Digital Crew ABC Index report 2019

Appendix One: Research Methodology 46

47 The ABC Index 2019 APPENDIX TWO TOP BRANDS BY ATTRIBUTES IN EACH INDUSTRY Most BANKS BWS BEAUTY AND FMCG Trusted COSMETICS AND RETAIL Australia and McGuigan Most New Zealand Wines nɖƬƏɀ¨ƏȵƏɯ áƺɀɎˡƺǼƳ Trendy ƏȇǸǣȇǕJȸȒɖȵ Hardys Cancer Dairy Most Wines Council Framers Professional Australia and New Zealand nǣȇƳƺȅƏȇٔɀ Nude by ‫א‬xǣǼǸ Highest Wines zƏɎɖȸƺٖ³ɖǸǣȇ Quality ƏȇǸǣȇǕJȸȒɖȵ Capilano XXXX ªà³ǸǣȇƬƏȸƺ Honey Most Socially Commonwealth Responsible ƏȇǸȒǔɖɀɎȸƏǼǣƏ XXXX Natio/Nude Myer ƫɵzƏɎɖȸƺٖ³ɖǸǣȇ Most Australia and Bundaberg Capilano Traditional New Zealand Rum Natio Honey Most ƏȇǸǣȇǕJȸȒɖȵ XXXX hɖȸǼǣȷɖƺ Dairy Practical Farmers áƺɀɎȵƏƬ ƏȇǸǣȇǕ nǣȇƳƺȅƏȇٔɀ Natio Most Value- Corporation Wines Coles for-Money áƺɀɎȵƏƬ ƏȇǸǣȇǕ nǣȇƳƺȅƏȇٔɀ ³ɖǸǣȇ Á‫א‬ÁƺƏɀ Most I Corporation Wines nnovative Australia and New Zealand ƏȇǸǣȇǕJȸȒɖȵ Australia and New Zealand ƏȇǸǣȇǕJȸȒɖȵ Commonwealth ƏȇǸȒǔɖɀɎȸƏǼǣƏ

Appendix Two: Top Brands by Attributes in each Industry 48 HEALTH PROPERTY AND TOURISM AIRLINES AND EDUCATION REAL ESTATE TOURISM Bio Island Mantra Hotels University of Frasers Property Tourism Australia Western Australia Bio Island Ray White Qantas Airways Tourism Tasmania University of New South Wales Caruso's CBRE Medina Hotels Tourism Australian National Natural Health Queensland University Bio Island CBRE Tigerair Australia Visit Canberra Australian National Nature's Way Frasers Property Mantra Hotels Tourism Victoria University University of Melbourne Bio Island Crown Group Qantas Airways Tourism University of Queensland Canberra Bio Island CBRE Adina Apartment Tourism Tasmania Monash Hotels University Bio Island nƺȇƳǼƺƏɀƺ Adina Apartment Tourism Victoria University of Hotels Melbourne Nature's Way CBRE Mantra Hotels Visit Canberra University of Adelaide

49 The ABC Index 2019 REFERENCE ‫ ׏‬æǣȇǝɖƏ٢‫…ًז׏׎א‬ƬɎȒƫƺȸ‫ו׏‬٣ِ…ɮƺȸ‫׎ד׏‬ɖɀɎȸƏǼǣƏȇƫȸƏȇƳɀɎȒɀǝȒɯƬƏɀƺǣȇɖȵƬȒȅǣȇǕ!XX0ِ ‫ ח׏‬ÁƏȇً³ِ‫ٮ‬nِ٢‫ًו׏׎א‬zȒɮƺȅƫƺȸ‫ב׏‬٣ِȵɎƏȅǣǼƏȇƳ ǣȒXɀǼƏȇƳɯǣȇƏɎǼǣƫƏƫƏٔɀ‫דאڟ‬ƫǣǼǼǣȒȇ !ǝǣȇƏ(ƏǣǼɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵ‫ٖٖي‬ɯɯɯِƬǝǣȇƏƳƏǣ- ³ǣȇǕǼƺɀ(ƏɵِɖɀɎȸƏǼǣƏȇIǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖƫɖɀǣ- ǼɵِƬȒȅِƬȇٖƏٖ‫ٖו׏ٖ׎׏ז׏׎א‬á³‫ד‬ƫƬ‫׎ו‬ƺ‫׎ג‬Ə‫׎׏ב‬ƺǔǔ‫אזאב׎ב‬ǔ‫ِוב‬ǝɎȅǼ ness/retail/fmcg/aptamil-and-bio-is- ǼƏȇƳ‫ٮ‬ɯǣȇ‫ٮ‬ƏɎ‫ٮ‬ƏǼǣƫƏƫƏɀ‫ٮדאٮ‬ƫǣǼǼǣȒȇ‫ٮ‬ɀǣȇǕǼƺɀ‫ٮ‬ƳƏɵ‫ٮא׏׏׏ו׏׎אٮ‬ǕɿǴǴ‫ו‬ƫ ‫ א‬kƺȒǕǝًxِ٢‫ًח׏׎א‬hƏȇɖƏȸɵ‫ה׏‬٣ِRƏȸƫȒɖȸ ȒɎɎǼǣȇǕƺȇɎƺȸɀȇƺɯƺɴȵȒȸɎȅƏȸǸƺɎɀƏɀǼȒɮƺǔȒȸ ³ɯǣȇƺǕȸȒɯɀِ ȸƏȇƳ³ȒɖɎǝɖɀɎȸƏǼǣƏٔɀzƺɯɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ƫȸƏȇƳɀƏȇ- ‫ ׎א‬ƬɖȸǣɎxƺƳǣƬƏǼ!ȒȅȅɖȇǣƬƏɎǣȒȇɀ٢‫ח׏׎א‬٣ِ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸǝƺƏǼɎǝȅƏȸǸƺɎǣȇɀǣǕǝɎɀِ ƺɯɀِƬȒȅِƏɖٖǝƏȸƫȒɖȸ‫ٮ‬ƫȒɎɎǼǣȇǕ‫ٮ‬ƺȇɎƺȸɀ‫ٮ‬ȇƺɯ‫ٮ‬ƺɴȵȒȸɎ‫ٮ‬ȅƏȸǸƺɎɀ‫ٮ‬Əɀ‫ٮ‬ǼȒɮƺ‫ٮ‬ǔȒȸ‫ٮ‬ɀƏ‫ٮ‬ɯǣȇƺ‫ٮ‬ǕȸȒɯɀٖ ƬɖȸǣɎxƺƳǣƬƏǼ!ȒȅȅɖȇǣƬƏɎǣȒȇɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏƬɖȸǣɎȅƺƳƬȒȅ- ȅɀِƬȒȅٖ‫ٖד׎ٖח׎ٖז׏׎א‬Ƭǝǣȇƺɀƺ‫ٮ‬ƬȒȇɀɖȅƺȸ‫ٮ‬ǝƺƏǼɎǝ‫ٮ‬ȅƏȸǸƺɎ‫ٮ‬ǣȇɀǣǕǝɎɀ‫ٮ‬ȸƺˢƺƬɎǣȒȇɀٖ ‫ ב‬zƏȇƬƏȸȸȒɯًÁًِۭ ɖȸɎًhِ٢‫ًז׏׎א‬ȵȸǣǼ‫ה׏‬٣ِɖɀɎȸƏǼǣƏȇɯǣȇƺȸƺƬȒȸƳɀɎɖȅƫǼƺƏɀƺɴȵȒȸɎɀɎȒ !ǝǣȇƏƬȸƏƬǸǼɖƬȸƏɎǣɮƺ‫׏ڟ‬ƫǣǼǼǣȒȇȅƏȸǸِ !zƺɯɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ‫ ׏א‬³ǝƏɯً!ِ٢‫ًז׏׎א‬hɖǼɵ‫׎א‬٣ِáǝɵRȒȇǕkȒȇȅǕٔɀȇƺɯǼɵȸƺȇȒɮƏɎƺƳƺɀȒȵɀɎȒȸƺǣɀƳǣǔǔƺȸƺȇɎ ɯِƏƫƬِȇƺɎِƏɖٖȇƺɯɀٖȸɖȸƏǼٖ‫ٖה׏ٮג׎ٮז׏׎א‬ɯǣȇƺ‫ٮ‬ȸƺƬȒȸƳɀ‫ٮ‬Ɏɖȅ- ǔȸȒȅƏǼǼɎǝƺȒɎǝƺȸɀ٪ƫƺƬƏɖɀƺȒȇƺǼȒȒǸƳȒƺɀȇٔɎˡɎƏǼǼِ³ȒɖɎǝ!ǝǣȇƏxȒȸȇǣȇǕ¨ȒɀɎِ ƫǼƺ‫ٮ‬Əɀ‫ٮ‬ƺɴȵȒȸɎɀ‫ٮ‬ƬȸƏƬǸ‫ٮ׏ٮ‬ƫǣǼǼǣȒȇ‫ٮ‬ǣȇɎȒ‫ٮ‬ƬǝǣȇƏٖ‫זב׎אההח‬ ɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɀƬȅȵِƬȒȅٖǼǣǔƺɀɎɵǼƺٖƏȸɎǣ- ƬǼƺٖ‫ٖדז׎הח׎א‬ɯǝɵ‫ٮ‬ǝȒȇǕ‫ٮ‬ǸȒȇǕɀ‫ٮ‬ȇƺɯƺɀɎ‫ٮ‬ƏƺɀȒȵ‫ٮ‬ɀɎȒȸƺ‫ٮ‬ƳǣǔǔƺȸƺȇɎ‫ٮ‬ƏǼǼ‫ٮ‬ȒɎǝƺȸɀ‫ٮ‬ƫƺƬƏɖɀƺ‫ٮ‬Ȓȇƺ‫ٮ‬Ǽ ‫ ג‬ȸɎǝɖȸً«ِ٢‫ًז׏׎א‬hɖǼɵ‫ד‬٣ِ!ǝǣȇƏٔɀǣȅȵȒȸɎƺƳɯǣȇƺȅƏȸǸƺɎǣɀɎǝȸǣɮǣȇǕ‫ي‬ƏȇƳǣɎٔɀɖɀɎȸƏǼǣƏȇ ȒȒǸ ɯǣȇƺɀɎǝƏɎƏȸƺƳȸǣɮǣȇǕǕȸȒɯɎǝِ ƺɮƺȸƏǕƺ(ƏǣǼɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƫƺɮƺȸƏǕƺƳƏǣ- ǼɵِƬȒȅٖȸɎǣƬǼƺٖ‫!ٖד׎ٖו׎ٖז׏׎א‬ǝǣȇƏ‫ٮ‬ɀ‫ٮ‬ǣȅ- ‫« אא‬Ȓɀƺً³ِ٢‫…ًג׏׎א‬ƬɎȒƫƺȸ‫ז‬٣ِ(ȒƺɀƺɀȒȵɎƺɀɎȒȇƏȇǣȅƏǼɀّ!ȸɖƺǼɎɵ‫ٮ‬IȸƺƺkǣɎɎɵِɮƏǣǼƏƫǼƺƏɎ ȵȒȸɎƺƳ‫ٮ‬ɯǣȇƺ‫ٮ‬ȅƏȸǸƺɎ‫ٮ‬ǣɀ‫ٮ‬ɎǝȸǣɮǣȇǕ‫ٮ‬ƏȇƳ‫ٮ‬ǣɎ‫ٮ‬ɀ‫ٮ‬ɖɀɎȸƏǼǣƏȇ‫ٮ‬ɯǣȇƺɀ‫ٮ‬ɎǝƏɎ‫ٮ‬Əȸƺ‫ٮ‬ƳȸǣɮǣȇǕ‫ٮ‬ǕȸȒɯɎǝ ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƬȸɖƺǼɎɵǔȸƺƺǸǣɎɎɵِƬȒȅٖƳȒƺɀ‫ٮ‬ƏƺɀȒȵ‫ٮ‬ɎƺɀɎ‫ٮ‬Ȓȇ‫ٮ‬ƏȇǣȅƏǼɀٖ ‫ ד‬áƏȇǕًzِ٢‫ًח׏׎א‬hƏȇɖƏȸɵ‫ב‬٣ِ!ǝǣȇƏȸƺƳɖƬƺɀɖɀɎȸƏǼǣƏȇɯǣȇƺɎƏȸǣǔǔɀɎȒɿƺȸȒِÁǝƺ(ȸǣȇǸɀ ‫ בא‬JƺȇɎǼƺȅƏȇxƏȸǸƺɎǣȇǕǕƺȇƬɵ٢‫ًד׏׎א‬hƏȇɖƏȸɵ‫ג׏‬٣ِ‫׎׏‬ɎȸƺȇƳɀȒǔ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀǣȇ ɖɀǣȇƺɀɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɎǝƺƳȸǣȇǸɀƫɖɀǣȇƺɀɀِƬȒȅٖ‫ٖ׏׎ٖח׏׎א‬ƬǝǣȇƏ‫ٮ‬ȸƺƳɖƬƺɀ‫ٮ‬Əɖɀ- ƬȒɀȅƺɎǣƬɀِJƺȇɎǼƺȅƺȇxƏȸǸƺɎǣȇǕǕƺȇƬɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵ‫ٖٖي‬ƬȒɀȅƺɎǣƬɀƬǝǣȇƏƏǕƺȇ- ƬɵِƬȒȅٖ‫ٮ׎׏‬ɎȸƺȇƳɀ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ƬȒȇɀɖȅƺȸɀ‫ٮ‬ƬȒɀȅƺɎǣƬɀٖ ɎȸƏǼǣƏȇ‫ٮ‬ɯǣȇƺ‫ٮ‬ɎƏȸǣǔǔɀ‫ٮ‬ɎȒ‫ٮ‬ɿƺȸȒٖ ‫ גא‬RkÁ(!٢‫ًה׏׎א‬xƏȸƬǝ‫אא‬٣ِ!ȒɀȅƺɎǣƬɀȵȸȒƳɖƬɎɀǣȇ!ǝǣȇƏ‫!ي‬ǝƏȸƏƬɎƺȸǣɀɎǣƬɀȒǔǔƺȅƏǼƺ ‫ ה‬ÁǝȒȅƏɀًJِ٢‫ًו׏׎א‬zȒɮƺȅƫƺȸ‫א‬٣ِªƏȇɎƏɀǣȸɯƏɵɀƫǣǕɯǣȇȇƺȸِǣȸǼǣȇƺ«ƏɎǣȇǕɀِɮƏǣǼƏƫǼƺƏɎ ƬȒȇɀɖȅƺȸɀِRȒȇǕkȒȇǕÁȸƏƳƺ(ƺɮƺǼȒȵȅƺȇɎ!ȒɖȇƬǣǼِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ǝǸȅƫِǝǸɎ- ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǣȸǼǣȇƺȸƏɎǣȇǕɀِƬȒȅٖȇƺɯɀٖªƏȇɎƏɀǣȸɯƏɵɀ‫ٮ‬ƫǣǕ‫ٮ‬ɯǣȇȇƺȸ‫ٮ‬ɯȒȸǼƳɀ‫ٮ‬ƫƺɀɎ‫ٮ‬Əǣȸ- ƳƬِƬȒȅٖƺȇٖ‫׏‬æ‫ד׎‬nñٖǝǸɎƳƬ‫ٮ‬ȸƺɀƺƏȸƬǝٖ!ȒɀȅƺɎ- Ǽǣȇƺɀ‫ٖז׏׎אٮ‬ ics-Products-in-China-Characteristics-of-Female-Consumers ‫ ו‬ÁƏɵǼȒȸً0ِ٢‫ًז׏׎א‬xƏȸƬǝ‫הא‬٣ِàǣȸǕǣȇɖɀɎȸƏǼǣƏǣȸǼǣȇƺɀƺɵƺɀƳƺƺȵƺȸƬȒ‫ٮ‬ȒȵƺȸƏɎǣȒȇɯǣɎǝRzِ ‫ דא‬zñ٢‫ً׎׏׎א‬hɖȇƺ‫ב‬٣ِzñȒȵƺȇɀȇƺɯȅƏǣȇƫȸƏȇƬǝƏȇƳǝƺƏƳȒǔˡƬƺǣȇ³ǝƏȇǕǝƏǣɎȒ IǼǣǕǝɎJǼȒƫƏǼِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِˢǣǕǝɎǕǼȒƫƏǼِƬȒȅٖȇƺɯɀٖƏȸɎǣƬǼƺɀٖɮǣȸǕǣȇ‫ٮ‬ƏɖɀɎȸƏ- ɀɖȵȵȒȸɎǕȸȒɯɎǝǣȇ!