NEW Portfolio Hardik Lashkari - Finance Brands

With cutthroat competition in the market and decreasing trust among customers and clients towards financial products and services, what’s your plan to deal with it? You can do one of the following two things: [1] Spend millions of dollars in paid marketing campaigns to get engagement on the company’s social media channels; OR [2] Apply a mix of various content writing and copywriting techniques such as: ❖ Grab audience’s attention through clear, concise, and engaging copywriting ❖ Educate and inform potential customers and clients through high-quality, thought-leadership articles; ❖ Invest in the founder’s personal brand. The second option is not only cost-effective, but sustainable and ROI-driven as well. It can help you create a competitive edge, build trust, talk to potential customers and clients, find the right talent, and drive conversions. If you are thinking about going with the second option keep reading further. BECAUSE THAT’S WHAT I DO I offer three main services to FINANCE Brands and Founders: ● Content Writing: Long-form content that educates and informs the audience ● Copywriting: Engaging copy for various platforms, including websites, social media platforms, and blogs ● Ghostwriting: LinkedIn posts and Twitter threads for busy founders that helps them build thought-leadership 1

������Hey, I’m Hardik And today, I will show you some of the best work I have delivered to my clients. ⭐ Before you read further, check out this testimonial I received from Raj Shamani, the leading ⭐finance influencer and content creator with over 2mn followers across social media. ⭐ Here’s what a client said about my writing vis-a-vis another freelancer with whom she worked for a while: Now, let’s get to what you are here for. Scroll down and read the content I have written for my clients till now. ARTICLES The ABC of Financial Analysis: How Can Modern Accountants Make Sense of Big Data? How can Accountants Exploit Advanced Analytical Skills To Their Advantage? The Ultimate Guide to Activity-Based Budgeting: Everything You Must Know 2

LinkedIn Posts Facebook in 2012 = LinkedIn in 2023! You can’t mess with it! Yet, only 1% of users create content. Call it laziness or busyness; founders and influencers don’t unleash LinkedIn’s true potential. That’s why they hire me. To ghostwrite LinkedIn posts for them that position them as a thought leader in their domain. And here’s what I come up with when I’m in my zoneeeeeeeee :p LinkedIn Post 1 ➡ Starbucks China’ Success Story (Case Study) LinkedIn Post 2 ➡ Planning For Post-Retirement (Opinion) LinkedIn Post 3 ➡ Repo Rate (Explanation) LinkedIn Post 4 ➡ iSAFE Notes (Research-based analysis) LinkedIn Post 5 ➡ Home Loan Protection (Advice/ Tip) Twitter Threads After LinkedIn, Twitter is the second most celebrated social media platform at present for founders for two reasons: 1) It gives insane organic reach - especially if you can create controversies or express your point bluntly :p 3

2) It’s a heaven for networking - everyone, from a founder to an investor, is actively hunting for opportunities on Twitter. Besides shitposting, you can leverage Twitter to dive deeper into a topic and educate your audience. How? By creating high-quality threads every week. Thread - Credit Card Trap Thread - Home Loan Thread - Term Insurance Thread- Investing Tips CSK Instagram Page I run a page on Instagram where I create content on tax and personal finance. From carousel post copy to captions, I make the entire content for the page. https://instagram.com/stoscape Some noteworthy posts: The Stock Market And A Gym Investing in stocks is like playing a test match. 4

Push Notifications Imagine if fintech brands get into the shoes of Zomato to create funny, quirky notifications that get shared in WhatsApp groups, across Twitter, and even in newspapers :p I just tried it by creating a few push notifications here - https://www.linkedin.com/feed/update/urn:li:activity:6918432411101868032/ Spec Ads Here are a few Spec Ads I wrote for noteworthy brands: 5

Here’s my brand-new LinkedIn About Section 6

A senior editor living in the States messaged at 12:18 AM and made my day [I mean night :p] That’s all :) I thank you from the heart (By the way…that’s the literal meaning of my name, too :p) for making it till here. One last thing before you exit. Hear it from my past and present clients… Testimonial from Raj Shamani (1.5 M followers across social media | A leading influencer and finance content creator) 7

“Hardik consistently meets and often excels at work quality expectations. Whether it be for a landing page, email, Facebook ad or even a LinkedIn post - Hardik successfully pivots his skills to match the medium and audience and makes the message resonate.” ~ Flynn Blackie, Founder and Managing Director, MOD Digital “Hardik is a professional Copywriter, understands my business very well. One of the copies which he wrote earlier is right now ranking on top of google search results. With his copy now, my website is converting more visitors into leads and sales.” ~ Govind Dadhich, Founder, Brand Beavers All right, that’s it from my end! I hope you enjoyed your time and are carrying home sweet memories from this trip. …and I hope we work together soon! Eagerly waiting for your next email :) Contact Me: LinkedIn: https://www.linkedin.com/in/hardiklashkari/ Email: [email protected] 8