Good to Great_ Why Some Companies Make the Leap...And Others Don't ( PDFDrive )

["Index The\tpagination\tof\tthis\telectronic\tedition\tdoes\tnot\tmatch\tthe\tedition\tfrom\twhich it\twas\tcreated.\tTo\tlocate\ta\tspecific\tpassage,\tplease\tuse\tthe\tsearch\tfeature\tof\tyour e-book\treader. Page\tnumbers\tin\titalics\trefer\tto\tfigures\tand\tillustrations. \t A&P,\t8,\t65,\t86,\t141,\t148,\t157,\t250,\t259 Doom\tLoop\tbehavior\tof,\t254 family\tdomination\tof,\t67\u201368 Forbes\u2019s\tdescription\tof,\t67 Golden\tKey\texperiment\tof,\t68 Kroger\tcompared\twith,\t65\u201369,\t66,\t141 Abbott\tLaboratories,\t8,\t141 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t101 Blue\tPlans\tof,\t173 Cain\u2019s\ttenure\tat,\t30\u201331 comparison\tcandidates\tfor,\t7\u20138,\t229 culture\tof\tdiscipline\tat,\t122\u201323 economic\tdenominator\tinsight\tof,\t106 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 industry\tperformance\tand,\t252 inside\tvs.\toutside\tCEO\tanalysis\tof,\t249 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 short-term\tpressures\tand,\t173\u201374 technology\taccelerator\tof,\t150 Upjohn\tcompared\twith,\t98\u201399,\t173\u201374,\t174 see\talso\tCain,\tGeorge acquisitions,\t11 good-to-great\tstudy\tunit\ton,\t241\u201342 misguided\tuse\tof,\t180\u201381 Addressograph,\t8,\t86,\t250,\t259 Doom\tLoop\tbehavior\tof,\t254 Pitney\tBowes\tvs.,\t70\u201372,\t71 Aders,\tRobert,\t81\u201382 \u201cAdventure\tof\tSilver\tBlaze,\tThe\u201d\t(Doyle),\t10 Airbus,\t203 Aldinger,\tBill,\t43","alignment,\t11 Flywheel\tand,\t176,\t177\u201378,\t187 Level\t5\tLeadership\tand,\t177\u201378 Allegheny,\t48,\t258 Allen,\tBill,\t203 Allen,\tFred,\t28,\t133\u201334 see\talso\tPitney\tBowes Amazon.com,\t146,\t154 American\tExpress,\t188 American\tHome\tVideo\tCorporation,\t94,\t255 Amgen,\t120,\t122 Aminoil,\t135 AND,\tgenius\tof,\t198\u2013200 AOL,\t158 Appert,\tDick,\t59,\t62 Apple\tComputer,\t158 Arbuckle,\tErnie,\t42 Armacost,\tSam,\t43 Ash,\tRoy,\t70\u201372,\t74 AT&T,\t134 Auchter,\tDick,\t59 Aycock,\tDavid,\t76 \t Bagley,\tBrian,\t189 Bankers\tTrust,\t43 banking\tindustry,\t42\u201344,\t78,\t104,\t105,\t128 Bank\tof\tAmerica,\t8,\t72,\t78,\t250,\t260 Doom\tLoop\tbehavior\tof,\t97,\t128\u201329,\t254 layoffs\tat,\t53\u201354 \u201cweak\tgenerals,\tstrong\tlieutenants\u201d\tmodel\tof,\t43 Wells\tFargo\tvs.,\t43\u201344,\t44,\t53\u201354,\t86,\t128\u201329 Barbarians\tat\tthe\tGate\t(Burrough\tand\tHelyar),\t109 bar\tcode\tscanners,\t148\u201349 Berlin,\tIsaiah,\t90\u201391 \u201cbest\tin\tthe\tworld\u201d\tquestion,\t95,\t96,\t97\u2013103,\t118 Bethlehem\tSteel,\t8,\t34,\t78,\t86,\t138,\t139,\t167,\t250,\t259 Doom\tLoop\tbehavior\tof,\t255 technology\tand\tdemise\tof,\t156\u201357 Bezos,\tJeff,\t154 \u201cbiggest\tdog\u201d\tsyndrome,\t26 Big\tHairy\tAudacious\tGoals\t(BHAGs),\t197\u2013204 Biographical\tDictionary\tof\tAmerican\tBusiness\tLeaders,\t236 blame,\t77\u201378,\t88 Blue\tPlans,\t173 board\tof\tdirectors,\t216 Boeing,\t6,\t109,\t158,\t202\u20134 Boyd,\tJoseph,\t181 Breaking\tthe\tBank\t(Hector),\t43,\t129 Bressler,\tMarvin,\t91","Briggs,\tWilliam\tP.,\t212 Bruckart,\tWalter,\t55 brutal\tfacts,\t65\u201389,\t161 charismatic\tleadership\tand,\t72\u201373,\t89 clock\tbuilding\tidea\tand,\t199 and\tconducting\tautopsies\twithout\tblame,\t77\u201378,\t88 core\tideology\tidea\tand,\t199 dialogue,\tdebate\tand,\t75\u201377,\t88 discipline\tand,\t126 faith\tand,\t80\u201385 genius\tof\tAND\tidea\tand,\t199 hardiness\tfactor\tand,\t82 Kroger\u2019s\trise\tand,\t65\u201369,\t70 and\tleading\twith\tquestions,\t74\u201375,\t88 motivation\tand,\t73\u201374,\t75,\t89 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t199 red\tflag\tmechanisms\tand,\t78\u201379,\t88 short\tpay\tdevice\tand,\t79\u201380 Stockdale\tParadox\tand,\t83\u201387,\t88 budgeting,\t140,\t143 Buffett,\tWarren,\t42,\t97 Built\tto\tLast\t(Collins\tand\tPorras),\t14,\t188 Built-to-Last\tstudy: clock\tbuilding\tidea\tin,\t197 core\tideology\tidea\tin,\t198 genius\tof\tAND\tidea\tin,\t198 level\t5\tleaders\u2019\trelationship\tto\tideas\tof,\t198 preserve\tthe\tcore\/stimulate\tprogress\tidea\tin,\t198 research\tmethods\tof,\t188\u201389 role\tof,\tin\tGood-to-Great\tstudy,\t189\u201390 bureaucracy,\tdiscipline\tand,\t121,\t142 Burgelman,\tRobert,\t213 Burger,\tRalph,\t67\u201368 Burroughs,\t8,\t130,\t130,\t234,\t250,\t260 unsustained\tperformance\tof,\t256\u201357 Business\tWeek,\t28,\t70,\t130,\t131,\t132,\t167,\t178,\t236 Cain,\tGeorge,\t28,\t30\u201331,\t99 see\talso\tAbbott\tLaboratories Camel,\t58 Cederberg,\tScott,\t159 CEOs: good-to-great\tanalysis\tof,\t243\u201344 see\talso\texecutives change,\t11 acting\ton\tneed\tfor,\t56\u201358,\t63 induced\tby\ttechnology,\t147\u201348,\t155 character\ttraits,\t51\u201352,\t64 charismatic\tleadership,\t72\u201373,\t89,\t216 Charles\tSchwab,\t254 Charlotte\tNews\tand\tObserver,\t214","Chirikos,\tAnthony,\t30 Chrysler,\t8,\t82,\t153,\t234,\t250,\t260 Iacocca\u2019s\ttenure\tat,\t29\u201330,\t31,\t131\u201333 unsustained\tperformance\tof,\t257 Churchill,\tWinston,\t65,\t73,\t86,\t154 Statistical\tOffice\tof,\t73 Circuit\tCity,\t8,\t33,\t57,\t126,\t172,\t227,\t256 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t101 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t230 economic\tdenominator\tquestion\tand,\t106 executive\tinterviews\tat,\t239 Forbes\tprofile\tof,\t166 good-to-great\tperformance\tof,\t7,\t74 industry\tperformance\tand,\t252 investment\tin,\t167 in\tmedia,\t166 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 Packard\u2019s\tLaw\tapplied\tby,\t55\u201356 technology\taccelerator\tof,\t150 see\talso\tWurtzel,\tAlan Cisco\tSystems,\t216 