Ruby

Brand Book

Contents 2

Introduction ........................................................................................................................................................ 4 Who we are ................................................................................................................................................................................................. 5 Our values ..................................................................................................................................................................................................... 6 Our logo ................................................................................................................................................................... 7 What was on our mind ..................................................................................................................................................................... 8 Exclusion zone .......................................................................................................................................................................................... 9 Minimum size ......................................................................................................................................................................................... 10 Responsive .................................................................................................................................................................................................. 11 The logo on backgrounds ............................................................................................................................................................ 12 Logo restrictions ................................................................................................................................................................................... 13 Color palette ...................................................................................................................................................... 14 Logo palette .............................................................................................................................................................................................. 15 Typography ........................................................................................................................................................ 16 Logo fonts ................................................................................................................................................................................................... 17 Brand font .................................................................................................................................................................................................. 18 Our products .................................................................................................................................................... 19 Print products ........................................................................................................................................................................................ 23 Digital ............................................................................................................................................................................................................ 28 3

Introduction 4

Who we are 5 Ruby is a boutique factory manufacturing small and exciting pieces of quality chocolate, run and founded by people that chocolate runs in their veins and excites them every day anew. Ruby's chocolates are made of the highest quality materials, coming from all around the world, under the hands of the cocoa and spice growers in South America, Asia, Africa and the Caribbean islands. Ruby's workers are professionals who studied the great world of chocolate, coming from the best culinary institutes and the kitchens of the best chocolatiers in the world, and they manifest their passion to quality chocolate every day. Thanks to the love, the professionalism, the products and the advanced instruments, chocolate lovers can now enjoy fresh, rich-flavored and highly addictive chocolate. Brand Book | Introduction

Our values Professionalism Passion Quality Aesthetics Ruby's vision is to make rich, fine chocolate, emphasizing a meticulous manufacturing process, fine ingredients, precision and aesthetics. Brand Book | Introduction 6

Our Logo 7

What was on our mind 8 Ruby's logo emphasizes the passion for fine chocolate - the tenderness, the free flow and the sexy vibe of the logo type, alongside the \"quality mark\", represented by the prestigious, cut ruby stone. These were all designed to capture the unique quality experience of Ruby's chocolate. Brand Book | Our logo

Exclusion zone 9 Brand Book | Our logo

Minimum size 6 mm 15 mm 32 mm 6 mm The recommended size of the logo depends on the product or the graphics around it. Minimum size of the logo with the tag line is 32x15 mm. Brand Book | Our logo 10

Responsive Full logo For use on packages only, Logo mark recommended to use in if the size of the logo is use as an icon in web pages smaller than 32x15 mm most cases and apps Brand Book | Our logo 11

The logo on backgrounds Black and white is not recommended. Use only if necessary. Brand Book | Our logo 12

Logo restrictions Do not change the tracking Do not move or Do not move the tag line remove the logo mark The approved tracking is -20 Do not outline type Do not use shadow Do not change any Brand Book | Our logo behind the logo proportions of the logo 13

Color palette 14

Logo type palette #261123 #fef0f3 C69 | M81 | Y51 | K74 C0 | M6 | Y1 | K0 R254 | G240 | B243 R38 | G17 | B35 Logo mark palette #bd6878 #d7899b #f9c2ca #be7b89 #a06171 C20 | M68 | Y36 | K7 C12 | M54 | Y22 | K1 C0 | M29 | Y9 | K0 C21 | M57 | Y30 | K5 C29 | M66 | Y36 | K16 R189 | G104 | B120 R215 | G137 | B155 R249 | G194 | B202 R190 | G123 | B137 R160 | G97 | B113 Brand Book | Color palette 15

Typography 16

Logo fonts 17 Funkydori Logo type Abcdefghigklmnopqrstuvwxyz Montserrat Alternates Logo tag line ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brand Book | Typography

Brand fonts 18 Montserrat Regular | SemiBold | Bold Headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Thin | ExtraLight | Light BodyText ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brand Book | Typography

Our products 19

The chocolates 20 Brand Book | Our products

Gift bag 21 Brand Book | Our products

Gift card 22 Brand Book | Our products

Print products 23

Business card 24 Brand Book | Print products

Stationery 25 Brand Book | Print products

Envelope 26 Brand Book | Print products

Poster 27 Brand Book | Print products

Digital 28

Desktop 29 Brand Book | Digital

Mobile 30 Brand Book | Digital

Brand Book | Digital 31

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