense Charts THE USA DRY PEA & LENTIL COUNCIL RECEIVES FUNDING FROM THE FOLLOWING PULSE CROP ORGANIZATIONS: MARKETING & FINANCIALS 8. International Marketing 10. Idaho Commission Financials 11. ID: Income & Expenses Charts 12. Domestic Marketing INFORMATION AND POLICY FINANCIALS 14. Washington Commission Financials 15. WA: Income & Expenses Charts 16. Information & Policy

USADPLC Annual Report 3 18-21 PULSE RESEARCH & FINANCES 22-23 28-32 18. WPGA Financials 19. WPGA Charts 20. Pulse Research APA FINANCES 22. APA Finances 23. APA Income/Expense Charts 24. NPGA Report 26. NDDPLC Financials 27. NDDPLC Charts MPCC, FINANCES, & CONTACTS 28. Montana Pulse Crop Committee 29. World Pulses Day 30. USPLTA Finances 32. Contact Info

4 USADPLC Annual Report Adv er sity - \"Thm-aGtearwmkaehnsiPchuihlossdospothererso, Fnnri'getderkirci.hl\"lNiutzssc,h e Tim McGreevy, CEO I came to work for the pulse indus- • Fund research to improve the receiving $2.0 million from Congress for try on July 1, 1994. I have been around functionality of pulse crops as the Pulse Crop Health Initiative (PCHI). long enough to remember when the ingredients for the domestic The $2.0 million PCHI initiative tripled total acreage of dry peas, lentils and market. our research budget overnight. Take a chickpeas in the United States was less look at the story in this Annual Report than 300,000 acres in 1996. • Expand our export market de- that talks about how this money is velopment programs into India, being spent to prepare our industry for For the first ten years of my em- China and SE Asia. future growth. ployment, Prices for dry peas hovered between $5 to $8/cwt. ($3 – $5/bu) , • Expand the pulse crop coalition Our industry will continue to push Lentil prices ranged between $9.00 - to grow the pulse industry. USDA to purchase pulse crops under $14.00/cwt ($5.40 - $8.40 bu.) and chick- the P.L. 480, Section 32 and the Food peas bounced around between $15.00 We accomplished each of these Procurement and Distribution Programs and $22.00/cwt. During those years, I goals and they provided a baseline for as we develop new export and domestic remember the old timers telling me, “I growth across the U.S. Northern tier. markets in this era of trade tariffs. don’t plant pulse crops for the money, Since 2004 farmers have steadily in- I plant them because they are essential creased their acreage of dry peas, lentils Pulse prices may be down but they to my crop rotation.” and chickpeas as demand for these won’t stay down forever. The long-term crops grew in both the domestic and consumer trends favor the consumption The late 90’s and early 2000’s were export markets. In 2017 farmers in the of pulse crops domestically and over- difficult times in the pulse industry. U.S. planted a record 2.5 million acres of seas. We will work through this bump Prices were low. Bankers were telling dry peas, lentils and chickpeas. in the road. growers they wouldn’t finance the plant- ing of pulse crops. During these lean As we close the chapter on FY 17/18 I would like to thank every board years the grower and trade leadership in this Annual Report our industry has member who serves the pulse industry. of the USADPLC decided to move the in- seen prices return to the bad old days Together we will re-focus our invest- dustry in a new direction. They decided of the early 2000’s. Trade tariffs and ments to lay the groundwork for future to pursue the following initiatives: trade uncertainty have resulted in slow prosperity. This Annual Report provides export sales in the 2018/19 marketing a reflection of what we have accom- • Establish better risk manage- year. plished in the past year and a glimpse ment tools for producers in- of the opportunities that lie ahead. cluding a farm program safety Our two largest export markets net and crop revenue insurance (India and China) may not be back in It has been my experience that lean for pulse crops. the market for some time. In response, times often lead to the greatest trans- we have challenged our international formation. We are facing lean times. staff to work hard to expand marketing opportunities in other export markets. Let the transformation begin. Export markets may be down but All the best! our domestic market continues to grow as the demand for plant-based Tim D. McGreevy, CEO foods explodes. The USADPLC recently voted to increase funding for domestic market promotion. We have a target to increase domestic sales of pulse crops by 1.0 million metric tons by 2025. The pulse product innovation happening in this country is the most exciting in my entire career. Our role as an industry is to continue to fan the flames of a plant forward future. In FY 17/18 we were successful in

USADPLC Annual Report 5 2017/18 USADPLC / APA STAFF CHIEF EXECUTIVE OFFICER DIRECTOR OF RESEARCH USA DRY PEA & LENTIL COUNCIL Tim McGreevy Evy Jaconis EXECUTIVE BOARD OFFICERS AS OF JANUARY, 2019 [email protected] [email protected] BEAU ANDERSON, NORTH DAKOTA VICE PRESIDENT OF MARKETING STRATEGIC OPERATIONS MANAGER Chairman Jeff Rumney Sandra Rumney ANDREW FONTAINE, WASHINGTON [email protected] [email protected] Vice Chairman VICE PRESIDENT OF RESEARCH & OFFICE & AUDIT MANAGER AARON FLANSBURG, WASHINGTON MEMBERSHIP SERVICES Elizabeth Aune Secretary / Treasurer Todd Scholz [email protected] [email protected] CONTACT INFORMATION USA Dry Pea and Lentil Council DIRECTOR OF COMMUNICATIONS ASST. MARKETING MGR - GRANTS Drex Rhoades Kara Russell 2780 W. Pullman Road Moscow, Idaho 83843 [email protected] [email protected] Phone (208) 882-3023 DIRECTOR OF DOMESTIC MARKETING ASST. MARKETING MGR - PR Becky Garrison Madison Jacobson WEBSITE www.usapulses.org [email protected] [email protected] DIRECTOR OF MEMBERSHIP SERVICES Kim Monk [email protected] INTERNATIONAL MARKETING REPRESENTATIVES Latin America North Asia / China India Mediterranean / Spain Europe Indo-Pacific Region Raul Caballero Lucy Dai Shakun Dalal David McClellan Johanna Stobbs Tim Walsh 2017/18 USADPLC NATIONAL BOARD Marty Anderson Paul Kanning Richard Mickelson Scot Cocking Brian Silflow Howard Nelson Pat Smith, Chair Don Driscoll Jillien Streit Ron Williams Beau Anderson, Vice Chair Aaron Flansburg Dan McKinley Andrew Fontaine, Sec/Treas. 2017/18 AMERICAN PULSE ASSOCIATION (APA) NATIONAL BOARD Voting Members: Alternates/Advisors: Greg Johnson, Chair Marty Anderson Chad Nickels, Vice Chair Cindy Brown Howard Jones John McDermott Dave Kirsten Sara Rose Kim Murray

6 USADPLC Annual Report FINANCIAL PROFILE: USADPLC

USADPLC Annual Report 7 USADPLC BOARD (left to right): INCOME FY 2017/18 Scot Cocking TOTAL INCOME = $6,180,682 Andrew Fontaine (2017/18 Treas/Sec.) Brian Silflow Don Driscoll Howard Nelson Marty Anderson Pat Smith (2017/18 Chair) Richard Mickelson Beau Anderson (2017/18 VC) Paul Kanning Aaron Flansburg Ron Williams (not shown) Jill Streit (not shown) Tim McGreevy, CEO EXPENSES FY 2017/18 TOTAL = $5,848,058 Net Income: $332,624

8 USADPLC Annual Report IMNATREKRENTAITNIGONAL 2017/18 SUCCESSES Trade shows like Anuga, SIAL, With tariffs and other trade barriers dominating global trade in 2017-18, USADPLC efforts on behalf of the U.S. AND Alimentaria reinforce USA pulse industry emphasized market expansion and damage pulses as the standard for quality. control. CHINA TRADE SHOW 2017/18 HIGHLIGHTS JEFF RUMNEY 2018 marked a year of change industry. The council used USDA for the International Marketing Marketing Access Program (MAP) Department. Longtime employee and Foreign Market Development of the USADPLC and champion (FMD) funding for over 20 years to of the International Program, help the U.S. industry build this Pete Klaiber retired (below). market. This year is the first time His 20 years of service were where there is a major disconnect marked with many successes, between US production and both on and off the golf course export volumes. The cause of the as evidenced by the heartfelt loss of the foreign market began remarks at this retirement party. over two years ago with excellent Additionally, Assistant Marketing pulse production in India. On Nov Manager Tayebeh Soltani left the 2017, India suddenly announced USADPLC to move to Portland high tariffs on pulses. The Indian for new opportunities. New to trade tariffs were targeted at the International Marketing the entire worldwide trade. The Department is Jeff Rumney as VP US, Canada, Australia, Russia of marketing. and Myanmar were all blocked from export to India, as the PETE & JANE KLAIBER Government of India (GOI) sought to protect their producers with This year also brought a the goal of making India food change to the U.S. marketing production self-sufficient. picture in the export market. The foreign market for pulses has The next phase of the story been directly linked to the growth was the success and high prices and expansion of the pulse of the chickpea market. As producers world-wide saw an

USADPLC Annual Report 9 SIAL FOOD SHOW IN PARIS, FRANCE CEO TIM MCGREEVY MEETS WITH ALIMENTARIA SHOW IN SPAIN POTENTIAL BUYERS AT THE ANUGA TURKEY SOCIAL FOODTEC TRADE SHOW IN COLOGNE, MEDIA CAMPAIGN GERMANY. opportunity, acreage soared. The most recent challenge came in June of 2018, when China announced a retaliatory 25% tariff on many U.S. ag products; notably soybeans and pulses. As a result, U.S. farmgate prices plummeted, Canada, Australia, and other pulse producing nations have rushed to move excess stocks to China and other U.S. customers. U.S. Exports to our traditional trading partners have weakened as uncertainty has increased the risk of doing business with the U.S. pulse industry. The collage of photos above are highlights of USADPLC attendance at trade shows, new social media campaigns in foreign markets, and our exploration of non-traditional markets for U.S. pulse exports.

