INTERNSHIPProject Document - MRID - Sample Format - Vertical

Tha Maharaja Sayajirao University of Baroda Maharaja Ranjitsigh Gaekwad Institute Of Design INTERNSHIP PROJECT INTERNSHIP PROJECT SPONSOR : STUDENTS NAME : AAYUSHI SAKLANI PROGRAMME : MOVING IMAGES(B.DES) GUIDE : SHATRUGAN THAKUR YEAR 2016-2020 DEPARTMENT NAME BACHELOR OF DESIGN



The Evaluation Jury recommends (NAME OF THE STUDENT) for the Bachelor of Design from Maharaja Ranjitsinh Inastitute of Design From The Maharaja Sayajirao University of Baroda In (DEPARTMENT) Presented for the project Called \"PROJECT TITLE\" on fulfilling the requirements by Chairman Members : *Subsequent remarks regarding fulfilling the requirements : Associate Director Director 1.



CONTENTS INTRODUCTION Aknowledgement MRID Film/Animation PREFACE About the company Team Clients My role (contribution) Timeline PROJECT SCOPE Pre-Production: Research ( Studying the brand, target audience) Script References (styles for animation/ film) Colours Storyboard



INTRODUCTION This is the documentation of my graduation project done under the curriculum of Maharaja Ranjitsinh Gaekwad Institute of Design, In the year 2019-20. The document covers my entire process of how I went about and grew through the project. When I was offered this project, I was excited to take it up. The client’s brand seemed interesting and fun to work with. The client had design knowledge and understood the importance of design process. While the entire experience was a great learning to me, it was also really exhausting. There were innumerous trials and errors and also rejections. But in the end the product made me feel like it was all worth it. The entire project deals with designing a advertisement. For the first time I was introduced to this industry. it not just helped me widespread my knowledge but also I got introduce to many people.



ACKNOWLEDGEMENT In performing my Degree Project at Artha Animations, Mumbai, I had to take help and guidance of some respected persons who deserve my sincere and greatest gratitude. The completion of this industrial exposure gives me much pleasure. I would like to show my gratitude to Mr. Gaurav Malhotra (Design Head), Mr. Akhil Verma (Design Head) of the esteemed Artha Animation, Mumbai, who gave me opportunity to try my hands out in the market and for giving me very useful insights about life and work through out the time that I spent with them. In addition, a sincere thanks to Milin, Ashwini, Suraj, Alek, Kavya & Kushal for helping throughout and guiding me in the entire project whether in terms of teaching new softwares or knowledge about current design trends. Last but not the least, my heartfelt gratitude to Mr. Shatrughan Thakur, MRID, M.S University, for being my guide and constantly supervising my work as well as for providing necessary information regarding my project. Finally, I would like to express my thanks to all the people for their help directly or indirectly in successful completion of my degree project.



MRID The Faculty of Fine Arts, one of the premier art schools of India, is dedicated to the education of professional artists and scholars of theory of art more than half a century. It has been recognised on global level as the foremost institute in India in the field of Visual Arts. As part of the dissemination and expansion of the art and design curriculum, Faculty of Fine Arts has established in 2013, a National level Design Institute under its auspices. The Design Institute is named after the alumni of the Faculty and the erstwhile Maharaja of Baroda, Shrimant Ranjit Sinh Gaekwad, hence the name, Maharaja Ranjit Sinh instate of Design (MRID). MRID offers design courses at the Graduate and Post Graduate levels specialising in Craft and Design, Communication Design, Accessory Design, Ceramic & Glass, and Moving Images. The Degrees offered are with the Bachelor of Design (B.Des) and Master of Design (M.Des). MRID is intending to create an advantageous academic environment of creative minds working in pure visual arts along with Craft and Modern Design. The Maharaja Sayajirao University envisages a very fruitful interaction of these creative minds which will be a unique experiment in the design as well as visual art pedagogy in India.



FILM /ANIMATION When a horse trots or gallops, does it on site and, in the frames, revealed ever become fully airborne? This was that a horse is completely aloft with the question photographer Eadweard its hooves tucked underneath it for Muybridge set out to answer in 1878. a brief moment during a stride. The Railroad tycoon and former California revelation, imperceptible to the governor Leland Stanford was naked eye but apparent through convinced the answer was yes and photography, marked a new commissioned Muybridge to provide purpose for the medium. It could proof. Muybridge developed a way to capture truth through technology. take photos with an exposure lasting Muybridge’s stop-motion technique a fraction of a second and, with was an early form of animation reporters as witnesses, arranged 12 that helped pave the way for the cameras along a track on Stanford’s motion-picture industry, born a estate. short decade later. As a horse sped by, it tripped wires connected to the cameras, which took 12 photos in rapid succession. Muybridge developed the images It’s kind of fun to do the impossible. -Disney



ARTHA ANIMATION ARTHA Animation is a state-of-the-art advertisements, Promotional digital animation production house, Videos, Projection Mapping, Short producing high quality animation films, Training videos and other content and advanced digital media avenues.In a short span of animation services to the media time, Artha has also managed to industry. Founded in April 2013 and execute and initiate co-production based in Mumbai, studio is home of International projects with to a dynamic creative team, which MyChildTV from South Africa. reflects some of the best talent in industry bringing passion, vibrancy and dedication to every project. ARTHA Animation comes with the smashing success of creation; nurturing ideas right from their conception to the glorious finale, pulling out all stops to ensure a quality of world class products which includes TV and digital media

