AFC ComOps

Welcome 2017/18 Who are the ‘Shrovetiders’? Runners Up – Leek Cup (SCSL) The history of football in Ashbourne goes back 2016/17 to times immemorial. The Shrovetide game has League Champions – Matlock& been played in the town since at least c1667 and its proud tradition is supported as strongly District League as ever. Winners – Cavendish Cup (Matlock& When the Derbyshire Football Association was formed in 1883 among the founding members District League) was Ashbourne. In the draw for the first round Winners – Invitation Shield of the first ever Derbyshire Challenge Cup in (Matlock& District League) that same year, Ashbourne was drawn at home Runners Up – Manor Pharmacy to Darley Abbey. Shield (Matlock& District League) Ashbourne Football Club was formed in May 2009 by merging Ashbourne United FC and 2015/16 Ashbourne Town FC. Those two clubs carried Runners Up - Staffordshire County the football banner in the town for many years. In the intervening years AFC has competed in Senior League Division One several local leagues and recorded a Winners – Derbyshire Junior Cup respectable number of successes. Currently the Club runs three teams: men’s first (South) team, men’s reserves and ladies'. We have a Winners – Manor Pharmacy Shield membership of approximately 60 people. The Club’s dual priorities are to play at the (Matlock & District League) highest sustainable level and to develop its own ground at Waterside Park, Ashbourne.



Destination: Waterside Park Join us on our adventure Members are involved in many fundraising events, too. Everyone is looking forward to the ‘Walk To Wembley’ We look to continuing progress on the field of play and when a football will be kicked from Ashbourne to that also to maintain our hard work with the development of famous stadium. A Shrovetide ball will accompany the our Waterside Park site. We will construct a new pitch and walkers to demonstrate the tradition of the ancient game changing rooms there which all our teams can use. in Ashbourne and its solid connection to our club. Very important to us will be the opportunity for first team We estimate that the development of phase one at games to be played back in Derbyshire. We enjoy the Waterside will cost around £325,000. It is a complicated hospitality of Rocester FC for home games for the senior site where work must take account of environmental team, but we long to return to our town. considerations, the relocation of power cables and other unique matters. All pre-construction planning requirements have been discharged and a tender documentation package is being A big challenge, but we are determined to realise our drawn up by our great quantity surveyor colleagues. dream. We plan to be submitting funding applications later this year.

Let’s work together 13 Good Reasons To Sponsor Ashbourne FC Put your business front and centre. Brand visibility in press photographs. Get in front of your target market. Brand exposure on AFC website and Brand awareness & media exposure. social media. Increase your reach and exposure to Demonstrate engagement with local new clients, customers and businesses. community. Reconnect with customers and engage Show you share AFC values. with an audience. Boost the credibility of your business. Generate strong leads. Feel good by doing good! Deliver great ROI.

Join us on our adventure Something very special is happening at Ashbourne Football Club – we’d love you to be part of it Positive, forward paths are being tailed both on and off-the-field as we take our place at the very heart of the local community. This is just the start of the journey. We want to reach out to local people, local organisations and local businesses. It’s about stimulating a sense of pride and creating a winning environment, which can be enjoyed by all. We have a range of Matchday Packages, Sponsorship, Advertising and Hospitality opportunities available with AFC. There is something for everyone – take a look for yourself...

Ground naming rights The predominant, unique opportunity Waterside Park is undergoing an exciting development. We are open to offers to negotiate to become Ashbourne Football Club’s first ever football ground partner. Aside from the naming and branding of the ground, you will benefit from a set of marketing rights including presence in press and social media reports whenever the name of the ground in mentioned. Furthermore, the deal is likely to include access to AFC matches and hospitality. We believe this is a significant and exciting opportunity to acquire a marketing platform in and around Ashbourne. Position your company as a forward-thinking, community leader Expose your brand to a cross-section of demographic, geographic and lifestyle market segments Build engaging relationships Build positive associations through beloved events, experiences, traditions and memories-made at the ground Drive sales for a new and existing business Corporate community engagement Influence consumer perceptions Consider these benefits Create a valuable, positive association with the residents and visitors of Ashbourne Name and logo identification in all ground-related references made by the Club and media Signage name opportunities at the ground and way finding approaches to the ground

Matchday sponsorship A prominent matchday presence MATCH SPONSORSHIP MATCHBALL SPONSORSHIP This package includes: This package includes: Reserved Car Parking Reserved Car Parking Half-time tea refreshments Half-time refreshments Selection of the AFC Man of the Match Presentation of a replica signed ball with Photo with the team Presentation photograph and memento Memento gifts for sponsor and guests also online Pre-match visit from a member of the Ashbourne FC Management Staff

Signage advertising Connect with potential customers PITCH SIDE BOARDS ROADSIDE SIGNS A cost-effective way of reaching a Exploit the vicinity of Waterside Park captive audience beside the busy A52 With the Club’s continued success Traffic and pedestrians on the road comes an increase in attendances plus Visitors to Aldi superstore and Stepping enhanced exposure via the local and Stones pub just across the road regional media Top quality ‘snowplough’ elevated signs Stadium advertising entitles you to four We will print and erect match tickets to any home League game of your choice Site Rental Per Season Site Rental Per Season Pitchside 16' X 3' £700 Roadside 8' X 4' £1000 Pitchside 8' X 3' £400 Roadside 6' X 3' £1400 example exeaxmampleple

Player partnering Get personal PLAYER SPONSORSHIP TEAM SPONSORSHIP A great way to affiliate your business Show your support for your favourite club with the team or as a special gift for team a fan to show their support for their Is it the first team, or the reserves, or the favourite player. ladies? You can choose to sponsor either the home or away kit of your selected Your name will appear in the Matchday player. Or if you’re really enthusiastic, Programme and online throughout why not go for both? the season Your name will appear online A signed photo is given as a gift as part throughout the season. of this package. A signed photo is given as a gift as part of this cost-effective package. Home or away Player Sponsorship is Team Sponsorship is £110 per kit, per season £250 per team, per season

Be a Club Partner Build a positive Partnership We have built key relationships with local Derbyshire based businesses, ranging from builders’ merchants to fast food outlets. Our tailored partnerships allow businesses to access the local and regional markets through a number of different avenues, and as the football club takes the next step into the digital age, with a brand new website and innovative digital advertising assets, we welcome you to join us as a valued Club Partner. We will create and develop bespoke partnerships, and assets, that are geared to your business’ own special business objectives, and we’ll work together to we deliver against your objectives. To find out what partnership opportunities are available and to discuss ways in which we can assist your business, please contact xxxxxxx

Kit Advertising Your name and logo on players’ and officials’ kit PLAYING KIT THE FULL MONTY On the front of the shirt, Your name/logo only on all the team’s On the back of the shirt, playing kit, On the sleeve of the shirt, A new set of kit complete with your On the back of the shorts, and business details, On each sock tie. Choose First Team, Reserves or Ladies, Or, maybe Technical area clothing. TRACKSUITS AND CLOTHING IN TECHNICAL AREA Tracksuit tops and bottoms Wet and cold weather clothing This is a really special opportunity to have your name and logo live in front of spectators. And in media photographs in the press, on social media and the club websites.