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ZEBRA_BRAND_BOOK

Published by netalie nedviga, 2021-01-22 13:56:02

Description: ZEBRA_BRAND_BOOK

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Tokyo Zebra Brand Book TO東 KYO京Z e b r a EXPLORE TOKYO LIKE A ZEBRA

Tokyo Zebra Brand Book 2

Tokyo Zebra Brand Book Contents Colour Scheme �����������������������������������������33 VISION & Values �������������������������������������������� 5 Primary Colours ������������������������������������������������������� 34 Complimantery Colours �������������������������������������������35 Vision ����������������������������������������������������������������� 6 Values ���������������������������������������������������������������� 7 TYPOGRAPHY �����������������������������������������������37 LOGOTYPE ������������������������������������������������������� 9 Header Font: Jakob ������������������������������������������������� 38 Live Text Font: Monsal Gothic ��������������������������������39 Logo Construction ������������������������������������������ 10 Logo Sizes ���������������������������������������������������������12 UI KIT �����������������������������������������������������������41 Do’s ������������������������������������������������������������������ 14 Don’ts ���������������������������������������������������������������16 Graphic Elements ��������������������������������������� 19 Zebra Foot Prints �������������������������������������������� 20 Zebra Print �������������������������������������������������������21 Zebras �������������������������������������������������������������� 23 3

Tokyo Zebra Brand Book 4

Tokyo Zebra Brand Book VISION & VALUES 5

Tokyo Zebra Brand Book Vision In constant search of culture approachable uniqe advanture we to all thous who are share our view of Tokyo, interested. Japan and every place we travel. Offering a full specrtum of japanese traditional cultural values as well as western onse and the way thay marge togeather. Making the japanese 6

Tokyo Zebra Brand Book Values In our brand we belive in them with to our in uniqueness & western audiance and inovation. Led by those to !@#$%^ this rich values, we hope to bring culture to the world. our customers the full japanese experiance throu our blogs and videos. We try to explane the wanderfull views and the the cultural value intwined 7

Tokyo Zebra Brand Book 8

Tokyo Zebra Brand Book LOGOTYPE 9

Tokyo Zebra Brand Book Logo Construction The logo consists of the word “Tokyo” in one half and the word “zebra” in the other half. inside the letters “O“ of Tokyo there are the japanese Kanji of “Tokyo”. when seen at the middle used with tagline: TO東 KYO京Z e b r a EXPLORE TOKYO LIKE A ZEBRA when seen off the missle used without tagline: TO東 KYO京 Zebra when seen as 45*45 pixel icon apears as initials: TZ 10

Tokyo Zebra Brand Book X 2XX/4 X/8 4X TOKYOZebra Y/2 2.5 Y 4.2 Y EXPLORE TOKYO LIKE A ZEBRA YY/3 17.2 Y 11

Tokyo Zebra Brand Book Logo Sizes The logo will never appear 8 m”m smaller than 8 m”m 10 m”m 20 m”m 30 m”m 40 m”m 12

Tokyo Zebra Brand Book 5 m”m TOKYO The logo will never appear smaller than 5 m”m TOKYOZ e b r a10 m”m 東 京 EXPLORE TOKYO LIKE A ZEBRA The logo will appear with tag line when 10 m”m or larger 20 m”m TO東 KYO京Z e b r a EXPLORE TOKYO LIKE A ZEBRA 30m”m TO東 KYO京Z e b r a EXPLORE TOKYO LIKE A ZEBRA 40m”m TO東 KYO京Z e b r a EXPLORE TOKYO LIKE A ZEBRA 13

Tokyo Zebra Brand Book Do’s TOKYO solid white on dark back grounds solid black on light back grounds 14

Tokyo Zebra Brand Book TOKYO EXPLORE TOKYO LIKE A ZEBRA solid white on dark back grounds TOKYO EXPLORE TOKYO LIKE A ZEBRA solid black on light back grounds 15

Tokyo Zebra Brand Book No turning the logo TOKYO Don’ts TOKYO No stretching or shrinking logo disproportionately TOKYO No deleting japanese characters TOKYO No gradient in logo No outlines TOKYO No colorfull logos 16

Tokyo Zebra Brand Book TOKYOZebraEXPLORE TOKYO LIKE A ZEBRA TOKYOZebra No turning the logo EXPLORE TOKYO LIKE A ZEBRA TOKYOZebraEXPLORE TOKYO LIKE A ZEBRA No stretching or shrinking logo disproportionately No deleting japanese characters TOKYOZebra TOKYOZebraEXPLORE TOKYO LIKE A ZEBRA EXPLORE TOKYO LIKE A ZEBRA No outlines No colorfull logos 17 TOKYOZebraEXPLORE TOKYO LIKE A ZEBRA No gradient in logo

Tokyo Zebra Brand Book 18

Tokyo Zebra Brand Book GRAPHIC ELEMENTS 19

Tokyo Zebra Brand Book Zebra Foot Prints Can be used as t devider or decorative element. Can be rotated and re-sized. To be used in this color only. 20

Tokyo Zebra Brand Book Zebra Print Can be used a a back ground only. To be used at 7-20% opacity on white back ground. Can be resized. can be rotated only at 180°. To be used in this color only. 21

