MEDIA KIT
RIDE SOFLO MEDIA KIT Ride SoFlo was started to offer advertisers a unique way to tar- get the ever growing daily tourist that use various ride sharing platforms to commute throughout South Florida. Florida invited over 116.5 million visitors in 2017. Port Ever- glades is Florida’s powerhouse global gateway and Fort Lau- derdale-Hollywood International Airport (FLL) is one of the fastest-growing airports in the U.S. With a new terminal added to serve its passengers in 2017, FLL welcomed more than 32.5 million passengers last year. Having destinations like Broward County sits in the middle of the 6th largest population center in the United States and is one of the leading tourism destina- tions in Florida. Ride SoFlo ride-hailing readers will have ALL access to the latest Buzz on the HOTTEST South Florida NIGHT-LIFE, HEALTH & WELLNESS, HOSPITALITY, FAMILY-FUN, ATTRACTIONS, SHOPPING, DINING and LOCAL EVENTS. Our editorial team keeps our readers with a guide, in hand while out on the town experiencing South Florida. With over 300 and growing ride sharing participants, Ride So- Flo offers it’s advertisers a unique way to reach a more captive audience. Each participant is equipped with a magazine holder on the back seat of each vehicle. Magazines are constantly replenished by team members. Each participants average 8-12 hours of service per day, 365 days a year. With a high increase of ride sharing platforms we can assure constant visibility, both outside and inside of each participants personal vehicles.
CONTENTS 4 DRAISTTER&IBUTIONS 5 SPECIFICPAAGTIEOANDS EFEDAITTOURRIEASL 6 8 CEDALITEONRDIAARL CINOFNOTRAMCATTION 10
RATES & DISTRIBUTION Demographics Florida tourism is on pace to set an annual record, with an estimated 65.5 million people traveling to the great state of Florida. Readership Reach: 275,000 Gender: Male 40% | Female 60% Readers | 20’s - Mid 40’s | Average Age 27 | Average HHI* $378,100 Special position request are at 15% premium ad rate. Placement is on first come first sBearsviecb1a/s2isP. age Horizontal Premium Cover w/ Premium Inside Full Center Fold Page For $2700 make a major For $975 your ad can statement for your growing be placed on one of the business or organization with prominent inside cover an exclusive front cover printed on glossy paper these spaces go very fast, order early and guarantee your spot Half Page Horizontal Basic Service Directory For $480 RECEIVE A HALF PAGE For $100 feature your IN THE RIDE SOFLO MAGAZINE. business in a simple but WHILE HALF PAGES SHARE elegant way with a 2x2 A PAGE WITH ADS OR TEXT. page ad. this ad features THEY WILL STILL GIVE YOUR enough space to highlight BUSINESS ENOUGH SPACE TO your business at a very MAKE A COLORFUL AD affordable rate VISITOR STATS Those visitors are likely spending more and staying longer. This is evident among both 94% of visitors will definitely return to Florida Domestic and International visitors alike. 98% are extremely satisfied with there stay South Florida overnight visitors are up 40% of visitors will use Uber/Lyft for transportation by 3.1 percent of 2018. That totals in 40.2 96% will arrive to Miami/FLL International Airport million visitors, 4.2 million from overseas 75% will lodge in Hotel/Motel and 4.4 million from the U.S. South Florida 86% travel for Leisure/Vacation entertainment increased in 2018 by 13.2 33% travel to Miami/Broward range from age of 25-54 percent and shopping increased by 32.8 percent. PAGE 4