10 USADPLC Annual Report FINANCIAL PROFILE: IDAHO

USADPLC Annual Report 11 ID COMMISSION: INCOME FY 2017/18 Richard Grant, Vice Chair TOTAL GROSS INCOME = $398,523 Kirk Hammond, Handler Pat Smith, Chair Jay Anderson Kevin Meyer Dennis Dau (not shown) Michael Parrella, UofI Ex-Officio (not shown) Tim McGreevy, CEO & Treasurer EXPENSES FY 2017/18 TOTAL = $556,464

12 USADPLC Annual Report DOMESTIC MARKETING The U.S. domestic market for dry peas, lentils, chickpeas, and dry beans offered great opportunities to promote pulses and pulse industry innovation on the \"home front.\" From the increased momentum of the Pulse Brand social media campaign; the excellent media coverage and attention garnered for pulse crops; to successful tradeshow and event opportunities - it was a good year for the USADPLC and APA Domestic Marketing program to promote the many benefits of pulses to consumers and food professionals in North America. 2017/18 Accomplishments & North American Marketing TRADE SHOWS & EVENTS Campaign Efforts Food & Nutrition Conference & Expo (FNCE) 2017 The USADPLC emphasized professional partnerships in 2017/18, promoting pulses through collaborative efforts. FNCE is the annual conference and expo of the Academy of Nutrition and Dietetics drawing over 13,000 food and nu- U.S. PR & MEDIA PROMOTION HIGHLIGHTS trition professionals to attend. The USADPLC and APA joined At their 2017 plant-based protein themed annual forces with Canadian-based Lentils.org to distribute resourc- es and swag in the name of the Half-Cup Habit campaign. meeting, the American Association of Cereal Chemists de- The U.S. pulse team distributed over 1,000 Retail Dietitian clared pulses as their “hot topic,\" and that declaration set Toolkits, recipe booklets, and info brochures over the 3.5-day the stage for the rest of the fiscal year. Spring-boarding event, and met with over 30 high-profile food and nutrition off of that momentum, the USADPLC/APA held a technical influencers. The team scanned more than 2,535 attendee seminar for several important media outlets. Shortly after, badges, up from last year’s 1,500, and earned 1,300 Half-Cup one of the particpants, Good Housekeeping’s Nutrition- Habit sign-ups. al Director Jaclyn London delivered a demonstration highlighting pulses as the first of 2018’s Tasty Trends on Healthy Kids Collaborative 2017 (HKC) NBC’s The Today Show. Pulses are indeed trending, and are becoming more available on the go; check out the HKC is put on by the Culinary Institute of America (CIA) many menu options showcasing pulses at iconic fast-food and is an invitational workshop to foster innovation in school chains, like Jack-in-the-Box, Wendy’s, Carl's Jr., TGI Friday's, food programs by encouraging collaboration among school Starbucks, and McDonald’s to name only a few. nutrition professionals, school chefs, suppliers, and other stakeholders to create and promote healthier foods for kids. SOCIAL MEDIA The USADPLC/APA staff attending this event were successful The USA Pulses 3-year-old social media campaign in showcasing pulses in school meals, making connections with influential school districts and chefs, helping to form a continues to gain momentum and influence - over 117,000 new plant-based working group called “Plant Forward.” consumers signed up for the Half-Cup Habit campaign, and website visitor numbers have exceeded all goals. Media Pulse Protein Innovation Summit 2018 coverage is expanding as magazines, websites, food and health bloggers, and registered dieticians publish arti- The USADPLC and APA partnered with the Good Food cles highlighting the benefits of pulses. Greatist, a health Institute (GFI) to host the Pulse Protein Innovation Summit. and happiness media platform even launched a series of This 2.5 day event attracted over 90 invited representatives pulse-based recipe videos. Our multi-platform campaign of the pulse industry and plant-based meat industry, includ- on Facebook, Instagram, and Twitter delivers unique and ing pulse growers, breeders and researchers, food industry seasonal recipes promoting events such as National Split professionals, and government scientists to discuss all stages Pea Soup Week, all while tracking consumer interest and of the plant-based meat supply chain and the rapid devel- trends. The Pulse campaign has reached over 2 billion peo- opment of this industry. The common theme of all presen- ple and counting! tations was how pulses are on trend for what consumers are seeking: foods that are sustainable for the environment and for health. A detailed technical document was provided as a result of the Summit, with presentation and discussion summaries and research recommendations available to any industry member interested in the subject.

USADPLC Annual Report 13 Pulse Innovation Miami 2018 The National Association of College & University Food Services (NACUFS) 2018 Pacific Region Chef Net Training food service professionals on how to create delicious pulse dishes is a key strategy for increasing con- This regional event was hosted by the University of sumption of all pulse crops in the United States. With that Southern California and attended by the USADPLC/APA’s in mind, the USADPLC/APA partnered with Pulse Canada to Director of Domestic Marketing, Becky Garrison. Over 70 chefs host the third-annual “Pulse Innovation Miami,” an immersive attended Pacific Chef Net 2018, a three-day immersive event event aimed at educating large-volume chefs and culinary of innovation, networking, and hands-on culinary education. professionals about the benefits of adding more pulse ingre- Hot topics included industry trends, modern cooking tech- dients to their menus. Executive chefs were carefully selected niques, new products, and best culinary practices for the food from the professional food industry, ranging from restaurant service industry. The USADPLC/APA was a Gold Sponsor for the chains, airline and hotel brands, college and university cam- event and presented attendees with a Pulse Brand tote bag puses to participate in the CIA based event. filled with Half-Cup Habit measuring cups, recipes, and other print resources to promote pulse use in the chef industry. CIA Worlds of Flavor Event 2018 A highlight of this event was the USADPLC/APA winning the “Best Food Showcased” award for the samples they served at Continuing this partnership with the Culinary Institute their booth! of America (CIA), the USADPLC/APA sponsored the World's of Flavor conference held at the CIA Greystone Campus in Napa Valley, an event that attracts prominent media outlets, world-renowned chefs, and university representatives for the last 20 years. Pulses fit well into the theme of the 2018 event, “Legends of Flavor: World Cuisines, Immigrant Kitchens, and the Future of American Food,” as pulses have been a global culinary staple for centuries. The marketing team partnered with world-renowned chef and educator Raghavan Iyer to create unique dishes highlighting pulses showcased at their booth. The recipes were very well received, and the event led to many strong contacts for the pulse industry. American Society for Nutrition 2018 The USA Pulses marketing team hit the road again in June Sharon Palmer, RDN (center) and Becky Garrison, Director of Domestic to attend the American Society of Nutrition conference in Marketing (right) showcase the Half-Cup Habit measuring cups at the American Boston. This event brought together over 2,000 researchers, Society for Nutrition scientists, dietitians, and nutritionists all anxious for more knowledge regarding nutrition and health. The marketing team sponsored a booth for the event, as well as a thirty-min- ute science presentation, “Pulse into Action.\" Delivered by Dr. Henry Thompson and Sharon Palmer, RDN, the pulse-forward message reached audience members from The Today Show, Great Valley Publishing Company, and the American Institute for Cancer Research. “Pulse Forward” t-shirts designed by the USADPLC/APA’s Strategic Operations Manager, Sandra Rumney, were given to presentation attendees and loved by all. The event was a great opportunity for the USADPLC/APA’s market- ing department to represent and promote pulses to a large and varied audience, and the booth's \"Pulse Foward\" t-shirt giveaways were a huge hit!

