Hecoll Brand guidelines

Hecoll | Brandbook Essentials Do’s • Keep it 8 words or less • Innovative, creative and humorous • Less is more • Do take the surrrounding environment into consideration while designing Dont’s • Don’t Cover With Too Much Content • Don’t Try to Be to Clever • Dont ignore legibility 51

Design and direction: Shrusti Shah Design support: Kishore Telukuttu