ǝǣȇƏِɖɀɎȸƏǼǣƏƏȇƳzƺɯñƺƏǼƏȇƳ ƏȇǸǣȇǕJȸȒɖȵِɮƏǣǼƏƫǼƺƏɎ ǼǣƏ‫ٮ‬ƺɵƺɀ‫ٮ‬Ƴƺƺȵƺȸ‫ٮ‬ƬȒ‫ٮ‬ȒȵƺȸƏɎǣȒȇ‫ٮ‬ɯǣɎǝ‫ٮ‬ǝȇƏ‫ٖהג׎וגגٮ‬ https://me- ƳǣƏِƏȇɿِƬȒȅٖȵȒɀɎɀٖ‫ٖה׎ٖ׎׏׎א‬Əȇɿ‫ٮ‬Ȓȵƺȇɀ‫ٮ‬ȇƺɯ‫ٮ‬ȅƏǣȇ‫ٮ‬ƫȸƏȇƬǝ‫ٮ‬ƏȇƳ‫ٮ‬ǝƺƏƳ‫ٮ‬ȒǔˡƬƺ‫ٮ‬ǣȇ‫ٮ‬ɀǝƏȇǕǝƏ ‫ ז‬³ȅǣɎǝًxِ٢‫ًח׏׎א‬hƏȇɖƏȸɵ‫א׏‬٣ِÁǝƺɀǝǣǔɎǣȇǕɎƏɀɎƺɀȒǔ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀِɖɀɎȸƏǼǣƏȇ i-to-support IǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖȇƺɯɀٖɯȒȸǼƳٖƏɀǣƏٖɎǝƺ‫ٮ‬ɀǝǣǔɎ- ǣȇǕ‫ٮ‬ɎƏɀɎƺɀ‫ٮ‬Ȓǔ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ƬȒȇɀɖȅƺȸɀ‫ٮ׎׏׏׎ח׏׎אٮ‬ǝ‫ח׏‬ɴɖ‫ז‬ ‫! הא‬ȒȅȅȒȇɯƺƏǼɎǝ ƏȇǸ٢‫ًו׏׎א‬xƏȸƬǝ‫גא‬٣ِ!ȒȅȅȒȇɯƺƏǼɎǝƫƏȇǸɀǝȒɯƬƏɀƺɀǣȇȇȒɮƏɎǣȒȇ ǼƺƏƳƺȸɀǝǣȵɎȒɀɎȸƺȇǕɎǝƺȇ!ǝǣȇƺɀƺɎǣƺɀِ!ȒȅȅȒȇɯƺƏǼɎǝ ƏȇǸِɮƏǣǼƏƫǼƺƏɎ ‫ ח‬ÁƏɵǼȒȸًِ٢‫ًז׏׎א‬³ƺȵɎƺȅƫƺȸ‫ז‬٣ِ³ƏǔƺɎɵًɀƺƏǔȒȒƳƏȇƳƳȸǣȇǸǣȇǕɎƏȵɯƏɎƺȸ‫ي‬áǝƏɎƏɎɎȸƏƬɎɀ ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƬȒȅȅƫƏȇǸِƬȒȅِƏɖٖǕɖǣƳƏȇƬƺٖȇƺɯɀȸȒȒȅٖ! ‫ٮ‬ɀǝȒɯƬƏɀ- !ǝǣȇƺɀƺɎȒɖȸǣɀɎɀɎȒ³ɵƳȇƺɵِ³ɵƳȇƺɵxȒȸȇǣȇǕRƺȸƏǼƳِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ƺɀ‫ٮ‬ǣȇȇȒɮƏɎǣȒȇ‫ٮ‬ɎȒ‫ٮ‬ɀɎȸƺȇǕɎǝƺȇ‫!ٮ‬ǝǣȇƺɀƺ‫ٮ‬Ɏǣƺɀ‫ِב׎ו׏׎אٮ‬ǝɎȅǼ ɯِɀȅǝِƬȒȅِƏɖٖȇƏɎǣȒȇƏǼٖȇɀɯٖɀƏǔƺɎɵ‫ٮ‬ɀƺƏǔȒȒƳ‫ٮ‬ƏȇƳ‫ٮ‬ƳȸǣȇǸ- ǣȇǕ‫ٮ‬ɎƏȵ‫ٮ‬ɯƏɎƺȸ‫ٮ‬ɯǝƏɎ‫ٮ‬ƏɎɎȸƏƬɎɀ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɎȒɖȸǣɀɎɀ‫ٮ‬ɎȒ‫ٮ‬ɀɵƳȇƺɵ‫ٮז׎ח׎ז׏׎אٮ‬ȵ‫א׎ד‬ǸɮِǝɎȅǼ ‫ וא‬³ȅǣɎǝًxِ٢‫ًז׏׎א‬ȵȸǣǼ‫׏׏‬٣ِ!ǝǣȇƏɎȒȒȵƺȇǣɎɀƳȒȒȸɀɎȒǔȒȸƺǣǕȇƫƏȇǸɀِɖɀɎȸƏǼǣƏȇIǣȇƏȇƬǣƏǼ «ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖȇƺɯɀٖɯȒȸǼƳٖƬǝǣ- ‫« ׎׏‬Ȓɀɀً³ِ٢‫ًח׏׎א‬hƏȇɖƏȸɵ‫ח‬٣ِÁƏɀȅƏȇǣƏٔɀǣȇɎƺȸȇƏɎǣȒȇƏǼɎȒɖȸǣɀȅǣȇƳɖɀɎȸɵƫȒȒȅǣȇǕًɯǣɎǝ ȇƏ‫ٮ‬ɎȒ‫ٮ‬Ȓȵƺȇ‫ٮ‬ǣɎɀ‫ٮ‬ƳȒȒȸɀ‫ٮ‬ɎȒ‫ٮ‬ǔȒȸƺǣǕȇ‫ٮ‬ƫƏȇǸɀ‫ٮ׏׏ג׎ז׏׎אٮ‬ǝ‫׎‬ɵȅɴȇ !ǝǣȇƺɀƺɮǣɀǣɎȒȸɀƳȸǣɮǣȇǕǕȸȒɯɎǝِ !zƺɯɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ɯِƏƫƬِȇƺɎِƏɖٖȇƺɯɀٖ‫ٖח׎ٮ׏׎ٮח׏׎א‬ɎƏɀȅƏȇǣƏ‫ٮ‬ɎȒɖȸ- ‫( זא‬ƺǼȒǣɎɎƺ٢‫ה׏׎א‬٣ِXȇȇȒɮƏɎǣȒȇɀǣȇƬȒȅȅƺȸƬǣƏǼȸƺƏǼƺɀɎƏɎƺ‫¨ي‬ȸƺȵƏȸǣȇǕǔȒȸɎǝƺƬǣɎɵȒǔɎǝƺ ǣɀȅ‫ٮ‬ƫȒȒȅ‫ٮ‬Ƴȸǣɮƺȇ‫ٮ‬ƫɵ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɎȒɖȸǣɀɎɀ‫ٮ‬ȸƺȵȒȸɎ‫ٮ‬ɀƏɵɀٖ‫גוא׏׎ו׎׏‬ ǔɖɎɖȸƺِ(ƺǼȒǣɎɎƺ!ƺȇɎƺȸǔȒȸIǣȇƏȇƬǣƏǼ³ƺȸɮǣƬƺɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯ‫ِא‬ƳƺǼȒǣɎɎƺِƬȒȅٖ- content/dam/Deloitte/us/Docu- ‫ ׏׏‬ÁƏɵǼȒȸًِ٢‫ًז׏׎א‬³ƺȵɎƺȅƫƺȸ‫ז‬٣ِ³ƏǔƺɎɵًɀƺƏǔȒȒƳƏȇƳƳȸǣȇǸǣȇǕɎƏȵɯƏɎƺȸ‫ي‬áǝƏɎƏɎɎȸƏƬɎɀ ȅƺȇɎɀٖ«ƺƏǼ‫׎אۏ‬0ɀɎƏɎƺٖɖɀ‫ٮ‬ǣȇȇȒɮƏɎǣȒȇɀ‫ٮ‬ǣȇ‫ٮ‬ƬȒȅȅƺȸƬǣƏǼ‫ٮ‬ȸƺƏǼ‫ٮ‬ƺɀɎƏɎƺِȵƳǔ !ǝǣȇƺɀƺɎȒɖȸǣɀɎɀɎȒ³ɵƳȇƺɵِ³ɵƳȇƺɵxȒȸȇǣȇǕRƺȸƏǼƳِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ɯِɀȅǝِƬȒȅِƏɖٖȇƏɎǣȒȇƏǼٖȇɀɯٖɀƏǔƺɎɵ‫ٮ‬ɀƺƏǔȒȒƳ‫ٮ‬ƏȇƳ‫ٮ‬ƳȸǣȇǸ- ‫ חא‬³ƬǝǼƺɀǣȇǕƺȸًnِ٢‫ًה׏׎א‬ɖǕɖɀɎ‫ח׏‬٣ِ!ǝǣȇƺɀƺƏȵȵƺɎǣɎƺǔȒȸɖɀɎȸƏǼǣƏȇǝȒǼǣƳƏɵɀƳȸǣɮƺɀɖȵ ǣȇǕ‫ٮ‬ɎƏȵ‫ٮ‬ɯƏɎƺȸ‫ٮ‬ɯǝƏɎ‫ٮ‬ƏɎɎȸƏƬɎɀ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɎȒɖȸǣɀɎɀ‫ٮ‬ɎȒ‫ٮ‬ɀɵƳȇƺɵ‫ٮז׎ח׎ז׏׎אٮ‬ȵ‫א׎ד‬ǸɮِǝɎȅǼ xƏȇɎȸƏȵȸȒˡɎɀِɖɀɎȸƏǼǣƏȇIǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖȸƺƏǼ‫ٮ‬ƺɀ- tate/commercial/hotels-and-lei- ‫« א׏‬Ȓɀɀً³ِ٢‫ًח׏׎א‬hƏȇɖƏȸɵ‫ח‬٣ِÁƏɀȅƏȇǣƏٔɀǣȇɎƺȸȇƏɎǣȒȇƏǼɎȒɖȸǣɀȅǣȇƳɖɀɎȸɵƫȒȒȅǣȇǕًɯǣɎǝ ɀɖȸƺٖȅƏȇɎȸƏ‫ٮ‬ȸƺɀȒȸɎɀ‫ٮ‬ɀǝǣȇƺ‫ٮ‬Əɀ‫ٮ‬ǣɎ‫ٮ‬ȅƺƺɎɀ‫ٮ‬ƺƏȸȇǣȇǕɀ‫ٮ‬ǕɖǣƳƏȇƬƺ‫ٮח׏ז׎ה׏׎אٮ‬Ǖȷɯ‫ו‬Ɏȅ !