Mexico Library Redesign

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Table of Contents 03 Dilemma 05 Research 11 Branding 17 The App 20 Marketing 24 Conclusion

Dilemma 4

Dilemma The popularity of the library still lives today, expect to be greeted in a welcoming fashion however the library has not provided any forms and need an easy way to wander through the of renovations or improvements at the Mexico bookshelves and discover books that appeal location since 2001. This improvement was a to them. How do we improve the browsing To improve the browsing experience, we will new automated circulation system connecting experience for library visitors by continuing to develop an app that allows the visitor to all of the library facilities to a central computer, utilize technological advancements alongside scan any book on the shelf at the library and where visitors could browse the catalog from any physical materials? add it to a wish list, which they can then location, including remotely from their homes, We cannot disregard the growing use of review later. We will to view what the library district owns. This was technology in all aspects of life, and we must also create multiple a great advancement for the library, but still implement technology within the user experience wayfinding graphics the overall user experience at the Mexico Public in order to stay on top of industry trends. Though that will better guide Library was lacking. research concluded that the majority of library library visitors through the bookshelves based I visited the Mexico Public Library to examine visitors prefer to visit the library in person and on genre. the overall user experience and evaluate pain wander through the bookshelves instead of using 5 points for visitors. From my visit, I also interviewed the provided computers to search for a book, various visitors of the library, and determined technology can and will still be requested by where the library was lacking in terms of others. To improve the browsing experience, we user experience the most. Through research will develop an app that allows the visitor to scan conducted, it was discovered that the majority any book on the shelf at the library and add it to of library visitors do not know what book they a wish list, which they can then review later to are wanting to check out when they enter the determine which book of the ones they found they library; they simply plan to wander through the would like to check out that day, and keep a list of bookshelves, looking for something that appeals other books they were interested in for the next to them. This finding means that the majority of time they visit the library. In addition to the app library visitors would not find the automated development, we will create multiple wayfinding circulation system mentioned above useful or graphics that will better help guide library visitors beneficial to their overall library visit experience. through the bookshelves based on genre. Interviewed persons helped conclude that visitors

Research 6

Research What is your favorite part about visiting the library? The cost of the library is free, with thousands of books to choose from, and the ability for the It gets my kids excited about reading and it’s library to order nearly any book that you want to one of the only places the kids can go and get read, and through their branches borrow books something for free. from them. During my visit at the library, there were probably around five to ten people in the Visiting with library staff. The programs they library at once. However, based on interviews present and have are excellent. They have a Ladies conducted and research performed outside of Tea with a special guest speaker, book walks, my time at the library, many people travel from movie nights, Simply Strings (music program) and surrounding towns to visit the Mexico library, so a great Summer Reading program, stress relief there are likely hundreds of readers, with not coloring, Books and Bow Wows, story time for the many complaints. children and a Smile program. The children’s area and story time on Tuesdays with my children. What is your experience like while What is your experience like while EASY What would you change about your checking out a book at the library? searching for a specific book? current experience at the library? FUNEXCELLENT There are computers to look up Book suggestions for the kids BEST the book, and an online website EASYHELPFUL for phones too. The kids usually Librarian to be more interactive don’t have a specific one they are FRIENDLY ACCESSIBLE looking for so they like when there A kind hello when walking in is a variety of books up on display. Kind responses when asking questions We usually just look through the shelves to find something we What do you expect to experience like. Rather than trying to find when you enter the library? something specific. FRIENDLY AND HELPFUL EMPLOYEES 7

Site Map The overall aesthetic of the library was very FRONT BOOK welcoming; however, it was not very easy to find DESK SHELFS specific genres of books, but the front desk was readily available upon entry for any questions. READING There was a very subtle music playing which TABLES added to the welcoming look and feel of the atmosphere. The lights were bright, tables were cleaned, and spaces were open for reading and searching for books. There are some outdated aspects of the library, the carpet feels old, the chairs are a hard wood, and the air was a bit too cold for my liking. ENTRANCE COMPUTER STATIONS 8

Persona One “I have no Katie Bradford, 28, Female extra time Associates of Art Degree to spend at Elementary School Teacher and Mother the library, $45,000 yearly salary but need to find quality, Katie loves children, including her own son as well as her school kids. Katie is passionate about ”ebdouokcsatqiounicaklly. learning and is always searching for new books to read at school and at home. With Katie’s busy 9 schedule, she needs an easy and quick way to browse the library and checkout books. Katie is very advanced in terms of technology usage.

