Review NEWS REVIEW REVIEW Ergonomics: Clearing away the confusion Words by Tyron Louw (MSc. Research Student; Department of Human Kinetics and Ergonomics, Rhodes University) hen I tell people I study physical and physiological stress, ing, human-computer interaction, ergonomics many are taking into account characteristics and work stress. Cognitive ergo- Wmystifed by the concept. of the human such as anatomy, nomics is important for operators Most liken it to some sort of pain physiology, and biomechanics in modern industries. alleviation; expensive to imple- as they relate to physical activity. ment; or the know-how needed When ergonomic principles are Organisational ergonomics to create a better offce chair. In ignored in the workplace, mus- (a.k.a. macro ergonomics) is fo- short, ergonomists are able to cal- culoskeletal disorders (MSD) may cused on the optimisation of so- culate how the body will respond occur. However the reduction of cio-technical systems (organisa- to different stresses, but they are MSD-risk or decrease in worker’s tional structures, processes, and not doctors and cannot diagnose compensation cost is a main con- policies), which proves that ergo- disorders; true ergonomics is not cern of physical ergonomics. nomics as such is not just about a cash cow; and while of- how individuals interact with fce ergonomics is possibly objects. Organisational ergo- the most widely known arm nomics develop communica- of ergonomics, ergonomists tion, work design, teamwork, do more than provide new crew resource management, chairs for people. Although teleworking, shift work, safety public awareness of the word culture, job satisfaction, and ergonomics has improved in motivation. The goal is to recent years, public under- achieve a fully harmonised standing of this discipline re- work system to ensure job mains scant; ergonomics is satisfaction and employee concerned with fnding ways commitment. The basis of the to keep people productive, balance model (Figure 1) is effcient, safe, and comforta- that all elements of a system ble while they perform tasks. interact. If all elements are The basic premise is to make not designed to ft together, the task ft the person, rather this may lead to safety, pro- than the other way around. ductivity, effciency, or qual- Ergo Web Inc. defnes er- ity problems. The goal is to gonomics in a proactive sense: achieve cost savings or cost avoid- “Ergonomics removes barriers to Cognitive ergonomics is an ance by balancing all elements of quality, productivity, and safe hu- emerging subset of the larger feld the system. man performance in human-ma- of human factors. It focuses on the chine systems by ftting products, ft between human cognitive abili- Ergonomists understand the huge equipment, tools, systems, tasks, ties and limitations, and the ma- potential of the human factors/er- jobs, and environments to people.” chine-task-and-environment. Cog- gonomics discipline for improving The International Ergonomics As- nitive ergonomics is concerned employee health, safety, and com- sociation (IEA) divides the feld into with mental processes such as fort as well as human and system three domains: physical, cognitive, perception, memory, reasoning, productivity. The science of er- and organisational. and motor response, as they affect gonomics is making tremendous interactions among humans and advances and research contribu- physical ergonomics deals with other elements of a system such tions. how the human body responds to as mental workload, decision-mak- 49 CORPORATE SOCIAL REVIEW
A reassuring credo: ‘Brother at your Side’! Most private companies embrace corporate social responsibility not only because it is the right thing to do but also because it strengthens their brand value. The relationship between brand image and Corpo- rate Social Responsibility is strongest in areas like education, health, livelihood creation, skills development and empowerment of disad- vantaged sections of society. xposure to any type of well-conceived promotional initiative for a brand leads to more posi- tive opinions about the brand in a consumer’s mind. Consequently, a promotional initiate Eemphasizing a brand’s affliation with a social cause has a high degree of affnity. One company that has successfully made CSR a central part of their businesses is Brother Interna- tional South Africa (Pty) Ltd., established in 1971. Their motto “Brother at your side” epitomises a commitment to make a positive difference through meaningful initiatives. A highly successful campaign to raise funds to fght cancer is the CANSA Corporate Relay for Life. The 2011 event raised R320 000 in cash and R1.2-million worth of donations for CANSA. “This is a very worthy cause and Brother International will defnitely participate in the Corporate Relay for Life again,” said Wayne Everton, Director of Brother International South Africa. Another CSR project is Good Morning Angels, an initiative of Jacaranda 94.2 a radio station based in Gauteng, to help deserv- ing individuals and organisations in need of funds or donations. One such organisation is The Children’s Medical Emergency Fund to help sick children from disadvantaged families to receive top medical treatment and after care; the NGO managing the fund also strives to reduce child mortality, improve maternal health, combat HIV/AIDS, malaria and other diseases, promote gen- der equality and empower women. Brother International worldwide sees CSR as an integral part of its profle and will continue to support these worthy causes. 50 CORPORATE SOCIAL REVIEW
51 CORPORATE SOCIAL REVIEW
52 CORPORATE SOCIAL REVIEW
ENVIRONMENT Continuing “business as usual” is not an option! Words by Theresa-Lütge Smith Wetland preservation in South Africa is enjoying un- precedented support from various sectors that are ‘on the same page’ so to speak, with regard to propagating important offshoots to safeguard our natural ecological environment. While the main consensus seems focused on benefts such as economic opportunities, job creation and tourism, it is perhaps more important for our nation to grasp the natural purpose of a wetland. wetland is the natural habitat for many living ter comes to the surface. Wetlands also provide fsh, animal species and indigenous vegetation. It is reed or building material and peat for fuel. They are A also a vital part of the system that brings us also a signifcant deterrent to fooding and drought, the fresh water we drink; our purest drinking water absorb water during wet periods and release water comes from the aquifers and groundwater beneath during dry periods. Wetlands can be found from the the earth. In wetlands some of this pure drinking wa- tops of mountains right down to the ocean. Many peo- Graeme Williams, MediaClubSouthAfrica.com 53 CORPORATE SOCIAL REVIEW