TEAM Gaurav Malhotra Cross-disciplinary creative director & results-oriented (Founder & CEO) entrepreneur with over a decade of experience in animation industry. He began his career as an Animator with UTV, followed by a 2year stint in PRANA STUDIOS where he worked on multiple projects of international repute like Planes, Tinker Bell. As an industry veteran with over 16 years of experience, Akhil Verma Akhil Verma, the Chief Operating Officer of ARTHA (COO) Animation handles the entire operations of multiple productions seamlessly. He began his career in Conversion Stereoscopy, supervising projects like “Don 2”, “Conan the Barbarian”, “John carter of mars” and “Krishna or Kans”

Milind Nandanwar With over a decade long experience across all the (Creative Head) aspects of the animation production process including creative development, he has become an integral part of ARTHA in just a short time. Having worked on multiple international and national projects, he has developed a key eye for minute details and is generally involved in every aspect of the creative output process at ARTHA.

The DDB Mudra Group, a part of the DDB Worldwide Communications Group, is India’s first and largest integrated marketing communications and services network. DDB Worldwide is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies.

CLIENTS Clean & Clear is an American brand which produces dermatology products owned by Johnson & Johnson.



MY ROLE The project was a Clean And Clear advertisement, which was headed by DDB Mudra, Mumbai. My role was to story board the script and design the look of the advertisement.

Script Rough Story Voiceover Board Doc. 1

TIMELINE Story Board Doc. 2 Story Board DDB Mudra (Character Doc.3 Placement) (Colour)



Clean & Clear is an American brand Under Control”. Johnson & Johnson which produces dermatology re-positioned Clean & Clear within products owned by Johnson & the market, focusing on acne. In 2000, Johnson.The products are similar Johnson & Johnson used the brand to their Neutrogena line (which J&J to experiment with online marketing, bought in 1994), but less expensive. using the Clean & Clear Talking Most products aim towards young Postcard Superstitial campaign to women, but some treat a wider range develop a presence in online teen of conditions, such as the “SOFT” line, communities.The campaign won focused on facial moisturizing. Clean at the Massachusetts Interactive & Clear is currently available in 46 Media Council Awards in the online countries. advertising category. Advertising and partnerships In 1993, Clean & Clear adopted its current slogan, “Clean & Clear and

SCRIPT The script that the actors use during of TV & Film language, shot division, filming contains primarily dialogue or directorial commands. When a with minimal stage direction. This is director inserts all these things, s/he similar to the ‘spec scripts’ given to converts the script into a screenplay. agents and producers to generate This process is called Audio and interest in the work. The primary Video spacing. It is a complex and focus here is on telling the story, the creative process in which the director word and actions that convey the converts a simple written document message. What sound effects or into a working manual in order to lighting effects that are important to execute it for a TV or film production. the actor’s performance are noted. But, anything not directly impacting the performance are generally left out. In any sort of script, the writer is not supposed to include any kind of direction, transitional device (like cut, fade, or dissolve), or any kind





Jingle : Aadhi neend mei wake up dreaming fir bhi wake up lazy lazy sleepy sleepy wake up wake up wake up VO: Naya Clean & Clear Morning Translation : Energy Face Wash with cooling men- thol aur beads. Ab every morning fresh fresh wake up. Wake up when you’re half-sleepy Wake up when you’re still dreaming lazy lazy sleepy sleepy wake up wake up wake up VO: New Clean & Clear Morning Energy Face Wash with cooling menthol and beads. Now every morning will be a fresh fresh wake up.

REFERENCES





COLOUR A well designed movie color palette evokes mood and sets the tone for the film. The three main components of a color are hue, saturation, and value. Hue – the color itself.

STORYBOARD A storyboard is a visual representation referring to the image, not this style of a film sequence and breaks down board. Again, the more detail you the action into individual panels. It put into it, the easier it will be to is a series of ordered drawings, with execute later. camera direction, dialogue, or other pertinent details. It sketches out how a video will unfold, shot by shot. It’s is similar to a trial-run for your finished film, video, or commercial, laid out in a comic book-like form. Traditional storyboards- sketches that include detailed information like arrows for camera movement, characters, props, etc. There are also thumbnail style storyboards that don’t have any writing. Keep in mind I use the term thumbnail in this article and was



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Scan for Clip or read the link https://www.youtube.com/watch?v=f1n5saghlDo



CONCLUSION This project was regarding how to design a advertisement. We have seen advertisement on television and internet platforms but designing one was a challenge. I was however excited but also nervous on the other hand as it was first to execute. This project took lots of redo work but was sucessful when it came out. I learnt to work following a proper timeline. It also helped me in increasing my speed of working and managing things within a time limit. This project taught me how to bring a quality of work in a very short time using various skills. After all hardwork the result was seen, when the advertisement was finally released in various platforms such as television channels and Youtube etc. In this project I was given a part to Storyboard and design the structural part of the project. I was very much guided and sup- ported by all my team members.