14 USADPLC Annual Report FINANCIAL PROFILE: WASHINGTON

USADPLC Annual Report 15 WA COMMISSION: INCOME FY 2017/18 Mike Tee TOTAL GROSS INCOME = $398,523 Nate Hahner Dave Carlton Braidy Haden Allen Druffel, Chair Dan Bruce, Handler Kevin Mader Scott Steinbacher, WSDA Kirk Hansen, Vice Chair (not shown) Tim McGreevy, CEO & Treasurer EXPENSES FY 2017/18 TOTAL = $785,820

16 USADPLC Annual Report INFORMATION & POLICY The Info/Gov Committee is comprised of a cross-section of members representing state check off organizations, regional grower groups, the national trade association, the American Pulse Association, and international and national coalitions that support the overarching goals of ensuring policy to promote and protect the pulse industry and increasing membership in the pulse crop coalition. It has been a tough year for agriculture with retaliatory tariffs and low prices strangling global trade. The crisis is far from over, but in times of adversity, the planning and work a commodity group does on behalf of their industry can often be the difference between survival and ruin, and much of that work is done within the Information/Government arm of the USADPLC. 2017/18 ACCOMPLISHMENTS Implement Crisis Strategy on Behalf of the U.S. Pulse Ensure Policy that promotes and protects pulse crops. Industry The USADPLC Information and Policy efforts emphasiz- Martin Luther King Jr. once said, “If I cannot do Great es relationship building, with partnerships, and in fostering Things, I can do Small Things in a Great Way.” Growers, pulse efforts that increase advocacy among policy and decision trade members, and representatives of the USADPLC visited makers in government. We continue to seek support and Washington DC several times throughout the year to educate funding for the U.S. pulse industry through farm policy in the policy makers on the damage tariffs and other trade barriers 2014 Farm Bill and advocate for pulse crops inclusion in the have had on the U.S. pulse industry, and as a result, our 2018 Farm Bill. industry received over $76 million of pulse crop purchases through Section 32 food bank acquisitions and the USDA tariff WASHINGTON DC MISSION relief programs. In partnership with the board and members of the Amer- Successive visits over the last 10 years paid off for the ican Pulse Association, the USADPLC combined efforts again industry, as Congress approved $2 million in funding for the to visit with a record-breaking 140 congressional and agricul- Pulse Crops Health Initiative (PCHI) for FY2018. In addition, tural agency offices, such as FSA, FGIS, ERS; FDA, and, NASS. the appropriation is expected to increase in FY2019 to $3 For the 50 years plus that members of the industry have million. The PCHI allows the pulse industry to provide made this trip, they have established a reputation as the health and nutrition research for the U.S. food industry and voice of the industry. As a result of the 2018 mission, pulses consumers and continues in the 2018 Farm Bill. These are were included in the 2018 Farm Bill, funding for PCHI was all “great things” accomplished on behalf of the U.S. pulse appropriated in 2018 and 2019, Pulse Crop Revenue Insurance industry as a direct result of investment of time and funding Pilot is continued, and the USDA is purchasing pulse crops in Information and Policy programming. The USADPLC using Section 32 funds. continues to apply for tariff relief funding as it becomes available. CROP INSURANCE In addition to getting PCHI in the 2018 Farm Bill, the DC One of the biggest draws for farmers to add pulse team was successful in helping to achieve a fix for the Section crops to their rotation is the Pulse Crop Revenue Insurance 199A tax provision, acquire funding for PCHI, get the School Program, managed by the USADPLC and the Risk Management Pulse Crop Products Program in the House and Senate version Agency (RMA) providing revenue-based coverage to pulse of the new farm bill, apply for and receive Section 32 funding, growers exclusively based on projected prices versus harvest receive tariff relief for dry peas, lentils, chickpeas, and kidney prices. This year, North Dakota led the program with 80% beans, and continue to provide data and support for the adoption, followed by Washington at 78%, and Montana Pulse Crop Revenue Insurance Program, an insurance program and Idaho at around 51%; and these growers are expecting fostered and owned by the USADPLC on behalf of pulse crop significant payments in mid-January. Recently, the South growers. How's that for crisis intervention? Dakota Pulse Council has invested in providing this safety

