E-News: Issue 29

We’re back and excited to be SO LONG SWEET HEADING BACK here! We hope you missed us SUMMER! TO SCHOOL! just as much as we missed you! For the remainder of 2020 That’s a wrap! Whether you enjoyed a staycation or Some of our ET kids headed back to school E-News will be moving to a marked a trip off your bucket list, we hope you had a last week! Check out some great pics from their bi-monthly delivery. Good great summer! Here are some of the celebrations first day back – best of luck in the new school year! things come to those who wait! our ET fam had this season! A couple of shout outs to some Bianca Jessica Lissette Genevieve of our ET Fam who contributed Rodriguez’s Hernandez, Forero’s son Malin’s son to our “Welcome Back” edition. fam enjoying Johana Campo, Logan Brian began Thank you to Bianca Rodriguez a backyard started 1st Grade! for offering your great ideas BBQ! Anja Pollozi, & Pre-K! and authoring our very first Nicole Renzi “Inside Scoop” feature on pg. 4! weekend brunching! Also, thank you to Ben Johnson & Michael Verille for sharing Jayne Stephen Bianca Larry some great updates from our Lyons Epstein’s fam Rodriguez’s Finnegan’s clients! took and friends brother Noah sons LJ and plenty of enjoyed ready for Hudson Enjoy the read! nighttime camping (& Kindergarten! headed back swims! 70’s night!) at with support Lake George! from lil sis Harlee!

HEAD BACK TO SCHOOL SAFELY ENJOY A SMUCKER’S WITH THESE ESSENTIALS AFTER SCHOOL TREAT! As you send your kids back to school here are some of our fav We want to share your Milkshake masterpiece with our items to help protect them while they hit the books! Smucker’s client! September is officially Milkshake month and Smucker’s wants your fam to indulge and celebrate in a big MINI HAND KID way… you don’t have to tell us twice! Check out some of their SANITIZER FRIENDLY fav recipes below and send pics of your treat to Kerry Sullivan! MASKS Stock up on mini Now let's give Black Tap a run for their money. hand sanitizer to Click here to keep in their shop cute masks backpacks & at your kids will be their desks! excited to wear! MASK ALCOHOL STORAGE WIPES A small storage Pack a stash of pouch will mini wipes to keep your kid’s sanitize every mask safe from desk, handle the germs! and surface!

ET CELEBRATES HISPANIC HERITAGE MONTH! September 15th kicks off Hispanic Heritage month, a time to pay tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society. In the next few issues, we’ll be celebrating Hispanic Heritage in different ways! In this edition, some of our ET fam -- Dalys Fajardo and Johana Campo -- sat down with us to share what their Hispanic Heritage means to them! Q: What does being Hispanic mean Q: What do you wish others knew Q: If you had to choose one emoji to Q: What is your favorite thing about to you? about your culture? describe your culture, what would it be? being Hispanic? DF: Being of Hispanic heritage DF: Puerto Ricans are an interesting DF: DF: We laugh, hug, kiss, cry and . blend of cultures with a rich history. . . smile with meaning… and very (Puerto Rican to be exact), means . . JC: Both of my parents are from . loudly. . celebrating who you are through a . JC: I want people to know that . Cali Colombia which is the . . JC: The food! IMO Hispanic food is language, and what makes you and . people from my culture are very . Salsa Capital of the world. There . the yummiest. Everything from . are thousands of Salsa academies . empanadas to arroz con gandules. In your country unique. . caring and welcoming to people. . throughout the city and many of . Colombia one of the most known those schools have gone on to JC: Being of Hispanic heritage to me . dishes is the “ Bandeja Paisa” which . consists of rice, beans, and lots of means that I have this whole other different types of meats. side of me that I get to explore compete internationally. including language, foods, and different cities.

We’re excited to introduce “An Inside Scoop,” a new content series where we’ll feature professionals from outside our organization and industry who make an impact in their field. Thank you Bianca Rodriguez for the great idea and for scoring our first interview with Kensha Grandiot, who works for the Boston Red Sox! If you know someone you’d like to see featured or have a suggestion for a future issue, please reach out to Kerry Sullivan! AN INSIDE SCOOP AN EXCLUSIVE INTERVIEW WITH BOSTON RED SOX COORDINATOR, KENSHA GRANDIOT By Bianca Rodriquez It is a weird time for the sports industry and the world doesn’t know what to expect. Protests are happening and attending sports games are prohibited. I interviewed my friend, Kensha Grandoit, a Coordinator for the Boston Red Sox and got the inside scoop on the industry and what to expect this season. Q: How has your team/staff handled Our foundation has decided to make Q: How does your team plan on sports protests and current world a considerable donation to the local keeping team spirit alive with no issues? racial equity fund and also put up a access to in person sports events? huge “BLM” billboard on the busiest I work for a team that is renowned as one interstate in Boston. Just in case Luckily when you have a committed of the greatest sports franchises in the people aren’t clear where we stand. fan base, you don’t have to beg for United States (internationally too, if we To put it more simply, we’re trying to attention, but we try to stay connected want to go there!) but we had to be amplify these issues in any way we with our clients as much as possible. honest with ourselves. Off the field– are can! In addition to sending weekly client we doing enough? Sadly, the answer newsletters, we keep them informed was no. We’ve taken the last few months Q: What can we expect from the with recent team updates and make to begin changing that. Internally, we’ve upcoming season? sure they know they can call on us created a Social Justice Committee that anytime they want. Even if it’s just to will lead our organization in creating The upcoming season will be say hi or complain about a bad game change within our front office and the nothing like the fan experience we had. Recently we started hosting Boston Community (I am one of the ten they’re used to. Almost everything fan zoom parties that occasionally get members!). We have encouraged will change– seating capacity, broadcasted to our regional sports employees to stay informed, created concessions, entrances, parking, network. It’s nothing compared to public Social Justice resources tours, staff and the list goes on! being at the ballpark, but it does keep and support anyone who exercised their They can be assured that venues the excitement alive! right to peacefully protest. will take the necessary precautions to keep them safe.