ple however are unaware that natural wetlands are South Africa has already lost more than half its wet- often destroyed in the name of progress; commercial lands; a study in 2004 showed that less than one development and increased agricultural needs, as percent of seasonal wetlands are protected in South well as residential properties and roads are built on Africa. Because of the rapid loss and degradation of them -- all of which directly impact on the destruction wetlands, South Africa signed the Ramsar Conven- of animal and plant life. Humans are also responsi- tion, an international agreement to protect wetlands. A ble for dropping litter and harmful chemicals into the recent rehabilitation project, located in the Kruger Na- water, poachers kill or capture animals such as croco- tional Park, cost R1.8-million; the rehabilitation work dile and birds and take them away from their natural took place on the southern bank of the Luvuvhu River habitat. on route to the Maluleke Ramsar site. Stakeholders are driven to increase public awareness; elicit greater South Africa is however making great strides in taking support for protection of wetland sites; develop job responsibility for the rehabilitation of more than 800 creation; and enhance opportunities for research and wetlands countrywide through government’s ‘Work- ecotourism. ing for Wetlands Program’. A parallel project is their ‘Working for Water Program’ that involves clearing in- In an address delivered In February 2012 at the vasive alien plants from catchments to improve fresh Maluleke Ramsar site in Limpopo Province, the Hon. water quality and supply. The intention is to safe- Deputy Minister of Water and Environmental Affairs, guard the animals that live there and the vegetation Ms. Rejoice Mabudafhasi stated that World Wetlands that fourishes there. It is critical to promote wetland Day is celebrated worldwide through a variety of activ- preservation so it will not be lost to future genera- ities aligned to Ramsar Convention’s theme for 2012, tions. Both these projects are inextricably linked with which is “Wetlands and Tourism”. In South Africa this government’s Social Responsibility policy to generate theme has been localized by adding a slogan Enhanc- hundreds of thousands of jobs to alleviate poverty, ing Community Livelihoods. “Wetland ecosystems to build awareness of ecological conservation and in a landscape are like kidneys in our human bod- develop a positive relationship between tourism and ies – they play a vital role in sustaining healthy lives wetlands. Tourism is a principal source of income that of people. Healthy wetlands visited today -- Mapimbi provides good opportunities for many poor people. and Rietbuck vlei -- represent our endowment fund for immediate communities and those further afeld, all of 54 CORPORATE SOCIAL REVIEW
Review Eco REVIEW REVIEW From Laggards to Leaders? Business and Climate Change Lesley Masters (PhD), Senior Researcher: Institute for Global Dialogue The international climate change negotiations are among some of the most politically divisive. There are numerous positions and inter- ests competing for attention, from developed countries to the Small Island Developing States (SIDS) and the larger emerging economies of the BASIC countries (Brazil, South Africa, India and China). outh Africa has pursued a leadership role in the is that remaining locked into a ‘dirty’ energy, or car- negotiations, and hosted the 17th Conference bon intensive future, will also impact on international Sof the Parties (COP17) in Durban at the end competitiveness. This is increasingly a concern as of 2011. Yet for South Africa to be a leader, it needs countries move towards imposing ‘green’ protection the support of its domestic constituency. Herein lies measures through border tax adjustments. the challenge. Can South Africa continue to push for an equitable, inclusive and binding agreement inter- While the climate change negotiations take place nationally if it does not have the support of its key at the level of the state, Business has a key role to stakeholders, particularly Business? play as part of what the Minister for Environmental Af- fairs, Edna Molewa, termed ‘Team South Africa’. The In the case of Business interests there are a number divide between developed and developing countries of competing positions. There are those that have em- has seen progress on any international agreement re- braced the opportunity in ‘going green’ - from cutting main painfully slow. Nevertheless, it is at the domestic waste and saving money, to linking their brand with level where companies are taking the initiative. For environmental conservation. There are those, howev- instance, while the US may be at the centre of criti- er, that argue that South Africa should not be making cism for not adopting the Kyoto Protocol, delaying any pledges on emissions reductions at the international outcome on the future of the climate change regime, level that would negatively impact on development. at the level of state there has been a focus on pre- Yet while there are concerns that meeting the emis- serving the environment. sion reductions ‘required by science’ will negatively impact on international competitiveness, fnancial in- Pressure from the bottom up adds impetus for gov- vestment and jobs, the other side of the same coin ernments to address issues of climate change that are impacting on socio-economic development. Al- ready in South Africa a number of corporations are engaged in the Carbon Disclosure Project (CDP) as well as energy effciency and climate awareness cam- paigns. While climate change may seem distant and abstract, it has real implications for Business including costs (regulatory, insurance, adaptation), customer perceptions, and constraints on other resources such as water, or disruption to services. At the same time it presents opportunities, where addressing climate change makes good business sense. Rather than waiting for government, or the international communi- ty to reach agreement, Business has the opportunity to adopt a leadership role in pushing governments to address climate change. MediaClubSouthAfrica.com 55 CORPORATE SOCIAL REVIEW