USADPLC Annual Report 17 THE 2018 DC PULSE INDUSTRY TEAM MEMBERS net for their growers by becoming GROWER EDUCATION PUBLICATIONS / MEMBER members of the USADPLC. Welcome OUTREACH aboard, South Dakota! In 2017, the USADPLC was awarded funding by the Risk Management We produced 78 industry newslet- POLICY SUPPORT Agency to start a grower education ters on pulse related topics; the weekly campaign, called Puls-ED. The goal of Pulse Pipeline, and the bi-weekly, Pulse The Info-Gov Committee works the project was to use a combination Mill newsletter. The USADPLC alerts with all members of the USADPLC of live and video streamed events members of urgent matters through an throughout the year to develop to provide timely grower education e-blast called the Pulse Connection and policies that support increased pulse about best management practices to send out member surveys through- crop research, ensure equal support minimize risk. Through the program, out the year. In addition, we publish in Farm Program enactment for Pulse the USADPLC produced 8 webinars, bi-annual magazines entitled Take Your producers, increase access to school including a live broadcast from the Pulse, the only pulse industry maga- nutrition programs, and increase Western Pulse Growers Association zine in the nation; and several industry opportunities for trade. These policies annual grower meeting. The program statistic reports, including pulse crop create the framework upon which reached around 164 growers, and production statistics, stocks-on-hand, the U.S. pulse industry interacts with produced a total of 28 videos for the pulse production maps, and pulse government officials and agencies program. seeding intentions and seeded acreage throughout the year. reports. As part of the Information/ FACEBOOK LIVE BROADCAST FROM MONTANA PULSE DAYS Government programming, the USADPLC contracts with Gordley Associates in Washington, D.C. to represent the pulse industry and provide timely information on key issues, technical advice on policy and provide industry outreach to advance the industry priorities. Much of their work focused on establishing permanent funding in the Farm Bill for the PCHI and the Pulse Crops Products Program. The USADPLC continues to advocate for changes to the current language of the Food Safety and Modernization Act (FSMA) Which makes no distinction between fresh and dry peas. USADPLC is working to rectify this.

18 USADPLC Annual Report FINANCIAL PROFILE: WPGA

USADPLC Annual Report 19 WPGA 2017/18 Board: INCOME FY 2017/18 Tim McGreevy, CEO & Treasurer TOTAL GROSS INCOME = $138,590 Washington Division: Tim Schultz Matt Weber Greg Ferrell Jon Olson Chase Janson Aaron Flansburg Dan McKinley, Chair Brian Silflow (not shown) Neil Heitstuman (not shown) Dan Westacott (not shown) Idaho Division: Todd Wittman, CoChair Howard Jones Randy Duncan Kendrick Webb Cole Riggers Kyle Osborn Scot Cocking (not shown) Jim Hermann (not shown) Dave Hawley (not shown) Doug Morgan (not shown) EXPENSES FY 2017/18 TOTAL = $47,215 NET INCOME = ($8,537) with Depreciation

20 USADPLC Annual Report PULSE RESEARCH The Research Program at the USADPLC / APA emphasizes a complete body of reserach, including health and nutrtion, end use and functionality, breeding and genetics, and crop management. 2017/18 REPORT between the US and Canada. This rela- at pulses (i.e. beans, peas, lentils and It has been an exciting year for tionship, especially with Pulse Canada, chickpeas) in 3 main areas: (1) nutrition, pulse crop research. Earlier this year, Dr. Richard Black, of Tufts University and is continuing to grow as we support (2) functionality, and (3) sustainability/ keynote at the Global Pulse Confedera- tion, recognized that people have an in- each other through challenges faced by productivity. Through the expertise of creasing interest in better-for-you foods that are “natural” and “healthier”. With the industry. Pulses on a global level researchers across the US, the inaugural this interest, the need and demand for robust science has flourished. The per- are searching for a resolution to dis- research focuses on protein content, sistence and determination for success by the APA and USADPLC staff landed crepancies between maximum residue health impacts such as anti-obesogenic $2 million for the Pulse Crop Health Initiative (PCHI) as a part of the US limits (MRLs) and this year, President activity, consumer acceptability, func- Department of Agriculture- Agricultural Research Service. The appropriation of Huseyin Arslan of the Global Pulse tionality in processing, and the environ- these funds was timely, as researcher Dr. Henry Thompson, of Colorado State Confederation has supported group- mental sustainability of diets including University, had spoken in December 2017 at a grower’s event about the ing crops as pulses to enable Codex to pulses. We are excited that these topics “power of pulses” describing them as “super fat burners”. The incorporation increase MRL harmonization. This effort of research address the questions we of pulses into the human diet can pro- vide both food and medicine and help is beneficial for “market access, produc- are often asked by the industry. How prevent obesity and resulting maladies such as cancer; research must continue tivity, and farmer livelihoods”. can we optimize pea protein? Will pulse to better understand these topics. ingredients work in processing? Are With the growing desire for pulses in food for healthy lifestyles, people are Pulse Crop Health Initiative these crops really good for the environ- also looking into pulses for their pets. Funded Research ment? Are pulses actually beneficial Dr. Gary Lynch, a senior project manager for weight management? Here are a at HORN Animal Nutrition, published an A focused effort to increase and few examples from this years’ funded article in Petfood Industry describing research. pulses as “the new superfood” for nutri- leverage scientific research on the tional support and weight management • Drs. Brennan Smith from for pets because of the low glycemic advantages of certain pulse crops such University of Idaho and Girish index, fiber content, protein levels, lipid Ganjyal from Washington State metabolism, and satiety. Over half of as dry beans, lentils, chickpeas, and dry the pet cat and dog population are diagnosed as overweight or obese ac- peas. cording to the Association for Pet Obe- sity Prevention’s 2016 clinical survey so University are focused on incorporation of pulses into their diet could be a benefit. There are criticisms optimizing pulse protein func- of pulse-based pet foods for carnivores and we are currently exploring this. tionality. They will be looking With growth comes collaboration into extraction protocols for and we are seeing an increased interest in nurturing the research community maximum protein solubility and determining the digestible nutritional quality of protein from pulses. • From the USDA, Drs. Naomi Fukagawa and Peter Arbuckle along with Dr. Greg Thoma from the University of Arkansas are exploring the environmental sustainability of alternative diets with varying quantities of pulses. • Drs. Henry Thompson, Adam Heuberger, and Tiffany Wier at Colorado State University and Pamela Wolfe from Wolfe Sta- Chelsea Price, undergraduate researcher at Washington tistical Consulting LLC will be State University, working on pulse flour milling and researching how low and high utilization. The project was funded by the USADPLC to levels of dietary fiber of the investigate the incorporation of yellow pea flour into baked goods. various pulses affect energy The PCHI has provided research balance and lipid metabolism. funding with an emphasis on looking