Persona Two “I am always Chris McMillian, 17, Male wanting to High School Student learn new McDonald’s Cashier things, but $10,000 yearly salary don’t know Chris has a love for all things science, but has ”where to start. never been very interested in reading. Chris is in need of an effortless way to browse science fiction 10 books and save for later when he is ready to start reading. Chris also needs the ability to separate his school reading with his personal reading. Chris has an advanced level of technology experience.

Persona Three “I am a Frank Love, 72, Male homebody, High School Diploma and I love Retired School Bus Driver fueling my $30.000 yearly salary brain with good reading. Frank has a lot of free time on his hands during retired life, and has started reading more. Frank ” does not like to get out of the house much, and wants to get back home as quickly as possible 11 when he does get out. Frank has been visiting the library once a week, but he often leaves empty handed as he is uncertain what book to check out. Frank spends a couple of hours, if not longer, just browsing for a book, and eventually gives up and leaves as he is tired of being away from home. Frank needs a way to organize books he is interested in reading someday, and a way to quickly check out so he can get back home. Frank has very minimal experience with technology.

Branding 12

New Logo The new logo for the Mexico Library incorporates a connection through the y, c, and o of the word mark. This connection represents the Mexico Libraries commitment to collaboration with its branch libraries and establishing community relationships through its reading programs. The logo shall not be rotated, skewed, or otherwise manipulated from its original form. Only the approved brand colors may be used for the logo, and must be displayed on a contrasting background. The book icon may stand on its own. 13

Color & Pattern The modern, muted, high contrast color scheme C 0 R 253 C 5 R 238 C 8 R 228 C 49 R 129 C 89 R 2 C 100 R 0 of the Mexico Library creates a warm, welcoming atmosphere for all visitors. The colors provide a M 15 G 221 M 0 G 248 M 47 G 150 M 4 G 197 M 42 G 109 M 76 G 48 sense of calm to the viewer, allowing them to relax and find peace through their reading adventures. Y 13 B 211 Y 1 B 250 Y 53 B 120 Y 28 B 191 Y 46 B 119 Y 46 B 73 K 0 HEX #FDDDD3 K 0 HEX #EEF8FA K 0 HEX #E49678 K 0 HEX #81C5BF K 15 HEX #026D77 K 44 HEX #003049 The pattern of the Mexico Library combines modernism with iconography used throughout the branding elements of the library. The pattern can be used as a background element (so long as any text is legible when placed atop the pattern), opacity may be adjusted, however the pattern may not be rotated in any way, and color may not be changed unless to grayscale. The pattern can be used to add additional branding emphasis to any collateral the designer deems applicable. 14

Typography Novecento Sans Bold Only the approved brand fonts, in their approved Aa Bb Cc Dd Ee Ff Gg Hh IiHeadings, subheadings, and bold text. uses should be used on any collateral branding the Jj Kk Ll Mm Nn Oo Pp Qq Rr Mexico Library. Novecento Sans Bold is a caps only Ss Tt Uu Vv Ww Xx Yy Zz typeface that is bold and impactful for heading and signage use. Filson Pro Regular is a sans-serif Filson Pro Regular typeface that is very legible when used in body type. The brand fonts may be used together Body text to create a high contrast text lockup. The type should always be in black, or one of the approved Aa Bb Cc Dd Ee Ff Gg Hh Ii brand colors and on a high contrast background Jj Kk Ll Mm Nn Oo Pp Qq Rr that the type is clearly legible and visible on. Ss Tt Uu Vv Ww Xx Yy Zz 15

Iconography The iconography of the Mexico Library will be CHILDRENS BOOKS ADOLESCENT BOOKS delete book scan enhanced in terms of modernization as well as cart consistent messaging. The iconography will be FICTION BOOKS easy to interpret its meanings, and will remain consistent with the overall branding of the Library. The iconography will be used on wayfinding graphics, fliers, the Library Layaway app, event signage, and anywhere deemed applicable. The iconography may be placed on a colored background, and colors may be changed, as long as the colors are one of the approved official colors of the brand. ROMANCE NOVELS SCIENCE FICTION NON-FICTION BOOKS move to favorites 16

