Brand Guideline

Brand Manual

HELLO! Wanna heara joke?

ok,hereitgoes...*AHEM* whycantyourun through a campsite? youcanonlyran! becauseit’spast tents...

...anyways WELCOME! We are the family tent shop and we are your one stop shop for all things camping. Thats right. ALL THINGS CAMPING! we have been in business for 22 years and we most value our cutomer experience and the quality of our items.

CONTEnts Our Audience 5 Our Language 6 The Logo 7 Colour Palette 8 Typeface 9 Logo Rules 10 Slogan 11 Illustrations 12 Applying Illustrations 13 Photography 15

OuraudienCE We are aiming to attract everyone! Families couples friends even new customers who are not avid outdoor goers, and of course, camping fans. By making the brand less intimidating and more appealing visually, we hope to attract more people into being interested to go camping and spend time with one another. 5

ouRLangUAGE We like to keep our We would like to language personal, communicate that The light, fun, and Family Camping Shop is friendly so just relax! relilable and homey, unlike other intimidating outdoor dontbetoo tents!(haha) brands. We are about community and bringing - Written in first people together to person share their love of the - Include puns or beautiful outdoors. Our jokes here and there branding emits a sense of nostalgia which will resonate with our customers emotionally. 6

thelogo The identity that sets us apart from our competitors is that we are a family business. Therefore, we were looking for a way to communicate that to possible customers at first glance, which is why we chose this logo. What better way to reiterate that its a family business than to state it in the logo? 7

colourpalette C:52 R:113 C:7 R:224 C:56 R:57 C:10 R:227 C:25 R:194 M:50 G:102 M:79 G:91 M:72 G:35 M:10 G:220 M:25 G:181 Y:64 B:85 Y:86 B:57 Y:66 B:35 Y:17 B:207 Y:39 B:156 K:23 K:1 K:68 K:0 K:0 #716655 #e05b39 #392323 #e3dccf #c2b59c 8

typeface Nove(Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() Courier (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() 9

logo Dont’s 1. Don’t rotate 2. Don’t stretch or 6. Don’t put the the logo compress the logo logo over anyhting outside the colour palette 4. Don’t colour 5. Don’t put the 3. Don’t put the the logo outside logo on busy logo in a shape the colour palette backgrounds 10

Ourslogans - think outside, no box required. - Camping is the answer. Who cares what the question is! - A bad day camping is still better than a good day working... 11

PRINTS 12

applyingPrinted elements 13

14

photography Generally, we will not be including any photography as our designs are prints and vectors. This doesn’t apply to photographs of the items we’re selling. However, they must have a transparent background. Example 15

Lastly, this is a reminder to invite your loved ones to go camping! The s’more the merrier! Ok fine no more bad camping 16 puns. I can’t bear it!