The Jason Mitchell Group

The Jason Mitchell Group www.mitchellgroupaz.com Voted Arizona's #1 Real Estate Team



TABLE OF CONTENTS ABOUT US A WORD FROM JASON MITCHELL MARKETING TECHNOLOGY BRANDING SOCIAL MEDIA RECOGNITION COMMUNICATION NEGOTIATIONS TESTIMONIALS IN SUMMARY



The Jason Mitchell GroupThe Jason Mitchell Group is currently each and every client”—and the proof of professionals. From agents torecognized as the #1 ranked real of this achievement shines through transaction managers and processors,estate team in all of Arizona, and has our 97% client referral rate. In fact, we provide a full scope of services tocontinually been ranked among the 88% of the Jason Mitchell Group’s make each step of your real estatetop 25 teams in the United States with business comes from repeat clients experience not just an enjoyable one,over $800,000,000 in real estate sales and referrals! With the Jason Mitchell but the absolute best!since inception. Our goal continues Group, you can rest assured thatto be “to provide a world-class every need you have will be takenbuying and selling experience to care of by our enthusiastic team 1

A WORD FROM JASON MITCHELL We hope that this overview will provide a full scope of information that will be helpful in outlining the importance of an effective marketing platform. It is our relentless pursuit to find the most effective marketing tools available that allow us to continue refining and evolving as a company each and every day. OUR MISSION STATEMENT “To provide a world-class buying and selling experience to each of the clients we serve, while ensuring the highest level of communication and the most advanced technology in the marketplace.”2





The Jason Mitchell GroupMARKETINGThere are two main focuses that consumers should have when they choose an agent to sell their home: THE ABILITY TO NEGOTIATE THE ABILITY TO MARKETMarketing is one of the most important aspects of selling a home. Any agent can put a property onMLS. You want a team with the ability to put your home in front of as many consumers and agents aspossible. At The Jason Mitchell Group, our marketing platform consists of traditional and socialmarketing platforms to reach the masses.OUR MARKETING PLAN IS SECOND TO NONE IN THE INDUSTRY!• Custom Videos & Virtual Tour • Social Media Marketing• Print Advertising • Public Relations Firm• Email Advertising • Top Agent• Consumer & Realtor Email Campaigns • TV/Radio• Direct Mail • Website SyndicationOUR MARKETING PLAN MAKES YOUR HOME STAND OUT! 5

TECHNOLOGY Nowadays, technology plays a key role in selling property, and we pride ourselves on having some of the most advanced marketing platforms found in the U.S. Whether we’re using tailored consumer demographics or targeting area-specific top agents, we have the tools to get your home seen. The Jason Mitchell Group has been recognized by multiple third-party companies as having the best real estate technology in the state of Arizona.6

The Jason Mitchell Group

BRANDING Being connected in the real estate world is so important when selling property. Knowing who to call and maintaining relationships with other top agents to send listings to is one of the biggest advantages a top agent has—and we pride ourselves on working with the absolute best in the business. The Jason Mitchell Group continues to be one of the top brands for selling real estate in the valley. From our exclusive television series, to radio and print, we continue to build our brand as one of the most powerful in the nation. Having a team that is highly connected in the industry sets us apart from the rest, and allows for the best possible outcome in the buying or selling of your home. BRANDAWARENESS8

The Jason Mitchell Group

SOCIAL MEDIA Social media has changed the way consumers receive their information. Every day, millions of people log on to Twitter, YouTube, Facebook, LinkedIn, and a variety of others sites for information consumption, and we’ve identified that this is becoming more prevalent in the real estate world as well. The Jason Mitchell Group has been recognized for having one of the top Social Media platforms for Real Estate in all of Arizona.10

