2015 USADPLC ANNUAL REPORT

2780 W. Pullman Rd. Phone : 208 • 882 • 3023Moscow, Idaho 83843 Mail : pulses@usapulses.org www.usapulses.org USADPLC ANNUAL REPORT 2014 / 2015USADPLC MISSIONGenerate a level of demand for U.S. pulse crops that provides acompetitive return on investment for the entire U.S. pulse cropvalue chain.USADPLC VISIONTo bring together everyone in the pulse crop value chain to workon common goals to achieve growth in the U.S. Pulse Industry.

CONTENTS04 STATEMENT FROM THE CEO INTERNATIONAL MARKET 06 DEVELOPMENT08 DOMESTIC MARKETING DEVELOPMENT AMERICAN PULSE ASSOC. 12 & PULSE HEALTH INTIATIVE14 RESEARCH PROGRAM INFORMATION / GOVT. 18 AFFAIRS2

USADPLC / APA STAFF CHIEF EXECUTIVE OFFICER DIRECTOR OF COMMUNICATIONS CONTACT INFORMATION Tim McGreevy Drex Rhoades USA Dry Pea and Lentil Council tmcgreevy@usapulses.org drhoades@usapulses.org 2780 W. Pullman Road VICE PRESIDENT OF MARKETING ASST. MARKETING MGR Moscow, Idaho 83843 Phone (208) 882-3023 Pete Klaiber Tayebeh Soltani Fax (208) 882-6406 pklaiber@usapulses.org tsoltani@usapulses.org INDUSTRY WEBSITE VICE PRESIDENT OF RESEARCH & EXECUTIVE ASSISTANT www.usapulses.org MEMBERSHIP SERVICES CONSUMER WEBSITE Sarah White www.cookingwithpulses.com Todd Scholz swhite@usapulses.org www.pulsepledge.com tscholz@usapulses.orgDIRECTOR OF DOMESTIC MARKETING USA DRY PEA & LENTIL COUNCIL EXECUTIVE BOARD OFFICERS Jessie Hunter JOE BLOMS, MONTANA jhunter@usapulses.org Chairman OFFICE & AUDIT MANAGER PAT SMITH, IDAHO Vice Chairman Mike Shelton mshelton@@usapulses.org BEAU ANDERSON, NORTH DAKOTA MEMBERSHIP SERVICES MANAGER Secretary / Treasurer Kim Monk kmonk@@usapulses.org 3

Founding CEO Harold CEO STATEMENT Blaine, left, and currentCEO Tim McGreevy on the cover of Take Your Pulse Magazine. Summer 2015 • VOL. 4 NO. 1 50th Anniversary EditionBanirItnhdoufstsperaegoeyn6 Current CEO Tim McGreevy (right) interviews founding CEO Harold Blain.TAKPE UYOLSURE MAGAZINE TIM MCGREEVY USADPLC/ APA CEO

The pulse industry was the International Year of The pulse industry isbuzzing with excitement Pulses was held at Public leaving behind a year fullin the year 2015, which restaurant in New York of victories and progress,marked the beginning City. This event was an and tackling 2016 withof many significant immeasurable success, untold momentum. Wedevelopments. Much of with over 90 members of are sparking a Pulsethe year was dedicated to the media in attendance. Movement, and only expectpreparing for the kickoff We are already seeing the enthusiasm and interestof the UN-designated positive impact this has to build from this point2016 International Year of had in our industry. Pulses forward.Pulses. are appearing in countless articles, deemed one of the Sincerely,One of the most top food trends of 2016.noteworthy undertakings The Washington Post, Tim D. McGreevy, CEOof the past year has been NPR, Good Housekeeping,the development of a the Huffington Post andglobal pulse brand, and more have raved about thethe subsequent North winning qualities of pulsesAmerican Pulse Brand - and 2016 is just gettingCampaign. We are thrilled started!with the early interest fromfood manufactures in using In 2015 Pacific Northwestthe pulse brand as we move growers faced one ofinto 2016. the worst droughts since 1977, which broughtThis North American home the importance ofpulse brand campaign risk management tools.will target millennials - 18- Our pulse revenue crop34 year olds who make insurance pilot program isup the largest consumer in its third year, providinggroup in North America, a much-needed safety netand whose tastes and for farmers. In addition, drypreferences are strongly in pea and chickpea growersour favor. Millennials are who signed up for USDA’shealth-conscious, eager to Average Risk Coveragefind new opportunities to (ARC) program receivedincorporate the nutrients Farm Program payments inthat pulses offer into their 2014 in areas where yieldsdiets, and moving forward and prices suffered. Thethey will give our campaign 2014 farm bill saw pulsethe fuel it needs to succeed. crops reach a level of parityIn November, the North with other commodityAmerican Launch for groups. 5

