The Aesthetic Collective_Marketing Capabilities

forMARKETING SOLUTIONS Aesthetic Practices

WE ARE YOUR NEW MARKETING EXECUTIVE

OUR COLLECTIVE COMMITMENT Our approach focuses on creating a strategic marketing foundation for your practice both internally and externally. Our expertise is in understanding how aesthetic customers behave at every stage of the buyer journey, enabling you to earn lifelong customers. As a boutique, concierge service - you and your practice get one-on-one attention, an individualized plan and guaranteed marketing support for the life of your business.

A NEW WAY TO STAND OUT.

ET'S TA LK AB OUT L WHY YOU NEED A SOLID MARKETING STRATEGY As the demand for medical aesthetic treatments continue to rise, so do the number of businesses who offer these services. Developing a creative marketing strategy and having dedicated expertise is the difference that will make (or break) your practice. 01 THE CHALLENGE YOUR NEED Intense Competition + 02 Leverage Expertise to Emerging Trends Acquire Lifelong Clients It's easy to keep doing Your patients are looking for a things the same way you've personal industry authority always done them. They who can create a custom may have worked in the treatment plan that meets past but marketing, like the their specific needs. When aesthetics industry, evolves you strategically market quickly. There are more yourself as a trusted aesthetic efficient and effective ways expert and position your to grow your practice in practice as a wealth of this hyper-competitive knowledge, you'll beat out market. your competition every time. 03 OUR SOLUTION A Results-Driven Marketing Plan That Takes the Pressure Off You A successful marketing approach starts with a clear strategy, but many practices don’t have the in-house expertise, time and resources to develop a comprehensive marketing plan. Simply put, marketing plans make you money. We give you access to your very own marketing executive to help grow your patient database, increase your revenue and expand your business.

01 NEW CUSTOMER ACQUISITION LK AB Prospective patients find out about a practice and its services through social media, referrals, and search marketing. ET'S TA OUT L CUSTOMER TOUCHPOINTS THE THREE CORE 02 INFLUENCING OPPORTUNITIES TO DRIVE REVENUE PATIENTS ON-SITE Our marketing solutions Patients book a specific service, attract, educate, and upsell then learn about additional patients at every stage of services or products during their the customer journey. visit through personal consultation, promotional material and a treatment care plan. 03 EDUCATING CUSTOMERS OFF-SITE Patients gain information at home - found in the form of blog posts, email marketing, and social media - so they can make educated buying decisions to further their aesthetic health and beauty.

The most lucrative touches are left out.COMMON MARKETING MISTAKE ON AVERAGE 81% OF SALES HAPPEN AFTER 5 OR MORE CONTACTS. YET, 85% OF THE TIME PRACTICE OWNERS WILL STOP AFTER JUST 1 OR 2 CONTACTS. WITH THE RIGHT MARKETING STRATEGY, YOU CAN QUICKLY GET AHEAD AND POSITION YOURSELF AS A TRUSTED SOURCE TO HELP GUIDE BUYING DECISIONS AND LONG-TERM AESTHETIC TREATMENT PLANS.



STA ND OUTSOLUT MARKETINGIONS SOLUTIONS Our custom suite of solutions and executive level expertise empower medical aesthetic practices to educate customers at every stage of the buyer journey in order to build trust and earn lifelong clients. Brand Strategy Website Design Search Marketing Social Media Content Marketing Email Marketing Print Collateral



AN IDE NDS OUT NTITY T HAT STA BRAND STRATEGY Business cards & VISUAL IDENTITY are a great way to show Brand reputation is key for any your brand business, but for your aesthetic experience. practice, it's critical to your success. Clients are seeking treatments to elevate the way they feel. They're searching for a strong identity to connect with. Your brand executive will guide you through our creative process to give you a distinct identity unique from your competition. From there, we create a full set of guidelines for you to follow that will outline your brand's design & messaging elements for any creative you put out.

WEBSITE DESIGN You have less than 15 seconds to capture someone's attention on your website. Our team of digital experts are here to do the heavy lifting. You'll have access to designers, writers, digital strategists, and SEO specialists to develop an easy-to-use website to help you launch quickly and strategically. Even better? Our user-friendly sites make it easy for you and your team to manage and make updates to ensure you're not indebted to a web developer and costly hosting fees for the life of your business.

SEARCH MARKETING We spend our days understanding what's working (and not working) in search marketing for aesthetic practices. The most googled cosmetic procedure in Texas? Lower body lift. In Montana, it’s CoolSculpting. Wisconsin searches for dermabrasion more than anything else. New York wants to know more about non-invasive fat loss. And, in California, it’s all about chin implants. SEO + SEM: THE POWER COUPLE We take the guesswork out by tracking Google Trends data to reveal the most googled cosmetic procedure terms in each state. Then we optimize your site and content so clients find your business first. Pair this with strategic Google Ad + Retargeting Campaigns and you'll beat out your competition while funneling new clients in each month.