ǝǣȇƺɀƺɮǣɀǣɎȒȸɀƳȸǣɮǣȇǕǕȸȒɯɎǝِ !zƺɯɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ɯِƏƫƬِȇƺɎِƏɖٖȇƺɯɀٖ‫ٖח׎ٮ׏׎ٮח׏׎א‬ɎƏɀȅƏȇǣƏ‫ٮ‬ɎȒɖȸ- ‫ ׎ב‬xǣɎƬǝƺǼǼً³ِ٢‫ًה׏׎א‬hɖȇƺ‫׏‬٣ِXɀȵƏɯȵƏɯȒǣȇɎȅƺȇɎɎǝƺȇƺɯƫƏƫɵǔȒȸȅɖǼƏّzƺɯɀِƬȒȅِƏɖِ ǣɀȅ‫ٮ‬ƫȒȒȅ‫ٮ‬Ƴȸǣɮƺȇ‫ٮ‬ƫɵ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɎȒɖȸǣɀɎɀ‫ٮ‬ȸƺȵȒȸɎ‫ٮ‬ɀƏɵɀٖ‫גוא׏׎ו׎׏‬ ɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِȇƺɯɀِƬȒȅِƏɖٖǼǣǔƺɀɎɵǼƺٖƫƺƏɖɎɵٖǔƏƬƺ‫ٮ‬ƫȒƳɵٖǣɀ‫ٮ‬ȵƏɯ- ȵƏɯ‫ٮ‬ȒǣȇɎȅƺȇɎ‫ٮ‬Ɏǝƺ‫ٮ‬ȇƺɯ‫ٮ‬ƫƏƫɵ‫ٮ‬ǔȒȸȅɖǼƏٖȇƺɯɀ‫ٮ‬ɀɎȒȸɵٖ‫ב׎בגוה‬ƫƺ‫ובז‬Ƴ‫דו׎׏א‬ǔƬ‫ד‬ƏƬƳ‫׎ב‬ƺƏ‫הה‬Ə‫א‬ ‫ ב׏‬ÁƏȇً³ِ‫ٮ‬nِ٢‫ًז׏׎א‬ɖǕɖɀɎ‫׏א‬٣ِ!ǝǣȇƏٔɀhñ…ɀƺǼǼǣȇǕƳǣȇƏǝȒɎƺǼǔȒȸ‫דדڟ‬ȅǣǼǼǣȒȇِɖɀɎȸƏǼǣƏȇ ‫׏‬ IǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖȸƺƏǼ‫ٮ‬ƺɀɎƏɎƺٖƬǝǣȇƏɀ‫ٮ‬ǴɿȒ‫ٮ‬ɀƺǼǼǣȇǕ‫ٮ‬ƏƳǣ- ȇƏ‫ٮ‬ǝȒɎƺǼ‫ٮ‬ǔȒȸ‫ٮדדٮ‬ȅǣǼǼǣȒȇ‫ٮ׏אז׎ז׏׎אٮ‬ǝ‫חג׏‬ɮȵ ‫! ׏ב‬ǝƏǣȇً ِ٢‫ًז׏׎א‬³ƺȵɎƺȅƫƺȸ‫א‬٣ِٔÁǝƺɵٔȸƺɯǣǼǼǣȇǕɎȒȵƏɵ‫׎׏‬ɎǣȅƺɀɎǝƺȵȸǣƬƺٔ‫ي‬ɖɀɎȸƏǼǣƏȇƳƏǣȸɵ ǔƏȸȅƺȸɀȸƺɮƺƏǼɎǝƺɵٔǼǼɀȒȒȇƫƺǔȒȸƬƺƳɎȒɀƺǼǼȅȒɀɎȒǔɎǝƺǣȸȅǣǼǸƏȇƳƬǝƺƺɀƺǣȇ!ǝǣȇƏ ‫ ג׏‬ÁI0RȒɎƺǼɀ٢‫ًז׏׎א‬³ƺȵɎƺȅƫƺȸ‫ג׏‬٣ِzƺɯƬƺǼƺƫȸǣɎɵƬǝƺǔȸƺɀɎƏɖȸƏȇɎƏȇƳƫƏȸȒȵƺȇƏɎƳǣȇƏ ƫƺƬƏɖɀƺɎǝƺɵƳȒȇٔɎȅƏǸƺƺȇȒɖǕǝȅȒȇƺɵǔȸȒȅǼȒƬƏǼɀɖȵƺȸȅƏȸǸƺɎɀِ(ƏǣǼɵxƏǣǼِɮƏǣǼƏƫǼƺ ȵƏȸɎȅƺȇɎRȒɎƺǼ ȸǣɀƫƏȇƺِÁI0RȒɎƺǼɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɎǔƺǝȒɎƺǼɀِƬȒȅٖƺȇٖ- ƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِȅɀȇِƬȒȅٖƺȇ‫ٮ‬ƏɖٖȇƺɯɀٖƏɖɀɎȸƏǼǣƏٖɎǝƺɵȸƺ‫ٮ‬ɯǣǼǼ- press/donna-chang-adina-brisbane/ ǣȇǕ‫ٮ‬ɎȒ‫ٮ‬ȵƏɵ‫ٮ׎׏ٮ‬Ɏǣȅƺɀ‫ٮ‬Ɏǝƺ‫ٮ‬ȵȸǣƬƺ‫ٮ‬ƏɖɀɎȸƏǼǣƏȇ‫ٮ‬ƳƏǣȸɵ‫ٮ‬ǔƏȸȅƺȸɀ‫ٮ‬ȸƺɮƺƏǼ‫ٮ‬ɎǝƺɵǼǼ‫ٮ‬ɀȒȒȇ‫ٮ‬ƫƺ‫ٮ‬ǔȒȸƬƺƳ‫ٮ‬ɎȒ‫ٮ‬ ɀƺǼǼ‫ٮ‬ȅȒɀɎ‫ٮ‬Ȓǔ‫ٮ‬Ɏǝƺǣȸ‫ٮ‬ȅǣǼǸ‫ٮ‬ƏȇƳ‫ٮ‬Ƭǝƺƺɀƺ‫ٮ‬ǣȇ‫ٮ‬ƬǝǣȇƏ‫ٮ‬ƫƺƬƏɖɀƺ‫ٮ‬Ɏǝƺɵ‫ٮ‬ƳȒȇɎ‫ٮ‬ȅƏǸƺ‫ٮ‬ƺȇȒɖǕǝ‫ٮ‬ȅȒȇƺɵ ‫ ד׏‬ÁǝȒȅƏɀً(ِ٢‫ًז׏׎א‬xƏȸƬǝ‫א׏‬٣ِ!ǝǣȇƏٔɀɖȇɎƏȵȵƺƳȵȒɎƺȇɎǣƏǼǔȒȸɖɀɀǣƺƫƺƺȸƏȇƳɯǣȇƺ ‫ٮ‬ǔȸȒȅ‫ٮ‬ǼȒƬƏǼ‫ٮ‬ɀɖȵƺȸȅƏȸǸƺɎɀٖƏȸ‫ٮ‬ȵɀɵI ȅƏǸƺȸɀِXȇɀǣƳƺ³ȅƏǼǼ ɖɀǣȇƺɀɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ǣȇɀǣƳƺɀȅƏǼǼƫɖɀǣ- ȇƺɀɀِƬȒȅِƏɖٖǕȸȒɯɎǝ‫ٮ‬ƳƺɮƺǼȒȵȅƺȇɎٖƬǝǣ- ‫ אב‬ñǝɖًáِ٢‫ًז׏׎א‬IƺƫȸɖƏȸɵ‫ו‬٣ِ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀǼȒȒǸǣȇǕǔȒȸƫȸƏȇƳɀɎǝƏɎƳƺǼǣɮƺȸɮƏǼɖƺِ ȇƏɀ‫ٮ‬ɖȇɎƏȵȵƺƳ‫ٮ‬ȵȒɎƺȇɎǣƏǼ‫ٮ‬ǔȒȸ‫ٮ‬Əɖɀɀǣƺ‫ٮ‬ƫƺƺȸ‫ٮ‬ƏȇƳ‫ٮ‬ɯǣȇƺ‫ٮ‬ȅƏǸƺȸɀ !ǝǣȇƏ(ƏǣǼɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵ‫ٖٖي‬ɯɯɯِƬǝǣȇƏƳƏǣǼɵِƬȒȅِƬȇٖƏٖ‫ٖו׎ٖא׎ז׏׎א‬á³‫ד‬Ə‫ו‬Ə‫ד‬Əƺ- ƬƏ‫ה׎׏ב‬ƺ‫ו‬ƳƬƬ‫ב׏‬ƫ‫ِזחב‬ǝɎȅǼ ‫ ה׏‬áǝǣɎǼƺɵًِ٢‫ًז׏׎א‬xƏɵ‫א‬٣ِÁǝƺɯȒȸǼƳٔɀǼƏȸǕƺɀɎƫȸƺɯƺȸɀǝƏɮƺƏȇƺɯɯƺƏȵȒȇ‫ي‬áƺƏǸƫƺƺȸِ ǼȒȒȅƫƺȸǕِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƫǼȒȒȅƫƺȸǕِƬȒȅٖȇƺɯɀٖƏȸɎǣƬǼƺɀٖ‫ٖא׎ٮד׎ٮז׏׎א‬Əɖɀ- ‫ בב‬³ƬǝȅǣɎɎً¨ِ٢‫ًב׏׎א‬ɖǕɖɀɎ‫בא‬٣ِ!