2014/15 Accomplishments INTERNATIONAL MARKETING PROMOTIONInbound Trade TeamsUSADPLC coordinated two trade team visits to the US. A China trade team totalingtwelve visitors representing nine companies visited in September. The team met withnine US suppliers, including companies based in North Dakota, Montana, Idaho andWashington, and also visited port and transloading facilities. An India trade teamarrived in October, with eight visitors representing eight companies. The team mem-bers called on pulse exporters in Minnesota, North Dakota, Montana, Idaho and Wash-ington, meeting with a total of ten US suppliers, and also met with WSU ARS staff andFGIS staff during a ten-day trip.For both teams, time was set aside to allow for one-on-one meetings between buyersand sellers to promote stronger buyer/seller relationships and to encourage open dia-logue on needs and capacities.Outbound Trade TeamUSADPLC coordinated a trade mission to SE Asia, sending five US pulse exporters tocall on companies in Malaysia, Indonesia, Thailand and the Philippines.Trade ShowsThe Council participated in five major trade events in 2015, including the ANUGA tradeshow in Cologne (the largest food trade show in the world), the Gulfood show in Dubai,Food Ingredients China (Shanghai), Food Ingredients Europe (Paris), and the USDBCPulse Congress in Mexico. These shows generated over three hundred trade leads forUS pulse suppliers. 6

To ensure that U.S. drypeas, lentils and chick-peas have outlets in exportmarkets that will providecompetitive returns to U.S.growers, processors andexporters. MARKET DEVELOPMENT MARKET ACCESSExports for 2014-15 were the sec- USADPLC was in regular contact with USDAond-largest on record, exceeded only APHIS officials and USDA/FAS staff based inby 2013-14 ($410 million vs $468 mil- New Delhi to work on various trade accesslion). Exports of dry peas and chick- issues in our largest export market, India.peas fell as the US dollar strengthened Problems with requirements for fumigationover the course of the year. For lentils, of US chickpeas, clarification of new Indiahowever, the strength of the dollar was rules on quarantined pests, and regularoffset by high global demand, and lentil updates to the industry on the impact ofexport values grew by 10% vs the prior India’s ‘stock limits’ regulations on Indianyear. imports. We are also monitoring the poten- tial effects of China’s proposed Grain LawsIn a year in which our overall dry pea and Food Safety Laws on our exports, andexports fell, we did manage to increase working to resolve two issues with respectour sales to China marginally, as China to US shipments transiting through Canada.held its position as our #2 export mar-ket for peas, following India. On a global scale, we provided feedback on the potential effect of the TTIP and TPPWe were also pleased to see lentil sales multilateral trade agreements on US pulseto Mexico, Peru, and Turkey increase exports to USDA/FAS, and we submittedover the prior year despite higher pric- an analysis of the impact of TPP on the USes; these are three countries where we pulse trade to USTR and USDA.have been actively promoting US lentilsin recent years. 7