Citicorp,\t97,\t188 clock\tbuilding\tidea,\t197,\t198\u2013200 Coca-Cola,\t4,\t6,\t18,\t91,\t107,\t134,\t149,\t150,\t166,\t227 coherence,\tprinciple\tof,\t182 Columbia\tPictures,\t189 compensation: executive,\t10,\t49\u201350,\t64,\t244\u201346 good-to-great\tanalysis\tof,\t244\u201346 nonexecutive,\t50 Nucor\u2019s\tsystem\tof,\t50\u201351 CompuServe,\t158 Computerworld,\t182 Congress,\tU.S.,\t25 Coniston\tPartners,\t23 Cooley,\tDick,\t42,\t45,\t171 Cooper,\tJenni,\t94 Cooper,\tSidney,\t55\u201356,\t256 core\tcompetence,\t99\u2013100,\t118\u201319 core\tideology,\t193\u201396,\t196,\t197,\t198\u2013200 of\tDisney,\t195\u201396 of\tHewlett-Packard,\t193\u201394 of\tMerck,\t194 Corky\u2019s,\t32 Corporate\tProducts\tCommittee,\t116 Council\tmechanism,\t114\u201316,\t200,\t217 characteristics\tof,\t115\u201316 CPC,\t227","Crisis\tin\tBethlehem\t(Strohmeyer),\t138 Crocker\tBank,\t52\u201353,\t254 Cullman,\tJoseph\tF.,\tIII,\t28,\t37,\t58,\t62,\t77\u201378 self-assessment\tof,\t34 Weissman\tdecision\tof,\t58\u201359 see\talso\tPhilip\tMorris culture\tof\tdiscipline,\tsee\tdiscipline Cutting\tEdge\t(McKibben),\t37 Cyclops,\t256 \t Daimler-Benz,\t30,\t257 Darwin,\tCharles,\t91 DEC,\t181 De\tHavilland,\t158 Dell,\t158 Development\tof\tAmerican\tIndustries,\t236 discipline,\t120\u201343,\t161,\t207,\t217 Abbott\u2019s\tculture\tof,\t122\u201324 and\tadhering\tto\tHedgehog\tConcept,\t133\u201339,\t142 budgeting\tand,\t140,\t143 bureaucracy\tand,\t121,\t142 clock\tbuilding\tidea\tand,\t200 core\tideology\tidea\tand,\t200 freedom\tand\tresponsibility\twithin,\t123,\t124\u201326,\t142 genius\tof\tAND\tidea\tand,\t200 Hedgehog\tConcept\tand,\t123\u201324,\t126 Level\t5\tLeadership\tand,\t130 matrix\tof,\t122 Nucor\u2019s\tculture\tof,\t136\u201339 Pitney\tBowes\u2019s\tculture\tof,\t133\u201334 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t200 Responsibility\tAccounting\tand,\t123 \u201crinsing\tyour\tcottage\tcheese\u201d\tfactor\tand,\t127\u201329,\t142 start-ups\tand,\t120\u201321 \u201cstop\tdoing\u201d\tlist\tand,\t124,\t139\u201341,\t143 within\tThree\tCircles,\t123\u201324 tyrannical,\t129\u201333,\t142 Wells\tFargo\u2019s\tculture\tof,\t128\u201329 Dively,\tGeorge,\t181\u201382 Dixons,\t256 Doom\tLoop,\t14,\t178\u201384 in\tdirect\tcomparisons,\t254\u201356 at\tHarris,\t181\u201382 and\tleaders\twho\tstop\tthe\tflywheel,\t181\u201382 and\tmisguided\tuse\tof\tacquisitions,\t180\u201381 signs\tof\tbeing\tin,\t183\u201384 at\tWarner-Lambert,\t178\u201380,\t256 Drucker,\tPeter,\t180 drugstore.com,\t144\u201347","Duffy,\tDuane,\t86 Dunlap,\tAl,\t28\u201329,\t31,\t256 \t Eckerd,\tJack: \u201cCork\u201d\tWalgreen\tcompared\twith,\t46\u201347 Eckerd\tCorporation,\t4,\t8,\t46,\t92,\t93\u201394,\t95,\t250,\t259 Doom\tLoop\tbehavior\tof,\t255 economic\tengine\tquestion,\t95\u201396,\t96,\t104\u20138,\t118,\t119 Economist,\t236 Einstein,\tAlbert,\t91,\t112\u201314 as\tTime\u2019s\t\u201cPerson\tof\tthe\t20th Century,\u201d\t154 Electric\tKool-Aid\tAcid\tTest,\tThe\t(Wolfe),\t41 Eli\tLilly,\t178 Ericson,\tJim,\t155 Ernst,\tJoanne,\t116\u201317 Everingham,\tLyle,\t28,\t68,\t170,\t209 see\talso\tKroger Excel,\t158 Executive\tCouncil,\t116 executive\tinterviews,\t239\u201341 executives,\t41\u201364 assigned\tto\tbest\topportunities,\t58\u201360,\t63 character\ttraits\tas\tkey\tto\thiring\tof,\t51\u201352,\t64 compensation\tof,\t10,\t49\u201351,\t64,\t244\u201346 \u201cfirst\twho\u201d\tprinciple\tand,\t42\u201345,\t50,\t62,\t63 \u201cgenius\twith\ta\tthousand\thelpers\u201d\tmodel\tand,\t45\u201348,\t63 layoffs\tof,\t53\u201354 need\tfor\tchange\tof,\t56\u201358,\t63 Packard\u2019s\tLaw\tand,\t54\u201355 personal\tcost\tto,\t60\u201361 post-retirement\trole\tof,\t61\u201362 rigor\tneeded\tin\tdecisions\ton,\t44\u201345,\t52\u201360,\t63 turnover\tpattern\tof,\t57 \u201cweak\tgenerals,\tstrong\tlieutenants\u201d\tmodel\tfor,\t43 \t facing\treality,\tsee\tbrutal\tfacts faith,\t80\u201385 Fannie\tMae,\t6,\t8,\t227 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t101 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t230 economic\tdenominator\tquestion\tand,\t106 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 Great\tWestern\tcompared\twith,\t111\u201312,\t113 industry\tperformance\tand,\t252 investment\tin,\t172\u201373","Maxwell\u2019s\ttenure\tat,\t25\u201326,\t45,\t82\u201383 motivation\tat,\t110 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 technology\taccelerator\tof,\t150,\t152 \u201cfirst\twho\u201d\tprinciple,\t152,\t207 clock\tbuilding\tidea\tand,\t199 core\tideology\tidea\tand,\t199 for\texecutives,\t42\u201345,\t50,\t62,\t63 genius\tof\tAND\tidea\tand,\t199 at\tHewlett-Packard,\t191\u201392 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t199 and\tshortage\tof\tquality\tpeople,\t216\u201317 Flywheel,\t14,\t164\u201378 alignment\tquestion\tand,\t176,\t177\u201378,\t187 buildup\tand\tbreakthrough\tmodel\tof,\t165\u201371 clock\tbuilding\tidea\tand,\t201 coherence\tprinciple\tand,\t182 core\tideology\tidea\tand,\t201 \u201cflywheel\teffect\u201d\tand,\t174\u201378 genius\tof\tAND\tidea\tand,\t201 leaders\twho\tstop,\t181\u201382 perception\tof,\t165\u201369,\t186 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t201 short-term\tpressures\tand,\t172\u201374,\t187 signs\tof\tbeing\ton,\t183\u201384 as\twraparound\tidea,\t182 Forbes,\t24,\t58,\t94,\t236 A&P\tas\tdescribed\tby,\t67 Chrysler\u2019s\tfailed\tMaserati\tventure\tin,\t132 Circuit\tCity\tprofiled\tin,\t166 on\tdotcom\tphenomenon,\t145,\t146 on\tKimberly-Clark\u2019s\tsuccess,\t169 Mockler\tin,\t24\u201325 Singleton\tin,\t48 Ford\tMotor\tCompany,\t43,\t195 Fortune,\t26,\t70,\t131,\t167,\t220\u201321,\t222,\t236 Fortune\t500\trankings,\t6,\t28,\t35,\t47,\t136,\t211,\t212,\t219,\t220 Fortune\t1000\tlist,\t177 \u201c4\u2013S\u201d\tmodel,\t101 Frankl,\tViktor\tE.,\t86,\t120 freedom,\tresponsibility\tand,\t123,\t124\u201326,\t142 Freud,\tSigmund,\t91 \t Gandhi,\tMohandas\tK.,\t154 Gates,\tRichard,\t131 Gault,\tStanley,\t26\u201327,\t31,\t130\u201331 General\tElectric,\t3,\t4,\t6,\t18,\t33,\t91,\t158,\t166,\t188,\t215 Hedgehog\tConcept\tof,\t215\u201316 General\tMills,\t227","General\tMotors,\t65 genius\tof\tAND,\t198\u2013200 \u201cgenius\twith\ta\tthousand\thelpers\u201d\tmodel,\t45\u201348 G.I.