Leadership the Barack Obama Way_clone

272 INDEX Target groups (Cont.) Obama’s online support with, 183–185 leadership/mobilization of, 206–207 online-to-offline strategy using, mobilization of, 203–204, 214–215, 217 193–196 motivating, 204–205 2008 presidential campaign leveraging, Team culture 179–181 all-hands, 142, 143–146 relationship building with, 191–193 core values in, 137–138 specifics and, 196–197 goals attained through, 142 staff productivity/internal processes Obama building strong, 125–128, 133–135 improved by, 197–199 two-way, 184, 190–191 Teams volunteers mobilized by, 199–200 building, 124, 135–137 zip code specifics used with, 196–197 building diversity in, 164–165 Teflon reputation, 71–72, 73–74 campaigns/strength of, 124 Text messaging, 195–197 continual improvement sought in, 154 Third impressions, 4, 18–26 diverse networks creating, 168 Time, 134 foreign policy, 170 Training high-performing, 139 in all-hands culture, 151–155 ideal skills mix of, 130–131 Camp Obama volunteer, 152 innovation embraced by, 137–138 continual improvement through, 154 key priorities identified of, 129–130 grassroots campaign providing, 153 leadership and, 138–139 grassroots organizing techniques Obama forming/leading, 123–124 Obama maintaining, 158 through, 223 shared vision of, 29–30 Obama campaign investment in, working with best people in, 131–132 222–223 Technology Obama using, 151–155 campaign website using, 181–183 online tools for, 223 channels/tools using, 189 “Transformational figure,” 104 Clinton, Hillary, use of, 180, 200 Treasury secretary, 157 gold standard, 180–181 Treaty of Tripoli, 110 GPS, 197 Tribe, Laurence, 79 Hughes, Chris, needs assessment of, Trotter, Donne E., 119 186–187 Trust infrastructure creation using, 194–195 leadership’s task of, 5–6 innovation in, 181, 218 Senate nomination won with, 8 internal communications improved Truths, 46–48 by, 198 Twitter, 200 leading-edge, 168 Two-way technology McCain’s use of, 180, 200 feedback through, 188 Obama campaign using, 218–219 information from, 190–191 Obama leveraging, 179–181 interactive elements of, 191 Obama campaign using, 184, 190–191 uses of, 183–184

U INDEX 273 United Nations, 136 United States Volcker, Paul, 116 Volunteers Muslims and, 42–43 North Korean tensions with, 121 Camp Obama training of, 152 race issues in, 242 community organization of, 195 understanding/unity in, 243, 247 for grassroots campaign, 223 Unity, 243, 247 leadership developed in, 214 University of Chicago, 147–148 Obama campaign’s organization of, V 198–199 Values, 125–126 technology mobilizing, 199–200 websites tracking, 222–223 -driven, 125 Vope, John Della, 209 experience and, 131–132 Voter mobilization, 193–196 image representing, 12 Voter support, 167 Obama and, 133–135 Voters, older, 209 shared, 41–42 Voting, minority, 167–168 in team culture, 137–138 Vela, Moises, 174 W Verbal communication. See also Warren, Rick, 109, 116 Washington, Harold, 99 Intonation; Voice Websites, 189 dimensions of, 15–16 enumeration used in, 62–63 campaigns using, 181–183 idea sequencing in, 60–61 Obama campaign’s interactive, 191 objections addressed in, 61–62 online member interactive, 192 of vision, 30–31 participation levels of, 219 words painting pictures in, 54–58 social networking, 186, 188–189 Vetting process, 169–171, 238 volunteers tracked through, 222–223 Vice presidential announcement, 199 Well, William, 97 Vietnam War, 74 West, Cornell, 157, 239 Vision Winfrey, Oprah achievability of, 58–60 fundraising dinner from, 118 leadership with, 30–31 Obama’s support from, 102, 118 shared, 29–30 Teflon reputation of, 74 of teams, 29–30 Win-win situations, 104–105, verbally communicating, 30–31 Voice 125–126 baritone, 15 Wolf, Michael J., 7 emotional textures of, 16–17 Women, working, 44–45 leaders use of, 14–18 Wood Fund, 80 Obama’s control of, 4 Words quality of, 15 in speeches, 17 with corollary meaning, 54 detailed, 55–56 dynamic, 55 Obama leveraging, 48–49 Obama’s use of, 45–46, 54–58

274 INDEX grassroots campaign driven by, 207–208 Words (Cont.) painting pictures with, 54–58 Iowa vote and, 206 symbolic, 54 leaders appeal to, 212–214 McCain and, 210 Wright, Jeremiah, 228 neglecting, 210–211 controversy of, 13–14, 234–235 Obama campaign and, 207–209 loyalty and, 82–83 Obama campaign firing up, 214 Obama and, 229, 235 Obama connecting with, 215–217 Obama building ties to, 100 Obama courting, 204, 210–211 Obama denouncing, 86, 247 Obama empowering, 220–221 racial issues and, 77–78 Obama identifying with, 212 Obama mobilizing, 225 Wrongdoing, 236–237 older voters moved by, 209 in 2008 presidential campaign, 187, Y Yale Law Journal, 42 204–205 “Yes we can!”, 8 in presidential politics, 210–211 Young, Christen Linke, 153, 155 Youth segment, 187 Z Zip codes, 196–197 Clinton, Bill, and, 216 Clinton, Hillary, and, 210–211 Facebook reaching, 213, 218

Dr. Shel Leanne is president of Regent Crest, a leadership devel- opment firm whose clients hail from Fortune 100 companies located across the world, including the United States, Europe, east Asia, south Asia, Latin America, and Africa. Dr. Leanne gives talks and conducts workshops focusing on leadership best practices at companies, conferences, and nonprofit organiza- tions. Her insights and work have been cited or published in Newsweek ( Japan) and businessweek.com. Her books have been translated into fourteen languages. Prior to launching her company, Dr. Leanne worked for McKinsey & Company and for Morgan Stanley in New York and London. She subsequently served as a full faculty member at Harvard University from 1997 to 2001, where her students rated her teaching as “superior.” Her classes attracted graduate students from across the Harvard campus, including Harvard Business School, Harvard Law School, and the Kennedy School of Government. Dr. Leanne has also moderated business forums at Harvard Business School. A Fulbright Scholar, Dr. Shel Leanne holds a B.A. from Harvard College and master’s and doctoral degrees from Oxford University, where her dissertation was nominated by Oxford as the best in its field in Britain, Scotland, and Wales in 1995. Dr. Leanne is the author of Say It Like Obama and Win! and How to Interview Like a Top MBA. She can be contacted at www.drshelworkshop.com.