2014/15 Accomplishments DOMESTIC MARKETINGIncrease demand (sales andconsumption) for pulse crops in theUnited States. CONSUMER OUTREACH & ENGAGEMENT The Domestic Marketing branch of the USADPLC continued to develop new education and outreach materials including International year of pulses infographics. • Social media • Changed all social media handles to USA Pulses, including Facebook. The USA Pulses Facebook page grew by over 3x in FY15, capturing the right fans (as measured by engagement). Our fan acquisition ads are performing at 3x the industry average. The USADPLC created monthly content calendars for Facebook and posted real- time retweets bon Twitter ased on consumer interest month-to-month. Our content resonated with consumers, and we more than maintained the high engagement and growth from FY14. Facebook engagement has continued to increase (from 3.12% virility in April 2014 to 5.03% in March 2015). Twitter engagement has also grown and Twitter fans doubled during FY15; from 347 to 700+ followers. By following the right influencers and retweeting relevant content, we grew our audience organically, without ads. 8

National Split Pea IYP Signature Recipe Soup Week ContestPartnered with popular cooking bloggers to develop Worked with 10 bloggers to create delicious, on-unique Council-owned split pea soup recipes, high- trend recipes and photography for a recipe contest –lighted on Facebook throughout the week. Reached with the ultimate goal of finding the U.S. IYOP recipe.a combined audience of 125K+. Generated commu- Reached more than 1.6 million consumers throughnity engagement through daily giveaways on Face- Facebook and blog posts. Hosted the blogger recipebook. Saw increased engagement during Split Pea contest on Facebook for two weeks, having consum-Soup Week on the Council’s Facebook page, as well ers vote for their favorites via a Facebook album.as shares. Garnered more than 3,500 social interactions with posts. The winning recipe and US National Signa- ture Dish is Roasted Cauliflower and Lentil Tacos by Cookie + Kate. COOKINGwithPULSES.COM FOOD INDUSTRY & CO. OUTREACHTo revive the Cooking with Pulses blog and In 2014-2015 working with CSSI the USADPLCensure people are driven to the website from Domestic Marketing Program met andweb searches, we developed an editorial presented recipe ideations to the following:calendar that featured interesting and frequently • Wal-mart, PolloTropical, Morrison Foodsearched topics. To build fresh content, theUSADPLC interviewed six chefs and wrote 12 Group, conducted a Nation Pizza Shortguest-authored blog posts, as well as several Course, and collaborated with UniversityUSADPLC-authored posts. Topics ranged from food service operations at Harvardtips for gluten-free baking to using pulses in University, Stanford University, andtraditionally meat-based dishes. University of California San Diego.Domestic Marketing continued on the following page. 9

Trade Shows August 2014-November 2014Show/Event/Meeting Location Date August 5-8Flavor Experience New Port Beach August 13-16 August 23-24IDEA World Fitness Anaheim CA September 9-11 September 30Lentil Festival Pullman WA October 1-3CIA PD Course Napa CA October 17-21GFF Weight Management Itasca, ILUSPLTA Park City UT October 30 November 3-5Food and Nutrition Conference and Atlanta GA November 11-13Expo Minneapolis, MNMN Section IFTInternational Food Editorial Council Dallas TXChicago Section IFT Chicago IL 2014/15 Accomplishments DOMESTIC MARKETING CONTINUEDTradeshows 2015Show/Event/Meeting Location DateResearch Chefs Association New Orleans, LA March 23-27Harvard Cambridge, MA April 4-8Northern Crops Institute Fargo, ND April 9-11Global Pulse Confederation Las Vegas, NV April 11-16Protein Trends Seminar Oakbrook, IL May 4-6Food Marketing Institute Chicago, IL June 8-12School Nutrition Association Conference Salt Lake, City Julyand ExpoAnnual IFT Meeting Chicago, IL July 10-14 Indianapolis, IN July 22-25National Association of College & Univer-sity Food Services Newport Beach, CA Aug 4-8The Flavor Experience Pullman, WA Aug 21-22National Lentil Festival Seattle WA October 1-3 Nashville TN October 3-6US Pea and Lentil Trade Association Portland, MN November 2-5Food and Nutrition Conference and ExpoInternational Food Editorial Council10

