Brand Guide _Right Brain Kits

Brand Guidelines

Table of Content 01 02 03 About Us Brand Story Vission Mission PG 01 PG 02 - 03 PG 04 04 05 06 Logo Logo Philosophy Guidelines Corporate identities PG 05 PG 06 - 17 PG 18 - 22 I

01 About Us Interesting, Creative and High Quality Right Brain Kits is an education company in Malaysia that provide online class and learning materials. Their main focus is right brain stimulation course that develop children’s imagination, creativity and train their memory thought various activities. 01

02 Brand Story History Right Brain Kits established since 2020 and it was founded by a Malaysian owner. Their programme is work by a group of elite team with 15 years of experience in Right Brain Training. To guarantee that every kid has an excellent foundation during their formative years, Right Brain Kits is continuously developing to keep up with a technology-fueled environment. They continue in their promise to make sure that every child in the globe has an excellent foundation throughout their formative years. 02

02 Brand Story Continue... Brand Positioning Focusing on right brain education, Right Brain Kits course is to develop children’s imagination, creativity and train their memory thought various activities. Brand Personality Right Brain Kits is a transforming of traditional way to let children in learning. It is to let children learn in an easiest and convenient way. Target Market The company mainly targeting on toddler and pre- school children which is around 1 to 6 years old 03

03 Vision Misson Vision Right Brain Kits provides flexibility by applying Right Brain Stimulation in an  online learning environment, allowing for an interruption, continuous learning experience while satisfying your child's basic needs! Mission Right Brain Kits aims to continue our commitment to provide a solid foundation for every kid during their early years. Right Brain Kits is developed for kids all over the world to discover their naturel abilities and feel confident to take on future problems expected by mankind in order to enhance our learning potential and serve the existing virtual enviroment. 04

04 Logo Philosophy The shape of the logo is a brain shape, it is to relate to the brand name (Right Brain Kits). Right brain is to stimulated children’s creativity, so added colourful colour with kids scribbling concept in the logo. The smiling face represent friendly with positive vibe. The outline of the logo is in black colour to contrast with the light colourful colour. A pair of walking legs design idea is to remain the shoes on K concept in the previous logo design. It is symbolize that this programme will “walk” all around the world in the future. The design of the text is using kids handwritting concept. It gives out a modern and friendly feel. The slogan for this brand (Learn Today, Lead Tomorrow!) is to related to the company’s vision mission. 05

05 Logo Guidelines Logo Structure 06

05 Minimum size Logo Guidelines 2 cm Logo Sizing Advisable to use this logo for website, product that size less than 2 feet. If Maximum size size less than 2 feet, apply this logo. If logo smaller than 1 cm, it is difficult 15 cm to see. Advisable to use this icon for signages, size more than 2 feet. If size more than 2 07 feet, just apply the brain icon.

05 Logo Guidelines Logo Application vertical logo horizontal logo - website - website - learning app - learning materials - learning materials - online class - name card - documentation - envelope - letterhead 08

05 Logo Guidelines Logo Application logo’s icon logotype - signages - documentation 09

05 Logo Guidelines Logo Colour Pantone 198 U Pantone 600 U R: 237 G: 110 B: 120 R: 246 G: 241 B: 153 C: 2 M: 70 Y : 40 K: 0 C: 5 M: 0 Y : 50 K: 0 Pantone 283 U Pantone 344 U R: 149 G: 212 B: 243 R: 154 G: 209 B: 161 C: 40 M: 2 Y : 0 K: 0 C: 40 M: 0 Y : 47 K: 0 Pantone Black R: 35 G: 31 B: 32 HEX 231F20 C: 0 M: 0 Y: 0 K: 100 10

05 Logo Guidelines Logo DO and DON’T Please allow adequate spacing at all time 11

05 Logo Guidelines Logo DO and DON”T (Appropriate logo on learning material) Please allow adequate spacing 1. Do not change the logo colour for the logo on packaging. 2. Do not change the logo size or position of the logo 12

05 (Appropriate logo on name card design) Logo Guidelines Logo DO and DON’T Yuly Tam Yuly Tam Manager Manager www.rightbrainkits.com www.rightbrainkits.com [email protected] [email protected] Please allow adequate spacing 1. Do not change the logo size for the logo on name card. or position of the logo 13

(Appropriate logo on letterhead design) 05 Logo Guidelines Logo DO and DON’T To. 18 Feb 2020 To. 18 Feb 2020 HIRING MANAGER HIRING MANAGER Position, Company Name Position, Company Name 123 street name city name state, country 123. 123 street name city name state, country 123. [email protected] [email protected] www.example.com www.example.com + 000 000 0000 + 000 000 0000 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. sit amet, consectetuer adipiscing elit, sed diam nonummy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy Lorem sit amet, consectetuer adipiscing elit, sed diam nonummy Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. sit amet, consectetuer adipiscing elit, sed diam nonummy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem. adipiscing elit, sed diam nonummy nibh euismod Lorem. YULY TAM YULY TAM YULY TAM YULY TAM Manager Manager Please allow adequate spacing 1. Do not flip the logo for the logo on letterhead. 2. Do not change the logo position 14

05 Logo Guidelines Logo DO and DON’T (Appopriate logo on envelope design) Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Please allow adequate spacing 1. Do not change the logo size for the logo on envelope. or position of the logo 15

05 Logo Guidelines Title Typeface Baby Marker (Regular) Paragraph font regular ABCDEFGHIJKLMNOPQRS Lorem ipsum dolor sit amet, consec- TUVWXYZ tetuer adipiscing elit, sed diam nonum- : my nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 16

05 Light Logo Guidelines Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna Body Typeface aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut Bahnschrift aliquip ex ea commodo consequat. Duis autem vel eum iriure (Regular) Regular Paragraph font Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ABCDEFGHIJKLMNOPQRSTUVWXYZ diam nonummy nibh euismod tincidunt ut laoreet dolore magna abcdefghijklmnopqrstuvwxyz aliquam erat volutpat. Ut wisi enim ad minim veniam, quis 1234567890 @#!�%&()_<>?/: nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure Bold Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure 17

Front 06 Back Corporate Identity Yuly Tam Name card design Manager 18 www.rightbrainkits.com [email protected]

06 Letterhead design 19 Corporate Identity Front To. 18 Feb 2020 HIRING MANAGER Position, Company Name 123 street name city name state, country 123. [email protected] www.example.com + 000 000 0000 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem. YULY TAM YULY TAM Manager

Front 06 Lorem ipsum dolor sit amet, consectetuer Corporate Identity adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Envelope design Back 20

06 Corporate Identity Front Learning material (Flash Card Set) Flash cards are the popular memorization tool that is a go-to for most students who are cramming for exams. 21

Front 06 Learning material Corporate Identity Learning Material (Tangram activity book) 22 Tangram puzzle is wooden puuzzle that help develops children's basic skills such as shape recognition and visual-spatial ability. Comes with an activity book with different level of diffculty for the child to complete.

Dear Designers / Contractors / Printers Brand image is a vital part of creating a Brand Awareness in consumers’ mind. It begins with the Company Logo Design as an asset of the Branding Procedure. Corporate and Consistent Logo will provide a clear, focused and memorable observation from the consumers in brand awarness. Hence, Designers must follow this Brand Guidelines due to set the path of branding “ Right Brain Kits ” in a professional way among the Competitors. Your Contribution is highly appreciated. Thank You. www.rightbrainkits.com

www.rightbrainkits.com