TRE Designs branding Presentation

New Brand Identity 1

TABLE OF CONTENTS 03 04 07 09 Product List Mission Who We Are Attributes 11 16& Values 13 Personas Graphics 18 Branding 23 27 Logo Collateral Digital 21 30 32 Packaging Digital Plan 31 Environmental Social Media 02

WHO WE ARE Founded in 2020, we are a family-owned business based in a small-town in Mid-Missouri. We offer creative services catered to die-cut crafters. The digital files we create and sell can be used with any die-cut machine such as a Cricut, Silhouette, or a vinyl plotter. Our designs are always uplifting and positive and guarantee to bring joy to all crafters. 03 T.R.E. DESIGNS NEW BRANDING CONCEPT TYLER RYDERTHE SUPPORTING HUSBAND E MILYTHE INSPIRING SON THE CREATIVE DESIGNER

PRODUCT LIST T.R.E. Designs specializes in creating SVG (scalable vector graphic) files that can be used on any die cutting machine. We provide the design, you create the product! Our company allows our customers the freedom to use our designs in their business or personal use to create whatever they can dream of - shirts, mugs, stickers, decals, and so much more! All you need is a die-cut machine, our files, and your creativity to start crafting beautiful creations! Every purchase includes the following file types: • SVG • DXF • PNG • JPEG • PDF • 04

05 PRODUCT LIST

OUR MISSION T.R.E. Designs is committed to upholding our & VALUES mission and values to ensure we are servicing our customers and providing the highest quality products to leaver our consumers satisfied and feeling like they’re apart of the T.R.E. Designs family of designers and crafters. 06

To create MEANINGFUL designs and creations that SPREAD JOY CREATIVEto crafters. INSTRPUIHRSTAEWTLIOPORFNTUHALYLPLFAORSISYEINOADNLLAYTE 07 OUR MISSION & VALUES

ATTRIBUTES T.R.E. Designs promises to deliver creative designs to support crafters on their journey. We strive for excellence in serving our customers, and promise to always provide solutions as quickly as possible. We aim to be trend-setters in our design and marketing styles. 08

PERSONAS MADDIE SUSAN JAKE A seventeen year old female who was A small business owner who wants to A woodworker looking to offer gifted a Cricut cutting machine for focus her time on creating physical, personalized wood decor in his small Christmas. She is excited to start making tangible items, not the design side of the business. His primary passion is in the projects and gifts for her family and business. Wants to be able to spend most art of carpentry and building his wood friends, but doesn’t know where to begin. of her time with her family while still pieces, however he wants to start offering She has no design experience and does enjoying her passion for making art. designs on his wood pieces, but does not not know what is required to create a Age: 42 have the skills required to create designs functional file to cut on her Cricut. Marital Status: Married with two kids from scratch. Age: 17 Income: 42,000 Age: 28 Marital Status: Single Job: Full time secretary, part time craft Marital Status: Single with one kid Income: 20,000 business owner Income: 59,000 Job: Full time student, part time Cashier Job: Full time small business owner at McDonald’s 09 T.R.E. DESIGNS NEW BRANDING CONCEPT

OUR BRANDING WILL REPRESENT OUR COMMITMENT OF CREATIVITY TO OUR CUSTOMERS. SELLING SVG CUT-FILES TO SPREAD JOY 10

THE TYPE HEADER/EMPHASIS TEXT ASHEMORE CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ The Ashemore typeface combines a bold, professional tone with a hint of fun and creativity through its curved letter forms - representing our fun yet professional brand. Body Text Adelle Condensed Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The Adelle typeface is easy to read, versatile, and modern which adds a layer of professionalism to the overall brand. The serifed typeface eludes to the branding concept of building from our roots by adding a traditional characteristics to the letter forms. 11 T.R.E. DESIGNS NEW BRANDING CONCEPT

THE COLORS R: 222 G: 205 B: 176 C: 13 M: 17 Y: 31 K: 0 HEX: #DECDB0 R: 177 G: 130 B: 80 C: 28 M: 48 Y: 76 K: 7 HEX: #B18250 R: 23 G: 57 B: 43 C: 83 M: 51 Y: 76 K: 60 HEX: #17392b R: 21 G: 18 B: 16 R: 37 G: 93 B: 70 C: 71 M: 67 Y: 67 K: 83 C: 84 M: 40 Y: 76 K: 33 HEX: #151210 HEX: #255d46 The official brand colors were chosen from the root and leave colors of a tree. The brand focuses on the family roots in the business, and therefore the roots of a tree were the perfect photo inspiration for color. THE COLORS 12

Owuerlickoelotorshraevperfeusenn,tbhuotwstill take our work seriously! 13 T.R.E. DESIGNS NEW BRANDING CONCEPT

THE GRAPHICS We use abstract elements throughout our branding, showcasing our adaptability and promise to always stay on top of industry trends. Our pattern can be used as a background for any print or digital graphics. 50% OFF Search: TREDesignsShop on Etsy T.R.E. DESIGNS NEW BRANDING CONCEPT 14

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THE LOGO OLD LOGO The old logo was too complex, did not scale well, and was not eye-catching. The colors were also too light, and would not pass accessibility checkers. The logo looked outdated, and needed a modern revamp. 16

The logo represents the family roots and values of the company. The botanical stem being connected to the wordmark of the logo is another depiction of the grounded roots of the family owned-company, but the stem can be used on its own as well. The logo has a modern, fun, uplifting tone which truly speaks to the brand. The brands colors are present in the logo making it modern and eye catching - but the logos can be turned to black and white as well. 17

FINAL LOGO NEW LOGO 18

19 NEW LOGO

COLLATERAL Print collateral is to be used when physical product (such as our DIY Kits) are supplied to the customer. The letterhead and mailing envelopes can be used to submit press releases or sending marketing material. 20

21 THE PRINT COLLATERAL

THE PRINT COLLATERAL 22

THE DIGITAL Our main focus is primarily on our digital footprint. Being that our products are all mostly digital files, our online presence is crucial to the growth of our brand. Through social media campaigns, SEO, and high- quality digital designs, our online platforms will help drive sales. 23 T.R.E. DESIGNS NEW BRANDING CONCEPT

THE WEBSITE The website will match the branding in terms of colors, typography, and patterns. The main sections of the website will include the online shop, a direct link to the new DIY Kits, our about page, and the users account. The account section is where the user can find previously purchased SVG’s, items in their cart, and update their personal information. 24

The mobile and tablet app directly correspond with the website in terms of looks and navigation. The apps will have an integration for the Cricut and Silhouette mobile apps so that the purchased SVG files can be linked directly to their die-cut machines design systems seamlessly. 25 THE MOBILE APP

ENVIRONMENTAL 26

Our company opens the door to many environmental advertising options. Our environmental graphics will focus on our local demographic through car decals, billboards, and posters. We also will partner with craft stores hosting crafting events that use our SVG files. 27 THE ENVIRONMENTAL GRAPHICS

We are more than just a design company - we are a family providing crafters and small business owners joy through our inspiring files and top-notch customer service. THANK YOU! 28