DOMESTIC MARKETING CONTINUED EAST COAST LAUNCH, NEW YORK CITY, NOV. 18, 2015 The International Year of Pulses officially kicked off for media, bloggers and influencers in North America the evening of November 18, with renowned chefs showing off the versatility of pulses – making everything from a lentil pumpkin- style pie with white bean whipped cream, to split pea ice cream, to a unique take on hummus. The chefs were alongside experts who spoke to key pillars that make pulses the future of food: nutrition, sustainability, versatility and affordability/food security. Five chefs passionate for pulses took part in the evening’s festivities – creating dishes that were not only delicious but showcased the variety of ways these foods can be prepared. More than 50 event attendees took the Pulse Pledge while at the event, citing reasons such as specific health benefits, to sustainability aspects to affordability. Since the Pulse Pledge was unveiled to consumers on January 1, we’ve had over 7,500 pulse pledges. Media and influencers including Good Housekeeping, Prevention, The Nutrition Twins, Cynthia Sass and and many others have been promiting it through their media channels, resulting in consistant engagement. 11

AMERICAN PULSE ASSOCIATIONGenerate a level of demand for U.S. 2014/15 APApulse crops that provides a competitive Accomplishmentsreturn on investment for the entire U.S.pulse crop value chain.This year, USA Dry Pea & Lentil Council and the American Pulse Association joined togetherto maximize the impact on demand for pulse crops by promoting the International Yearof Pulses, by serving as a leader in the International Brand Campaign and by conductingresearch focused on pulses in gut health. USADPLC was able to leverage its membership inthe APA to gain maximum impact for the pulse industry in the USA. INCREASING DEMANDCreating Awareness Campaign• Brand, tag line, and logo were selected with industry input, evaluation by consumer groups and with board approval.• Governance of brand, use of logo, membership on international governing board, North American Advisory Board and North American Licensing Board is established. USADPLC and APA are represented along with members of US Trade and Food Manufacturers.• North American Brand Campaign is beginning with Maxwell PR selected as contractor. Maxwell has worked with US Brand Campaign for the past three years.• Parameters for use of pulse brand are agreed to for whole product packages, for mem- bers of the Global Pulse Confederation, and for members of APA and USADPLC.• APA and USADPLC participate in consumer review of the ad campaign for North America focused on millennials.• Gained sponsorship from Bush Bros Beans for Sackler Research Event, for Powered by Pulses school food contest, and for Global Pulse Confederation event.Global Pulse Confederation• APA joins the USADPLC as a premier sponsor of the 2015 GPC Convention in Las Vegas. Over 250 attendees representing the pulse industry from around the world attended.• As sponsors, APA/USADPLC developed and presented a video highlighting quality of USA pulses for all participants. In addition, the USADPLC was prominently mentioned in the booklet and gift bags issued to all registered guests.• APA/USADPLC participated with booth highlighting US Quality of pulse products. Mem- bers of International Marketing Staff served as hosts for the booth.• Staff members of the USADPLC serving on IYP thematic committees were able to attend in person committee meetings to help coordinate for the IYP events in 2016.• Staff assistance gathered together sponsorships and contributors for a special auction held at the event to raise funds for the IYP. PULSE CROP COALITION• APA continues to recruit and increase membership as well as attract sponsorship of International Year of Pulses events and activities.• APA publishes several communication vehicles throughout the year, including the Pulse Mill Newsletter and the Pulse Connection e-blast.12

