Gundolf Meyer-Hentschel is a behavioral researcher and management consultant with more than 30 years of expertise in marketing to older adult consumers. Bearing a laudable reputation as the father of age-related demographic marketing in Europe, he has been researching and consulting on the consumer needs of senior citizens since the early 1980s. A graduate of Saarland University, Dr. Meyer-Hentschel holds a Master of Business Administration, and completed a Doctor of Philosophy in economics in 1983.