Tokyo Zebra Brand Book 22

Tokyo Zebra Brand Book Zebras Zebras are constructed from several parts: head, body, hands, lags and tail.The zebras and the sur- ounding objects shoud be in flat drawings. The head includes hair, gray nose, eyes ears and mouth. The lags include hoofes. The tail must have a tip. The head, body, lags and hands must include zebra stripes. All the diffrent body parts are assembled similarley to a human body e.i hand connect at the shoulders and the head goes on top. New zebras can be constructed from existing body parts. 23

Tokyo Zebra Brand Book The zebras have two ganders, male and female. The male ones represent Paolo and the female ons represent Maiko. 24

Tokyo Zebra Brand Book When the zebras apper together the female zebra will be a bit smaller than the male one. 25

Tokyo Zebra Brand Book Zebras are not floating in a void, if a zebra is sitting or leaning on somting there must be an object to support the zebra. when incorprated into a photo the object can be replased by an ellemant in the picture. 26

Tokyo Zebra Brand Book Zebras can ingage in diffrent hu- man like activities. The activities should be caricaturised and exa- durated to add comic flair. 27

Tokyo Zebra Brand Book Zebras can be wearing diffrent items. the clothiong item have to cover the bodey part with re- gards to the form. 28

Tokyo Zebra Brand Book Zebras may hold diffrent items. simply put the item on zebra’s palm to symbolise it as they do not have fingers. 29

Tokyo Zebra Brand Book 30

Tokyo Zebra Brand Book COLOUR SCHEME 31

Tokyo Zebra Brand Book Colour Scheme The brand’s colour scheme consists of 6 main colours, each with a deeper meaning behind it, and 3 complimantary colours. Primary colours: Black: representing the zebra strips. White & red: the colours of the japanese flag. Gray: to symbolise the concreet and skyscrapers in tokyo. Pink: in japanese colture used to balance femenine energy. Blue: in japanese colture used to balance masculine energy. yellow: to symbolyse sunshine throughout the travels. also Maiko’s favorait colour. 32

Tokyo Zebra Brand Book Complimantery Colours Gray:a lighter shade, prymarily used in the zebra illustrations. Pink: a livelier version of the colour to acssent smal areas and draw attention. yellow: a lighter veriaty of the colour to be used as an acsent and not a vocal point. 33

Tokyo Zebra Brand Book Primary Colours c=2% c=65% 66778d m=0% m=48% y=63% y=32% k=0% k=6% R=255 R=102 c=4% G=119 m=45% fff27b G=242 B=141 y=0% B=123 k=0% R=252 fc9ddf G=157 c=69% B=223 m=37% y=0% c=17% bf0413 k=0% m=100% 4490e2 y=100% R=68 k=8% G=144 B=226 R=191 G=4 34 B=19

Tokyo Zebra Brand Book c=2% R=252 m=0% G=246 Complimantery Colours y=40% B=174 k=0% fcf6ae c=6% R=225 e267a7 m=74% G=104 y=0% B=167 k=0% c=19% R=204 m=15% G=204 y=16% B=204 k=0% cccccc 35

Tokyo Zebra Brand Book 36

Tokyo Zebra Brand Book TYPOGRAPHY 37

Tokyo Zebra Brand Book Header Font: Jakob Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (!#$%&”*,-.<>;:=?@...) Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (!#$%&”*,-.<>;:=?@...) 38

Tokyo Zebra Brand Book Live Text Font: Monsal Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (!#$%&”*,-.<>;:=?@...) Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (!#$%&”*,-.<>;:=?@...) Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (!#$%&”*,-.<>;:=?@...) 39

Tokyo Zebra Brand Book 40

Tokyo Zebra Brand Book UI KIT 41

Tokyo Zebra Brand Book FAV Icon TZ 42

Tokyo Zebra Brand Book Web Header TZO東e bKrYaO京 TIPS HIDDEN SPOTS DESTINATIONS DAY IN A LIFE FOOD BLOG SHOP ABOUT CONTACT US 43

Tokyo Zebra Brand Book Web footer Be The First To See Our Stories: PAGES DESTINATIONS TOKYO HARAJUKU HIDDENSPOTS ABROAD Email Adress ODAIBA TIPS OSAKA SHIBUYA ROPPONGI INSIDE TOKYO PHILIPPINES DAY IN A LIFE KYOTO UENO SHINJUKU OUTSIDE TOKYO THAILAND FOOD FUJI AKIHABARA FOOD SPOTS BLOG KOBE ASAKUSA SHOP NIKKO GINZA ABOUT NAGOYA CONTACT US Powered by Tokyo Zebra 44

Tokyo Zebra Brand Book Mobile Menu 45

Tokyo Zebra Brand Book Buttons There are 5 different dypes of buttons on the web site: Yellow buttons with a dark yellow shadow. Used for a generic action like submitting a form or rediarection to a page on the site. More details here Smaller pink and blue buttons. pink button has a dark pink shadow, the blue has dark blue shadow. Buttons of both colours should be the same size. the pink buttons redirect to Maiko ralated content and the blue once to Paolo related content. View more Read more Big flat yellow button on product page. the butten should be the width of the selection form. Add to cart Small heatr icon to add products to favorates 46

Tokyo Zebra Brand Book Hyper Links 47

Tokyo Zebra Brand Book Icons 48

Tokyo Zebra Brand Book Forms 49

Tokyo Zebra Brand Book Search Bar 50


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