TRAINING An exciting new collaboration While we have been busy researching CSR and ISO 26000 (SANS 26000 CSR - as it is known in SA) we recognised that across the globe - in Europe, Asia, India,the UK& the USA - training and workshop programs are being offered in this increasingly important feld. With this view of what the long term future of CSR holds we started looking for a partner to bring this type of focused training to SA. We were very fortunate and very happy to fnd a local Partner at the Bench Marks Centre for CSR at the University of North West Potch- efstroom Campus. Although the focus of The Research Centre has historically been on mining, they have the expertise and resources to advise, manage and implement any impact studies, feasibility projects environmental assessment projects in the the area of CSR and were perfectly positioned to develop this comprehensive bouquet of CSR course. Working with the University of North West, they have developed accredited courses in this feld that match if not better the courses being offered internationally. Not only does this mean we are able to make such training available locally but we are also able to ‘keep it local’ and creating job opportunities for training and development in this feld. These CSR courses are aimed at different levels of Management and are all fully accred- ited. For more information about the accredited CSR courses available through the ICSD (SA) please contact: [email protected] Township Patterns 56 CORPORATE SOCIAL REVIEW
NPO Changing the world, One smile at a time. The Smile Foundation The Smile Foundation was born in 2000 following to provide education and social a direct request from Nelson Mandela. Born as the support helping them to deal with Star Smile Fund the founding purpose of the fund any anomalies, thereby helping to reduce rejection. was to secure surgery for a young child suffering from a rare syndrome causing facial nerve paralysis. The Smile Foundation is about meaningfully connecting people so as to provide children with cor- he Lubner family took on the and was re-launched as The Smile rective surgery and enabling them challenge of bringing sur- Foundation. to lead as normal a life as possi- Tgeons to South Africa from ble. The Smile Foundationhas,to Canada in order to perform the The re-launch of The Smile Foun- date,changed almost 1000 chil- surgery and provide skills train- dation enabled it to focus on its dren’s lives! ing for Professor George Psaras, core areas of expertise. The foun- Head of Department of Plastic dation brings people together for How The Smile Founda- and Reconstructive Surgery,and the purpose of providing expert his team at the Charlotte Maxeke surgical intervention for children tion is putting smiles on Johannesburg Academic Hospital. requiring Plastic and Reconstruc- children’s faces in South Marc Lubner recruited the support tive surgery. Wherever applicable Africa of The Star Newspaper group to this also creates greater social in- launch the Star Smile Fund. volvement, skills transfer and de- The primary focus of the Smile velopment for medical practition- Foundation is to address the medi- Following phenomenal growth and ers including surgeons, nurses, cal backlog in the public health- outstanding achievements, the or- social workers, physical therapists care system when it comes to the ganisation was able to register as and psychologists/psychiatrists. essential treatment of children an independent Section 21 (Pub- The Foundation also works with who suffer from treatable facial ab- lic Beneft Organisation) in 2007 schools, parents and communities normalities such as Cleft Lip and Palate, burn victims, Moebius syn- drome (facial paralysis) and other conditions. Patients are sourced via the hospi- tal referral system, word-of-mouth, media awareness/campaigns (e.g. posters at clinics), donor referrals and the Smile Foundation’s toll- free number. Patients are assessed and if the patient’s condition is urgent, Smile ensures they are scheduled into the immediate hospital operat- ing schedule. If not urgent, they are added to the upcoming Smile Week schedule. 57 CORPORATE SOCIAL REVIEW
The Smile Week is a major re- constructive surgical week that involves mobilizing two operating theatres, wherein between 15 and 40 surgeries take place. During these Smile Weeks the children’s ward is a hive of activity! The week commences with sur- gery early on Monday morning and continues throughout the week. A Look at our smiles! The SHM Group of Companies hosted an event to put Press Launch day is held early in smiles on childrens’ faces – featured Professor George Psaras, Marc Lubner the week, during which donors, ce- – Co-Founders, and Mr Sayed Mia and sons. lebrities and members of the media are invited to come into the hospi- Pre and Post Operative operations are undertaken. To cre- tal and experience the joy associ- Auxiliary Services ate effective working relationships ated with helping children to smile. medical staff members such as The week also includes a chil- There is an increased focus and surgeons, theatre staff and nurses dren’s party where the foundation understanding of the psychologi- are offered training in various ar- provides entertainment and party cal and social needs of patients eas to expand their skills base. In packs for the children who have and their families, and in keeping this way the patients and the staff undergone surgery. Finally on Fri- with the Smile Foundation’s objec- at these hopsitals all derive ben- day, the last of the patients are op- tive of offering holistic care, great- efts from the Smile Foundation’s erated on and those who are able er focus is now being placed on efforts. to are discharged and sent home this aspect. A child friendly system – their lives changed forever. has been developed to reduce the children’s fear of surgery with serv- Upgrading of Equipment So Much More than Just ices ranging from a proper induc- and Facilities Surgery … tion and explanation of their pro- cedure through role playing prior The Smile Foundation also assists The Smile Foundation offers as- to surgery and an programme that with upgrading of existing facilities, sistance in a holistic manner and ensures that