NUTRITION RESEARCHFunded Research, 2015• Funded two different proposals evaluating impacts of peas and lentils on gut health.• Funded proposal measuring nutrients of selection of different pulses and updating USDA database. Last updated in 1980’s.• Finished research projects evaluating effects of chickpea shake on gut health.All proposals were pilot level programs. Goal of the APA Funded Research Program is togain preliminary data supporting large scale research.• Funded proposal evaluating methods for encouraging children to eat pulses as part of menu.• Finished proposal evaluating effects of STEM instruction prior to including pulses in lunch menu of middle school children.These proposals investigate ways to encourage schools to incorporate pulses in schoolmenus.Research Representation, 2015• Attended research meetings –Experimental Biology, School Nutritionists Association, Institution of Food Technologists, and smaller scale meetings.• Presented current articles concerning DGA, Gut health research, and other subjects for Pulse Mill Newsletter, Take Your Pulse magazine, and Pulse Pipeline newsletter.• Represented APA/USADPLC on the International Year of Pulse committees for Food, Nutrition, Security and Innovation and Productivity and Sustainability.• Worked to revise IYP School Food Pulse Product menus to fit qualifications of US School Lunch Program. POLICY ADOPTIONPulse Crops Health Initiative (PCHI)• APA joined with USADPLC mission to DC in February 2015. Made over 50 visits to agencies and members of Congress to gain funding in appropriations bills for PCHI and the Pulse Products School Lunch Program. Congress has yet to fund this iinitiative, but the APA is working dillegently to acquire funding for tboth PCHI and the School Products Program.Dietary Guidelines for Americans• Provided written comments to the DGA scientific committee opinion from APA and provided testimony from USADPLC requesting defining beans and peas as “Pulse Crops such as beans, dry peas, lentils and chickpeas”.• Supported recommendations to include pulse crops such as dried peas, beans, lentils and chickpeas as both protein and vegetable.• Requested increasing servings recommended to 3 per week—the 2005 recommendation.Healthy Hunger Free Children Act (School Nutrition Act)• Supported increasing recommended servings to 3 per week.• Recommended including additional products made with pulses such as baked goods, snack foods, and foods made with flours to be given “credit” as pulses.• Recommended no change to policy that includes pulses (peas and beans) as either a protein or a vegetable in the requirements.Miscellaneous• Met with White House staff Debbie Eschemeyer to encourage pulses be highlighted in First Lady’s “Let’s Move” Campaign.• Invited First Lady to New York City Launch of International Year. 13

RESEARCH2014/15 Research Highlights BREEDING PROGRAM• Funded the USDA-ARS Grain Legume Genetics and Physiology (GLGP) Research Unit. This program has developed new varieties of dry peas, lentils and chickpeas for nearly 40 years.• Supported Western Regional trials coordinated by the Dr. George Vandemark, GLGP Research Unit. These trials provide standardized evaluations of advanced lines in growing regions representing WA, ID, MT and ND. Collaborators include Dr. Chengci Chen at MSU and Dr. Kevin McPhee of NDSU.• Supported State Wide Variety trials evaluating elite selection materials compared to commercially available varieties. Dr. Chengci Chen of MSU coordinated multiple locations representing different climatic regions in MT. Similar trials are coordinated in Washington by Dr. Steven Guy of WSU and in Idaho by Dr. Kurt Schroeder of UofI.The program released the following varieties and is increasing seed forcommercial production:Avondale Lentil, Richlea Class:• PVP Application was approved this year for Avondale with primary license holder WA State Crop Improvement.• Licenses were issued to seed production facility in MT and in WA. WSCIA also sent seed to New Zealand for an increase. Seed increase was very successful.• 2015 season was difficult but seed increase has made seed available in some quantity in MT.• All seed must be sold as class of certified seed.Small Brown Lentil:• Morena lentil, a Pardina type lentil with taller growth habit and good yield potential, was released with PVP.• Disease vulnerability to Stemphylium Blight has hampered its acceptance by industry.• Variety still performs well and resistance to rhizoctonia is important for breeding pro- gram.Hampton Green Pea:• PVP Application for Hampton was approved by USDA-ARS this year.• WSCIA is primary license holder. License program is in place and seed is being increased by license holders.• Hampton has confirmed resistance to two major virus diseases, Aphanomyces root rot tolerance and improved yield performance with excellent quality.• Resistance to Root Rot is significant development with Aphanomyces discovered in wide scale in Northern Plains and Canada. 14