USADPLC Annual Report 21 Pulse breeder Dr. Kevin McPhee of Montana State University showing the structure of autumn sown pulses underneath the snow. conducted on root disease interactions Post-Doctoral research fellow at the University of USA Dry Pea and Lentil and resistant Pythium. To represent Idaho, Dr. Gamze Yazar, finishing a research project Council Funded Research innovation, a pulse quality survey is to add value to by-products of pulse protein underway to understand the quality of isolation. The floury material left over after air To develop new technologies to pulses in food products such as flavor classification of the proteins performs better than chemistry. corn meal for expanded products. increase the profitability and market- American Pulse Association ability of USA grown dry peas, lentils, Funded Research and chickpeas. Increasing consumption of pulses in the American diet: implications and It is always important to remember challenges for the agricultural and food industry for public health. that along with the funded health and This year, the American Pulse sustainability research, there must be Association funded five projects. For researchers Dr. Dil Thavarajah (Clemson breeding and genetic based efforts. University) and Dr. Henry Thompson (Colorado State University), the focus Breeding requires multiple years and is was on combatting obesity through understanding prebiotics (such as sugar a forward-thinking process that the USA alcohols, oligosaccharides, and starch- es) in field peas, as well as examining Dry Pea and Lentil Council considers the beneficial effects of chickpeas, dry peas, and lentils on lipid metabolism. one of its priorities. This year, funding Dr. David Baer from the USDA is using funding to look at pulse consumption has gone towards the USDA-Agricultural and investigating its effect on risk for cardiovascular disease, diabetes, and Research Service and Montana State obesity. Also funded are the final stages of the Crème Global Intake Study with University breeding programs for dry a focus on adjusting nutrient intakes in pulse consumers and non-consumers peas, lentils, and chickpeas. We have with a scientific manuscript ready for publication. also included research on autumn sown grain legumes. Variety trials are being conducted in Idaho, Washington, and the Northern plains. This year is the final year of a four-year project on map- ping the genetic traits of dry peas. In addition to the breeding and ge- netic efforts, we have funded nutritional Montana State University’s Derek Lewis, Research research on measuring metabolic health Technician (right), and Jake Tracy, Master’s student improvements in humans from pulse (left), at the greenhouses of Montana State consumption and nutritional analyses. University working with the pulse breeding program Crop management efforts are focused led by Dr. Kevin McPhee. on weed control trials and support tools for growers. Research is also being

22 USADPLC Annual Report FINANCIAL PROFILE: APA 2018 meeting and retirement celebration for advisor Sara Rose for her dedication to the pulse industry.

USADPLC Annual Report 23 APA BOARD: INCOME FY 2017/18 CEO Tim McGreevy TOTAL GROSS INCOME = $608,939 Chad Nickels - Vice Chair Marty Anderson (alternate) Greg Johnson, Chair Sara Rose (advisor) Dave Kirsten Kim Murray (not shown) Howard Jones (not shown) EXPENSES FY 2017/18 TOTAL = $353,475 Net Revenue = $255,464