the child leaves the as well as the acquisition of equip- this includes not only the surgical hospital with a great understand- ment used by the Departments of element, but also incorporates ing of their experience.Paediatric Plastic and Reconstructive Sur- transportation to the hospital, ac- trauma prevention skills can also gery. To date, millions of rands commodation (where necessary) be made available to all workers in have been spent in partner public and pre and post-operative sup- the health care system. hospitals around South Africa. port. In addition to these psychologi- cal services that Smile Foun- dation also ensure that patients receivemuch needed post- operative services such as Speech Therapy, Occupa- tional Therapy and Physio- therapy whenever they are required. Medical Staff- Skills Development A Smile Foundation priority is the development of sustainable relationships within the public Madiba and Thando health services sector where 58 CORPORATE SOCIAL REVIEW
Creating Awareness of our An expanding network Chris Hani Baragwanath Academ- Service Offering ic Hospital - Gauteng At this stage the Smile Foundation Dr George Mukhari Academic Awareness campaigns in the com- is based in seven Academic Hospi- Hospital – Medunsa – Limpopo munities that the Smile Foundation tals in fve provinces within South Red Cross War Memorial Chil- services are essential and help to Africa. Theyhave developed and dren’s Hospital – Western Cape overcome stigmas and discrimi- established a model that is in the Tygerberg Academic Hospital nation against young people who process of being rolled-out into all – Western Cape have facialdeformities. The aim of Academic hospitals in the country. Universitas Academic Hospital the Smile Foundation is to provide – Free State these youngsterswith access to Associated Hospitals: Port Elizabeth Provincial Hospital (often simple) medical procedures Charlotte Maxeke Johannesburg – Eastern Cape and give them a chance to lead a Academic Hospital - Gauteng Patrons: normal, happy life. Mr Nelson Mandela: Chief Patron Mr F.W De Klerk: Patron How YOU can get involved For more information on how to make a donation, refer a patient for assistance or volunteer your time, please go to the Smile Foundation website: www.smilefoundation.co.za or call toll free: 0861 276 453 59 CORPORATE SOCIAL REVIEW
Pieter de Ras 60 CORPORATE SOCIAL REVIEW
Gift of the Givers The Gift of the Givers Foundation is a disaster relief organisation founded in South Africa by Dr. Imtiaz Sooliman. Rooted as it is in Africa, the Gift of the Givers is the largest organisation of its kind on the continent. o this date The Gift of the For Sooliman hu- Givers has delivered over manitarian aid tran- TR650 million in aid both with- scends the bounda- in South Africa and to 33 countries ries of race, religion, around the world. They also de- culture, class and signed and developed the world’s geography which is frst and largest containerised mo- why he gave up his bile hospital, which was deployed career as a medical in Bosnia. This unique project de- doctor and in 1992 livered a facility that is comparable founded the Gift of to the best hospitals in Europe and the Givers Founda- remains unmatched to this day. tion. The organisa- tion is impartial and Dr Imtiaz Sooliman was born in apolitical, and aims Potchefstroom, in the North West to always serve with and started his schooling in Potch- compassion, kindness and mercy. habilitation to victims around the efstroom before moving to Sas- world. tri College in Durban in 1976. He Under the dedication, energy and qualifed as a medical doctor at leadership of Dr Imtiaz Sooliman, In South Africa their efforts are the then University of Natal Medi- the foundation provides disaster far-reaching with the Gift of the cal School in 1984. Throughout his relief, primary healthcare clinics, Givers running a total of 24 addi- life - alongside his studies and his feeding schemes, water purifca- tional projects in this country. Their medical work - Sooliman has been tion and water wells; distributes strategy in the provision of social involved in several associations, new blankets, clothing and food services follows a three-pronged religious organisations and school- parcels; provides bursaries and approach: governing bodies progressively as scholarships, educational sup- a student, medical doctor and an port, toys for the underprivileged, Disaster response relief active member of civil society. agricultural self-help schemes, job Long-term projects. creation, counselling services and Once-off projects - such as the drug rehabilitation; It conducts HIV donation to ultrasound machine to and AIDS, skills development and GF Jooste Hospital (Cape Town, life-altering workshops (sports de- South Africa) velopment, institutional support, All their projects are needs-driven, medical support, interfaith and cul- are sustainable and make a mean- tural projects, adoption of the Ad- ingful difference to the quality of elaide Tambo school for the disa- people’s lives. bled, wheelchair distribution, shoe distributions, recycling initiatives, Gift of the Givers prides itself in try- adoption of the Sarah Fox Con- ing to be as inclusive as possible valescent Home and Nutritional in its aid delivery programmes and Supplementation). Gift of the Giv- takes special care in ensuring that ers Foundation has also gained aid delivery reaches the most vul- its reputation from the provision nerable and challenged members Dr Imtiaz Sooliman of disaster response relief and re- of our society, in the most dignifed 61 CORPORATE SOCIAL REVIEW
manner possible. This includes ed by the Gift of the Givers is quite recipients who are physically and literally priceless. mentally challenged, hearing and sight compromised, orphaned And these efforts have not gone un- and vulnerable children and child- noticed. On the 6th Agugust 2011 headed households. South Africa’s national assembly adopted a motion noting with pride More recently, the Gift of the Giv- the Sterling work that the Gift of ers answered the call to help some the Givers has done in Somalia. of the millions of people starv- The motion acknowledged the re- ing in Somalia - where the United lief teams efforts and the manner Nations has declared a famine in which their activities promote against the backdrop of the Horn ‘Ubuntu’ on the global stage. of Africa’s worst drought in dec- ades. The UN says that in the two When our own National assembly regions of southern Bakool and is taking time out of its busy work Lower Shabelle in Somalia acute schedule to acknowledge the ef- malnutrition rates are above 30%, forts of this singular organization with deaths among children under then the very least we can do is the age of fve exceeding six per also congratulate them. In an ab- 10 000 a day in some areas. In a solute perfect world we’d all try situation like this, the relief provid- and fnd a way to emulate them. 62 CORPORATE SOCIAL REVIEW