\tJoe\t(doll),\t108,\t257 Gillette,\t8,\t57,\t61,\t83,\t141,\t152,\t172,\t178 in\tacquisitions\tanalysis,\t259 attempted\ttakeover\tof,\t23\u201324 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t102 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t230 difficult\ttimes\tat,\t213,\t214 economic\tdenominator\tquestion\tand,\t106 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 Hedgehog\tConcept\tand,\t109\u201310 industry\tperformance\tand,\t252 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 technology\tapplied\tby,\t149\u201350 see\talso\tMockler,\tColman Golden\tKey,\t68 Goldman\tSachs,\t112 \u201cgood\u201d\tperformance,\tdefined,\t219 Good-to-Great\tstudy: acquisitions\tanalysis\tin,\t241\u201342,\t259\u201360 black\tbox\tquestion\tand,\t9\u201311 Built-to-Last\tstudy\tconcepts\tand,\t189\u201390,\t197\u2013206 CEO\tanalysis\tin,\t243\u201344,\t249\u201351 comparative\tanalyses\tframeworks\tin,\t247\u201348 corporate\townership\tanalysis\tin,\t246 criteria\tfor\tselection\tin,\t219\u201327 cut\t1\telection\tcriteria\tfor,\t220\u201329 cut\t2\telection\tcriteria\tfor,\t220,\t221\u201322 cut\t3\telection\tcriteria\tfor,\t220,\t222\u201326 cut\t4\telection\tcriteria\tfor,\t220,\t227 difficult\ttimes\tand,\t213\u201314 direct\tcomparison\tselection\tprocess\tin,\t7\u20138,\t228\u201333 executive\tchurn\tanalysis\tin,\t243 executive\tinterviews\tin,\t239\u201341 financial\tspreadsheet\tanalysis\tin,\t238 frequently\tasked\tquestions\tabout,\t211\u201318 industry\tanalysis\trankings\tin,\t252\u201353 industry\tperformance\tanalysis\tin,\t242\u201343 inside\tvs.\toutside\tCEO\tanalysis\tin,\t249\u201351 lack\tof\thigh\ttechnology\tcompanies\tin,\t213 media\thype\tanalysis\tin,\t247 new\teconomy\tand,\t14\u201315 publicly\ttraded\tcompanies\tin,\t212 research\tsteps\tin,\t236\u201338 research\tteams\tassembled\tfor,\t5\u20136 role\tof\tboard\tof\tdirectors\tand,\t216","role\tof\tlayoffs\tanalysis\tin,\t246 special\tanalysis\tunits\tin,\t241\u201347 statistical\tsignificance\tof,\t211\u201312 summary\tof\tconcepts\tof,\t11\u201314 technology\tanalysis\tin,\t247 unsustained\tcompanies\tin,\t234\u201335 U.S.\tcorporations\tin,\t212,\t221 Graniterock,\t79\u201380 Great\tAtlantic\tand\tPacific\tTea Company,\tsee\tA&P Great\tBritain,\t73 greatness,\tquestion\tof,\t204\u201310 meaningful\twork\tand,\t208 \u201cgreat\u201d\tperformance,\tdefined,\t219 Great\tWestern\tFinancial,\t250,\t255,\t259 Doom\tLoop\tbehavior\tof,\t255 Fannie\tMae\tcompared\twith,\t111\u201312,\t113 Grundhofer,\tJack,\t43 Gulfstream,\t132,\t153 \t Hagen,\tEric,\t129 Hagen,\tWard,\t179 Halcion,\t78,\t256 \u201cHanoi\tHilton,\u201d\t83 \u201chardiness\u201d\tresearch\tstudies,\t82 Harris\tCorporation,\t8,\t153,\t234,\t235,\t250,\t260 in\tDoom\tLoop,\t181\u201382 unsustained\tperformance\tof,\t257 Hartford,\tJohn,\t67\u201368 Harvard\tBusiness\tReview,\t236 Harvey,\tGeorge,\t134,\t160 Hasbro,\t8,\t108,\t234,\t260 unsustained\tperformance\tof,\t257 Hassenfeld,\tStephen,\t108 \u201cHedgehog\tand\tthe\tFox,\tThe\u201d\t(Berlin),\t90\u201391 Hedgehog\tConcept,\t13,\t90\u2013119,\t161,\t184,\t206 \u201cbest\tin\tthe\tworld\u201d\tquestion\tand,\t95,\t96,\t97\u2013103,\t118 clock\tbuilding\tidea\tand,\t200 consistency\tin,\t123\u201324,\t126 core\tcompetence\tand,\t99\u2013100,\t118\u201319 core\tideology\tidea\tand,\t200 Council\tmechanism\tand,\t114\u201316,\t119 discipline\tand\tadherence\tto,\t133\u201339,\t142 diverse\tportfolio\tand,\t215\u201316 economic\tengine\tquestion\tand,\t95\u201396,\t96,\t104\u20138,\t118,\t119 of\tGeneral\tElectric,\t215\u201316 genius\tof\tAND\tidea\tand,\t200 growth\tand,\t112 as\titerative\tprocess,\t114\u201315,\t114,\t119","passion\tin,\t96,\t96,\t108\u201310,\t118 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t200 simplicity\tin,\t91\u201392,\t94\u201395 technology\tand,\t147\u201351,\t153,\t162 as\tThree\tCircles,\tsee\tThree\tCircles\tunderstanding\tvs.\tbravado\tin,\t110\u201317,\t200,\t202 Heinz,\t227 Herring,\tJim,\t28,\t68,\t176 see\talso\tKroger\tHershey,\t227 Hewlett,\tBill,\t191\u201394,\t209 Hewlett-Packard,\t6,\t18,\t54,\t134,\t166 core\tideology\tof,\t193\u201394 evolution\tof,\t191\u201393 Hinge\tof\tFate,\tThe\t(Churchill),\t65 Hitler,\tAdolf,\t73,\t154 Hlavacek,\tJim,\t27 Hoover\tInstitution,\t84 Hoover\u2019s\tHandbook\tof\tCompanies,\t236 Hornung,\tLane,\t80 Household\tFinance,\t43 Howard\tJohnson,\t189 \u201cHP\tWay,\u201d\t193 Huggies,\t20 Hughes,\t109 \t Iacocca,\tLee,\t29\u201330,\t31,\t131\u201333 Iacocca\t(Iacocca),\t29 IBM,\t70,\t134,\t158,\t181,\t254 I\u2019m\ta\tLucky\tGuy\t(Cullman),\t34,\t77 Industry\tStandard,\t145 In\tLove\tand\tWar\t(Jim\tand\tSybil\tStockdale),\t84 Intel,\t4,\t6,\t91,\t166,\t213 Intercom\tnetwork\tsystem,\t147\u201348 International\tCommittee\tfor\tthe\tStudy\tof\tVictimization,\t82 International\tDirectory\tof\tCompany\tHistories,\t236 International\tHarvester,\t18 Internet,\t134,\t144\u201346,\t148,\t151,\t158 Investor\u2019s\tBusiness\tDaily,\t29 Ironman\t(triathlon),\t117,\t127 Iverson,\tKen,\t34,\t76,\t139,\t167,\t177,\t209 on\thierarchical\tinequality,\t136 Hlavacek\u2019s\tdescription\tof,\t27\u201328 on\trole\tof\ttechnology\tin\tsuccess,\t155\u201356 successor\tto,\t213\u201314 see\talso\tNucor \t J.