Wayfinding Graphics The new wayfinding graphics will make the consumer experience at the Mexico Library easier and more enjoyable. These graphics will help guide the consumer in the correct direction to find their desired material and area. The wayfinding graphics can also be used during library events such as their reading programs to designate the specified areas of the library for the specific event being held. CHILDRENS BOOKS ADOLESCENT BOOKS ROMANCE NOVELS SCIENCE FICTION FICTION BOOKS NON-FICTION BOOKS 17

New App 18

App Development Library Layaway will be the official app of the Mexico Library. This app enhances the library visitors experience by streamlining the browsing and check-out process at the library. The apps key features include a favorites list, custom sorting, and a check out option. ibrary layawa ibrary layawa ibrary layawa ibrary layawa ibrary layawa ibrary layawa ibrary layawa at the at the at the at the at the at the at the Lorem ipsum dolor sit amet, consectetuer adipiscing elit, SCAN BOOK ALL FAVORITES MY LISTS CHECKOUT SUCCESS! sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet, con- Lorem ipsum dolor sit amet, con- Lorem ipsum dolor sit amet, con- Lorem ipsum dolor sit amet, con- Lorem ipsum dolor sit amet, con- minim veniam, quis nostrud exerci tation ullamcorper sus- sectetuer adipiscing elit, sed diam sectetuer adipiscing elit, sed diam sectetuer adipiscing elit, sed diam sectetuer adipiscing elit, sed diam sectetuer adipiscing elit, sed diam cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis nonummy nibh euismod tincidunt nonummy nibh euismod tincidunt nonummy nibh euismod tincidunt nonummy nibh euismod tincidunt nonummy nibh euismod tincidunt autem vel eum iriure dolor in hendrerit in vulputate velit ut laoreet dolore magna aliquam ut laoreet dolore magna aliquam ut laoreet dolore magna aliquam ut laoreet dolore magna aliquam ut laoreet dolore magna aliquam esse molestie consequat, vel illum dolore eu feugiat nulla erat volutpat. Ut wisi enim ad erat volutpat. Ut wisi enim ad erat volutpat. Ut wisi enim ad erat volutpat. Ut wisi enim ad erat volutpat. Ut wisi enim ad facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore BOOK ONE TITLE VIEW ORDER SUMMARY te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, SCAN BOOK ALL FAVORITES Return by: xx.xx.xx sed diam nonummy nibh euismod tincidunt ut laoreet Remove from cart dolore magna aliquam erat volutpat. Ut wisi enim ad LIST ONE LIST TWO minim veniam, quis nostrud exerci tation ullamcorper sus- BOOK TWO TITLE cipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Return by: xx.xx.xx sed diam nonummy nibh euismod tincidunt ut laoreet Remove from cart dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus- BOOK THREE TITLE cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit Return by: xx.xx.xx esse molestie consequat, vel illum dolore eu feugiat nulla Remove from cart facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore MY LISTS CHECKOUT te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, LIST THREE LIST FOUR sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus- cipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad CREATE ACCOUNT already have an account? sign in here! MY LISTS VIEW CART MY LISTS VIEW CART CONTINUE BROWSING PROCEED TO CHECKOUT CONTINUE BROWSING 19

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Marketing 21

Print Collateral Print advertisements will be created and dispersed through multiple mediums (newspapers, flyers, mail, etc.) to announce the brand changes, new app, and overall improvements to the Mexico Library to the community. The print collateral will remain consistent with the official branding guidelines of the Mexico Library, and will build excitement, as well as explanations on the upcoming changes. 22

Library Cards cardholder name cardholder name 23

Digital Marketing Digital marketing will include any marketing done on a digital medium or device. This includes social media such as Instagram, Facebook, Tik Tok, etc., as well as banner ads on individual web sites to drive traffic to the library. 24

Conclusion 25

Final Words The Mexico Library was established in 1909 and has been a local attraction for the community since its opening. The library offers a vast range of services, which all deserve fresh branding along with increased communication methods. The Mexico Library is a great place for everyone in the community to visit. The Mexico Library should be an inviting place with an immersive experience for all of its visitors. The new branding, iconography, wayfinding, and Library Layaway app will collectively work towards improving the overall visitor experience at the library. 26

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