C SHMadvert.pdf 1 2011/06/21 3:08 PM M Y CM MY CY CMY K 63 CORPORATE SOCIAL REVIEW
Artwork by Sam Alwyn 64 CORPORATE SOCIAL REVIEW
Review ART REVIEW REVIEW Our dreaming world and the butterfy effect – Sam Alwyn y infatuation with art began when I was 6 We all need to regularly take stock of our life and re- years old. I loved watching my Nanna paint fect on what brings us happiness, how we can help Mfowers and scenes from holiday destina- others in need. A positive attitude is like a magnet; tions. I liked the way colors combined, miraculously it attracts good things to enrich our life and make a bringing to life the subject she was portraying. I intui- difference to society. People who have infuence and tively connected with her inner vision and delighted at power can make a huge difference in how things turn being bestowed a sheet of paper and pencil for be- out. I remember when apartheid was in its last days ing confned indoors due to inclement weather. “Here the question was whether change would be peaceful child, draw grandpa reading his paper.” This prompt- or not. I tend to think of our global issues in a similar ed an inborn yearning for artistic expression. Even way: how complex do we want to make our future? though the overly-wrinkled drawing of my grandfather We all have a responsibility to be part of a new dream made the family chortle, I was proud of my frst mas- to create change. What change can you create that terpiece and decided that art was my future. It seems will revolutionize your life, society and the planet? appropriate to draw a parallel of my life’s philosophy on Mihaly Csikszentmihalyi’s classic work on how to Contact Details for Sam Aylwin: achieve happiness. In this work he describes “fow” as [email protected], www.samaylwin.com a state of being where we transform the meaningless www.fickr.com/photos/samwyn through creativity and total involvement into a state of joy. So many people don’t know what brings them happiness. They are perpetually on the run, or spend idle hours in traffc or in supermarket queues. Their sullen facial expression speaks volumes; pokerfaced and unapproachable. Ours is an automaton society that snubs beggars and adheres to a mundane home- offce-play-home routine. For most striving to become fnancially independent is no longer a challenging pur- suit; instead people are disillusioned and lack purpose in life. The sight of a young man who had obviously fallen on bad times inspired me to write this poem: Dreams of man I heard the words so eloquently spoke foat like bubbles on a battlefeld and drift like the dreams that we cannot hear go pop on the works of man. and drift like the dreams that we cannot hear go pop on the works of man. Ooooh....I smelled the walk you sat in while getting drunk I saw your 9 to 5 to jive to pay the rent to the painted splats upon your pants like the life time you hadn’t spent upon your face the treasured time through those bloated blue eyes yell I am a child! and I hoped Aaaa...... stole a glance to catch your face to keep you there to refuge a while longer aaah.... the salary of fesh all around as normal as the day to day that’s everyday what do they know, what do they know about the dreams they cannot hear go pop on the works of man. You left I hoped still a child going pop on the dreams of man 65 CORPORATE SOCIAL REVIEW
SMS “Voice” to 49 300 to Donate R20 & Get the track. www.shoutsa.com 66 CORPORATE SOCIAL REVIEW
Review ART REVIEW REVIEW Capitalism, A love Story. (Michael Moore) OK. Let’s get one thing straight, right now. Documen- turning into a nightmare. In doing so he takes a hard taries are cool. Of course, you probably don’t think look at what the world looks like when capitalism is so, I mean who does, right? But then, when you think unrestrained by regulation, a sense of social respon- documentary, you’re probably thinking about those sibility and accountability or any real sense of moral- terrible old tomes; the dry and dusty flms about dry ity. and dusty things that used to sap your very will to live. You’re thinking about long shots of desert fowers and Money makes the world go round and Capitalism (like alpine slopes, dry-as-a-bone voice overs and tweedy, Democracy) is the very worst possible system except beardy men with thick rimmed glasses (before they for all the others. But when the proft motive becomes were cool) and pipes. the only motive, when big business only thinks about quarterly proft reports and shareholder value and ig- But that’s not the modern documentary world. At least nores the needs of the people they serve; when indi- it’s not anymore. And Michael Moore is one of the vidual wealth is accumulated without any conscience, people responsible for taking the documentary format then the results are the empty shells of entire neigh- and giving it a good shake. bourhoods, families destitute and starving, and a sys- tem that seems to be steadily consuming itself. It started in 1989 with Roger & Me. A deeply personal exploration of the decline of western industry seen You’ll laugh watching this flm, and you’ll get angry, through the prism of the death of the motor industry and you’ll get sad, and – when Michael tries to arrest in Moore’s home town of Flint, Michigan. After that he Wall Street (His ‘stunts’ really are very clever whatev- gave us (among others) Bowling for Columbine, Fahr- er your politics or persuasion) - you’ll probably laugh enheit 9/11 and Sicko. His flms are personal, they are again. angry, they are shamelessly and gloriously polemical and – most important – they are thought provoking, Captain of industry or foot-soldier in the corporate challenging and endlessly entertaining. army, this is a flm worth seeing. And there’s hardly a beardy bloke or a tweed jacket in sight. With Capitalism: A Love Story, Moore takes a look at the American dream at that very moment when it is 67 CORPORATE SOCIAL REVIEW