\tC.\tPenney,\t46,\t255 Jensen,\tPatty\tGriffin,\t155 Johnson,\tJim,\t25,\t152 Johnson\t&\tJohnson,\t6,\t134,\t188","Jones,\tChris,\t159\u201360 Jones,\tScott,\t159 Jorndt,\tDan,\t32,\t145 Joss,\tBob,\t43 Judd,\tStefanie,\t189 \t Kellogg,\t227 Kelvie,\tBill,\t152 Kerkorian,\tKirk,\t30 Kesey,\tKen,\t41 Kimberly-Clark,\t28,\t32,\t59\u201360,\t62,\t81,\t86,\t147,\t160,\t209,\t255 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t102 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t231 economic\tdenominator\tquestion\tand,\t106 executive\tinterviews\tat,\t239 Forbes\ton\tsuccess\tof,\t169 good-to-great\tperformance\tof,\t7 industry\tperformance\tand,\t252 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 in\tshift\tto\tpaper-based\tproducts,\t18\u201320,\t94\u201395,\t109,\t141,\t168\u201369 Smith\u2019s\ttenure\tat,\t17\u201321,\t19,\t59,\t139\u201340;\tsee\talso\tSmith,\tDarwin\tE.\ttechnology\taccelerator\tof,\t150 Kleenex,\t20,\t102 Knight,\tLinda,\t110 Kodak,\t70,\t254 Kroger,\t8,\t83,\t86,\t152,\t172,\t176,\t209 in\tacquisitions\tanalysis,\t259 A&P\tcompared\twith,\t65\u201369,\t66,\t141 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t102 brutal\tfacts\tconfronted\tby,\t65\u201369,\t70,\t81\u201382 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t231 economic\tdenominator\tquestion\tand,\t107 executive\tinterviews\tat,\t239 good-to-great\tperformance\tat,\t7 industry\tperformance\tand,\t252 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t170 rise\tof,\t65\u201369,\t66 scanning\ttechnology\tused\tby,\t148\u201349 superstore\tconcept\tand,\t68\u201369,\t94 technology\taccelerator\tof,\t150 see\talso\tEveringham,\tLyle;\tHerring,\tJim \t Lanier\tBusiness\tProducts,\t182 Larry\tKing\tLive,\t29 Larsen,\tBrian,\t159 layoffs: of\texecutives,\t53\u201354","in\tgood-to-great\tstudy,\t246 leadership,\t31,\t237 as\t\u201canswer\tto\teverything,\u201d\t21\u201322 celebrity,\t10,\t12,\t29\u201330,\t39\u201340 charismatic,\t72\u201373,\t89,\t216 in\tconducting\tautopsies\twithout\tblame,\t77\u201378,\t88 dialogue,\tdebate\tand,\t75\u201377,\t88 informal\tmeetings\tand,\t75 with\tquestions,\t74\u201375,\t88 in\tstopping\tthe\tflywheel,\t181\u201382 see\talso\texecutives;\tLevel\t5\tLeadership Level\t5\tLeadership,\t17\u201340,\t161,\t184 alignment\tquestion\tand,\t177\u201378 ambition\tfor\tcompany\tand,\t21,\t25\u201327,\t36,\t39,\t60 and\tassignment\tof\tcredit\tand\tblame,\t33\u201335,\t39 board\tof\tdirectors\tand,\t216 built-to-last\tideas\tand,\t198 clock\tbuilding\tidea\tand,\t198 core\tideology\tand,\t198 cultivation\tof,\t35\u201338 culture\tof\tdiscipline\tand,\t13,\t130 as\tdriven,\t30,\t39 duality\tof,\t22\u201323,\t36,\t39 ego\tand,\t12\u201313,\t21,\t22,\t26,\t27\u201330,\t36,\t39 genius\tof\tAND\tidea\tand,\t198 \u201cgenius\twith\ta\tthousand\thelpers\u201d\tcompared\twith,\t47 hierarchy\tof,\t20 luck\tand,\t33\u201334 modesty\tand,\t27\u201330,\t36,\t39 personal\thumility\tand,\t12\u201313 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t198 prevalence\tof,\t37 resolve\tand,\t30\u201333,\t36 technology\tand,\t13\u201314 at\ttechnology\tcompanies,\t216 from\twithin\tcompany,\t31\u201332,\t40 Li,\tEve,\t30 Lincoln,\tAbraham,\t22\u201323,\t25 Litton,\t70 Long-Range\tProfit\tImprovement\tCommittee,\t116 Lotus\t1\u20132\u20133,\t158 Luftig,\tJeffrey\tT.,\t211\u201312 \t MacDonald,\tRay,\t130 McDonald\u2019s,\t126 McDonnell\tDouglas,\t202 Mach3,\t23,\t106 McKinsey\t&\tCompany,\t1 Majors,\tLee,\t83","managers,\tsee\texecutives Man\u2019s\tSearch\tfor\tMeaning\t(Frankl),\t120 Marine\tCorps,\t51 Markham,\tBeryl,\t1 Marlboro,\t59,\t108 Marriott,\t189 Marx,\tKarl,\t91 Maserati,\t132,\t153 Masters\tForum,\t154\u201355 Maxwell,\tDavid,\t28,\t62,\t152,\t172 Fannie\tMae\ttenure\tof,\t25\u201326,\t45,\t82\u201383 Maxwell\tHouse,\t108 Meehan,\tBill,\t1\u20133 Merck,\tGeorge,\t1 Merck,\tGeorge,\t2d,\t194 Merck\t&\tCompany,\t6,\t31,\t91,\t99,\t134,\t150,\t178,\t179 philosophy\tof,\t194 Miller,\t108 Miller,\tArjay,\t43 Millhiser,\tRoss,\t108\u20139 Mockler,\tColman,\t23,\t28,\t30,\t31,\t37,\t38,\t49,\t57,\t60,\t216 in\tForbes,\t24\u201325 quality\tof\tlife\tof,\t61 see\talso\tGillette Monopoly,\t108 Montgomery\tWard,\t74 Moody\u2019s\tCompany\tInformation\tReports,\t57,\t243 Morgridge,\tJohn,\t216 motivation,\t11,\t207 brutal\tfacts\tand,\t73\u201374,\t75,\t89 Motorola\tCompany,\t6,\t134 \t NASDAQ,\t4,\t173 Nassef,\tDave,\t51 Nation\u2019s\tBusiness,\t236 new\teconomy,\t14\u201315 Newell,\t26,\t131,\t257 Newman,\tFrank,\t43 New\tRepublic,\t236 Newsweek,\t78 Newton,\t158 New\tYork\tStock\tExchange,\t166 New\tYork\tTimes,\t236 Norton\tCorporation,\t189 Nuclear\tCorporation\tof\tAmerica,\t76 Nucor,\t8,\t27,\t33\u201334,\t78,\t83,\t86,\t104,\t167,\t172,\t177,\t254 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t102 CEO\tanalysis\tof,\t249","class\tdistinctions\tat,\t138 climate\tof\tdialogue\tand\tdebate\tat,\t75\u201376,\t77 comparison\tcandidates\tfor,\t232 compensation\tsystem\tof,\t50\u201351 culture\tof\tdiscipline\tat,\t136\u201339 economic\tdenominator\tquestion\tand,\t107 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 industry\tperformance\tand,\t252 management\tturmoil\tat,\t213\u201314 in\tmedia,\t167 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t171 technology\taccelerator\tof,\t151 technology\tused\tby,\t105,\t155\u201356,\t163 Three\tCircles\tof,\t137 see\talso\tIverson,\tKen \u201cnumber\tone,\tnumber\ttwo\u201d\tconcept,\t69n \t Oliver,\tBarney,\t192 Osborne\t(computer),\t158 \t Packard,\tDavid,\t1,\t54,\t191\u201394 Packard\u2019s\tLaw,\t54\u201355,\t192 Palm\tComputing,\t158 Paragon\tmail\tprocessor,\t134 passion,\tin\tHedgehog\tConcept,\t96,\t96,\t108\u201310,\t118 Pepsico,\t6,\t227 Perelman,\tRonald,\t23,\t24 Peterson,\tR.