Africology Skincare UK Brand Compendium

OUR STORY AND ETHOS



WELCOMEAt Africology, gratitude is central to all we do, we thank you for your interest andlook forward to working with you in creating the perfect solution for your retailoutlet, retreat or salon.We offer a range of opening order packages for start-ups through to well-established businesses and spas. “Our product formulationsandspa offeringsare inspired by the wisdom of Africa’s traditional healers, vibrant heritage, communities and plant life. Our aim is to ensure that the body is treated holistically whilst enjoying a truly authentic African offering.”



THE STORY OF AFRICOLOGYFor a skincare brand, Africology has unusual roots. From its humble beginnings 15years ago at the kitchen table of founder Renchia Droganis,Africology has growninto South Africa’s leading natural and ethical skincare brand and is quicklyspreading its wings beyond its homeland borders.The concept was a product of Renchia’s work as a counsellor and therapist. Sheworked for an organisation that not only helped people who had grown upwithout an education learn to read and write, but also gave them a chance toheal their pain through therapy and to nurture a healthy self- esteem. Renchiafocussed on this during her counselling sessions.She began to research plant extracts, aromatherapy and formulations so that shecould create bespoke skincare products for her clients—mixing essential oi ls tohelp them per their physical and emotional needs.Renchia was approached by a spa to create a bespoke aromatherapy ritual thatincorporated her knowledge of African ingredients and passion for heal ing.She continued to develop and deliver unique “African rituals” for spasand health retreats across the country. Africology quickly became SouthAfrica’s number one beauty and spa brand.What started as a desire to help people affected by cruelties and injustice, hasgrown into a successful, ethical and cruelty-free brand that supports fair tradeand local communities in Africa while giving the world the benefits ofits therapeutic skincare.The brand is now available across the globe and is featured in some of the best hotelsand spas in the world, including the Richard Branson Private Collection group.



ABOUT USAfricology's offerings include: • professional use spa treatment product range • bespoke signature face and body treatments • retail face and body product range • amenities product range • gifting and lifestyle product rangeTherapeutic in its approach, Africology uses many natural ingredients that arebio- identical to our biology. Each ingredient is chosen for its efficacy incombating premature ageing and improving the skin’s own defences. Our aimis always to ensure that the body and biology are treated in harmony whilstenjoying a truly authentic African offering. “I wanted to capture the healing essences of Africa,” says Renchia.“It was, and still is, myintention that Africology products should deliver a message of wellbeing—not just on a physical level, but o n a spiritual one too.”



OUR OFFERINGS Retail Product RangeOur retail range consists of face, body and hair care products. The skincarerange is vast and caters for all skin types whilst the body and hair productsgracefully compliment the bathroom routine. Professional SpaOur extensive range of professional spa products and rituals are suitablefor all spas regardless of type, size or demographics. Our Africologytreatment rituals offer an unforgettable spa experience. We offereverything a spa will need, from skincare, body care and hands and feetwhile continually innovating with new products and ingredients. All ourpackages includefirst class staff training as we believethis is key todelivering a holistic “African” journey. Luxury Hotel AmenitiesFor accommodation guests, orspabath and showervisitors, ourluxuryamenities range beautifully compliments the sparituals experienceandhome care. Our amenities combineasensory blend of African plants andoilsthat perfectly harmonise the mind and rejuvenate tired, travelled skin.Furthermore, our in-room spaproducts offerguests the opportunity toexperience ourproduct offeringsin the comfort of theirown private space. Lifestyle and GiftingOur luxury lifestyle range is designed to uplift and complement any area ofyour spa, home or retail space. A collection of products that includediffusers, candles, room and linen sprays, and aromatherapy burners. Ourgift collection is a great way to introduce a loved one to Africology and isideal for travelling.



HOW WE FORMULATEWe focus on ‘capturing the intelligence of nature’ during our formulationprocess to bring you a skincare line with the primary goal of inhibiting the ageingproce ss naturally. We believe in responsible formulating practices, and thereforeonly use safe, non-toxic preservatives and where possible, organic ingredients.Africology has taken much time and carried out extensive research to find powerfulnatural ingredients that not only indulge the senses but also work actively on theskin to produce effective results. South Africa has many wonderful indigenousmedicinal plants and herbs that are beneficial to the skin, body and mind as awhole. We make use of the purifying essence of some of these plants, namelyrooibos, aloe ferox, marula and African potato. We macerate our plants in amarula, rosehip and aloe vera oil blend, using a very slow process. We take gre atcare not to harm the vital mineral content of the plants.We believe in ingredients that are pure, naturally active and work in harmonywith the body.



EARTH COMMITMENTAfricology honours the Earth in all we do. We are acutely aware of global andenvironmental issues impacting our planet today. Bearing this in mind, muchconsideration is given to the selection of raw materials and their impact on theenvironment when formulating our products.All our products are perfectlybiodegradable,preventing any contamination ofearth or water.We reduce, reuse and recycle as much as we can. PET Packaging (PolyethyleneTerephthalate) is the material of choice for some of our bottles. It has beenextensively tested for its safety, is lightweight, shatter-resistant and providesgood oxygen and moisture barriers for our formulations. Up to 100% of aPET package can be made from recycled PET, and the material can be recycledagai n and again.We aim to grow more of our own organic produce on our farm. Lavenderand roses are grown on the farm, together with ingredients indigenous toAfrica, including aloe ferox and African potato.At Africology, we celebrate the important role soil has to play in our food supply,water management, biodiversity and supporting life on earth. We avoid usingany chemical fertilisers and pesticides, a policy applied for both our familyowned farm as well as for our independent suppliers. Our Africology SOILproject is dedicated to harvesting and planting for the future, and iscommitted to the principles of fair trade and environmental friendliness.

