BEARD BOOK

Branding Book

Contents

Vision 1-2 Values 3-4 Logo 5-6 Typhography 7 Colors 8 Avoid 9-10 Inspiration 11-12 A3 Poster . . . . . . . . . . . . . . . . . 16

Our Vision At beard barbershops, its all about the memorable experience. with contagious enthusiasm, we want to provide a world-class customer service and quality products in a professional atmosphere. we want to encourage conversation, community engagement, and connectivity, among men through the environment and culture that we create. 1

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Our Values Satisfaction of our customers is our top priority. Our team is promissing to hold true to our mission and is committed to encourage and embrace a caring environment that fully supports people of diverse, backgrounds, abilities, and needs. We are committed to excellence. we take pride in professional growth by developing our knowledge base and becoming experts within our field. We strive for continuous quality improvment and seek to enhance the forward-thinking culture of excellence at our barbershops through creative innovation. We want to enhance our business by paying attention to details. we believe we can achive our goal by creating a comfortable environment in our workplace not just for our customers but also for our bartenders and barbers aswell. we must pay attetion to everyones experience and well- being in order to produce quality service and take pleasure in doing it. 4

Logo Our logo is made of a moustached bear icon wearing a king crown. Our logo's icon and name represents the combination of a barbershop and a bar in a gimmicy kind of way. The mix between the words bear, beer and barber got us thinking about the name we eventually picked, Beard. We decided to flip the capital letter D at the end to enhance and bold the letter D for the word Beard. 5

Logo Spacing The minimum clear space of the logo is the width of the D in Beard. There is no need to show the phrase \"Hot cuts & good beer\" in all times. 6

Typhogaphy Our brand uses one main font for its logo and also for other uses and content. Ab Ab ab ab abcdefghijklmn opqrstuvwxyz 1234567890 7

colors C87 M76 Y60 K90 #090B0F C76 M66 Y56 K54 #2e343b We chose this color palette in order C17 M12 Y13 K0 #DBDBDB to keep our designs and style neat and C29 M51 Y74 K24 #9E7043 clean, with the use of black and white. we chose a few colors we felt were the most suitable to our brand and audience. 8

Avoid Avoid adding Avoid Avoid Avoid changing shaddow to the changing the stretching or the logo's brands logo. brands font . the logo. colors. Avoid rotating Avoid using the the logo assets logo on busy in any different and vibrant way than the backgrounds. original. 9

Use it right • We allow chaning the color of the logo to black, white and the other brand colors. • We allow using only the name / icon in specific situations. • we allow adding a little outer glow to the logo only if used with black / white colors and backgrounds. 10

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Poster Mockup 13

BUsinness card Mockup 14

Tshirt Mockup 15

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Branding & Design www.beard.com