Industry Tap - Tell Your Story A & B

1 2014 Media Kit Engaging an Industrial Audience www.IndustryTap.com

2 Tell Your Story “People think in stories, not statistics, and marketers need to be Why Tell Stories? master storytellers” Stories are easy to remember, easy to share and easily communicate Arianna Huffington, Huffington Post features and benefits, even for complex products. “The brands that win are the brands We have found that real customer success stories resonate with other that tell a great story” companies and typically lead to increased business. Stories are remembered up to 22 times more than facts alone. Mitch Joel, Transmedia CEO Studies show that a story is more likely to persuade, and when data and “Stories are how we remember; we story are used together, your message will resonate and move your tend to forget lists and bullet target audience to action. points” At IndustryTap we help you tell your story in a way that communicates Robert McKee, Award Winning Screenwriter your message to an engaged industrial audience. “A simple story achieved in one Quick Tip minute, what I struggled to Our data shows that application stories engage customers communicate in the past 20 years!” upto 4 times more than product announcements. Jim Blair, Customer “Storytelling is by far the most underrated skill when it comes to business” Gary Vaynerchuk, Entrepreneur, Investor, Author

3 A) Tell Your Story To Our Audience Our Audience. 2.37 Million in 2013Word of mouth consistently ranks in the top methods of securing 190,000new customers. Word of mouth tells your story one to one.At IndustryTap we develop and broadcast your story to our huge followersindustrial audience. Your story amplified! 130,000 SEO 150,000 Tell your story about how your company helps customers emails positions followers solve problems and achieve goals. 10,000Story Types: followers ● Situation, Complication & Solution ● Customer Success Tell Your Story Package ● Innovation & Exciting News ● Interesting Project $899We do it all for you! per story and promotionDevelop, Write and Promote. Quarterly (4 Stories): $855 a quarter or $295 a month Bi-Monthly (6 Stories): $809 every 2nd Month or $415 a month Monthly (12 Stories): $765 a Month

4 B) Tell Your Story To Your Customers Want More Repeat Business? There is gold in your customer databaseYour existing customers contain huge untapped value. However, todaymore than ever losing a customer to competitors is only a quick searchaway!Companies with newsletters report increased customer retention.It’s important to stay in the front of your customers minds.3 reasons to keep customers engaged: 1. Turn one off sales into repeat customers. 2. Increase customer retention. 3. Communicate additional products and services.2 reasons companies don’t send regular newsletters: “It’s 3 times easier to sell more to an existing 1. Lack of time. customer than to a new customer.” 2. Lack of interesting news or content.At IndustryTap we make company newsletters a breeze for industrialcompanies. We do it all Content, Create Newsletter and Send. Stay Front & Center in Your Customers Mind

5 About Industry Tap Get featured in front of our 2.37 million industry audience. Highlight your business and generate high quality leads from industry buyers and engineers. ● Sponsored Articles. An experienced writer will interview and write an article about your business that we know gets action. An existing article can be used, if preferred. ● Newsletter Inclusion. Article sent directly to 130,000+ engineers and industry buyers. ● Promoted Social Media Post. Your featured article will be promoted on Industry Tap, partner sites and our social media channels. Experience a huge social reach. Your article is placed in front of 250,000+ industry followers. ● Industry News Websites. Your featured article is added to Industry Tap and partner websites for a continued audience reach to further its longevity to our combined industry audience of 2.37 Million. ● Search Engine Benefits. With the articles added to our industry related websites and shared through social media channels. You will enjoy search engine results from your article. Also, the links to your website will strengthen your own website's rankings.

7 Demographics

#81 Demographics Job Type Location by Country

9 Contact Digital Advertising Inquiries Advertising Director Michael Cooney (704) 541-3311 // [email protected]