SOCIAL MEDIA 83% of your patients are making buying decisions based on social media, yet the majority of practices are unable to leverage the potential because it's being deprioritized or delegated to front desk staff. Through our collective, you'll receive your own dedicated Social Media Strategist that will work one-on-one with you and your team to increase your brand recognition, develop effective social media solutions, and grow profits for your practice.

SOCIA L MEDI A OFFE RINGS Social Refresh + Organic Social Brand Guidelines Management Looking to boot (or reboot) or Have your very own social social image? We'll give you a executive take control so you can whole new look and feel from sit back and relax. We'll develop descriptions to icons to imagery the strategy needed to attract and for your Facebook and Instagram. convert clients, consistently update Then, we train your staff with a your presence on your channels custom manual to guide their and develop all of your social posts, stories, captions and more content. Performance will be so they can strategically execute. regularly updated and we'll work together to develop social topics Quarterly Social based on your upcoming priorities. Strategy Sessions Paid Social If you have staff members actively Campaigns posting, but unsure if their efforts are truly effective - this one's for More than two billion people use you. Each quarter, we'll review social media every day. The average your current posts, then host a call person spends 135 minutes per day to review our findings, offer on social networks. In today’s recommendations, highlight top market, practice's that don’t advertise new tools, and answer any on social media risk falling behind. questions, so you can rest easy Let us help you identify, hyper-target, knowing your efforts are on track reach, and remarket to your via executive level guidance. audience to exponentially increase your visibility and convert clients.

CONTENT MARKETING Content marketing is one of the most under utilized marketing tactics among practices in the industry, yet, is key in upselling current clients and increasing patient / treatment revenue. Many practices rely on upselling or cross- selling treatments in-person. This strategy however can often fall flat due to inexperienced sales staff, the client feeling uncomfortable, or limited appointment time. Here's how we leverage content marketing to take the pressure off and make sales soar...

CONTE NT MARKETING A PPROACH 01 MONTHLY BLOG 02 MONTHLY EMAIL POSTS CAMPAIGN 03 SOCIAL MEDIA 04 MONTHLY CONTENT CONTENT PIECES ANALYSIS

EMAIL MARKETING One of the many benefits of email marketing is that it's an effective and inexpensive way to reach out to prospects. The right email marketing strategy will get you organic traffic and qualified leads. We work with you to develop an email content calendar incorporating strategic content and promotions and design a custom branded email template as your method for delivery. In addition to executing the final campaigns, we also report back on their performance based on KPIs discussed.

OUT STANDING MATE PRINT COLLATERALRIALS Digital may get all the attention, but print is here to stay - especially for aesthetic practices that operate and thrive on in-person connection. For that reason, a cohesive print presence is key. From logo to letterhead, service menus, on-site promotional materials, and more - we provide you with a consistent brand experience through custom collateral that helps catch the eye of your customer at every possible touchpoint.

PACKAGES AND PRICING

AESTHETIC LAUNCH OR REFRESH PACKAGE PPRrICicINiGngBREBArKDeOaWkNdown THE IDEAL BRAND CONCEPT + LOGO PACKAGE FOR DESIGN - $2,000 practitioners who are launching We’ll design a brand concept and logo their practice or in need of a that's not just eye-catching, but a marketing and brand update. powerful mark representing your unique service experience. TOTAL PACKAGE COST: $14,650 8-PAGE WEBSITE - $7,100 (RETAIL VALUE: $22,000 - 33% SAVINGS) A stunning user-friendly website, Services are also available a-la-carte. optimized for web search, putting your quality service and experience front and center. SOCIAL MEDIA LAUNCH OR REFRESH - $2,500 Build your branded social presence across Facebook and Instagram (including descriptions, icons, imagery), develop 12 posts to feed each, then on board your staff with a custom manual to keep your social content on track. STYLIZED EMAIL TEMPLATE - $1,800 We’ll design, code, and load a stylized email template, ensuring you deliver a consistent brand experience straight to your client’s inbox. TREATMENT PACKAGE PROCESS - $1,250 Develop a process for recommending a specific treatment device to existing patients who come into the office. This will include: identifying patient candidate types (what they initially come in for), list of complementing services to effectively treat them, design of a ‘care & treatment plan’ for patients to take home, and more.