Review ART REVIEW REVIEW MUSIC: In Praise of Gil Scott Heron Let’s get one thing straight, right now. Rap is not my bag. I don’t like it, don’t get it, have almost no affnity I don’t want to sound like no late night commer- for it at all. But that’s ok, it’s a big world and endlessly cial, varied, so to each his own. but it’s a matter of fact that there are thousands of children all over the world But I have recently (thanks to Greg Proops and his in Asia and Africa and in South America who need wonderful Smartest man in the world podcast) dis- our help. covered Gil Scott Heron. To some he’s known as the When they start talking about 55 cents a day and father of Rap. He thought of himself as a spoken word 70 cents a day, artists, part of the beat generation, a poet and an art- I know a lot of folks feel as though that, ists. Indeed, as I understand it, he himself did not That’s not really any kind of contribution to make, much hold with Rap music – mainly because he felt But we had to give up a dollar and a half just to get that it had nothing to say in a world where everything in the subway nowadays. so obviously needs to be said.Which is perhaps why So this is a song about tomorrow and about how there is a growing place in my heart for the recently tomorrow can be better. if we all, departed and greatly missed GSH. “Each one reach one, Each one try to teach one”. Nobody can do everything, Check out Whities on The Moon – a lyric that if you But everybody can do something, replaced ‘on the Moon’ with ‘In Afghanistan/In Iraq’ is Everyone must play a part, as current today as it was when it was written. Everyone got to go to work, Work for Peace. Spirit Say Work, Work for Peace Check out The Revolution will not be Televised – it’s If you believe the things you say, go to work. his most famous track, it’s funky, it’s groovy and it’s If you believe in Peace, time to go to work. compelling. Can’t be wavin’ your head no more, go to work. But, in the hope that I can convince you to tune in, Lyric Extract: Gil Scott Heron check out and get into GSH, I’ll leave you with an ex- Work for Peace off Spirits – 1994 TVT Records tract from his frankly astonishing ‘Work for Peace’. It was written at the time of the frst Gulf War, but could have been written today (or sadly a week from now) and it will, I hope, rock your world: Township Patterns 68 CORPORATE SOCIAL REVIEW
Review EVENTS REVIEW REVIEW EVENT: Brandhouse Re- sponsible Drinking Media Awards DATE: Wednesday, 30th May and will be held at the One and Only in Cape EVENT: Corporate Sustainability in Africa 2012 Town. DATE: TBC. Protea Balalaika, Johannesburg, South CONTACT: Jeffrey On- Africa ganga +27 (0) 21 487 9000 / CONTACT: Adele Olivier - +27 (0) 12 661 0515 / [email protected] [email protected] WEB: www.brandhouse.co.za WEB: www.vitaltraining.co.za The Brandhouse Responsible Drinking Media Awards This conference aims to provide a platform for busi- recognises South African journalists who demonstrate ness to communicate directly with local, regional and efforts to support and promote responsible drinking global experts who are already immersed in the Wa- and associated issues through published articles in ter, Food, and Energy Nexus. The Water Food En- the media (print, broadcast, online). Prominent Cape ergy Nexus is a global risk that will touch every per- Talk presenter Kieno Kammies, and chief director of son on this planet sooner or later. This conference the National Liquor Authority (NLA) Thezi Mabuza aims to highlight the seriousness of the problem and will be joining marketing guru, Chris Moerdyk, former explore potential solutions and strategies to mitigate RDMA judge, to complete this year’s judging panel for and minimize the risks. The speakers approached for the RDMA. the conference are subject matter experts from both Public and Private Sector and also Lobby and interest “Being part of the 2011 brandhouse RDMA’s was a groups. Many of the experts approached have already great experience. The awards were a huge success, come out publically on the need to the global effort to and I am looking forward to honouring journalists who be increased. Vital Training is of the belief that this are making a difference by informing South Africans conference has the capacity to go beyond the global about responsible drinking, at this year’s RDMA’s, ” industry leaders and into the business trenches. says Chris Moerdyk. The entry categories for the 2012 brandhouse RDMA include: Journalist of the Year, Best Magazine, Best Newspaper, Best Broadcast -Radio/TV, Best Online, Best Blog, Best Community EVENT: CSI Golaganyang Conference DATE: To be Confrmed CONTACT: Jolanda Cloete +27 (0) 18 297 1097 / [email protected] WEB: http://www.csi-golaganyang.co.za EVENT: 9th CSR Summit 2012 CSI Golaganyang invites all Fund Seekers and DATE: 10-13 June 2012 - Dubai, UAE Funders to attend this two day conference. This two- CONTACT: +971 4 336 5161 / genelee.mazarello@ day conference is proudly introduced by the Ithuteng iirme.com WEB: http://www.iirme.com/csrsummit Dipuo Foundation. CSI Golaganyang is aimed at pro- As Corporate Social Responsibility evolves from a viding a platform where Funders (which includes cor- ‘nice to have’ to a critical factor in sustainable long porate organisations, government departments) and term growth, the CSR Summit returns in its 9th year. Fund Seekers (which includes all Non-Proft Institu- It will provide a unique platform for CSR profession- tions etc.) from different sectors can be united. The als in the region to learn and network alongside key main purpose with this is to apply Corporate Social In- stakeholders to develop and advance CSR in the re- vestment and Social Development funds effectively. gion. 69 CORPORATE SOCIAL REVIEW