CLIENT FEATURES 7-ELEVEN SIGNS ON AS AN OFFICIAL PARTNER GAP LAUNCHES 3 NEW MARKETING OF UNIVISION’S UFORIA CONCERT SERIES CAMPAIGNS & INITIATIVES By Ben Johnson By Michael Verille Over the past 2 months, Gap has been on a great run! At the start of the summer, ET leveraged a Univision investment on behalf of 7-Eleven to sponsor several of In August, Gap’s Kids and Baby line created a new the incredibly popular Uforia Concert Series events in campaign, “Be The Future.” The campaign, which key markets such as Dallas, Chicago, and Los launched on International Youth Day (8/12), focuses Angeles. Unfortunately, due to Covid resurgences, the on celebrating the Changemakers of tomorrow. series was postponed until further notice. Click here to learn more. Following the postponement, Univision approached In September, Gap launched its Adult Denim ET with a first to market opportunity to be one of four national sponsors of a live-streamed concert event campaign – “Stand United.” This fall campaign featuring the world’s biggest pop star, Bad Bunny. highlights the power of standing together as a collective of diverse individuals, voices raised, for a The event will feature Bad Bunny performing on a more equitable future. Through the outstanding work custom flat-bed truck to be driven throughout high- of ET’s National team, the campaign is running in density Latinx communities in NYC (starting in Yankee noteworthy programming. This includes the season Stadium in the Bronx traveling through Washington opener on NBC Sunday Night Football, featuring the Heights). Dallas Cowboys vs. Los Angeles Rams, in the inaugural game at SoFi Stadium. ET’s program will feature local activation in key markets and include multi-media elements across Finally, Banana Republic is currently airing creative Ad from Gap Kids Univision’s portfolio (on-air, social, website and more) focused on their $20MM clothing donation to help “Be The Future” Campaign including sponsorship of the global live stream of the those in need get back to work in the wake of event on September 20th. COVID-19. The spot is currently running in 13 major local markets. Check it out on iSpot!

MARK YOUR CALENDARS FOR WELCOME THESE UPCOMING LEARNING OPPS! SIMONE BROOKS! Simone Brooks joined ET’s National Video team last month as an Assistant Media Buyer! In her new role, Simone will be assisting the team with weekly deliverables across multiple accounts. Prior to joining Evergreen, Simone interned at Starcom Worldwide where she gained media experience working on the Samsung account. She helped the team allocate $10M+ per quarter in advertising placements and event activations! Outside of work, Simone loves traveling (she’s already visited 3 continents!), is a self-proclaimed foodie/home cook and an avid dog lover – training and fostering rescue dogs to become service dogs. Be sure to say hi to Simone on Teams!

HAPPY BIRTHDAY TO OUR SEPTEMBER BABIES! SEPTEMBER WORK ANNIVERSARIES THANK YOU FOR ALL THAT YOU DO! At the start of the summer, ET leveraged a Univision investment on behalf of 7-Eleven to sponsor several of the incredibly popular Uforia Concert Series events in key markets such as Dallas, Chicago, and Los sAenrgieeslews.aUs npfoHosrtatpuronenasetedhlyu,ndtiulefutrothCSeorivmniodotrinceeseu. rgencesC, theerissa Brenda Balwant Brooks Chin Colon Following the postponement, Univision approached Colleen EnaTtwiointhalaspfiorsnMtstooircsmhoafarakeellitvoep-sptoreratuTmnaeitqdyuctooanbceeortneevoefnftoDuar lys Frank Larry Finnegan Victor Samuel Karen Brambani featuring theDwioMrlda’sgbgigiogest poEplsletairt,hByad Bunny.Fajardo 5 years 3 years 2 years Jonathan The event will feature Bad Bunny performing on a Sorkenn Collen Frank Sasha Crawley Moira Kupinski 2 years 1 year 1 year custom flat-bAedntrhuockntyo be drivPenettherroughout highC- hristina dSetandsiiutymLiantitnhMxecBaormfofnmexiutnraitvieesliningNthRYriCoou(rgsdthaaWrtniansghiinngYtaonnSkekeehan Heights). ET’s program will feature local activation in key Michelle Sauli Valerie Wilson markets and include multi-media elements across 1 year 1 year Univision’s portfolio (on-air, social, website and more) including sponsorship of the global live stream of the event on September 20th .

HERE’S THE DEAL Planning for our 2nd ET Quarantine Cup tourney is currently in the works! .. . .. . . . We hope you... ’re all in! . . . . .. . .. . Stay tuned for more details!