\tJ.,\t182 Pfizer,\t31,\t150,\t179,\t256 Pharmacia,\t31 Philip\tMorris,\t8,\t34,\t61\u201362,\t135,\t255 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t102 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t232 decision-making\tat,\t60 economic\tdenominator\tquestion\tand,\t107 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 industry\tperformance\tand,\t253 international\tmarkets\tdecision\tof,\t58\u201360,\t135 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t171 passion\tfor\twork\tat,\t108\u20139 perception\tof\ttobacco\tindustry\tand,\t109,\t215 Seven-Up\tacquired\tby,\t77,\t135 technology\taccelerator\tof,\t151 see\talso\tCullman,\tJoseph\tF.,\tIII Picasso,\tPablo,\t188","Pitney\tBowes,\t8,\t51,\t83,\t86,\t104,\t160,\t172 in\tacquisitions\tanalysis,\t259 Addressograph\tvs.,\t70\u201372,\t71 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t103 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t232 culture\tof\tdiscipline\tat,\t133\u201334 and\teconomic\tdenominator\tquestion,\t107 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 industry\tperformance\tand,\t253 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t171 technology\taccelerator\tof,\t151 see\talso\tAllen,\tFred Plain\tTalk\t(Iverson),\t136 \u201cPlastic\tPeople,\u201d\t43 Plato,\t90 Pohlman,\tMarvin,\t137,\t177 Porras,\tJerry\tI.,\t188 Postal\tService,\tU.S.,\t133 preserve\tthe\tcore\/stimulate\tprogress,\t198\u2013200 Procter\t&\tGamble,\t6,\t17\u201318,\t20,\t59,\t80,\t86,\t134,\t147,\t169,\t188,\t255 Prodigy,\t158 Purdue,\tFred,\t72 \t Radiation,\tInc.,\t181 Rathmann,\tGeorge,\t120\u201323 \u201cred\tflag\u201d\tmechanisms,\t78\u201380,\t88,\t199 Reichardt,\tCarl,\t28,\t42,\t78,\t97\u201398,\t128,\t171 see\talso\tWells\tFargo Remington\tRand,\t158 Resisting\tHostile\tTakeovers\t(Ricardo-Campbell),\t216 responsibility,\tfreedom\tand,\t123,\t124\u201326,\t142 Responsibility\tAccounting,\t123 Revlon,\t23 Rexinger,\tDan,\t55 Ricardo-Campbell,\tRita,\t216 rigor,\tprinciple\tof,\t54\u201360,\t63 \u201crinsing\tyour\tcottage\tcheese\u201d\tfactor,\t127\u201329,\t142 Rivas,\tBill,\t126 R.\tJ.\tReynolds,\t8,\t58,\t59,\t109,\t215,\t250,\t259 Doom\tLoop\tbehavior\tof,\t135,\t157,\t255 Rogaine,\t173,\t256 Rosenberg,\tRichard,\t43 Rubbermaid,\t8,\t132,\t153,\t234,\t250,\t260 Gault\u2019s\ttenure\tat,\t26\u201327,\t130\u201331 tyrannical\tdiscipline\tat,\t130\u201331 unsustained\tperformance\tof,\t257 Russell,\tBertrand,\t144","Salomon\tBrothers,\t112 Sanders,\tWayne,\t81,\t160 Sara\tLee,\t227 Scintillation\tProbe,\t76 Scott,\tDave,\t127\u201328 Scott\tPaper,\t8,\t17\u201318,\t20,\t250,\t259 Doom\tLoop\tbehavior\tof,\t255\u201356 Dunlap\u2019s\ttenure\tat,\t28\u201329 Procter\t&\tGamble\u2019s\trivalry\twith,\t80\u201381,\t86 Scribes\tof\tDelphi,\t90 Sea-Land,\t135,\t255 Security\tPacific,\t254 Semler,\tBernard\tH.,\t123 Sensor,\t23,\t141,\t149 Sensor\tfor\tWomen,\t23 Seven-Up,\t77,\t135 short\tpay\tdevice,\t79\u201380 Siegel,\tSam,\t76,\t167 Silo,\t8,\t33,\t106,\t250,\t259 Doom\tLoop\tbehavior\tof,\t55\u201356,\t256 Simantob,\tSina,\t205 Sinclair,\tAlyson,\t189 Singleton,\tHenry,\t47\u201348,\t258 Six\tMillion\tDollar\tMan,\tThe,\t83 Smith,\tAdam,\t91 Smith,\tDarwin\tE.,\t17\u201321,\t25,\t28,\t29,\t30,\t31,\t32,\t37,\t38,\t49,\t59,\t60,\t81,\t168\u201369 \u201cstop\tdoing\u201d\tlists\tused\tby,\t139\u201340 see\talso\tKimberly-Clark SmithKline,\t178 Sony,\t158,\t188,\t195 Stalin,\tJoseph,\t154 Standard\t&\tPoor\u2019s\tAnalyst\tHandbook,\t242\u201343,\t252 Stanford\tUniversity,\tGraduate\tSchool\tof\tBusiness,\t43 Starbucks,\t92 start-up\tcompanies,\t120\u201321 Stockdale,\tJim,\t83\u201387 Stockdale\tParadox,\t13,\t83\u201387,\t99,\t116,\t146,\t184 see\talso\tbrutal\tfacts stock\toptions,\t49 \u201cstop\tdoing\u201d\tlist,\t124,\t139\u201341,\t143 Strategic\tThinking\tGroup,\t116 Stravinsky,\tIgor,\t164 Strohmeyer,\tJohn,\t138 \t Tandy,\t94,\t255 technology,\t11,\t105,\t144\u201363,\t184,\t237 as\taccelerator\tof\tmomentum,\t152\u201353,\t162 change\tinduced\tby,\t147\u201348,\t155","clock\tbuilding\tidea\tand,\t201 core\tideology\tidea\tand,\t201 demise\tof\tBethlehem\tSteel\tand,\t156\u201357 excessive\treliance\ton,\t158\u201359 and\tfear\tof\tbeing\tleft\tbehind,\t159\u201361,\t162 genius\tof\tAND\tidea\tand,\t201 good-to-great\tanalysis\tof,\t247 in\tgood-to-great\tcompanies,\t155\u201357,\t162,\t163 Hedgehog\tConcept\tand,\t147\u201351,\t153,\t162 Internet\tand,\t144\u201346 Level\t5\tLeadership\tand,\t13\u201314 preserve\tthe\tcore\/stimulate\tprogress\tidea\tand,\t201 as\ttrap,\t154\u201355 in\tVietnam\tWar,\t158\u201359 Teledyne,\t8,\t234,\t250,\t260 Singleton\u2019s\ttenure\tat,\t47\u201348,\t48 unsustained\tperformance\tof,\t258 Terry,\tBill,\t193 Three\tCircles,\t94\u201397,\t96,\t118,\t161,\t184 \u201cbest\tat\u201d\tquestion\tand,\t95,\t97\u2013103 at\tBoeing,\t204 clock\tbuilding\tidea\tand,\t200 core\tideology\tidea\tand,\t200 discipline\twithin,\t123\u201324 economic\tengine\tquestion\tand,\t95\u201396,\t104\u20138 failure\tto\tstay\twithin,\t134\u201336,\t142 genius\tof\tAND\tidea\tand,\t200 of\tNucor,\t137 passion\tand,\t96,\t108\u201310 preserve\tthe\tcore\/stimulated\tprogress\tidea\tand,\t200 see\talso\tHedgehog\tConcept\t3M,\t6,\t18,\t123,\t134,\t189 Time,\t154 \u201ctitle\tcreep,\u201d\t139 Toblerone,\t108 Today,\t29 Truman,\tHarry\tS.,\t17 Tullis,\tRichard,\t181\u201382 \t UCLA\tBruins,\t171\u201372 UNIVAC,\t158 University\tof\tChicago\tCenter\tfor Research\tin\tSecurity\tPrices\t(CRSP),\t221,\t222 Upjohn,\t8,\t31,\t78,\t100,\t141,\t250,\t259 Abbott\tcompared\twith,\t98\u201399,\t173\u201374,\t174 Doom\tLoop\tbehavior\tof,\t98\u201399,\t256 U.S.