ǝǣȇƏٔɀɀɖȵƺȸȸǣƬǝȸƺɮƺƏǼɎǝƺǣȸǔƏɮȒɖȸǣɎƺƳȸǣȇǸɀِÁǝƺ(ȸǣȇǸɀ ɖɀǣȇƺɀɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɎǝƺƳȸǣȇǸɀƫɖɀǣȇƺɀɀِƬȒȅٖ‫ٖז׎ٖב׏׎א‬ƬǝǣȇƏɀ‫ٮ‬ɀɖ- ɎȸƏǼǣƏȇ‫ٮ‬ƫȸƺɯƺȸɀ‫ٮ‬ȅƏǸƺ‫ٮ‬ɯƺƏǸƺȸ‫ٮ‬ƫƺƺȸ‫ٮ‬ɎȒ‫ٮ‬ƏɎɎȸƏƬɎ‫ٮ‬ɵȒɖȇǕƺȸ‫ٮ‬ƳȸǣȇǸƺȸɀ ȵƺȸ‫ٮ‬ȸǣƬǝ‫ٮ‬ȸƺɮƺƏǼ‫ٮ‬Ɏǝƺǣȸ‫ٮ‬ǔƏɮȒɖȸǣɎƺ‫ٮ‬ƳȸǣȇǸɀٖ ‫¨ ו׏‬IX٢‫ًו׏׎א‬³ƺȵɎƺȅƫƺȸ‫׏א‬٣ِnȒɯȒȸȇȒƏǼƬȒǝȒǼƫƺƺȸȒȇɎǝƺȸǣɀƺǣȇ!ǝǣȇƏِɀǣƏ¨ƏƬǣˡƬ IȒȒƳXȇƳɖɀɎȸɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ƏȵǔȒȒƳȒȇǼǣȇƺِƬȒȅٖǼȒɯ‫ٮ‬ȇȒ‫ٮ‬ƏǼƬȒǝȒǼ‫ٮ‬ƫƺƺȸ‫ٮ‬ȸǣɀƺ‫ٮ‬ƬǝǣȇƏٖ ‫ גב‬áɖً³ِ٢‫ًז׏׎א‬zȒɮƺȅƫƺȸ‫זא‬٣ِÁǝƺƬȒȇɀɖȅȵɎǣȒȇƫƺǝƏɮǣȒɖȸȒǔ!ǝǣȇƺɀƺɯǣȇƺƬȒȇɀɖȅƺȸɀ‫ٮ‬ ȵƏȸɎȒȇƺِ!ǝǣȇƏ(ƺƬƏȇɎƺȸِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƳƺƬƏȇɎƺȸƬǝǣȇƏِƬȒȅٖƺȇٖȇƺɯɀٖɖȇƳƺȸ- ‫ ז׏‬ɖɀǣȇƺɀɀáǣȸƺ٢‫ًו׏׎א‬hɖȇƺ‫חא‬٣ِ³ɖƬƬƺɀɀƬƏɀƺɀɎɖƳɵ‫ي‬zɖɎȸǣ‫ ٮ‬ȸƺɴǣȇ!ǝǣȇƏ‫ٮٮ‬ÈɎǣǼǣɿǣȇǕƳǣǕǣɎƏǼ standing-the-consumption-behaviour-of-chinese-wine-consumers-part-one ȅƏȸǸƺɎǣȇǕɎȒȸƺɮȒǼɖɎǣȒȇǣɿƺ!ǝǣȇƺɀƺƫȸƺƏǸǔƏɀɎǝƏƫǣɎɀ‫«ٮٮ‬ƺɀƺƏȸƬǝƏȇƳȅƏȸǸƺɎɀِ ɖɀǣȇƺɀɀáǣȸƺِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƫɖɀǣȇƺɀɀ- ɯǣȸƺِƬȒȅٖȇƺɯɀٖǝȒȅƺٖ‫ٖחבוד׎׎חאה׎ו׏׎א‬ƺȇٖ³ɖƬ- Ƭƺɀɀ‫!ٮ‬Əɀƺ‫ٮ‬³ɎɖƳɵ‫ٮ‬zɖɎȸǣ‫ ٮ‬ȸƺɴ‫!ٮ‬ǝǣȇƏ‫ٮٮٮ‬ÈɎǣǼǣɿǣȇǕ

Reference 50 ‫ דב‬0Ƭȇɀ٢‫ًו׏׎א‬ɖǕɖɀɎ‫ז‬٣ِxȒȸƺ!ǝǣȇƺɀƺɯȒȅƺȇɎȸƏɮƺǼƏǼȒȇƺɎǝƏȇȅƺȇ‫ي‬ȸƺȵȒȸɎِ!ǝǣȇƏ ‫  ׏ד‬ȒɵƳً0ِ٢‫…ًה׏׎א‬ƬɎȒƫƺȸ‫ז׏‬٣ِ¨ȸǣƬƺȒǔáƺƺɎ‫ ٮ‬ǣɴƬƺȸƺƏǼɀȒƏȸɀɎȒ‫׎דڟ‬ƏƫȒɴǣȇ!ǝǣȇƏِÁǝƺ (ƏǣǼɵِɮƏǣǼƏƫǼƺƏɎǝɎɎȵ‫ٖٖي‬ɯɯɯِƬǝǣȇƏƳƏǣǼɵِƬȒȅِƬȇٖƬǝǣȇƏٖ‫ٖז׎ٖז׎ٮו׏׎א‬ƬȒȇ- (ƏǣǼɵÁƺǼƺǕȸƏȵǝِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƳƏǣǼɵɎƺǼƺǕȸƏȵǝِƬȒȅِƏɖٖƫɖɀǣȇƺɀɀٖ- ɎƺȇɎٗ‫ِ׎גגההב׎ב‬ǝɎȅ price-of-weet- ƫǣɴ‫ٮ‬ƬƺȸƺƏǼ‫ٮ‬ɀȒƏȸɀ‫ٮ‬ɎȒ‫ٮ׎דٮ‬Ə‫ٮ‬ƫȒɴ‫ٮ‬ǣȇ‫ٮ‬ƬǝǣȇƏٖȇƺɯɀ‫ٮ‬ɀɎȒȸɵٖ‫ח׏‬ƺ‫ו‬Ə‫ה‬ƫƫ‫האזב‬ƺƬ‫וג‬ƫ‫ה‬Ƭ‫זהב‬Ƴ‫׎או‬ƫ‫ב׎א‬ ‫¨ הב‬ƏȸɖǼǣɀ‫!ٮ‬ȒȒǸً³ِ٢‫ًו׏׎א‬³ƺȵɎƺȅƫƺȸ‫ד‬٣ِáȒȅƺȇƳȒȅǣȇƏɎƺ!ǝǣȇƺɀƺȒɖɎƫȒɖȇƳɎȒɖȸǣɀȅ‫ٮ‬ Ə‫ח‬ áǝƏɎƳȒƺɀɎǝǣɀȅƺƏȇǔȒȸɎǝƺɎȸƏɮƺǼǣȇƳɖɀɎȸɵّ(ȸƏǕȒȇÁȸƏǣǼXȇɎƺȸƏƬɎǣɮƺِɮƏǣǼƏƫǼƺƏɎ ǝɎɎȵɀ‫ٖٖي‬ƳȸƏǕȒȇɎȸƏǣǼِƬȒȅٖȸƺɀȒɖȸƬƺɀٖƫǼȒǕٖɯȒȅƺȇ‫ٮ‬ƳȒȅǣȇƏɎƺ‫ٮ‬Ƭǝǣ- ‫«¨ אד‬zƺɯɀǣȸƺ٢‫ًו׏׎א‬xƏȸƬǝ‫׏א‬٣ِzƏɎɖȸƺٔɀáƏɵƏȇƳ0ɴȵȒȸɎzȒɯǼƏɖȇƬǝ!ǝǣȇƏƺ‫ٮ‬ƬȒȅȅƺȸƬƺ nese-outbound-tourism-what-does-this-mean-for-the-travel-industry ɀɎȒȸƺِÁǝƺ ɖɀǣȇƺɀɀhȒɖȸȇƏǼɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƫǣɿǴȒɖȸȇƏǼɀِƬȒȅٖȵȸȇƺɯɀɯǣȸƺٖ- ȵȸƺɀɀٗȸƺǼƺƏɀƺɀٖ‫ٖ׏אٖב׎ٖו׏׎א‬xz‫׏ב׎׏ג‬ ‫¨ וב‬ƏȸɖǼǣɀ‫!ٮ‬ȒȒǸً³ِ٢‫ًו׏׎א‬³ƺȵɎƺȅƫƺȸ‫ד‬٣ِáȒȅƺȇƳȒȅǣȇƏɎƺ!ǝǣȇƺɀƺȒɖɎƫȒɖȇƳɎȒɖȸǣɀȅ‫ٮ‬ áǝƏɎƳȒƺɀɎǝǣɀȅƺƏȇǔȒȸɎǝƺɎȸƏɮƺǼǣȇƳɖɀɎȸɵّ(ȸƏǕȒȇÁȸƏǣǼXȇɎƺȸƏƬɎǣɮƺِɮƏǣǼƏƫǼƺƏɎ ‫ בד‬³ȅǣɎǝًxِ٢‫ًז׏׎א‬hƏȇɖƏȸɵ‫׏ב‬٣ِ!ǝǣȇƏٔɀ ɵ‫ٮ‬RƺƏǼɎǝƫɖɵɀɖɀɎȸƏǼǣƏȇȵȸȒƫǣȒɎǣƬˡȸȅ ǝɎɎȵɀ‫ٖٖي‬ƳȸƏǕȒȇɎȸƏǣǼِƬȒȅٖȸƺɀȒɖȸƬƺɀٖƫǼȒǕٖɯȒȅƺȇ‫ٮ‬ƳȒȅǣȇƏɎƺ‫ٮ‬Ƭǝǣ- nǣǔƺ‫ٮ‬³ȵƏƬƺJȸȒɖȵǔȒȸƏǼȅȒɀɎ‫׎׎וڟ‬ȅǣǼǼǣȒȇِɖɀɎȸƏǼǣƏȇIǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎ nese-outbound-tourism-what-does-this-mean-for-the-travel-industry ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖƫɖɀǣȇƺɀɀٖǝƺƏǼɎǝٖƬǝǣȇƏɀ‫ٮ‬ƫɵ- ǝƺƏǼɎǝ‫ٮ‬ƫɖɵɀ‫ٮ‬ȸƺƳ‫ٮ‬ƏɖɀɎȸƏǼǣƏȇ‫ٮ‬ȵȸȒƫǣȒɎǣƬ‫ٮ‬ˡȸȅ‫ٮ‬nǣǔƺ‫ٮ‬³ȵƏƬƺ‫ٮ‬ǕȸȒɖȵ‫ٮ‬ǔȒȸ‫ٮ‬ƏǼȅȒɀɎ‫ٮ׎׎וٮ‬ȅǣǼǼǣȒȇ‫אٮ‬ ‫ זב‬IȒǼǼƏȇƳًnِ٢‫(ًז׏׎א‬ƺƬƺȅƫƺȸ‫׏א‬٣ِÁǝƺȇƺɯȸɖǼƺɀȒǔƏǔˢɖƺȇɎ!