Splash! Owner/licensor The Jim Henson Company Synopsis It’s still early days for this brand-new IP, but its nautical namesake preschool series is aimed at kids four to seven and will feature the comedic adventures of a number of those wild and wonderful inhabitants of the sea. The titular character is an inquisitive yellowtail fusilier fish who explores his Reeftown neighborhood with a number of friends and neighbors. Licensing plans and launch The series is expected to debut in the US in 2016, with products hitting retail in 2017. Henson’s priority at BLE is to introduce the new IP to prospective partners and to snag a master toy deal. Henson will also have an eye towards community outreach programs that leverage the marine-education focus of the series. Current partners BLE marks the market debut of Splash! No partners have yet been announced. Open categories Categories being targeted by Henson include toys and games, consumer electronics, ELAs, infant/toddler products, apparel and accessories. We Bare Bears Property owner/licensor Cartoon Network Synopsis Debuting in July, We Bare Bears is Cartoon Network Studios’ newest original 13 x 11-minute animated comedy. It follows a trio of bear brothers and their hilariously awkward attempts to find their way in a world full of humans. The bears’ everyday misadventures are portrayed with the sharp sense of humor that has become Cartoon Network’s hallmark. Licensing plans and launch The first phase of the program will feature apparel, accessories, toys and gifts. Products are expected at retail in 2017. Current partners The IP was first unveiled at Licensing Expo in Las Vegas, and BLE will be the first opportunity potential EMEA partners will have to get a look at it. Licensee announcements are expected to follow BLE. Open categories The roster is wide open heading into the event. Sydney Sailboat Property owner/licensor Essential Media & Entertainment, Ideate Media, Telegael, Raydar Media Synopsis The 52 x11-minute animated preschool series bowed in Australia in March and features best friends Sydney Sailboat and Zip the Water Taxi riding the waves of life alongside their fleet of friends in bustling Bubble Bath Bay. Each episode follows Sydney and his friends as they embark on exciting adven- tures while learning important lessons about teamwork, friendship, cooperation and problem-solving. Licensing plans and launch The IP will debut to the licensing community at BLE . The initial focus will be on finding master toy, publishing and apparel licensees. Current partners Grahame Grassby has signed on as Sydney’s L&M agent in Australia, and HarperCollins (publishing) in Australia and New Zealand, and ABC Commercial (home entertainment) in Australia are also on-board. Open categories Sydney’s co-licensors will be looking to secure international broadcast partners as they build the IP before exploring other licensing categories. 102 October 2015
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