The Jason Mitchell Group

RECOGNITION In the past decade, the Jason Mitchell Group has received more statewide and national recognition than almost any other real estate team in the country. We are proud to be voted as: • Voted Arizona’s #1 real estate team • Voted #1 producing agent in Arizona: Jason Mitchell • $800,000,000 in total volume sales As a result of being highly trusted and proven in the real estate industry, The Jason Mitchell Group has been featured on multiple mainstream national publications and television programs. • Host of Sale of Two Cities HGTV • Tv Appearances on Fox News, Bravo, CNN, NBC • Published in Wallstreet Journal, Realtor.com, Top Agent, GQ and Phoenix Business Journal12

The Jason Mitchell Group

COMMUNICATION Communication is a very important aspect when selling your home. It is critical that you’re in the know about the progression of your sale, regarding things such as: how many showings are scheduled, what people are saying about the property, the pros, the cons, the price, and so on. You must have an agent who’s willing to share this information with you on a consistent basis. Furthermore, you need an agent who will shoot straight and provide the good and—if necessary—the bad in all facets of the selling process. Our goal is to keep you updated on a weekly basis by showing consistent counts and feedback, while working together as a team to achieve the ultimate goal: selling your home at the best price, in the shortest amount of time.14

The Jason Mitchell Group



The Jason Mitchell GroupNEGOTIATIONSOne of the most important factorswhen selling a home is to utilize thepower of negotiating, which startsprior to an offer coming in. Whetherit’s to create a sense of urgency with abuyer, set in a fear of loss, or developa working relationship with thebuyer’s agent, there are so manyimportant aspects to consider whennegotiating successfully.Once an offer comes in, having anexperienced agent to review all theterms and conditions and providesound advice and expertise is vital.Without a strong negotiator you arepotentially leaving thousands on thetable, which is why The Jason MitchellGroup takes our responsibility ofgetting you top dollar for your homevery seriously. 17



The Jason Mitchell GroupTESTIMONIALS “We have had the pleasure of working with Jason on the sale of our home and will ”be using Jason when buying our new one. It is challenging to be concise in describing all Jason has done for our family. He has the unique ability to make us feel as if we were his only client. He is a true professional who cares very much for the clients he serves and delivers on everything he commits to. We recommend Jason to anyone buying or selling their home!” -Edward Johnson “We have worked with several agents over the 10 years we have been in Scottsdale. The Mitchell Group is simply in a different league. They are like no other. We would NEVER consider working with anyone else.” -Dr. Paul Sos “The most pleasant and personable experience I have ever had when purchasing a home was with Jason Mitchell and Courtney Latshaw with the Mitchell group. They are dynamic at what they do from their personalized customer service to their immediate responses to my requests. They made my job very easy as they followed up on every small detail so I wouldn’t have to. Thank you both for taking a stressful action to one of my most exciting ones. They helped me feel as if I was the only one they were working with.” -Carol Ann Tutera 19

IN SUMMARY Our ultimate goal is to provide a world-class buying and selling experience to each and every client we serve, by harnessing the power of our brand to get the deal done! Supported by our proven track record of awards and prestigious honors, The Jason Mitchell Group’s talents in the fields of technology, innovative marketing, and social media presence are unprecedented. We provide our clients with the best representation in the industry, and look forward to being your real estate experts for life!20



As a Client of The Jason Mitchell Group, we offer a complimentary conciergeservice to ease the process of moving for you as well as to insure you are takencare of every moment throughout your home purchase or sale!• Mail Forwarding• Utilities Activation• Installation Scheduling• TV, Internet & Phone Service Transfer• Moving Service Coordination• Quotes for local home services and much more! The added benefit to having a Real Estate team who just takes care of everything, is something my family will never forget. Easiest process ever! - Mary Lou Paradise Valley, Arizona



Thank you to our great partners!



THE JASON MITCHELL GROUP VOTEDArizona’s #1 Producing Agent | Arizona’s #1 Producing Team 480.522.1030 8120 N Hayden Rd, Suite E-105 Scottsdale, AZ 85258 www.MitchellGroupAZ.com