ǝǣȇƺɀƺɎȸƏɮƺǼِn³‫ي‬zJǼȒƫƏǼِ ‫ٮ׏ב׏׎ז׏׎‬ǝ‫׎‬ȸ‫דבז‬ ɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِǼɀȇǕǼȒƫƏǼِƬȒȅٖɎȸƏɮƺǼ‫ٮ‬ǝȒɀȵǣɎƏǼǣɎɵٖƏȸɎǣ- ƬǼƺٖ‫ٖ׎זבבא‬Ɏǝƺ‫ٮ‬ȇƺɯ‫ٮ‬ȸɖǼƺɀ‫ٮ‬Ȓǔ‫ٮ‬ƏǔˢɖƺȇɎ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɎȸƏɮƺǼ ‫ גד‬IǼƏȇƏǕƏȇًxِ٢‫ًז׏׎א‬hɖȇƺ‫ח‬٣ِáǝɵƏȸƺɎǝƺ!ǝǣȇƺɀƺɀȒǣȇɎƺȸƺɀɎƺƳǣȇÁƏɀȅƏȇǣƏّ³ɵƳȇƺɵ xȒȸȇǣȇǕRƺȸƏǼƳِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɀȅǝِƬȒȅِƏɖٖȇƏɎǣȒȇƏǼٖɯǝɵ‫ٮ‬Əȸƺ‫ٮ‬Ɏǝƺ‫ٮ‬Ƭǝǣ- ‫ חב‬hǣȇǕ(ƏǣǼɵ٢‫…ًז׏׎א‬ƬɎȒƫƺȸ‫ד׏‬٣ِáǝƏɎɯƺƏǼɎǝɵ!ǝǣȇƺɀƺɯƏȇɎǔȸȒȅɎǝƺǣȸɎȸƏɮƺǼ ȇƺɀƺ‫ٮ‬ɀȒ‫ٮ‬ǣȇɎƺȸƺɀɎƺƳ‫ٮ‬ǣȇ‫ٮ‬ɎƏɀȅƏȇǣƏ‫ٮז׎ה׎ז׏׎אٮ‬ȵ‫ג‬ɿǸƫƳِǝɎȅǼ ƺɴȵƺȸǣƺȇƬƺɀ‫ٮ‬ƏȇƳɯǝƏɎɎǝƺɵƳȒȇٔɎɯƏȇɎِ³ȒɖɎǝ!ǝǣȇƏxȒȸȇǣȇǕ¨ȒɀɎِɮƏǣǼƏƫǼƺƏɎ ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɀƬȅȵِƬȒȅٖȅƏǕƏɿǣȇƺɀٖɀɎɵǼƺٖɎȸƏɮƺǼ‫ٮ‬ǔȒȒƳٖƏȸɎǣ- ‫ דד‬kƺƺȇً«ِ٢‫ًו׏׎א‬hɖǼɵ‫גא‬٣ِɖɀɎȸƏǼǣƏȇǔȒɖȸɎǝƏȇƳJȒǼƳ!ȒƏɀɎɎǝǣȸƳȒȇ!ǝǣȇƺɀƺɮǣɀǣɎȒȸ ƬǼƺٖ‫ٖוהאזה׏א‬ɯǝƏɎ‫ٮ‬ɯƺƏǼɎǝɵ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɯƏȇɎ‫ٮ‬Ɏǝƺǣȸ‫ٮ‬ɎȸƏɮƺǼ‫ٮ‬ƺɴȵƺȸǣƺȇƬƺɀ‫ٮ‬ƏȇƳ ɯǣɀǝǼǣɀɎɀِJȒǼƳ!ȒƏɀɎ ɖǼǼƺɎǣȇِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِǕȒǼƳƬȒƏɀɎƫɖǼǼƺɎǣȇِƬȒȅِƏɖٖƫɖɀǣ- ness/austra- ‫( ׎ג‬ƺǼȒǣɎɎƺ٢‫ח׏׎א‬٣ِáǣȇȇǣȇǕɎǝƺɯƏǼǼƺɎȒǔɎȒƳƏɵٔɀ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀ‫ٮ‬ǼȒȒǸƏɎƬȒȇɀɖȅƺȸ ǼǣƏȇ‫ٮ‬ǔȒɖȸɎǝ‫ٮ‬ƏȇƳ‫ٮ‬ǕȒǼƳ‫ٮ‬ƬȒƏɀɎ‫ٮ‬ɎǝǣȸƳ‫ٮ‬Ȓȇ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ɮǣɀǣɎȒȸ‫ٮ‬ɯǣɀǝǼǣɀɎɀٖȇƺɯɀ‫ٮ‬ɀɎȒȸɵٖ‫הז‬Ƴƺǔǔ‫א‬Ƭ‫ב‬ƫƺ ƫɖɵǣȇǕȵȸƺǔƺȸƺȇƬƺɀِ(ƺǼȒǣɎɎƺٖ ƺƏƬȒȇِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯ‫ِא‬ƳƺǼȒǣɎɎƺِƬȒȅٖƬȒȇ- ‫דגזה׎‬ƬƬƬ‫חהד‬ƫ‫א‬ƺ‫דד‬ƏƬ‫ّ׎א׎‬ȇǸ‫ڻ‬Ƴƺ‫דז‬Ƭ‫אחה‬Ƭ‫ח׏‬ǔƬƺƏ‫ח‬ƺǔƫƏƬǔƺ‫ח‬ƫ‫א׏‬ƺ‫ה‬ǔǔƺ‫וג׏אדח׎דד׏ٮ‬ tent/dam/Deloitte/cn/Documents/- ˡȇƏȇƬƺٖƳƺǼȒǣɎɎƺ‫ٮ‬Ƭȇ‫ٮ‬ǔƏɀ‫ٮ‬ɯǣȇȇǣȇǕ‫ٮ‬ɯƏǼǼƺɎ‫ٮ‬Ȓǔ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ƬȒȇɀɖȅƺȸɀ‫ٮ‬ƺȇ‫ِ׎׏ה׎אאٮ‬ȵƳǔ ‫ הד‬ƏǣȇXȇɀǣǕǝɎɀ٢‫ًו׏׎א‬ȵȸǣǼ‫דא‬٣ِ!ǝǣȇƏٔɀƺȇƳɖȸǣȇǕƳƺɀǣȸƺǔȒȸٔ ȸƏȇƳɖɀɎȸƏǼǣƏِٔIȒȸƫƺɀِ ɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِǔȒȸƫƺɀِƬȒȅٖɀǣɎƺɀٖƫƏǣȇǣȇɀǣǕǝɎɀٖ‫ٖדאٖג׎ٖו׏׎א‬Ƭǝǣ- ‫( ׏ג‬ƺǼȒǣɎɎƺ٢‫ח׏׎א‬٣ِáǣȇȇǣȇǕɎǝƺɯƏǼǼƺɎȒǔɎȒƳƏɵٔɀ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀ‫ٮ‬ǼȒȒǸƏɎƬȒȇɀɖȅƺȸ ȇƏɀ‫ٮ‬ƺȇƳɖȸǣȇǕ‫ٮ‬Ƴƺɀǣȸƺ‫ٮ‬ǔȒȸ‫ٮ‬ƫȸƏȇƳ‫ٮ‬ƏɖɀɎȸƏǼǣƏُٖ‫בוהאגואזו׏‬Ə‫ו‬ ƫɖɵǣȇǕȵȸƺǔƺȸƺȇƬƺɀِ(ƺǼȒǣɎɎƺٖ ƺƏƬȒȇِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯ‫ِא‬ƳƺǼȒǣɎɎƺِƬȒȅٖƬȒȇ- tent/dam/Deloitte/cn/Documents/- ‫ וד‬çǣƬƏǣ٢‫ו׏׎א‬٣ِJǼȒƫƏǼ!ǣɎɵ«ƏȇǸِçǣƬƏǣِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɵǣƬ- ˡȇƏȇƬƺٖƳƺǼȒǣɎɎƺ‫ٮ‬Ƭȇ‫ٮ‬ǔƏɀ‫ٮ‬ɯǣȇȇǣȇǕ‫ٮ‬ɯƏǼǼƺɎ‫ٮ‬Ȓǔ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ƬȒȇɀɖȅƺȸɀ‫ٮ‬ƺȇ‫ِ׎׏ה׎אאٮ‬ȵƳǔ ƏǣِƬȒȅٖȇƺɯɀٖ‫ِזובבחאד‬ǝɎȅǼ ‫ אג‬áƏɎƺȸɀً!ِ٢‫ًז׏׎א‬zȒɮƺȅƫƺȸ‫׏׏‬٣ِٔǼȒɎȒǔɎǝǣȸɀɎɵȵƺȒȵǼƺȒɮƺȸɎǝƺȸƺٔ‫ي‬ɖɀɎȸƏǼǣƏɀǝǣȵȵǣȇǕ ‫ זד‬áƏȇǕًRِRِ٢‫ً׎׏׎א‬zȒɮƺȅƫƺȸ‫גא‬٣ِ(ƺˡȇǣȇǕɎǝƺ!ǝǣȇƺɀƺȅǣƳƳǼƺƬǼƏɀɀِIȒȸƫƺɀِɮƏǣǼƏƫǼƺ ‫גבא‬ȅǣǼǼǣȒȇƫȒɎɎǼƺɀȒǔɯǣȇƺƏɵƺƏȸɎȒ!