Increase the body of research on health/nutrition, functionality, and production/sustainability of pulses. Hampton Green Pea (Continued): • Seed availability in 2015 was limited and expectation is wider availability in 2016. • The variety performed well (in top 3 and 4) in the Statewide Variety Trials in MT and ND. • Must be sold as a class of certified seed. Nash Chickpea, Large Kabuli Class • Chickpea CA04900843C, a café type Kabuli chickpea is currently released and in seed increase. • This PVP has been approved as well. • WSCIA is also licensee. • Moderate resistance to A. Blight equal to Troy Chickpea but not the same as Sierra. • Seed increase is still in process. Royal Chickpea, Kabuli Class • Royal chickpea is release with Title V PVP request in process. • WSCIA is primary license holder. • Royal is centered for low rainfall zone with good performance proven in Wilbur, WA trials under 9” rainfall zone. • Very limited seed availability in 2015.Research Reports are available at the following websites.• 2014 GLGP Research Unit Report and Western Regional Variety Trials http://bit. ly/1ZF85pH• 2014 MSU Statewide Variety Trials Report: http://bit.ly/1JlZLJI• 2014 ID Statewide Variety Trials http://bit.ly/1nq3Um2• 2014 WA Statewide Variety Trials http://variety.wsu.edu/2014/2015 Final Reports are available at the same web locations or at thewebsites listed below.• 2015 WA Statewide Variety Trials: http://variety.wsu.edu/2015/index.htm• 2015 ID Statewide Variety Trials: http://bit.ly/1PHBVok• 2015 MT Statewide Variety Trials: http://bit.ly/1OJnEre Research continued on the following page. 15

Research Continued. GENETICS / GENOMICSThe program invests a portion of its funds in projects which continue to further the geneticinformation available to breeders and other scientists in the Legume research community.• Established the Cool Season Food Legume Bioinformatics Website, a portal for genomics information consolidating several genetics websites into a user friendly site. This portal allows private breeders to post public and private data to further the information available for the community. http://www.gabcsfl.org/• Marker assisted selection tools. The results of this work are incorporated into the database listed above. Genetic analysis tools were used to begin to map the location of Aphanomyces resistance in peas. This work is a result of the proposal titled “Harvesting the Genome”. NUTRITIONAL INFORMATION / ANALYSISStrategically, the research plan lists Nutritional Research as a priority. Much of this workis led by the American Pulse Association. This year, the USADPLC contributed to the APAResearch fund to provide seed money for more extensive nutrition research. The researchprogramming also supported research efforts to analyze the links between genetics andnutritional components.• Analyzed relationship between varieties of peas and functionality. This research project is just beginning.• Enhanced APA nutritional database project to update USDA Nutritional database with additional samples analyzed from each state. PULSE QUALITY SURVEYThis year the USADPLC participated in the Pulse Quality Survey conducted for 2015.• Published the report for the 2014 crop.• Collected samples, conducted analysis, and expect to publish 2015 report to be published. 16

CROP PROTECTION• Working toward Section 3national labels for pulse crops:1. With the help of Dr. MichaelWunsch, NDSU CarringtonPathologist, nominatedfungicide fluazinam (Omega®)for IR-4 program. Provideseffective control of Anthracnosein Lentils.2. Lorox DF—Herbicide with activityon broadleaf weeds and good cropsafety. Section 3 label completed in2013 for dry peas, lentils and chickpeas.Available for all pulses.3. 2,4-DB in lentils—This herbicide has proven difficultto find a safe combination for crop safety. Some workcontinues but not very successful.4. Bentazon (Basagran®)—put together coalition of funding from US and Canada tosupport residue package for Codex to renew MRL. The Codex MRL package submittedin 2014 reduced standard to level of detection for peas. Work is on-going.• Participated in NAFTA TWG and the Regulatory Cooperation Council to harmonizeMRLs in North America—Canada, US and Mexico.OTHER ACCOMPLISHMENTS• Conducted annual research review including coordinating request for proposals, evaluation of presentations/proposals, and conducting the meeting. Programming for research this year totaled $439,316 for the next FY 2015-16.• Participated in the US Priority Setting Committee for the US Codex MRL committee delegation.• Represented USADPLC at the combined meeting for International Food Legume Research Congress and International Council for Legume Genomics and Genetics Conference held at Saskatoon, Saskatchewan in July, 2014.• Participated as a member of the Minor Crops Farmer Alliance working on pesticide issues for the Specialty Crops industry.• Participated in Crop Tours and sponsored activities across the region promoting variety development and producer education. 17

