How to have lasting relationship with clients?

Title:How to have lasting relationship with clients?Word Count:342Summary:Clients are the most precious assets for abusiness. Without clients, there can be nobusiness.Keywords:

Article Body:Clients are the most precious assets for abusiness. Without clients, there can be nobusiness. With poor quality of clients, thebusiness will be poor and if you manage to get verygood clients and retain their loyalty, yourbusiness will only go up and up. This all soundsvery exciting. But it is not easy to get very goodclients and all the more difficult to retain them.After all, whatever you do, your competition istrying the same and may use better techniques toget business. Are there any innovative approachesto client relationships?We are talking about direct sales in thisdiscussion and not about selling merchandise tolarge consumer base. For example if you are acontractor maintaining air conditioners inclients work places. Or a direct seller ofcomputer hardware to business buyers, and all

such businesses where your sales to individualclients are large, and you are in direct contactwith clients.The first need is of course client satisfaction.If the client is satisfied with your response time,after sales service and can depend on you, pricingmay become secondary. All clients do not buy froma supplier whose sales at the lowest price. Ifyour product cost is a small percentage of clientstotal expense or if your product is essential foryour clients, you are onto something good. How toretain such clients despite all the competition?What are the other factors than clientsatisfaction?Relationship is one such other major factor. Doyou relate with your clients only professionally,or are very good friends? Both these extremes canhurt. For a long-term business relationship, goodfriendship is not good for health of your business.Any problem in the personal friendship will

directly affect your business. What if you relateto your clients mechanically in a professionalstyle totally devoid of personal touch? You knowthe answer yourself.What is needed is a relationship that does notborder on personal friendships, but crossesmechanical approach. A fine balance betweenpersonal and professional.