PAGE AD SPECIFICATIONS Color Instructions To insure the color of your ads meets our requirements, please follow these guidelines Files Accepted .jpeg, .psd, .indd Directory Only: Digital Files PDF (with embedded fonts) Colors: CMYK (no pantone or spot color), black type should be 100k overprint. All high-resolution files need to be submitted in CMYK Design at a minimum of 300 dpi Files containing RGB or Open Prepress Interface (OPI) comments will not be accepted. Color lasers or low-quality ink-jet prints are not acceptable for color guidance. Premium Inside Full Make sure .0125” of the art- The reproduction quality of Page work is extended beyond the advertisements printed will trim edge to this line if you depend largely on the quality FOR $695 YOU WILL GET A want the artwork to bleed of the supplied digital files FULL PAGE ADVERTISEMENT (Go all the way to the edge of and proof. IN RIDE SOFLO MAGAZINE. the paper). THIS IS GREAT VISIBILITY Full Page Half Page Two Page Specifications Specifications Specifications Trim: 4” x 6” Trim: 4” x 6” Trim: 8” x 6” Bleed: 0.125” Bleed: No Bleed Bleed: 0.0125” Live: 3.75” x 5.75” Live: 3.75” x 3.00” Live: 7.75” x 5.75” DISTRIBUTION Questions? Contact Tracey Peterson - Published 6 times a year Media Services Director - 5,000 + Copies at (754)-229-9005 or - 300 Ride Sharing Participants [email protected] - 100+ Hotel Locations - 3 Major Airports PAGE 5 - 100+ Restaurants - Broward County & Palm Beach - Dade County Areas
EDITORIAL FEATURES Local & Fine Dining South Florida visitors have a knack for next-level food. Our readers are looking to fulfill their cravings and find the best of the best of local and fine dining. Turn up the heat and tempt our food bloggers, foodies and social media influencer’s what South Florida has to offer. Nightlife Visitors arriving to South Florida are looking to find ALL the latest Buzz on the HOTTEST NIGHT-LIFE, best happy hours and fun-filled local events. Shopping Shop! Shop! Shop! We receive request asking, “Where is the nearest shopping mall?” Where can I find a nice gift for my mom”? List with us and help our readers find the best deals in south Florida....Please. PAGE 6
Family Fun& Attractions South Florida is known for the best family fun attractions, by advertising with us you’ll be ensuring that your ad will be seen by travelers from all over using ride-hailing platforms. Health & Wellness Our readers are looking for South Florida top HEALTH & WELLNESS spots to enhance their health and/or get a massage. Advertising with us is an incredible resource for any business. Hospitality & Vacation Rentals Consistent with previous years, South Florida remained the most common area for visitor lodging. Reversing a trend for the past several years, domestic visitors have started returning to hotels and motels. PAGE 7
EDITORIAL CALENDAR 31 3 5 Jan/Feb March/April May/June New Years Las Olas Wine & Food Festival Jazz in the Park Valentines Day St. Patrick’s Day Rolling Loud Best Breweries Miami Open Evanescence Deadline: December 23rd Live Issue: December 31st Deadline: February 24th Deadline: April 28th Live Issue: March 3rd Live Issue: May 5th PAGE 8
30 1 3 July/August Sept/Oct Nov/Dec 4th of July Art Basel White Party American Black Film Festival Miami Carnival Christmas Boat Parade Oktoberfest Miami Spice Deadline: August 25th Thanksgiving Drive Deadline: June 23rd Live Issue: September 1st Deadline: October 27th Live Issue: June 30th Live Issue: November 3rd ©2019 Ride SoFlo Magazine, INC. All Rights Reserved. | Tech Geeks Media, Inc., The material on this page may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Tech Geeks Media, Inc. PAGE 9
CONTACT INFORMATION PAGE 10
FOLLOW US ONLINE FACEBOOK: @RIDESOFLOMAG TWITTER: @RIDESOFLOMAG INSTAGRAM: @RIDESOFLOMAG WEBSITE: WWW.RIDESOFLOMAG.COM SALES INFORMATION SALES DIRECTOR OF SALES: TRACEY PETERSON PRODUCTION DESIGNER: TREVOR JUILLO ADVERTISEMENT DESIGN: Kevin “PANDA” WILLIAMS EDITORIAL SUBMISSION IF YOU HAVE ARTICLES OR INFORMATION YOU FEEL WOULD BE A GOOD FIT WITH RIDE SOFLO MAGAZINE PLEASE SUBMIT YOUR ARTICLE TO [email protected] GENERAL INFORMATION P.O. box 82053 FT LAUDERDALE FLORIDA 33304 PH: (754) 229 - 9005 PH: (954) 464 - 6741 [email protected] PAGE 11
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