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OUR VALUES Animal Testing PolicyOur policy is NO animal testing; not just for final products, but for ingredients aswell. We support the values of Cruelty Free International, who are working tocreate a world where animal testing is no longer done. To ensure their efficacy, allour products are dermatologically tested on consentinghumans. Community EnrichmentWe support trade that uplifts communities– trade in which fair pricesare paid foringredients to producers in developingcountries.A lasting and rewarding contribution to the community - our Skills Transfer projectis designed to teach underprivileged men and women Africology therapy andretail protocols enabling them to work in or eventually own their own salon orspa. Since inception, Africologyhas successfully trained over 100 people in the art ofmassage and aromatherapy treatments.Spas use a great deal of water in treatments; with showers, saunas,hydrotherapy, cleansing and maintenance. We help readdress this imbalanceby supplying water tanks and irrigation tools for those in need. Africologycurrently help the Nguvi community in Limpopo to buy water tanks ensuringthey have water close to home, rather than walking kilometres to the nearestriver with five litre drums.Education is vital to South Africa’s development. We help young people throughuniversity each year, paying for tuition, books, accommodation and allowancethereby giving them the skills that will contribute to the economy as wel l as thecommunity.



OUR GROWING BRANDWe have come a long way since our early days operating from a smallJohannesburg kitchen. Our success has gone beyond South Africa’s borde rs andAfricology is now featured in some of the world’s most luxurious lodge s, hote lsand spas.In 2008, Africology was invited to cater to Sir Richard Branson’s first Africanproperty, Ulusaba. In addition to the professional spa and retail product range s,we delivered an in-room amenities range to compliment the spa experience. Theidea was to offer guests sachet samples at turndown. Clients were e ntice d i ntopurchasing products and booking spa treatments for the full Africologyexperience. The initiative was a great success.Richard Branson has since signed Africology on as the Virgin Group’sexclusive spaand bathroom amenity brand for all its African properties, including the recentlyacquired property Mont Rochelle inFranschoek.



NATURAL INGREDIENTS FROM PLANT TO SKINAfricology has created a powerful skincare range that will help revitalise the skinwhile slowing down the ageing process and improving the skin’s own defences.Using many natural ingredients that are bio-identical to our biology, a varietyof antioxidants, anti-inflammatory and hydrating ingredients our aim is toe nsure that the body and biology are treated in harmony whilst enjoying a trulyauthentic African offering.Backed by full toxicology reports and skin-patch testing; Africologyproducts aresafe, effective and work in harmony with the body.Backed by full toxicology reports and skin-patch testing; Africology productsare safe, effective and work in harmony with the body.We allow nature to contribute its wonderful fragrances to our products bynatural means, calming and soothing the senses and creating a relaxed state ofmind.We only use unrefined oils in their natural state, with high percentages ofvitamin A, B1, B2, and B6, and mono-polyunsaturated fatty acids and vitaminE. Our preservative system is lactoperioxidase, an enzyme naturally occurringin milk, which functions as a natural antibacterial agent. It helps improveformulation stability and product shelf-life and assists in maintaining theintegrity of our products, while fighting infection and degradation.

AFRICA’S BO TREASAfrica has many wonderful indigenous medicinal plants and herbs that are highharnesses these amazing ingredients, naturally, and formulate the perfect combinatiowith the rest of the world. AFRICAN POTATO MARULA SEED OIL NThe African potato is full of Called “miracle oil,” marula is considered one csterols and sterolins which are of Africa’s botanical gems. Rich in antioxidants hhelpful in the treatment of acne, including vitamin c and e, it helps protecteczema and psoriasis. It helps against free radical damage and promotes the cboosts the immune system and production of collagen and elastin. Contains zhas powerful anti-inflammatory high levels of essential fatty acids that help inand antioxidant properties. keep the skin nourished, reduce redness and It keeps skin hydrated by preventing trans- epidermal water loss. e

OTANICALSURES h in hydrating and anti-ageing properties. Through extensive research, Africology ons for effective skin and body care. It has become our passion to share these benefits ROOIBOS ALOE FEROXNaturally contains alpha-hydroxy acid, a Native to southern Africa, aloe Ferox leavescompound that is beneficial for maintaining contain a gel a variety of uses which includehealthy skin, and is rich in iron, potassium, calming, soothing and hydrating sunburnt,copper, manganese, magnesium, calcium, irritated and sensitised skin. Rich in nutritionalzinc and sodium. Potent antioxidant, anti- and healing compounds and minerals, aminonflammatory and antimicrobial properties. acids, lipids, monosaccharides, phytosterols,t is useful in treating skin problems such as vitamins E, B, C & Zinc. Stimulates celleczema and acne. regeneration and helps replenish lost moisture.

AROMATHPure distilled plant oils, known as aromatherapy or essential oils, have a gentle yetcontributing to general well-being. Africology artisticallyblends combinations of oils tohave a powerful effect as they go straight to the part of the brain that stores memoriesAfricology body and skincare products do more than just feed the skin; through the powStress negatively impacts the health of the epidermis. Our selected essential oils penetrathe capillary network, and circulate throughout the body where they have a systemic efplant essential oils.

HERAPYt effective ability to work therapeutically to uplift the mind and balance the body gently fragrance our formulations and to use during our treatment rituals. Aromass and elicits emotions.wer of smell they invoke memories that help bring balance to the body and mi nd.ate the skin, uplift the spirit, and balance emotions.Essential oilsenter the blood vi affect. That’s why we simply won’t use any fragrances in our products, onl y natural

2010 AWARDS best of 2011 W IN NER Taryn Rule | Director | Umundu Ltd UK Distributor of Africology skincare products www.africology-uk.com Tel: 01932 701650 | Mob: 0781 7628601