24 USADPLC Annual Report NORTHERN PULSE GROWERS ASSOCIATION The Northern Pulse Growers Association continues to work for the producers of pulses by promoting the use of pulses, educating consumers and producers. booth at the North Dakota Academy of Nutrition and Dietetics Annual Sympo- sium in Bismarck, ND which had a seg- ment of the symposium focused on the health benefits of pulses in our diets. PRODUCER PANEL AT THE MONTANA PULSE DAYS GROWER MEETING GROWER EDUCATION Educating consumers is im- This year the Northern Pulse SuperMarket locations to designate an portant but so is providing education Growers Association (NPGA) took a new endcap to pulses and products contain- and information to producers. The exciting approach to consumer educa- ing pulses. Four of the Dan’s locations Northern Pulse Growers Association tion. The big question has been how kept the endcap designated to pulses hosted, sponsored or attended events do you get the word out to consumers for just over three weeks. throughout North Dakota and Montana about the benefits and different uses Northern Pulse Growers Asso- this year to provide producers with for pulses? The answer is to go where ciation also held in-store pulse promo- updated information on marketing and the consumers are. The Northern Pulse tional events in Albertsons grocery store production of pulses. Northern Pulse Growers Association worked with seven in Great Falls, MT and Reynolds Market Growers Association sponsored field grocery stores and one wellness/fitness in Sidney, MT. Featured at these two days and crop tours in Sidney, Richland, center in North Dakota and Montana to events were products located in the gro- Carrington, Minot crop tours and the do in-store promotions of pulses. cery store that were made from pulses. Williston field day. Producers had the A booth was set up at the entrance of opportunity to observe first-hand how IN-STORE PROMOTION the stores to provide information about different varieties preformed under Northern Pulse Growers Asso- our producer members, the benefits of different conditions in the areas where ciation teamed up with Dan’s SuperMar- pulses and the different uses for pulses. pulses were grown. The Northern Pulse ket and Proximal50 Life Center to hold At the booth were multiple products Growers Association sponsored four a two-day event called the Powerhouse made from pulses which were sold in meetings designed to address two grow- Plunge. The event was an opportunity the grocery store. The consumers were ing problems with winter annual weeds to educate our friends and neighbors surprised how many products were (Horseweed and Narrowleaf Hawks- in the Bismarck/Mandan area and the available locally that were made with beard) for the pulse industries. They surrounding communities the benefits pulses. Shoppers at the events were were held in Williston, Crosby, and Ray. of eating healthy. We had demonstra- given a Cooking with Pulses cookbook The meeting in Glasgow, MT was held tions on how to prepare meals featuring and had an opportunity to taste deli- in conjunction with the NE Montana Ag pulses (peas, chickpeas and lentils) plus cious samples made from pulses. Expo. As part of continuing to inform there will be samples of other products Prior to these events Northern and educate producers about pulses, made from pulses for people to try. We Pulse Growers Association did radio Northern Pulse Growers Association believe in supporting our local busi- interviews promoting the events and sponsored and presented at the nesses, so we used ingredients and pro- making people aware of the different vided samples of products which can be uses and benefits of pulses. One other • MonDak Research Summit - purchased locally at Dan’s SuperMarket. way Northern Pulse Growers Association (Sidney, MT), Dan’s SuperMarket donated the product reaches consumers is working with pro- for the two-day event. As part of the fessionals in the nutrition profession. • Montana Pulse Day - (Great event Northern Pulse Growers Associa- The Northern Pulse Growers Association Falls, MT), tion was able to work with the five Dan’s sponsored and had an informational • Ag Forum - (Dickinson, ND), • Montana Ag Days - (Sidney, MT) and • MonDak Pulse Day – (Wolf Point) an event for pulse producers which the Northern Pulse Growers Association sponsored and worked with MSU and NDSU Extension. >>>

USADPLC Annual Report 25 AUDIENCE AT MONTANA PULSE DAYS MONTANA PULSE DAY -November 2018 Montana Pulse Day started the week of November 27th PULSE QUALITY SURVEY and was very busy for the Northern Pulse Growers Association. Another ongoing project of Northern Pulse Growers Tuesday evening, attendees enjoyed the Partnership in Association is the Pulse Quality Survey. Pulse samples from Ag Reception sponsored by the Northern Pulse Growers North Dakota and Montana producers are collected analyzed. Association, Northern Ag Network, and MT Grain Growers The survey provides information important to marketing, Association. MT Pulse Day was December 1st at the Best breeding & genetics and health & nutrition. The information Western Heritage Inn, Great Falls, MT and is the premier pulse is distributed to current and potential customers internation- event for the region. It was very successful with over 450 pulse ally and domestically. It is also provided to research programs producers and industry representatives in attendance. in an effort to develop varieties/genetics that fit particular NPGA CONVENTION - January 2018 market needs. NPGA CONVENTION NPGA celebrated its 25th Annual Con- MEETING SUPPORT vention January 22 & 23, 2018 at the Holiday Inn-Riverside, As part of our efforts to promote the use of pulses Minot, ND. This is a primary event for regional pulse growers for human and animal consumption and provide the latest with over 275 pulse producers and industry representatives in information about the pulse industry the Northern Pulse attendance. Growers Association exhibited at the MT Stockgrowers Annual Meeting - (Billings, MT), MT Grain Growers Annual Meeting - MONDAK PULSE DAY - February 2018 (Great Falls, MT) KMOT Ag Expo – (Minot, ND), KATQ Farm Expo MonDak Pulse Day was February 13, 2018 at the Elks Club - (Plentywood, MT), Petfood Forum - (Kansas City, Missouri) and ND Stockmen's Annual Meeting - (Fargo, ND). Thousand in Wolf Point, MT. MSU Extension Valley County along with of producers and consumers have been reach through these NDSU Williston Extension Center put the agenda together for efforts. this event. This event attracts over 200 producers and is a big The Northern Pulse Growers Association continues to educational seminar for the area farmers. At this event, the use the media such as radio, magazine, TV social media and venue rotates back and forth between Williston, ND and Wolf newspaper interviews to promote the use of pulses and the Point, MT. pulse industry. FRIENDS AND NEIGHBORS DAY - July 2018 NPGA’s education activities start off fiscal year 2017-18 with a Along with producer meetings, NPGA is educating con- few highlights from July 2017 through June 2018. sumers on pulses at local meetings such as USDA Friends and CROP TOURS - July 2017 Neighbors Day at USDA-ARS held in Mandan, ND in July and In July NPGA sponsored pulse/field tours throughout are sponsors of the Bismarck/Mandan Area Chamber Harvest Mixer held in September. North Dakota and Montana. NPGA also sponsors the Annual Country Woman of the Year hosted by the Farm & Ranch Media Guide. Over 200 attendees traveled from all over North Dakota NPGA communicates to its members by the NPGA’s and as far as South Dakota and Minnesota to attend this event that was held in Bismarck, ND. NPGA also attends the Ag Media quarterly newsletter - “The Pulse”, (by email and hard copy) Summit (AMS) in Snowbird, Utah. AMS is the largest gathering the NPGA website, Facebook, Pinterest, and Twitter channels of agricultures top writers, editors, photographers, publishers and through informational emails. NPGA also emails out and communication specialists in the United States. This is the USA Dry Pea & Lentil Council’s weekly newsletter, “Pulse a very good show for NPGA as it usually results in several Pipeline” to our grower membership and by U.S. mail, as well articles written about our Association or a local farmer. as the USA Dry Pea & Lentil Councils quarterly magazine “Take Your Pulse.” NPGA also places print ads in several regional PRODUCER MEETINGS magazines, and in miscellaneous seed and production NPGA hosts three producers meetings throughout the guides. year.