INFORMATION / GOVERNMENTAFFAIRSEnsure the adoption of policy that 2014/15 INFO/GOVwill promote and protect the US Pulse AccomplishmentsIndustry NATIONAL FARM POLICY• Implementation of Farm Bill 2014 which passed early in 2014 was priority of Farm Policy part of Program. USADPLC worked to gain funding through appropriations authorized by the Farm Bill including the Pulse Crop Health Initiative (PCHI) and the School Food Pulse Crop Products Program.• The Farm Bill 2014 authorized funding for the PCHI at $25 Million/ Year for five years due to the hard work of the USADPLC, American Pulse Association and the entire pulse industry.• With the leadership of the USADPLC and the APA, the Farm Bill also authorized $10 million over 5 years for a School Foods Pulse Crop Products Program to expand use of pulses in school menus.• USADPLC supported continued support of RMA and crop insurance support provided by Farm Bill 2014.• Worked with FSA and USDA to insure Supplemental Crop Option was provided for Pulse Crops. Initial instructions did not include pulses in the program.• USADPLC succeeded to gain funding for MAP/FMD, PL480, McGovern-Dole Food for Peace Program at the same levels as previous years. MARKET ACCESS BARRIERS & OPPORTUNITIES IN GLOBAL MARKETS• Joined with USDA Foreign Ag Service, US Trade Representative and other government officials to implement Free Trade Agreements in Columbia and Peru.• Successfully joined with other Ag Organizations to support passage of the Trade Promotion Authority for the President to facilitate free trade agreements with EU and with Asia.• Monitored activities of the US Trade Representative and other officials to insure pulse crops were considered in Pacific Rim Free Trade Agreement and the European Free Trade Agreement.• Continued education to policy makers of the importance of a Free Trade Agreement with Viet Nam and to remove barriers to trade with Cuba.• Worked with USEPA, Pulse Canada, Canadian PMRA, CICILS-IPTIC, Codex Officials, and registrants to gain harmonized MRL for pulse crop priorities crop protection products.• Continued to support US Pulse Crop priorities in support of Saflufenacil (Sharpen®) for harmonization of MRLs especially for pre-harvest use in Lentils.• Worked with US government officials to insure an extension of a waiver to phytosanitary restrictions in India which require fumigation with Methyl Bromide.• Continued to develop protocol for India through USDA FAS and APHIS to meet requirements concerning soil in pulse crops. Waiver extended while 18 negotiations continue.