ǝǣȇƏِ³ɵƳȇƺɵxȒȸȇǣȇǕRƺȸƏǼƳِɮƏǣǼƏƫǼƺƏɎ ƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِǔȒȸƫƺɀِƬȒȅٖɀǣɎƺɀٖǝƺǼƺȇɯƏȇǕٖ‫ٖגאٖ׏׏ٖ׎׏׎א‬Ƴƺˡȇ- ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɀȅǝِƬȒȅِƏɖٖƫɖɀǣȇƺɀɀٖɀȅƏǼǼ‫ٮ‬ƫɖɀǣ- ǣȇǕ‫ٮ‬Ɏǝƺ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬ȅǣƳƳǼƺ‫ٮ‬ƬǼƏɀɀُٖ‫׏‬ǔƫƺǔƺ‫הוההז‬Ƴ ȇƺɀɀٖƏ‫ٮ‬ǼȒɎ‫ٮ‬Ȓǔ‫ٮ‬ɎǝǣȸɀɎɵ‫ٮ‬ȵƺȒȵǼƺ‫ٮ‬Ȓɮƺȸ‫ٮ‬Ɏǝƺȸƺ‫ٮ‬ƏɖɀɎȸƏǼǣƏ‫ٮ‬ɀǝǣȵȵǣȇǕ‫ٮגבאٮ‬ȅǣǼǼǣȒȇ‫ٮ‬ƫȒɎɎǼƺɀ‫ٮ‬Ȓǔ‫ٮ‬ɯǣȇƺ ‫ٮ‬Ə‫ٮ‬ɵƺƏȸ‫ٮ‬ɎȒ‫ٮ‬ƬǝǣȇƏ‫ٮד׎׏׏ז׏׎אٮ‬ȵ‫׎ד‬ƺ‫ِ׏ד‬ǝɎȅǼ ‫! בג‬ǝɖȇًñِ٢‫ًז׏׎א‬hƏȇɖƏȸɵ‫ח׏‬٣ِ!ǝǣȇƏٔɀȅǣƳƳǼƺƬǼƏɀɀǕƺɎɀƏɎƏɀɎƺǔȒȸǝƺƏǼɎǝɵƺƏɎǣȇǕِ!ǝǣȇƏ (ǣƏǼȒǕɖƺِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƬǝǣȇƏƳǣƏǼȒǕɖƺِȇƺɎٖƏȸɎǣƬǼƺٖɀǝȒɯٖɀǣȇ- ǕǼƺٖƺȇٖ‫!ٮגדב׎׏‬ǝǣȇƏ‫ٮ‬ɀ‫ٮ‬ȅǣƳƳǼƺ‫ٮ‬ƬǼƏɀɀ‫ٮ‬ǕƺɎɀ‫ٮ‬Ə‫ٮ‬ɎƏɀɎƺ‫ٮ‬ǔȒȸ‫ٮ‬ǝƺƏǼɎǝɵ‫ٮ‬ƺƏɎǣȇǕ ‫ גג‬xƏȸǸƺɎǣȇǕxƏǕƏɿǣȇƺ٢‫…ًד׏׎א‬ƬɎȒƫƺȸ‫הא‬٣ِÁǝƺ!ǝǣȇƺɀƺȅǣƳƳǼƺƬǼƏɀɀٔȸǣɀǣȇǕƳƺɀǣȸƺǔȒȸ ٔƬǼƺƏȇƏȇƳǕȸƺƺȇٔɖɀɎȸƏǼǣƏȇȵȸȒƳɖƬɎɀِxƏȸǸƺɎǣȇǕxƏǕƏɿǣȇƺِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ɯِȅƏȸǸƺɎǣȇǕȅƏǕِƬȒȅِƏɖٖǝɖƫɀ‫ٮ‬ƬٖƬǝǣȇƺɀƺ‫ٮ‬ȅǣƳ- dle-class-rising-desire-clean-green-australian-products/ ‫ דג‬Jƺً!ِ٢‫ًז׏׎א‬hɖǼɵ‫׎א‬٣ِ!ǝǣȇƏٔɀȇƺɯɯǣȇƺǼȒɮƺȸɀ‫ي‬ǔˢɖƺȇɎȅǣǼǼƺȇȇǣƏǼɀƳȸǣȇǸǣȇǕȅȒȸƺً ɎɖȸȇǣȇǕɎȒIȸƏȇƬƺً!ǝǣǼƺƏȇƳɖɀɎȸƏǼǣƏِ³ȒɖɎǝ!ǝǣȇƏxȒȸȇǣȇǕ¨ȒɀɎِɮƏǣǼƏƫǼƺƏɎ ǝɎɎȵɀ‫ٖٖي‬ɯɯɯِɀƬȅȵِƬȒȅٖȇƺɯɀٖƬǝǣȇƏٖȅȒȇƺɵ‫ٮ‬ɯƺƏǼɎǝٖƏȸɎǣ- ƬǼƺٖ‫ٖגבד׏זח׏‬ƬǝǣȇƏɀ‫ٮ‬ȇƺɯ‫ٮ‬ɯǣȇƺ‫ٮ‬ǼȒɮƺȸɀ‫ٮ‬ƏǔˢɖƺȇɎ‫ٮ‬ȅǣǼǼƺȇǣƏǼɀ‫ٮ‬ƳȸǣȇǸǣȇǕ‫ٮ‬ȅȒȸƺ ‫! הג‬ɖȸȸƏȇً0ًِۭkƺƏȸȇɀًhِ٢‫ًד׏׎א‬hɖȇƺ‫הא‬٣ِáǣɎǝ‫ואڟ‬ɎȸǣǼǼǣȒȇǣȇɀƏɮǣȇǕɀً!ǝǣȇƺɀƺƏȸƺɀƺɎɎȒ ƬǝƏȇǕƺɎǝƺɯȒȸǼƳِ³ɵƳȇƺɵxȒȸȇǣȇǕRƺȸƏǼƳِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯ- ɯِɀȅǝِƬȒȅِƏɖٖƫɖɀǣȇƺɀɀٖɯǣɎǝ‫ٮזאٮ‬ɎȸǣǼǼǣȒȇ‫ٮ‬ǣȇ‫ٮ‬ɀƏɮ- ǣȇǕɀ‫ٮ‬Ƭǝǣȇƺɀƺ‫ٮ‬Əȸƺ‫ٮ‬ɀƺɎ‫ٮ‬ɎȒ‫ٮ‬ƬǝƏȇǕƺ‫ٮ‬Ɏǝƺ‫ٮ‬ɯȒȸǼƳ‫ٮהאה׎ד׏׎אٮ‬Ǖǝɵ‫ג‬ɴ‫ِ׏‬ǝɎȅǼ ‫« וג‬Ȓɀɀǣً!ِ٢‫ًז׏׎א‬xƏɵ‫׏ב‬٣ِÁǝƺɖɀɀǣƺƫƺƏɖɎɵƫȸƏȇƳɀȵɖɀǝǣȇǕǔȒȸǣȇƳɖɀɎȸɵƬǝƏȇǕƺǣȇ‫ِז׏׎א‬ ¨ȒȵɀɖǕƏȸِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِȵȒȵɀɖǕƏȸِƬȒȅِƏɖٖƫƺƏɖɎɵٖȵǝȒɎȒ‫ٮ‬ǕƏǼ- Ǽƺȸɵٖ‫ٖ׏בחזגדגג‬ǣȅƏǕƺٖ‫ٖוגחזגדגג‬³ɖǸǣȇ ‫ זג‬ÁƏȇǕً«ِ٢‫ًז׏׎א‬hɖȇƺ‫׏א‬٣ِáǝɵnɖƬƏɀٔ¨ƏȵƏɯȒǣȇɎȅƺȇɎǣɀɀȒȵȒȵɖǼƏȸƏȇƳǣɎɀȅƏȇɵɖɀƺɀ ɵȒɖȵȸȒƫƏƫǼɵƳǣƳȇٔɎǸȇȒɯƏƫȒɖɎِ³ƏɵɀِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɀƏɵɀِƬȒȅٖȅɵٖǼǣǔƺɀɎɵǼƺٖȵȒȵɖ- lar-australian-product-lu- ƬƏɀ‫ٮ‬ȵƏȵƏɯ‫ٮ‬ȒǣȇɎȅƺȇɎ‫ٮ‬ƫƺȇƺˡɎɀ‫ٮ‬ƏȇƳ‫ٮ‬ɖɀƺɀ‫ٮ‬ɵȒɖ‫ٮ‬ƳǣƳȇ‫ٮ‬Ɏ‫ٮ‬ǸȇȒɯ‫ٮ‬ƏƫȒɖɎ ‫( חג‬ƺɀǼȒǣȸƺɀًàِ٢‫ًה׏׎א‬hɖȇƺ‫ב‬٣ِ³ɖǸǣȇȅƏǸƺȸ áæƺɵƺɀɎǝƺǼȒȇǕǕƏȅƺǣȇ!ǝǣȇƏِɖɀɎȸƏǼǣƏȇ IǣȇƏȇƬǣƏǼ«ƺɮǣƺɯِɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِƏǔȸِƬȒȅٖƫɖɀǣȇƺɀɀٖȅƏȇɖǔƏƬɎɖȸǣȇǕٖ- ɀɖǸǣȇ‫ٮ‬ȅƏǸƺȸ‫ٮ‬ƫɯɴ‫ٮ‬ƺɵƺɀ‫ٮ‬Ɏǝƺ‫ٮ‬ǼȒȇǕ‫ٮ‬ǕƏȅƺ‫ٮ‬ǣȇ‫ٮ‬ƬǝǣȇƏ‫ٮו׏ד׎ה׏׎אٮ‬ǕȒɯȒɴƫ ‫ ׎ד‬0ǼȅƏɀًxِ٢‫…ًו׏׎א‬ƬɎȒƫƺȸ‫ח׏‬٣ِ¨ȸǣƬƺǼȒǣȇƺȒɯȇƺȸƫȒȒǸɀȅȒƳƺɀɎǕȸȒɯɎǝِXȇɀǣƳƺ«ƺɎƏǣǼِ ɮƏǣǼƏƫǼƺƏɎǝɎɎȵɀ‫ٖٖي‬ɯɯɯِǣȇɀǣƳƺȸƺɎƏǣǼِƬȒȅِƏɖٖȇƺɯɀٖȵȸǣƬƺǼǣȇƺ‫ٮ‬Ȓɯȇ- ƺȸ‫ٮ‬ƫȒȒǸɀ‫ٮ‬ȅȒƳƺɀɎ‫ٮ‬ǕȸȒɯɎǝ‫׎׏ו׏׎אٮ‬

