Digital OTT Ecosystem

THE OTT ECOSYSTEM STEVEN GOLUS [email protected] +1 917-532-9157 Presented By:

A FEW ITEMS OF NOTE Use the printout or paper like a Please either workbook print out the deck or have 5 sheet Game show quiz of paper in front at the end of you Please use the raise your hand or Q&A feature if you have a question

MY GOAL FOR THIS TRAINING Provide you with the knowledge to feel confident while talking about OTT.

BUT MOST IMPORTANTLY… Saying “I don’t understand” isn’t admitting weakness, but instead is a show of strength. It signals self-awareness and validates the limited knowledge you claim to hold.

OTT ECOSYSTEM Views watch via On these devices Types of Content Companies

OTT BUSINESS MODELS Business Model Sample Company Ad Sold By TVOD SVOD AVOD – FASTS AVOD - TVE SVOD / TVOD AVOD / SVOD

SOME OF THE BIGGER PLAYERS Launch Subs Profitable/Other Notes

WHAT IS ADDRESSABLE TV?

TARGETING Buy Type Targeting (Age/Gender, Reach (Program/Audience) Audience, 1:1) (National/Limited) Traditional Linear Indexed Linear Addressable OTT/Connected TV

AUTOMATED CONTENT RECOGNITION (ACR) ACR Targeting Database TVs Tracking / Attribution

GAME SHOW

Thank You