Vision JOHANNESBURG Our vision is for JISS to be a fnancially sustainable Social Service Organization that is renowned for its dynamic professional team and Service excellence. INSTITUTE OF SOCIAL SERVICES Mission Our mission is to protect, uplift and promote the well-being of children, individuals and families through the provision of Fou n ded 1934 essential social services and community development and empowerment projects. 2EG .O .0/ s 0\"/ .O Profile The Johannesburg Institute of Social Services (JISS) is a child and family welfare institute that extends services to individuals, families and communities. JISS endeavours to deliver services that refect the demographics of South Africa. Child and Family Care Units operate from the two JISS Centres in Mayfair and Lenasia. JISS is the primary NGO in Mayfair and Lenasia dealing with child neglect, child abuse and family problems affecting children younger than 12 years of age. Individual social workers carry an enormous responsibility in assessing children at risk, family preservation and determining the best interest of children in terms of the Children’s Act before statutory intervention. Hassina Vally, Director Intrinsic to the social work profession is regular debriefng and supervision. Social work services and community development/empowerment programmes including the complementary charity work of volunteers is delivered to the community from the two JISS Centres. Child abuse awareness and prevention programmes, an HIV/AIDS programme focusing on orphaned and vulnerable children as well as educare and outreach facilities in informal settlements are some of the community work programmes that JISS is involved in. Two Senior Citizens’ Luncheon Clubs enjoy the use of the JISS Centres. Included under the JISS banner is a school in Lenasia for children with special needs, the JISWA School with a staff complement of 71 and 390 learners, as well as a Profound Unit for severely mentally challenged children. JISS is an important centre for the training of student social workers and social auxiliary workers who do their practical work under the supervision of JISS’ social work managers. The skills shortage of social workers continues to plague the child protection sector. The skills shortage is being addressed by the JISS-SANZAF BURSARY FUND. It is envisaged that the Bursary Fund will attract youth to embark on a career in social work. JISS and SANZAF as community-based organisations have begun providing youth with the opportunity to engage in community services and receive student supervision during their practical placements at JISS. Contact: JISS Centre – Mayfair JISWA Centre – Lenasia JISWA School Corner Battery Street and Queens 5 Suikerbos Street, Lenasia Extension 3 Marlin Street, Extension 9, Lenasia Road, Mayfair Tel: 011 852 6016/7 Tel.: 011 854 9907 Tel: 011 837 4151/2 Fax: 011 852 6029 Fax: 011 854 5832 Fax: 011 837 4153 E-mail: [email protected] E-mail: E-mail: [email protected] [email protected] E-mail: [email protected] Donations: Johannesburg Institute of Social Services First National Bank (Branch code: 252-505) Account Number: 5031 001 0059 www.jiss.org.za JISS is a registered Section 18A PBO. All donations are therefore tax deductible. s Reg. No. 000-850 NPO s PBO No. 930008013 70 CORPORATE SOCIAL REVIEW
Vision JOHANNESBURG Our vision is for JISS to be a fnancially sustainable Social Service Organization that is renowned for its dynamic professional team and Service excellence. INSTITUTE OF SOCIAL SERVICES Mission Our mission is to protect, uplift and promote the well-being of children, individuals and families through the provision of Fou n ded 193 4 essential social services and community development and empowerment projects. 2EG .O .0/ s 0\"/ .O Profile The Johannesburg Institute of Social Services (JISS) is a child and family welfare institute that extends services to individuals, families and communities. JISS endeavours to deliver services that refect the demographics of South Africa. Child and Family Care Units operate from the two JISS Centres in Mayfair and Lenasia. JISS is the primary NGO in Mayfair and Lenasia dealing with child neglect, child abuse and family problems affecting children younger than 12 years of age. Individual social workers carry an enormous responsibility in assessing children at risk, family preservation and determining the best interest of children in terms of the Children’s Act before statutory intervention. Hassina Vally, Director Intrinsic to the social work profession is regular debriefng and supervision. Social work services and community development/empowerment programmes including the complementary charity work of volunteers is delivered to the community from the two JISS Centres. Child abuse awareness and prevention programmes, an HIV/AIDS programme focusing on orphaned and vulnerable children as well as educare and outreach facilities in informal settlements are some of the community work programmes that JISS is involved in. Two Senior Citizens’ Luncheon Clubs enjoy the use of the JISS Centres. Included under the JISS banner is a school in Lenasia for children with special needs, the JISWA School with a staff complement of 71 and 390 learners, as well as a Profound Unit for severely mentally challenged children. JISS is an important centre for the training of student social workers and social auxiliary workers who do their practical work under the supervision of JISS’ social work managers. The skills shortage of social workers continues to plague the child protection sector. The skills shortage is being addressed by the JISS-SANZAF BURSARY FUND. It is envisaged that the Bursary Fund will attract youth to embark on a career in social work. JISS and SANZAF as community-based organisations have begun providing youth with the opportunity to engage in community services and receive student supervision during their practical placements at JISS. Contact: JISS Centre – Mayfair JISWA Centre – Lenasia JISWA School Corner Battery Street and Queens 5 Suikerbos Street, Lenasia Extension 3 Marlin Street, Extension 9, Lenasia Road, Mayfair Tel: 011 852 6016/7 Tel.: 011 854 9907 Tel: 011 837 4151/2 Fax: 011 852 6029 Fax: 011 854 5832 Fax: 011 837 4153 E-mail: [email protected] E-mail: E-mail: [email protected] [email protected] E-mail: [email protected] Donations: Johannesburg Institute of Social Services First National Bank (Branch code: 252-505) Account Number: 5031 001 0059 www.jiss.org.za JISS is a registered Section 18A PBO. All donations are therefore tax deductible. s Reg. No. 000-850 NPO s PBO No. 930008013 71 CORPORATE SOCIAL REVIEW
Sanzaf School Project 72 CORPORATE SOCIAL REVIEW
