Merchandise BRINGING THE PIECES TOGETHER Voice and Visual September 2016 51 Club Polo Rotary Guidelines Club Polo Front Club Polo Front 1-Color 1-Color Club of Evanston Club of Evanston See page 19 for club, district, zone, and e-club signature specs.
Merchandise BRINGING THE PIECES TOGETHER Voice and Visual September 2016 52 Hat Rotary Guidelines Hat - 2-Color Hat - 1-Color Design I - White Design II - White Design I - Azure Design II - Azure
Merchandise BRINGING THE PIECES TOGETHER Voice and Visual September 2016 53 Coffee Mug Rotary Guidelines Mug - 2-Color Mug - 1-Color Design I - Front/Back Design I - Front/Back Club Design I - Font/Back Club Design I - Front/Back Club of Evanston Club of Evanston
Message to ADDENDUM Voice and Visual September 2016 54 Licensees of Rotary Guidelines Merchandise We recently completed an initiative Working together, we can ensure your Rotary-licensed merchandise. to Strengthen Rotary that has that Rotary achieves a more Before you produce any new goods, resulted in new signature systems, prominent and recognizable image contact our Licensing staff at color palettes, and other changes to in communities throughout the [email protected] so our visual identity. These guidelines world. that we can discuss if the ® symbol are designed to help you adapt will reproduce clearly on those items. to our new look and understand Registered trademark usage the thinking behind it. In addition We’re recommending the use of to specific requirements for the ROTARY, ROTARY CLUB, ROTARIAN, some fonts that require a license. use of our signatures and mark of MARK OF EXCELLENCE, ROTARY If you are using those fonts, make excellence, we’ve included some SIGNATURE, INTERACT, ROTARACT sure you have the proper licenses examples of how to use these and other Rotary marks are and permissions. We also suggest assets on signage, banners, and trademarks owned by Rotary alternate fonts that do not require a merchandise. International. Our official licensees license. may use these marks under We realize that you may not be guidelines set forth in the Rotary Make sure you have the proper able to implement the new look Code of Policies provided they permissions before reproducing immediately. But as you deplete your reproduce the marks accurately and photographs or other art on any of stock, we ask that you follow these clearly. your Rotary-licensed merchandise. guidelines in creating new items so that Rotary clubs and districts can Whenever possible, we ask that you present a fresh and unified look to use the registered trademark symbol the world. ® in conjunction with the marks on
Message to the ADDENDUM Voice and Visual September 2016 55 Rotary World Rotary Guidelines Magazine Press The Strengthen Rotary initiative the bottom of the page — the We know that some magazines resulted in the creation of new homepage of your website, and any have already begun to apply our signature systems, color palettes, collateral materials that you produce. new visual identity. By adopting and other changes to our visual We also ask that you not use the and promoting this new look, you identity. These guidelines help you wheel as the letter “O” or place it will greatly support Rotary’s effort adopt our new look and understand within the title of your magazine. to achieve a more consistent and the thinking behind it. On pages 31-53, you’ll find some recognizable image throughout the examples of how to use our new world. We ask that you use our new visual identity on your magazines official Rotary logo on the cover of and other materials. your magazine — preferably near
CINOFNOTRAMCAT TION Inquiries For general questions or questions about purchasing/downloading PantoneTM color swatches or purchasing recommended typefaces: [email protected] Licensing inquiries F or manufacturers/distributors interested in selling or distributing Rotary emblem merchandise and Rotary clubs wishing to sell Rotary emblem merchandise for fundraising purposes: [email protected] 547A-EN—(916)
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