\tBancorp,\t43 U.S.\tNews,\t236 U.S.\tSteel,\t167","Van\tGenderen,\tPeter,\t219 Velveeta,\t108 Vietnam\tWar,\t83\u201384 reliance\ton\ttechnology\tin,\t158\u201359 VisiCalc,\t158 \t Walgreen,\tCharles\tR.,\tIII,\t\u201cCork,\u201d\t28,\t32\u201333,\t209 Eckerd\tcompared\twith,\t46\u201347 see\talso\tWalgreens Walgreens,\t6,\t8,\t32\u201333,\t46\u201347,\t92,\t141,\t152,\t161,\t209 in\tacquisitions\tanalysis,\t259 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t103 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t233 economic\tdenominator\tquestion\tand,\t107 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 Hedgehog\tstrategy\tof,\t92\u201394 industry\tperformance\tand,\t253 Intercom\tsystem\tof,\t147\u201348 Internet\tthreat\tto,\t145\u201346 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t171 technology\taccelerator\tof,\t151 transformation\tof,\t3\u20135,\t104\u20135 see\talso\tWalgreen,\tCharles\tR.,\tIII,\t\u201cCork\u201d Wall\tStreet\tJournal,\t18,\t29,\t110,\t131\u201332,\t236 Wall\tStreet\tTranscript,\t111 WalMart,\t6,\t147,\t166,\t195 evolution\tof,\t190\u201391,\t192 Walt\tDisney\tCompany,\t6,\t134,\t189 core\tideology\tof,\t195\u201396 Walton,\tSam,\t190\u201391 Wang,\t181 Wards,\t74 Warner-Lambert,\t8,\t250,\t259 Doom\tLoop\tbehavior\tof,\t178\u201380,\t256 Washington\tMutual,\t255 \u201cweak\tgenerals,\tstrong\tlieutenants\u201d\tmodel,\t43 Weissman,\tGeorge,\t58\u201359,\t61\u201362,\t108 Weissman,\tPaul,\t189 Welch,\tJack,\t33 Wells\tFargo,\t8,\t15,\t45,\t72,\t78,\t83,\t104,\t105,\t172,\t227 in\tacquisitions\tanalysis,\t260 Bank\tof\tAmerica\tvs.,\t43\u201344,\t44,\t53\u201354,\t86,\t128\u201329 \u201cbest\tin\tthe\tworld\u201d\tunderstanding\tof,\t103 CEO\tanalysis\tof,\t249 comparison\tcandidates\tfor,\t233 Crocker\tBank\tacquisition\tand,\t52\u201354,\t254 culture\tof\tdiscipline\tat,\t128\u201329","economic\tdenominator\tquestion\tand,\t107 executive\thiring\tand\ttransformation\tof,\t42\u201344 executive\tinterviews\tat,\t239 good-to-great\tperformance\tof,\t7 Hedgehog\tconcept\tof,\t97\u201398 industry\tperformance\tand,\t253 \u201cno\tmiracle\tmoment\u201d\tin\ttransition\tat,\t171 technology\taccelerator\tof,\t151 see\talso\tReichardt,\tCarl Westinghouse,\t158 Westpac\tBanking,\t43 West\twith\tthe\tNight\t(Markham),\t1 White,\tBlair,\t81 Wilbanks,\tLeigh,\t94 Williams,\tJoe,\t179 Wolfe,\tTom,\t41 Wooden,\tJohn,\t171\u201372 Woolpert,\tBruce,\t79\u201380 World\tWar\tII,\t73,\t154 Wurtzel,\tAlan,\t28,\t33,\t38,\t166 Cooper\tcompared\twith,\t55\u201356 on\thiring\tthe\tright\tpeople,\t57 as\tleader\twith\tquestions,\t74\u201375 see\talso\tCircuit\tCity \t Xerox,\t70,\t134,\t254 \t Young,\tAmber,\t159 \t Zeien,\tAlfred\tM.,\t109","Acknowledgments To\tsay\tthis\tbook\tis\t\u201cby\tJim\tCollins\u201d\toverstates\tthe\tcase.\tWithout\tthe\tsignificant contributions\tmade\tby\tother\tpeople,\tthis\tbook\twould\tcertainly\tnot\texist. At\tthe\ttop\tof\tthe\tlist\tare\tmembers\tof\tthe\tresearch\tteam.\tI\twas\ttruly\tblessed\tto have\t an\t extraordinary\t group\t of\t people\t dedicated\t to\t the\t project.\t In\t aggregate, they\tcontributed\tsomething\ton\tthe\torder\tof\t15,000\thours\tof\twork\tto\tthe\tproject, and\t the\t standard\t they\t set\t for\t themselves\t in\t the\t quality\t of\t their\t work\t set\t a\t high standard\t for\t me\t to\t try\t to\t live\t up\t to.\t As\t I\t struggled\t with\t writing\t the\t book,\t I pictured\t all\t the\t hardworking\t members\t of\t the\t team\t who\t dedicated\t months\t (in some\t cases,\t years)\t to\t this\t effort\t looking\t over\t my\t shoulder\t and\t holding\t me accountable,\tchallenging\tme\tto\tcreate\ta\tfinal\tmanuscript\tthat\tmet\ttheir\tstandards, worthy\tof\ttheir\ttoil\tand\tcontribution.\tI\thope\tthis\teffort\tmeets\twith\ttheir\tapproval. Any\tfailure\tto\treach\tthat\tstandard\trests\tentirely\twith\tme. In\taddition,\tI\twould\tlike\tto\tthank\tDenis\tB.\tNock\tat\tthe\tUniversity\tof\tColorado Graduate\t School\t of\t Business,\t who\t was\t instrumental\t in\t helping\t me\t identify\t and recruit\tthe\tvery\tbest\tgraduate\tstudents\tto\tjoin\tthe\tresearch\tteam.\tGetting\tthe\tright research\tteam\tmembers\ton\tthe\tbus\twas\tthe\tsingle\tmost\timportant\tstep\tin\tmaking the\tproject\tsuccessful,\tand\tDenis\tplayed\ta\tsingularly\timportant\trole\tin\tgetting\ta whole\tbusload\tof\tgreat\tpeople.\tAlso\tat\tthe\tUniversity\tof\tColorado,\tI\tam\tindebted","to\t Carol\t Krismann\t and\t her\t dedicated\t staff\t at\t the\t William\t M.\t White\t Business Library,\t who\t patiently\t worked\t with\t members\t of\t the\t research\t team\t to\t locate\t all sorts\t of\t arcane\t information.\t In\t addition\t to\t Carol,\t I\t would\t like\t to\t acknowledge Betty\tGrebe,\tLynnette\tLeiker,\tDinah\tMcKay,\tMartha\tJo\tSani,\tand\tJean\tWhelan. I\t am\t particularly\t indebted\t to\t a\t large\t number\t of\t critical\t readers\t who\t invested hours\t in\t reading\t drafts\t of\t the\t manuscript\t and\t feeding\t me\t the\t brutal\t facts\t about what\tneeded\tto\tbe\timproved.\tYet\tdespite\tsometimes\tsearing\t(and\talways\thelpful) feedback,\tthey\tcontinually\treinforced\tmy\tfaith\tin\tthe\tpotential\tof\tthe\tproject.\tFor their\t frankness\t and\t insight,\t I\t would\t like\t to\t thank\t Kirk\t Arnold,\t R.\t Wayne\t Boss, Natalia\t Cherney-Roca,\t Paul\t M.\t Cohen,\t Nicole\t Toomey\t Davis,\t Andrew Fenniman,\t Christopher\t Forman,\t William\t C.