APPROPRIATION INITIATIVES & CROP PROTECTION REGULATIONS• Continued to support and represent the importance of key policies for the pulse industry including:1. Pulse Health Initiative2. USDA-ARS Pulse Quality/ End Use Scientist3. USDA-ARS Breeding Program Coordinator to be located in Sidney, Montana.• Supported continued funding for USDA-ARS in appropriations funding for 2015.• Continued to support federal funding of the PL 480 Program, use of Food Aid funds to purchase US grown products and continued use of pulses in the food aid program.• 2014 budget continued through 2015. Worked to increase appropriations for research and market support in FY 2016.• Worked to support PL 480 funding at over $1 Billion in appropriations for FY 2016.• Worked to gain funding for MAP and FMD beyond levels in appropriations for FY 2014 and 2015. CROP INSURANCE / RISK MANAGEMENT EFFORTS• RMA approved pilot project for Non-Futures Revenue Crop Insurance Program for Pulse Crops in 2012. USADPLC successfully provided data support in December 2013 and 2014 to establish harvest price.• Gained option for 85% coverage and to include enterprise units for policies covering 2015 production.• In 2015, MT, ND, WA and ID producers signed up over 80 % of eligible acres for coverage.• Over the crop year, USADPLC continues to provide data collection service with the DataTracker program for WA, ID, MT and ND to support the establishment of harvest price.• Complete dataset for 2015 is due to Watts and Associates on December 10, 2015 for this crop year.• Worked with Watts and Associates to develop needed data elements for projected and harvest price for the pulse crop revenue insurance pilot project.• Continued to support data collection efforts for projected price election for revenue pilot project in ID, WA, ND and MT.• In addition to technical support for the program, continued to work with RMA, USDA, and Congress to support funding for Crop Insurance programs. Info/Gov continued on the following page. 19

INFO/GOV TRANSPORTATION CONTINUED • Supported legislation renewing Surface Transportation Board with reforms in methods for arbitration which improve representation of captive shippers for rail service. • Joined the Agriculture Transportation Coalition to gain leverage of pulse industry transportation issues. • Signed letters and petitions with other Ag shippers to highlight impacts of slowdowns at Pacific Ports. • Supported improvements of the Columbia River channel to improve industry access to Pacific seaports. OTHER ISSUES • Worked with USDA FGIS to establish a grading office in Minot, ND. Collected survey of additional needs for grades in the industry. Activites & Services in 2014/15 NATIONAL REPRESENTATION • Contracted with Gordley Associates in Washington, D.C. to represent the pulse industry and provide timely information on key issues, technical advice on policy and provide industry outreach to advance the industry priorities. • Sent USADPLC industry representatives from WA, ID, MT, ND and the trade to Washington D.C. and joined with representatives from APA representing dry beans in February, 2015. Industry presented case for improved funding of PCHI and School Pulse Products Program. • Conducted additional Washington, D.C. trips to monitor progress on funding the authorized programs in the 2014 Farm Bill and to explore funding through current grant programs like the Specialty Crops Research Inititiave, NIFA National Grants, and Foundation for Agriculture Research. REPORTS & PUBLICATIONS • Produced the materials to support the DC visits including industry background information, policy positions, white papers all prepared in a presentation on iPads and the USADPLC Website. • Provided trip reports and market evaluations distributed to the member boards. • Published weekly Pulse Pipeline newsletter and maintained consistent and timely presence on the social media Facebook and Twitter and an internet presence on our national website. • Provided semi-annual magazine Take Your Pulse to the entire industry for the 4th year. • Published several videos on You-Tube promoting the pulse industry including GPC video, IYP video, and focus video on MT farmer. • Supported the Annual Recipe contest and the promotion of the National Lentil Festival. • Published annual report for USADPLC. • Compiled statistical reports including Seeding Intentions, Seed Planted, Crop Production, Stocks on Hand and comparison reports with USDA-NASS. 20

INTERNATIONAL YEAR OF PULSES• Continued to represent US Pulse Industry on IYP thematic committees.• Served as key producer for IYP video, leader in IYP Market Access committee and key member of Food, Nutrition, Security and Innovation and Productivity and Sustainability committees.• CEO serves on IYOP oversight committee as Treasurer and member. MEETING COORDINATION• Coordinated all meetings for the USADPLC National Board.• Coordinated the Industry Info/Government Affairs Committee Meetings.• Attended and supported NPGA Annual Meeting, Montana Pulse Days, Western Pea & Lentil Growers Association Meetings held throughout the year.• Supported policy development process for board meetings and annual conventions of member organizations—NDDPLC, WPGA, ID PLC, WA PLC, MPAC and USPLTA. 21

2780 W. Pullman Rd. Phone : 208 • 882 • 3023Moscow, Idaho 83843 Mail : pulses@usapulses.org www.usapulses.org USADPLC