HubSpot offers built-in reporting and dashboarding capabilities for marketing campaigns. But many users still prefer to analyze and visualize their HubSpot CRM data in spreadsheets. This allows them to streamline analysis, generate deeper insights, and blend HubSpot data with other data sources.

If you want to predict a sales forecast effectively, you need to use your historical data to build reliable and comprehensive forecasting models. However, sales can fluctuate due to various trends, seasonality, and other factors, making accurate forecasting challenging. This is where it helps to use exponential smoothing when building a sales forecast in Google Sheets.

Data aggregation is the process of collecting and summarizing raw data for analysis. Though the term is typically associated with technical teams, nearly every employee engages in data aggregation at some point.

There are a number of ways to search in Google Sheets. The Find and Replace tool works well for quickly editing data, but a number of Google Sheets functions can also perform this capability.

In this guide, we’ll provide step-by-step walkthroughs and examples for all the different ways you can highlight duplicates in Google Sheets. Duplicate data compromises the quality and accuracy of your performance metrics, decision-making, and other mission-critical efforts.

Pivot tables in Google Sheets are a game-changer for efficient data analysis. They are versatile, flexible, and essentially faster to use for exploring your data than spreadsheet formulas.