The London Toy Company Private Label Projects

We help brands of all sizes Positively communicate & engage with next generation customers, using industry proven methods of Promotion and product execution.



BEST DESIGN AWARD Most Outstanding Soft Toy Manufacturer 2021 BEST SOFT TOY MANUFACTURER AWARD SM I LE WINNING CREATING

Multi-Sector Client programmes

Goodwood - england FERRARI 250 BERLINETTA 1961 A soft toy commissioned of the 1961 Goodwood TT winner, driven by the great late, Sir Stirling Moss. 6

IMPERIALWAR MUSEUMS 7

TANKSLIPPERS.The tank museum Top selling items - Christmas 2020 & 2021 with over 12,000 pairs sold generating £180k in revenue for The Tank Museum 8

The Tank Museum worked closely with The London The tank museum Toy Company to create a range of products based on the Sherman and their Tiger 131 tank. TIGER131 9

Our work with the Royal Air Force MuseumAIRborne museum / ROYALAIRFORCEMUSEUM and Airborne Museum encompasses some of the most iconic historical and modern military aircraft in the form of soft toys , stress toys, key rings and outdoor foam gliders. 10

SPITFIRE STRESS TOY STRESSTOYS. 11

12 london underground

“Our partnership with the The London Toy Company has london transport museum seen the development of toys in multiple categories including an electric train set, wooden trains, motorised Emirates Cable Car model, stress toys and recycled plastic models.” Memet Bunyan, Head Buyer 13

Harrods - Knightsbridge “Our commitment to quality and superior product is always taken seriously by The London Toy Company. We have expanded our own brand toy offerings working with a combination of London and Harrods centric assets. We are extremely pleased with our new product lines and continued partnership.” Thomas Hampton, Head Toy Buyer 14

Harrods - KnightsbridgeSUPERB DETAILing. 15

Known as the ‘Eddie Stobart’ of South Africa, Value Logistics we lookingValue logistics - south africa to expand their merchandise offering to create brand awareness with a younger audience and to inspire the next generation of industry. The development of our truck soft toy was the perfect product for the job. 16

Tasked with producing some new toys for Johnsons coaches - Warwickshire Johnsons Coaches, we set out to develop super-realistic soft toys using designs of the real coaches. A neck pillow was also developed for their new luxury coach. 17

Kellogg's | pringlesOur work with the Pringles brand featured superior quality treatments with a mix of digital printing and embroidery in the soft toy and pop-up laundry categories. 18

Unilever UK Hate them or love them, these three icons were recreated as super soft storage cushions with Unilever. 19

ALDI UK We love working with retailers. Our collaboration with ALDI saw the development of a soft toy delivery lorry and an FSC certified wooden playset including a replica ALDI shop that is constructed at home and two delivery lorries compatible with many other wooden toy brands. 20

GROCERY& Swizzles - LOVE HEARTS BRANDs. When it comes to handling big name brands with a huge heritage, The London Toy Company’s expertise is on hand to create show-stopping brand extension. We pride ourselves on delivering beyond and above our clients expectations, every time. If you’re looking for a toy development partner that knows how to deliver quality, affordability and sustainability, get in touch with us to see how we can unleash your brand. 21

Our work with Ashville began during lockdownASHVILLE AGGREGATES as their Youtube channel grew to over 350k subscribers. We worked on a range of and merchandise for many loyal fans of the company. The range will expand in 2022. 22

ASHVILLE AGGREGATES 23

JCB (J.C BRAMFORD EXCAVATORS)CONSTRUCTION TOYS& GIFTS 24

JCB (J.C BRAMFORD EXCAVATORS) Supply across multiple categories is what we do best and are always adding new ideas to the mix. Be it ceramics & mugs, custom tins or RC toys, we will create a multi-product range for your brand. Discuss your requirements with us today. 25

Merseyrail - liverpool Our work with Merseyrail took lead from our successful partnership with London Underground. We are always excited to look at projects with train companies looking to expand their brand presence inspiring the younger generation. 26

Merseyrail - liverpoolTRAIN TOYS. 27

28 NATIONAL MOTOR MUSEUM

Our commission from Strange Fruits brought to STRANGE FRUITS life the famous Spotify Character seen in many remix and chillout songs during lockdown. The cute little watermelon is an example of a brilliant partnership within the music industry. 29

30 f.a.0. schwarz - new york

INTERNATIONAL daron wwt | MTA NYC subway ICON TOYS. 31

easyjet /TUI TRANSPORT TOYS. 32

virgin atlantic / Virgintrains We love brands. We love transport. We love toys. After all, it’s what we do best. Here’s some examples of our work in the transport and aviation sectors where we have developed a range of ultra-realistic soft toys. 33

34 merlin entertainments / london eye

up at the 02 - london 02 arena ICONICTOYs. 35

36 boeing

BRITISH airways AVIATION TOYS. Planes’ our game. From construction blocks and soft toys to slippers and bears for girls and boys, create everlasting memories with our branded aviation toys and gifting capabilities. 37

CHARACTERownage pranks TOYS 38

Steven brown - mccoo cow ANIMALTOYS. 39

40 MAGAMAY BOOKS

EMR - EAST MIDLANDS RAILWAY EMR introduced ‘Miles’ as their brand mascot that goes on exciting adventures on the network. A soft toy was in high demand from passengers and The London Toy Company was tasked with developing the playful character as a toy. 41

NOTES

NOTES

kick start your project with us today. www.thelondontoycompany.co.uk 020 3488 1558