26 USADPLC Annual Report FINANCIAL PROFILE: NORTH DAKOTA North Dakota Dry Pea & Lentil Council FY 17-18 Audit

USADPLC Annual Report 27 NDDPLC BOARD: INCOME FY 2017/18 Kim Saueressig, Chair TOTAL GROSS INCOME = $1,241,744 Ryan Blumhagen, Vice Chair Jeff Knox Jeremy Huether Kevin Wolsky USADPLC Board Reps: Kim Saueressig, & Beau Anderson EXPENSES FY 2017/18 TOTAL = $1,633,267

28 USADPLC Annual Report CMOOMNMTAITNTAEPEULSE CROP 2017 Committee from Left to Right: •Ben Thomas, Director, MT State Dept of Ag (Ex officio), •Kim Murray, •Jillien Streit, •Colby Johnson, •Paul Kanning, Vice Chair •Ron Williams, Columbia Grain, Ex Officio •Ryan Bogar-Chair, Not pictured, Dr. Charles Boyer, MSU Ex-Officio The Montana Pulse Crop Market Development Program was created by a vote of pea, lentil and chickpea producers following a process outlined in the Agricultural Commodity Research and Market Development Enabling Act. The Pulse Crop Market Development Program is administered by the Montana Department of Agriculture under the Montana Pulse Crop Committee. The committee invites proposals to fund market development projects to address Montana's pulse industry needs and opportunities.

February 10, 2019 will be the first-ever Check out delicious, easy recipes! World Pulses Day, a designated United (https://pulses.org/nap/pulse-recipes/) In case Nations global event to celebrate pulses you’re new to cooking pulses, we’ve got you worldwide and continue the important covered with these easy prep and storage tips; gains made with the 2016 International https://pulses.org/nap/cooking-tips/. Year of Pulses. No matter where you are on the globe, here’s a list of ways to celebrate World Pulses Day: Have an Event Learn More about Pulses • Promote sprouting pulses and their benefits. Learn • Unfamiliar with pulses? We can help! Brush up on more about sprouting your pulses? (https://www. your pulse facts (https://pulses.org/nap/what-are- instagram.com/p/Bn6xJoQlwqY/) pulses/). And share what you learned with a friend, colleague, or kids! • Own a restaurant? Create a special pulse dish and serve it on World Pulses Day February 10, 2019. • If you’re a Registered Dietitian, Nutritionist, or Download or email the Foodservice Guide to health professional, be sure to check out our Pulses (https://www.usapulses.org/resources/157- resources for health professionals to get details pulses-food-service-guide/file) to become a real on protein-rich and nutrient-dense pulses for pulse expert in the kitchen! your clients! (https://www.usapulses.org/health- professionals/dietitians-physicians-nutritionists) • Working in school lunch? Create a meal with pulses. Place the attached poster so everyone can Share Your Event celebrate World Pulses Day with us. Here are recipes, curriculum, and tips and tricks for using Let us know if you will be doing a Facebook Live pulses in school lunches. (https://www.usapulses. Event between February 4-15 and we will share it on org/schools) our page. Contact us at [email protected] • Host a community dinner loaded with pulses. They are affordable, packed with nutrients, and filling too! (https://pulses.org/nap/health-nutrition/) Don’t forget to use #WorldPulsesDay and #LovePulses to join the conversation! For more information: Visit www.usapulses.org or 208.882.3023

30 USADPLC Annual Report FINANCIAL PROFILE: USPLTA

USADPLC Annual Report 31 USPLTA 2017/18 BOARD: INCOME FY 2017/18 Don Driscoll, Chair TOTAL GROSS INCOME = $524,751 Shawn O'Connell, Vice Chair Ron Williams, Secretary Bert Brocke Andrew Fontaine Jim Groth Tim Gustafson Pete Johnstone EXPENSES FY 2017/18 TOTAL = $458,753 Net Revenue = $65,999

USADPLC Phone : 208 • 882 • 3023 2780 W. Pullman Rd. Mail : [email protected] Moscow, Idaho www.usapulses.org