Devoiler Franchise Brochure

She is original, experimental and inventive, all of which feed into her career as a fashion designer. As an artist, Nisha views fashion as moving art and an art that never dies. Rooted deeply in her Indian origins, Nisha absorbs inspiration from her mother land as well as the time in her life as an activist. She perceives fashion as a discipline that can be customised according to one’s personality and firmly believes that individuals are an embodiment of their own sense of style. Nisha was the first from West Benal to ever walk to ramp in London. She was the winner of London Fashion Week 2017 and was awarded in New York in 2019. NISHA M LOYALKA

Awarded by Bollywood actress Twinkle Khanna Awards & Accolades The award for Selfless Serviced by Jain JitoSamitiin 2018. Coverage by British Vogue Magazine

Awarded by Counsel General of India in New York Awards & Accolades

Progrssive Brand

Devoiler has a range of products for Men looking for ethnic wear. Well known for its affordable fashion wear, Devoiler has Kurta’s, Sherwani’s, Indo- Western Jack- ets, Pyjama’s and Nehru Jackets.

DEVOILER KURTA’S

DEVOILER NEHRU JACKET’S

SHERWANI’S & JACKETS

SHERWANI’S & JACKETS

MEN’S JEWELLERY





DIGITAL TECH PHYSICAL The brand is planning first to target mostly young and mature age LAYOUT group thus look and feel of the store goanna be more energetic, joyful yet sophisticated. HUMAN The company first will be focusing only on mens wear and over the EXPERIENCE period and success level could enter into other categories. Managed by a professional team of functional managers heading Retail Operations, Buying, Merchandising, Marketing, Finance, etc. Team of designers dedicated to creating exclusive and innovative designs. In order to guarantee maximum efficiency in the management of this multi-format business model, theGroup’s head offices centralizes thea dministrative, financial, technological, expansion, sourcing and human resource services, as well as other major corporate executive functions. Distribution would currently being organized from Kolkata, West Bengal.

Interior Fit-out INR 5 Lacs Equipment INR 2 Lacs Stocks INR 10 Lacs Pre-Opening INR 1 Lacs Franchise Fees INR 3 Lacs Total INR 21 Lacs Annual Sales INR 50 Lacs Average Gross Margin 41.25% ROI 33-36 Months

Quarter 4.5% Q1 Q2 Q3 Q4 Y1 Y2 Y3 Y4 Y5 Names 41.2% AMJ JJA OND JFM 2,800 15% 12% 10% 8% CAGR (%) 550 1,400,000 3,220 3,610 3,970 4,290 Orders per qrtr 40,000 275,000 450 1,100 700 700,000 1,610,000 1,805,000 1,985,000 2,145,000 Kurta 40,000 137,500 225,000 550,000 350,000 1,050,000 805,000 902,500 992,500 1,072,500 Payjamas 206,250 112,500 275,000 175,000 1,260,000 1,207,500 1,353,750 1,488,750 1,608,750 Sherwanies 1.0% 247,500 168,750 412,500 262,500 140,000 1,449,000 1,624,500 1,786,500 1,930,500 Nehru Jackets 2.0% 27,500 202,500 495,000 315,000 4,550,000 161,000 180,500 198,500 214,500 Accessories 893,750 204,800 5,232,500 5,866,250 6,451,250 6,971,250 Total 2230000 40,200 22,500 55,000 35,000 4,345,200 235,500 264,000 290,300 313,700 Avg Discount 35.0 853,550 731,250 1,787,500 1,137,500 1,788,800 4,997,000 5,602,250 6,160,950 6,657,550 Net Sales 351,400 149100 2,057,100 2,306,300 2,536,300 2,740,700 Gross Margins 117100 32,900 80,400 51,200 171400 192200 211400 228400 INR per month 698,350 1,707,100 1,086,300 7.8 10.0 11.0 11.9 Orders per day 6.1 287,500 8.9 702,800 447,200 OPEX 120,000 95800 234300 149100 Rent 120,000 5.0 Staff 12.2 7.8 Local store Mktg 10,000 Electric 15,000 120,000 120,000 120,000 480,000 504,000 529,200 555,700 583,500 Tel-internet -wifi 120,000 120,000 120,000 480,000 504,000 529,200 555,700 583,500 Utility & Misc expense 3,000 Sub-Total 17,100 10,000 17,900 11,400 49,300 52,300 58,700 64,500 69,700 285,100 15,000 15,000 15,000 60,000 63,000 66,200 69,500 73,000 ROI 12,000 12,600 13,200 13,900 14,600 EBITDA 66,300 3,000 3,000 3,000 86,900 99,900 112,000 123,200 133,200 Cumm 66,300 14,000 34,100 21,700 1,168,200 1,235,800 1,308,500 1,382,500 1,457,500 Investment 282,000 310,000 291,100 ROI (%) 3.0% - - - - - Payback (Months) 5,500 392,800 156,100 - - - - - 71,800 464,600 620,700 620,600 821,300 997,800 1,153,800 1,283,200 620,600 1,441,900 2,439,700 3,593,500 4,876,700 3.2% 20.8% 27.8% 27.8% 64.7% 109.4% 161.1% 218.7%

Store site selection Continuous R&D EOSS Product, Textile, & developing towards New Product promotional pricing, Stock supplies Development schemes competition benchmark Assistance in Quick Active Customer procurement Time-to-Market digital media interaction of furniture Stock Correction and social media Store operations fixture-equipment & Rotation Policies platform Marketing

Interested franchisee should have Property Owners The capacity to invest upto 25Lacs Proposed store area of minimum 500sqft Investors interested in (carpet area). Apparel Sector A prime location with good visibility and having Minimum frontage 20ft. Apparel Store Owners

DEVOILER PRIVATE LIMITED Kolkata, West Bengal, India +91 8777717160 [email protected]