FULL SERVICE MARKETING AGENCY PRICING BREAKDOWN EACH AND EVERY MONTH. For practitioners who want the experts to do it all, our tiered package offerings give you access to our team of digital strategists, designers, and writers - who will market your business, engage clients and drive results.

BOOST Looking for a boost in patient acquisition? This package works LEVEL 1 to identify, develop and execute on a strategic promotional marketing campaign to increase your patient flow for a FOUNDATION treatment or service. After your initial consultation, we'll LEVEL 2 develop a multi-touch marketing campaign based on your specific goals and objectives. THE WORKS LEVEL 3 $5,000 INVESTMENT You’ve been meaning to get your “marketing house” in order but you don’t know where to start. Or maybe you’ve executed spontaneous campaigns and engaged various vendors but it feels inconsistent and difficult to manage. This package includes a discovery analysis for your practice, evaluating your marketing footprint. We’ll review any previous and ongoing initiatives to customize and execute a 6-month recommended scope of work, giving you solid ground to stand on. $10,000 INVESTMENT It’s time for a marketing facelift. Whether you’re looking for a brand new look and feel for your practice or a dedicated marketing executive to execute on a full 12-month marketing plan – we have you covered. This package includes everything you need to take your marketing to the next level. $20,000 INVESTMENT

INDIVIDUAL SERVICES PRICING BREAKDOWN ALL ACCESS, BUT A LA CARTE. Our services ensure that your marketing is consistent, powerful, personalized and effective. All of our individual pricing is based on a flat rate or per month - so you can one and done, or keep it rolling. CONTENT MARKETING EMAIL MARKETING 8-PAGE WEBSITE We’ll develop blog content your Develop an email content A stunning user-friendly clients crave, post it to your site, calendar incorporating website, optimized for web and then deploy it through strategic content and search, putting your quality monthly email campaigns and promotions and design a service and experience front social posts, reaching your custom branded template. and center. No on-going existing customers and social Reporting and campaign hosting fees to us, leaving you followers. execution on 3 emails/mo with full control and access to included. your site. $3,450 for 3 months $2,250/mo $8,000 ORGANIC SOCIAL PAID SOCIAL SEARCH MARKETING MEDIA MANAGEMENT ADVERTISING A paid Google Ads campaign Professional and strategic Practice and treatment will rocket your website to the management of your Instagram focused, hyper targeted top of page-one search results. and Facebook presence to engage lead generation Pair this with a low-cost, high- and grow your audience in order campaigns on social impact retargeting campaign to convert followers into paying platforms to drive and ongoing SEO - you can clients. qualified leads. expect new clients through search every month. $5,250 for 3 months $6,000* for 3 months $6,000* for 3 months $575 for set-up $375 set-up $375 set-up *includes ad spend *includes ad spend *includes ad spend

BRAND CONCEPT + PHOTOGRAPHY & PRINT COLLATERAL LOGO DESIGN VIDEOGRAPHY Curating custom print We’ll design a brand concept Conveying your practice's collateral for our clients will and logo that's not just eye- aesthetic and showcasing always hold a special place in catching, but a powerful mark the unique character of your our hearts. Whether you’re representing your unique business is no small feat. We looking for a practice service experience for your help you strategically craft marketing brochure, practice. and execute photo and video letterhead, business cards, shoots that get you the service menus, or a full suite $3,150 inviting, inspirational visuals of all things print, we’re here you need to draw patients to to help. your business. pricing varies $5,000* $750-$2,500 *pricing can vary based on requests LOCAL + TREATMENT TIK TOK & NATIONAL PR PACKAGE PROCESS INSTAGRAM REELS DEVELOPMENT Get noticed, skyrocket your Develop a process for reputation, and attract new recommending a specific TikTok and Instagram Reels clients through amazing PR device treatment (or combo have quickly become one of the opportunities for your treatment) to existing key ways patients discover new business. Through guest patients who come in. This treatment services. They speed posts on WebMD to becoming will include: identifying up the buying decision-making an expert reference in Marie patient candidate types process and allow businesses Claire, we'll work with you to (what they initially come in to tap into the next generation gain access into national and for), list of complementing of clients. You don't have the local media to build services to effectively treat time to curate and edit videos, awareness and credibility. them, design of a ‘care & but we do. We create content treatment plan’ for patients videos when you need them on- $2,000 - $7,000* to take home, and more. demand. based on opportunity $1,750 $350/video $900 / 3 videos $1,250 / 5 videos Looking to combo some options? We offer discounted rates for that.

LET'S FIND YOU A NEW WAY TO STAND OUT. We've collectively helped hundreds of business owners simplify their marketing to have more time and energy to do what they love. Join The Aesthetic Collective and see what it's like to have a concierge, on-loan marketing executive available.



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