\t Garriock,\t Terry\t Gold,\t Ed Greenberg,\tMartha\tGreenberg,\tWayne\tH.\tGross,\tGeorge\tH.\tHagen,\tBecky\tHall, Liz\t Heron,\t John\t G.\t Hill,\t Ann\t H.\t Judd,\t Rob\t Kaufman,\t Joe\t Kennedy,\t Keith Kennedy,\t Butch\t Kerzner,\t Alan\t Khazei,\t Anne\t Knapp,\t Betina\t Koski,\t Ken Krechmer,\t Barbara\t B.\t Lawton,\t Ph.D.,\t Kyle\t Lefkoff,\t Kevin\t Maney,\t Bill\t Miller, Joseph\t P.\t Modica,\t Thomas\t W.\t Morris,\t Robert\t Mrlik,\t John\t T.\t Myser,\t Peter Nosler,\tAntonia\tOzeroff,\tJerry\tPeterson,\tJim\tReid,\tJames\tJ.\tRobb,\tJohn\tRogers, Kevin\tRumon,\tHeather\tReynolds\tSagar,\tVictor\tSanvido,\tMason\tD.\tSchumacher, Jeffrey\t L.\t Seglin,\t Sina\t Simantob,\t Orin\t Smith,\t Peter\t Staud-hammer,\t Rick Sterling,\t Ted\t Stolberg,\t Jeff\t Tarr,\t Jean\t Taylor,\t Kim\t Hollingsworth\t Taylor,\t Tom Tierney,\t John\t Vitale,\t Dan\t Wardrop,\t Mark\t H.\t Willes,\t David\t L.\t Witherow,\t and Anthony\tR.\tYue. We\twere\tvery\tfortunate\tto\thave\tthe\tparticipation\tof\texecutives\tinstrumental\tin the\t transformation\t at\t the\t good-to-great\t companies\t who\t patiently\t endured\t our questions\t during\t one-to\t two-hour\t interviews\t and,\t at\t times,\t follow-up conversations.\t To\t each\t of\t the\t following\t people,\t I\t would\t express\t my\t hopes\t that this\tbook\tcaptures\tthe\tbest\tof\twhat\tyou\taccomplished.\tTruly,\tyou\tare\tthe\tunsung heroes\tof\tAmerican\tbusiness:\tRobert\tAders,\tWilliam\tF.\tAldinger,\tIII,\tRichard\tJ. Appert,\t Charles\t J.\t Aschauer,\t Jr.,\t Dick\t Auchter,\t H.\t David\t Aycock,\t James\t D. Bernd,\t Douglas\t M.\t Bibby,\t Roger\t E.\t Birk,\t Marc\t C.\t Breslawsky,\t Eli\t Broad,\t Dr. Charles\t S.\t Brown,\t Walter\t Bruckart,\t Vernon\t A.\t Brunner,\t James\t E.\t Campbell, Fred\t Canning,\t Joseph\t J.\t Cisco,\t Richard\t Cooley,\t Michael\t J.\t Critelli,\t Joseph\t F. Cullman\t 3rd,\t John\t A.\t Doherty,\t Douglas\t D.\t Drysdale,\t Lyle\t Everingham, Meredith\t B.\t Fischer,\t Paul\t N.\t Fruitt,\t Andreas\t Gembler,\t Milton\t L.\t Glass,\t James G.\t Grosklaus,\t Jack\t Grundhofer,\t George\t B.\t Harvey,\t James\t Herring,\t James\t D. Hlavacek,\t Gene\t D.\t Hoffman,\t J.\t Timothy\t Howard,\t Charles\t D.\t Hunter,\t F. Kenneth\t Iverson,\t James\t A.\t Johnson,\t L.\t Daniel\t Jorndt,\t Robert\t L.\t Joss,\t Arthur Juergens,\tWilliam\tE.\tKelvie,\tLinda\tK.\tKnight,\tGlenn\tS.\tKraiss,\tRobert\tJ.\tLevin,","Edmund\t Wattis\t Littlefield,\t David\t O.\t Maxwell,\t Hamish\t Maxwell,\t Ellen\t Merlo, Hyman\t Meyers,\t Arjay\t Miller,\t John\t N.\t D.\t Moody,\t David\t Nassef,\t Frank Newman,\tArthur\tC.\tNielsen,\tJr.,\tJohn\tD.\tOng,\tDr.\tEmanuel\tM.\tPapper,\tRichard D.\t Parsons,\t Derwyn\t Phillips,\t Marvin\t A.\t Pohlman,\t William\t D.\t Pratt,\t Fred Purdue,\t Michael\t J.\t Quigley,\t George\t Rathmann,\t Carl\t E.\t Reichardt,\t Daniel\t M. Rexinger,\tBill\tRivas,\tDennis\tRoney,\tFrancis\tC.\tRooney,\tJr.,\tWayne\tR.\tSanders, Robert\t A.\t Schoellhorn,\t Bernard\t H.\t Semler,\t Samuel\t Siegel,\t Thomas\t F.\t Skelly, Joseph\t P.\t Stiglich,\t Joseph\t F.\t Turley,\t Glenn\t S.\t Utt\t Jr.,\t Edward\t Villanueva, Charles\t R.\t Walgreen,\t Jr.,\t Charles\t R.\t Walgreen,\t III,\t William\t H.\t Webb,\t George Weissman,\t Blair\t White,\t William\t Wilson,\t Alan\t L.\t Wurtzel,\t and\t William\t E. Zierden. Numerous\t people\t from\t the\t companies\t in\t our\t research\t were\t enormously helpful\t with\t arranging\t interviews\t and\t providing\t us\t key\t documents\t and information.\t In\t particular,\t I\t would\t like\t to\t note\t Catherine\t Babington,\t David\t A. Baldwin,\t Ann\t Fahey-Widman,\t and\t Miriam\t Welty\t Trangsrud\t at\t Abbott Laboratories;\t Ann\t M.\t Collier\t at\t Circuit\t City;\t John\t P.\t DiQuollo\t at\t Fannie\t Mae; David\tA.\tFausch\tand\tDanielle\tM.\tFrizzi\tat\tGillette;\tTina\tBarry\tfor\ther\tassistance at\tKimberly-Clark\tand\ther\tinsights\tabout\tDarwin\tSmith;\tLisa\tCrouch\tand\tAngie McCoy\t at\t Kimberly-Clark;\t Jack\t Cornett\t at\t Kroger;\t Terry\t S.\t Lisenby\t and Cornelia\tWells\tat\tNucor;\tSteven\tC.\tParrish\tand\tTimothy\tA.\tSompolski\tat\tPhilip Morris;\t Sheryl\t Y.\t Battles\t and\t Diana\t L.\t Russo\t at\t Pitney\t Bowes,\t Thomas\t L. Mammoser\t and\t Laurie\t L.\t Meyer\t at\t Walgreens;\t and\t Naomi\t S.\t Ishida\t at\t Wells Fargo. I\twould\tlike\tto\tgive\tspecial\tthanks\tto\tDiane\tCompagno\tMiller\tfor\ther\thelp\tin opening\t doors\t at\t Wells\t Fargo,\t John\t S.\t Reed\t for\t his\t help\t in\t opening\t doors\t at Philip\t Morris,\t Sharon\t L.\t Wurtzel\t for\t her\t help\t in\t opening\t doors\t at\t Circuit\t City, Carl\t M.\t Brauer\t for\t his\t insights\t on\t Circuit\t City\t and\t generous\t sharing\t of\t his manuscript,\t James\t G.\t Clawson\t for\t his\t Circuit\t City\t cases\t and\t insights,\t Karen Lewis\t for\t her\t assistance\t with\t Hewlett-Packard\t Company\t Archives,\t Tracy Russell\tand\ther\tcolleagues\tat\tThe\tCenter\tfor\tResearch\tin\tSecurity\tPrices\tfor\ttheir diligence\t in\t ensuring\t that\t we\t had\t the\t most\t current\t data\t available,\t Virginia\t A. Smith\tfor\ther\thelpful\tguidance,\tNick\tSagar\tfor\tkey\tbeta,\tMarvin\tBressler\tfor\this insight\tand\twisdom,\tBruce\tWoolpert\tfor\thelping\tme\tto\tunderstand\tthe\tconcept\tof mechanisms\t (and\t for\t his\t ongoing\t support),\t Ruth\t Ann\t Bagley\t for\t her\t diligent proofreading,\tDr.\tJeffrey\tT.