From Small Beginnings Mighty Things Grow he idea to publish local educational magazines in the indigenous language of learners was Tborn in 2001. In due course role-players such as Pan South African Language Board (PANSALB) and Unions came aboard. The 2002 launch of Bana Balang, an educational magazine flled with competitions, articles on every- day youth-related issues, information on future pos- sibilities and curriculum-based learning pages for the beneft of teachers and learners alike, paved the way for future magazines written in learners’ mother tongue. Ithuteng Dipuo Foundation (IDF) was founded in 2004 to develop the project; and was registered as a Public Beneft Organization four years later. IDF re- ceived a grant from the National Lotteries Distribution to expose participants to talks given by educationists, Trust Fund in 2010 to produce and distribute Bana and to develop team-building. A recent Fun Day host- Balang. ed by the IDF was attended by grade 10-12 learners from schools in Potchefstroom, Hartbeesfontein and A run of 100,000 copies are distributed to over 800 Ventersdorp. Without the generous support of spon- schools in the North West and Northern Cape. The sors these events would not be possible. Sponsor- magazine hosts an annual Fun Day to bring learn- ships include transportation, supply of refreshments ers from diverse backgrounds and regions together, and meals, and funding. in particular those with limited exposure to extra-mu- ral events outside school. The intention of Fun Day is The Bana Balang photo gallery on FaceBook give a human face to the good work be- ing done to empower learners to embark on a successful future. Also follow the Bana Balang diary for forthcoming events. Our sister magazine Bayafunda (distributed in the Eastern Cape) is planning the launch their upcoming Fun Day. The IDF team 73 CORPORATE SOCIAL REVIEW
TRAINING CORPORATE SOCIAL RESPONSIBILITY: SHORT COURSES THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY CSR is a burning developmental issue in South Africa and must form part of the strategic plan of each com- pany. Different legislative and policy frameworks are also in place to regulate the various industries from a national level. The underlying motive for CSR is to regulate the corporate world to act as a good corporate citizen along the lines of the three basic dimensions of development, namely the economic, the environmental and the social sphere. Good CSR practices aligned with international best practices in this regard will defnitely enhance sustainability in our country as well as in the rest of the continent. CSR SHORT COURSES –Minimum number of people per course is 10 CORPORATE SOCIAL RESPONSIBILITY: COMMUNITY ENGAGEMENT CORPORATE SOCIAL RESPONSIBILITY: MEANING AND CORPORATE SOCIAL RESPONSIBILITY: IMPLEMENTING AND IMPACT For further information contact us at: [email protected] 74 CORPORATE SOCIAL REVIEW
CSI ADVERTORIAL CORPORATE SOCIAL RESPONSIBILITY - PROFILE - ANGLO AMERICAN Corporate social investment is at the heart of the way we do business at Anglo American and it is an important strategic focus for us as a South African mining company. We strive to become a partner of choice for communities associated with our operations by making a lasting positive contribution, and by going beyond compliance in everything that we do. We have spent over R929 million and dignity determine the way community development ($128 million) in social development in in which we undertake our projects. and welfare. Our support extends 2011, which was filtered into a number beyond the purely financial aspects of developing countries throughout Established in the 1950s, our and focuses rather on long-term the world, including R509 million Chairman’s Fund is the flagship of outcomes, and identified areas ($70.1 million) spent in South Africa our social development intervention of need. This allows us to channel alone. This spend was distributed over in South Africa and is the oldest funding effectively to improve 10 key social development sectors, professionally managed corporate a project’s service delivery which include education and training, social investment programme and organisational sustainability. health and welfare, and community in the country. We support initiatives that show development, amongst others. determination, commitment The Fund realises that committed and good governance. Some encouraging statistics from our leaders of social development projects social development initiatives revealed need funders that recognise that In line with our tagline, “Real Mining. that community development remained it takes a sustained effort to bring Real People. Real Difference.”, a major focus of the company in 2011 about meaningful change. It is for we are a company that is committed with over R370 million ($51 million) this reason that the Fund looks for to the social development of our host or 40 percent of total spend being projects that are unique, innovative countries and communities as well filtered to high impact projects and have a positive impact. This, as partnering with these stakeholders and communities. Equally important coupled with a national focus, allows to cultivate a real and sustainable is the spend focused on education us to take a broad view of the projects difference for all involved. This is also and training, which accounted we fund because they do not have combined with a holistic approach for 22 percent of total spend or to be linked to the company or to that looks beyond immediate needs R209 million ($28.8 million). communities linked to our operations. and circumstances and tackles root We can thus support a highly diverse causes of developmental issues. It is This alludes to the sheer magnitude range of projects from the smallest this collaborative approach that has of our approach to social development to the largest among different social and will continue to be seen as best in the countries in which we operate. development sectors countrywide. practice when approaching social We strive to add value to practical development, as merely responding interventions and ideas to create new The Fund supports over 200 to a need is too much for any opportunities and to address urgent projects annually which provide government, community or entity social needs. As with everything we vital support in a number of to tackle on its own. do at Anglo American, it is the people sectors including education, early who are most important. That is why childhood development, health, the principles of care, respect, HIV/AIDS, livelihood improvement, www.angloamerican.co.za
PORTIA MONEBI Homeowner, North West Province PRODUCING SOMETHING MORE PRECIOUS THAN PLATINUM: HOMES Real Mining. Real People. Real Difference.
Search