51 The ABC Index 2019 CREDITS DR. EUGENE CHAN STEVEN XIU Senior Lecturer, Marketing Account Manager, Monash Business School Digital Crew YIFAN DAI TANIA LOBO Research Assistant, Editor Monash Business School Digital Crew LU JIN SANDRA MULLER Research Assistant, Editor, Monash Business School Digital Crew OPHENIA LIANG MING LU Co-founder and Director, Designer, Digital Crew Digital Crew DANIEL XU General Manager Australia, Digital Crew

Credits 52 ABOUT DIGITAL CREW Digital Crew is Australia's fastest growing multilingual ǼǼȒǔɎǝƺˡȸȅ‫ټ‬ɀƬȒȇɀɖǼɎƏȇɎɀƏȸƺȇƏɎǣɮƺɀȵƺƏǸƺȸɀȒǔɎɯȒ ƳǣǕǣɎƏǼȅƏȸǸƺɎǣȇǕˡȸȅɯȒȸǸǣȇǕɯǣɎǝɖɀɎȸƏǼǣƏȇًȳً ȒȸȅȒȸƺǼƏȇǕɖƏǕƺɀًǝȒǼƳǣȇǕɮƏȸǣȒɖɀƳƺǕȸƺƺɀǣȇȅƏȸǸƺɎ- hƏȵƏȇƺɀƺƏȇƳ³ȒɖɎǝ‫ٮ‬0ƏɀɎɀǣƏȇƬȒȅȵƏȇǣƺɀȅƏȸǸƺɎǣȇǕ ǣȇǕǔȸȒȅɖȇǣɮƺȸɀǣɎǣƺɀǣȇȸƺǕǣȒȇƏȇƳɖɀɎȸƏǼǣƏِXɎǝƏɀȒȇƺ ǣȇɎȒȅɖǼɎǣȵǼƺƬȒɖȇɎȸǣƺɀِÁǝƺȅɖǼɎǣ‫ٮ‬ƏɯƏȸƳ‫ٮ‬ɯǣȇȇǣȇǕˡȸȅ ȒǔɎǝƺˡȸɀɎ ƏǣƳɖ!ƺȸɎǣˡƺƳ³ƺȇǣȒȸ³0x!ȒȇɀɖǼɎƏȇɎɀًƏȇƳ ƺɀɎƏƫǼǣɀǝƺƳǣȇ‫ג׏׎א‬ǣȇ³ɵƳȇƺɵƏȇƳȇȒɯǝƏɀȒǔˡƬƺɀǣȇ is a partner of Alibaba Cloud Channel, Tencent in xƺǼƫȒɖȸȇƺًzƺɯçȒȸǸًÁȒǸɵȒًJɖƏȇǕɿǝȒɖًRȒȇǕkȒȇǕ ɖɀɎȸƏǼǣƏƏȇƳJȒȒǕǼƺِÁǝƺˡȸȅ‫ټ‬ɀƬȒȵɵɯȸǣɎƺȸɀƏȸƺƏǼǼ ƏȇƳxɖȅƫƏǣِ ȵȸȒǔƺɀɀǣȒȇƏǼɎȸƏȇɀǼƏɎȒȸɀƏƬƬȸƺƳǣɎƺƳƫɵzÁXِ ÁǝƺƳǣǕǣɎƏǼȅƏȸǸƺɎǣȇǕˡȸȅɯȒȸǸɀɯǣɎǝƏǼǼǣȇƳɖɀɎȸǣƺɀ Awards: ǣȇƬǼɖƳǣȇǕǣȇɮƺɀɎȅƺȇɎًˡȇƏȇƬƺًȵȸȒȵƺȸɎɵًƺƳɖƬƏɎǣȒȇً tourism, food and beverage, health supplements and Digital Crew is Winner of Westpac Business of Tomor- ȵǝƏȸȅƏƬǣƺɀِXɎƬȒɮƺȸɀƬȸȒɀɀ‫ٮ‬ƬɖǼɎɖȸƏǼȅƏȸǸƺɎɀǼǣǸƺ!ǝǣȇƏ ȸȒɯɯƏȸƳ‫ٕז׏׎א‬áǣȇȇƺȸȒǔz³á ɖɀǣȇƺɀɀɯƏȸƳ‫ٕו׏׎א‬ ƏȇƳȒɎǝƺȸƺȅƺȸǕǣȇǕȅƏȸǸƺɎɀِ áǣȇȇƺȸȒǔ!ǣɎɵȒǔ³ɵƳȇƺɵ ɖɀǣȇƺɀɀɯƏȸƳ‫ٕו׏׎א‬ƏȇƳƏ ˡȇƏǼǣɀɎǣȇɎǝƺɖɀɎȸƏǼǣƏ‫!ٮ‬ǝǣȇƏ ɖɀǣȇƺɀɀɯƏȸƳɀ‫ו׏׎א‬ƏȇƳ Digital Crew helps clients with research, strategy, digital ‫ِז׏׎א‬ assets development, creative conceptualisation, campaign planning and execution, social media ȅƏȸǸƺɎǣȇǕƏȇƳȅƏȇƏǕƺȅƺȇɎًɀƺƏȸƬǝƺȇǕǣȇƺȒȵɎǣȅǣɀƏ- ɎǣȒȇًȅƺƳǣƏƫɖɵǣȇǕًǣȇˢɖƺȇƬƺȸɀȒɖȸƬǣȇǕƏȇƳȅƏȇƏǕƺ- ȅƺȇɎًƏȇƏǼɵɎǣƬɀƏȇƳƬȒȇɮƺȸɀǣȒȇȒȵɎǣȅǣɀƏɎǣȒȇِ





Contact us Digital Crew (Australia) (ǣǕǣɎƏǼ!ȸƺɯJɖƏȇǕɿǝȒɖ Digital Crew Mumbai !z‫גחדחחג׏׎ה‬ ‫וח׏הח׎וז׎אהזڷ‬ ‫זח׎בחזבבגזٮ׏חڷ‬ ‫הבחהגהחזא׏הڷ‬ ǝƺǼǼȒ۬ƳǣǕǣɎƏǼƬȸƺɯِƬȒȅِƬȇ ‫ה׏‬ɎǝIǼȒȒȸً(ɯǣȇǕً ǝƺǼǼȒ۬ƳǣǕǣɎƏǼƬȸƺɯِƬȒȅِƏɖ ‫ו׎בבٮגב‬ Trade World, Kamala Mills Compound Fuli Yinxin Dasha Senapati Bapat Marg ³ɵƳȇƺɵ٢RƺƏƳ…ǔˡƬƺ٣ ‫זא‬RɖƏɴǣƏ«Ƴِ nȒɯƺȸ¨ƏȸƺǼ ‫ً׏׎ב‬ Tianhe District Mumbai, Maharashtra ‫ד׏ٮב׏‬áƺȇɎɯȒȸɎǝɮƺȇɖƺ JɖƏȇǕɿǝȒɖ India ³ɵƳȇƺɵًz³á‫׎׎׎א‬ China ¨ȒɀɎ!ȒƳƺ‫ב׏׎׎׎גي‬ Australia Shanghai (ǣǕǣɎƏǼ!ȸƺɯÁȒǸɵȒ Melbourne n‫ًחא‬ÁȒɯƺȸ‫׏‬kƺȸȸɵ!ƺȇɎȸƺً ³ƏǕƏȅǣ ǼƳǕ‫א‬ȇƳˢȒȒȸ nƺɮƺǼ‫א‬ zȒِ‫ד׏ד׏‬zƏȇhǣȇǕáƺɀɎ«ȒƏƳً ‫הٮב׏ٮו‬JǣȇɿƏ ‫ ׎אד‬ȒɖȸǸƺ³ɎȸƺƺɎ Jiang’an District !ǝɖȒ‫ٮ‬Ǹɖ xƺǼƫȒɖȸȇƺàX!‫׎׎׎ב‬ ³ǝƏȇǕǝƏǣ‫!ً׎ג׎׎׎א‬ǝǣȇƏ ÁȒǸɵȒ Australia Japan (ǣǕǣɎƏǼ!ȸƺɯzƺɯçȒȸǸ ¨ȒɀɎ!ȒƳƺ‫׏ה׎׎ٮג׎׏ي‬ ‫׏׎׏אדוגהגה׏ڷ‬ ǝƺǼǼȒ۬ƳǣǕǣɎƏǼƬȸƺɯِƏǕƺȇƬɵ Digital Crew Hong Kong zȒِ‫ًה׎׏‬á‫אב‬ȇƳ³ɎȸƺƺɎ «ȅِ‫ً!ח׏‬nȒƬǸǝƏȸɎ!Ɏȸِ zƺɯçȒȸǸ ‫ו׎בٮ׏׎ב‬nȒƬǸǝƏȸɎ«ȒƏƳ zِçِ Wan Chai USA Hong Kong ¨ȒɀɎ!ȒƳƺ‫׏׎׎׎׏ي‬ China PostCode ‫וו׎חחח‬ Copyright Digital Crew Pty. Ltd. 2019. All rights reserved.