\tLuftig\tfor\taccess\tto\this\tremarkable\tbrain,\tProfessor William\tBriggs\tfor\this\tability\tto\tbreak\ta\tcomplex\tproblem\tinto\tuseful\tsimplicity, Admiral\t Jim\t Stockdale\t for\t his\t invaluable\t teaching,\t Jennifer\t Futernick\t for\t her inspiration\t in\t creating\t the\t McKinsey\t salon\t that\t ignited\t this\t project,\t and\t Bill","Meehan\tfor\tthe\tinitial\tspark. I\t would\t like\t to\t make\t special\t note\t of\t Jerry\t Porras\t as\t my\t research\t mentor; James\tJ.\tRobb\tas\tmy\ttalented\tgraphics\tconsultant,\tPeter\tGinsberg\tas\tmy\ttrusted agent\tand\tfellow\tcouncil\tmember\tin\tthe\tpublishing\tworld;\tLisa\tBerkowitz,\twho makes\t magic\t happen;\t and\t Adrian\t Zackheim,\t who\t has\t enthusiastically\t believed in\tand\tsupported\tthis\tbook\tfrom\tthe\tmoment\the\tlearned\tof\tit. Finally,\t I\t am\t deeply\t thankful\t for\t my\t great\t good\t fortune\t to\t be\t married\t to Joanne\t Ernst.\t After\t twenty\t years\t of\t marriage,\t she\t continues\t to\t put\t up\t with\t my somewhat\t neurotic\t nature\t and\t propensity\t to\t become\t consumed\t with\t projects such\t as\t this\t one.\t Not\t only\t is\t she\t my\t most\t helpful\t critic,\t but\t she\t is\t also\t my deepest\t and\t most\t enduring\t support.\t The\t ultimate\t definition\t of\t success\t in\t life\t is that\t your\t spouse\t likes\t and\t respects\t you\t ever\t more\t as\t the\t years\t go\t by.\t By\t that measure,\tmore\tthan\tany\tother,\tI\thope\tto\tbe\tas\tsuccessful\tas\tshe\tis.","About\tthe\tAuthor JIM\tCOLLINS\tis\tcoauthor\tof\tBuilt\tto\tLast,\ta\tnational\tbestseller\tfor\tover\tfive\tyears with\ta\tmillion\tcopies\tin\tprint.\tA\tstudent\tof\tenduring\tgreat\tcompanies,\the\tserves as\t a\t teacher\t to\t leaders\t throughout\t the\t corporate\t and\t social\t sectors.\t Formerly\t a faculty\t member\t at\t the\t Stanford\t University\t Graduate\t School\t of\t Business,\t where he\t received\t the\t Distinguished\t Teaching\t Award,\t Jim\t now\t works\t from\t his management\tresearch\tlaboratory\tin\tBoulder,\tColorado. Visit\t www.AuthorTracker.com\t for\t exclusive\t information\t on\t your\t favorite HarperCollins\tauthors.","","Praise\tfor\tGood\tto\tGreat \u201cThis\tcarefully\tresearched\tand\twell-written\tbook\tdisproves most\tof\tthe\tcurrent\tmanagement\thype\u2014from\tthe\tcult\tof\tthe superhuman\tCEO\tto\tthe\tcult\tof\tIT\tto\tthe\tacquisitions\tand merger\tmania.\tIt\twill\tnot\tenable\tmediocrity\tto\tbecome competence.\tBut\tit\tshould\tenable\tcompetence\tto\tbecome excellence.\u201c \u2014Peter\tF.\tDrucker \u201cA\tbook\tCEOs\tcan\u2019t\twait\tto\tbuy.\u201d \u2014USA\tToday \u201cCollins\tand\this\tresearch\tteam\thave\tbeen\ttackling\tone\tof the\tbiggest\tquestions\tbusiness\thas\tto\toffer.\u201d \u2014Fortune \u201cWith\tboth\tGood\tto\tGreat\tand\tBuilt\tto\tLast,\tMr.\tCollins delivers\ttwo\tseductive\tmessages:\tthat\tgreat\tmanagement\tis attainable\tby\tmere\tmortals\tand\tthat\tits\tpractitioners\tcan\tbuild great\tinstitutions.\tIt\u2019s\tjust\twhat\tus\tmortals\twant\tto\thear.\u201d \u2014Wall\tStreet\tJournal \u201cThe\tdifference\tis\thow\thard\tMr.\tCollins\tworks\tto\tarrive\tat his\tsimple\tconclusions.\tThey\tare\tbased\ton\tyears\tof\tdetailed, empirical\tresearch\tand\tare\tall\tthe\tmore\tpowerful\tfor producing\tsuch\tunexpected\tresults.\u201d \u2014Financial\tTimes \u201cThe\tBusiness\tIdea\tof\tthe\tYear.\u201d \u2014Fast\tCompany","\u201cCollins\tagain\thas\twritten\ta\tbook\tthat\tseems\tbuilt\tto\tlast.\u201d \u2014Business\tWeek","Also\tby\tJim\tCollins Built\tto\tLast (with\tJerry\tI.\tPorras)","Credits Jacket\tdesign\tby\tChin-Yee\tLai Author\tphotograph\tby\tAnne\tKnudsen","Copyright GOOD\tTO\tGREAT.\tCopyright\t\u00a9\t2001\tby\tJim\tCollins.\tAll\trights\treserved\tunder International\tand\tPan-American\tCopyright\tConventions.\tBy\tpayment\tof\tthe required\tfees,\tyou\thave\tbeen\tgranted\tthe\tnon-exclusive,\tnontransferable\tright\tto access\tand\tread\tthe\ttext\tof\tthis\te-book\ton-screen.\tNo\tpart\tof\tthis\ttext\tmay\tbe reproduced,\ttransmitted,\tdown-loaded,\tdecompiled,\treverse\tengineered,\tor\tstored in\tor\tintroduced\tinto\tany\tinformation\tstorage\tand\tretrieval\tsystem,\tin\tany\tform or\tby\tany\tmeans,\twhether\telectronic\tor\tmechanical,\tnow\tknown\tor\thereinafter invented,\twithout\tthe\texpress\twritten\tpermission\tof\tHarperCollins\te-books.","FIRST\tEDITION Library\tof\tCongress\tCataloging-in-Publication\tData Collins,\tJames\tC.\t(James\tCharles),\t1958\u2013 \t\t\tGood\tto\tgreat\t:\twhy\tsome\tcompanies\tmake\tthe\tleap...\tand\tothers\tdon\u2019t\t\/\tJim Collins.\u20141st\ted. \t\t\t\t\t\tp.\tcm. Includes\tbibliographical\treferences\tand\tindex. ISBN\t0-06-662099-6\t(hc) \t\t\t\t\t\t1.\tLeadership.\t2.\tStrategic\tplanning.\t3.\tOrganizational\tchange.\t4. Technological\tinnovations\u2014Management.\tI.\tTitle HD57.7.C645\t2001 658\u2014dc21 2001024818 EPub\tEdition\t\u00a9\t2011\tISBN:\t978-006-211920-9 01\t\t\t02\t\t\t03\t\t\t04\t\t\t05\t\t\tRRD\t\t\t10\t\t\t9\t\t\t8\t\t\t7\t\t\t6\t\t\t5\t\t\t4\t\t\t3\t\t\t2\t\t\t1","About\tthe\tPublisher Australia HarperCollins\tPublishers\t(Australia)\tPty.\tLtd. 25\tRyde\tRoad\t(P.O.\tBox\t321) Pymble,\tNSW\t2073,\tAustralia www.harpercollins.com.au\/ebooks Canada HarperCollins\tCanada 2\tBloor\tStreet\tEast\t-20th\tFloor Toronto,\tON,\tM4W,\t1A8,\tCanada http:\/\/www.harpercollins.ca New\tZealand HarperCollins\tPublishers\t(New\tZealand)\tLimited P.O.\tBox\t1 Auckland,\tNew\tZealand http:\/\/www.harpercollins.co.nz United\tKingdom HarperCollins\tPublishers\tLtd. 77-85\tFulham\tPalace\tRoad London,\tW6\t8JB,\tUK http:\/\/www.harpercollins.co.uk","United\tStates HarperCollins\tPublishers\tInc. 10\tEast\t53rd\tStreet New\tYork,\tNY\t10022 http:\/\/www.harpercollins.com",""]