GS1 Thailand Newsletter Vol.25 No.1

EDITOR’S TALK š‹’š‹’~š‚™‹“™’’ši  Ê¼´¼È» Ð ijčקĊ 3@F°Í×Ü ÃĊ´¼ÈÖ»§²čºÊ  ÀÊĉ *6 1HZVOHWWHU  ªµ¦­µ¦­™µ´œ¦®´­­µ„¨ „µ¦ž¦³¥„» ˜rčo 5),' Ĝ›»¦„·‹„µ¦·œÂ¨³°ª„µ«Â¨³ Ĝ®¨µ¥Œ´š¸ÉŸnµœ¤µ Á¦µ¡¥µ¥µ¤œÎµÁ­œ°™¹Š„µ¦ „µ¦ÄoŠµœÄœÂšnœ…»—Á‹µ³œÎµÊ ¤œ´ Ž¹ÉŠÁžÈ œ„µ¦ž¦³¥»„˜r ž¦³¥»„˜rčoÁš‡ÃœÃ¨¥¸ 5),' Ĝ®¨µ„®¨µ¥¦¼žÂ čo š¸ÉÄ®o ž¦³Ã¥œr Ĝ„µ¦¦· ®µ¦‹´—„µ¦°¥nµŠ´—Á‹œ ®¨µ„®¨µ¥›»¦„·‹ Á¡ºÉ°Ä®oÁ®Èœ™¹Šž¦³Ã¥œrĜ„µ¦ÄoŠµœ œ°„Á®œº°‹µ„„µ¦‹´—„µ¦­˜È°„ ¨³‡¨´Š­·œ‡o µ ‹¦·Š š¸É¤µ„„ªnµ„µ¦˜¦ª‹­°Â¨³‡ªµ¤­³—ª„Äœ„µ¦ š¸ÉÁ¦µÁ®œÈ „¦–¸«„¹ ¬µÁžÈœ‹Îµœªœ¤µ„ ¦·®µ¦‹—´ „µ¦‡¨Š´ ­œ· ‡oµ œ ° „ Á ® œº ° ‹ µ „ „ ¦ –¸ «¹„ ¬ µ š¸É œnµ ­ œ Ä ‹  ¨o ª Ĝ *6 1HZVOHWWHU  ªµ¦­µ¦­™µœ´ ¦®­´ ­µ„¨ Œ´œ¸¥Ê ´ŠÁ˜·¤Á˜È¤‡ªµ¤¦o¼—o ª¥Á¦ºÉ °Š¦µªš¸Éœnµ­œÄ‹ Œ´œ¸¤Ê ¸˜´ª°¥nµŠ„µ¦ž¦³¥»„˜rčoÁš‡ÃœÃ¨¥¸ 5),' šÉ¸ °¸„¤µ„¤µ¥ °µš· „µ¦ÄošȄ 5),' Ĝ„µ¦˜¦ª‹­° œnµ­œÄ‹Äœ›»¦„·‹˜nµŠÇ °µš·Ánœ „µ¦ž¦³¥»„˜rčoĜ Ÿo µÄœÃ¦Š¡¥µµ¨ ¨³„µ¦Äo šȄĜ„µ¦®µ‡n¼Ä®o ›»¦„·‹Â¢´Éœš¸ÉšÎµÄ®o „¦³ªœ„µ¦¦´­·œ‡o µÁ¦È ª…¹œÊ „´ ¦°ŠÁšoµ ˜—· ˜µ¤Å—o—oµœÄœŒ´ ‡¦´  ¨³…o°¤¼¨‡¨´Š­·œ‡oµÂ¤nœ¥Îµ…¹œÊ  ®¦º° 5=JAN1< Y%/5N =L<3R? 6GS Ld 3A<L=D0L4K3=EDK DL? CONTENTS GS1 Thailand Newsletter Vol. 25 No. 1 04 GS1 Global News : GS1 Germany : New GS1 ID standard 28 GS1 Society : การตลาดออนไลน และ 9 ขนั้ ตอนการเริ่มตน การตลาด automatically makes pairs of shoes inseparable GS1 เยอรมนั : มาตรฐาน GS1 ID ใหมจะทําใหคขู องรองเทา หากันจนเจอ 31 Training Buzz :

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Thailand Newsletter Scoop Hilight ŠÙÛÐÊÓÌÉà²41AL;Y.<» GS1 UK ÙÈÕÚÓÈÛÌË‹à²X5?Y.<» šÑÕØ×ÚÖ –ÉÓØÍËÐ ³ 8N;88 = E?K W8^%= ŽËÐÛÌËÉà²W=O<4W=<O \"Y.<» ”ÑÚÉØ×ÚÖ ÐÉÔÍÚÕÒÑÚÉÚÉÜ ³ #N=L:=- W$?;N #=N J=/K 3 RFID technology is so much more than fashion Ô°£Ö²Ö¾»Í 1%(#Ô´²Đ ºÊ  ÀÊĉ Õ¸§²ÉÜ Steven Fifer  n µ¥­Éº°­µ¦Â¨³ž¦³µ­¤´ ¡œ´ ›r ‹µ„ GS1 UK ŗoŠn ž´œ Steven Fifer, PR and Communications, shares his insights after …o°¤¨¼ …°ŠÁ…µ ®¨Š´ ‹µ„„µ¦Á…oµ¦nª¤„µ¦ž¦³»¤Á„¸É¥ª„´ RFID ‡¦´ŠÊ ¦„ attending his first RFID conference for GS1 UK As a new member of Ĝ“µœ³š¸ÉÁžÈ œ­¤µ·„Ä®¤n Á…µ„ε¨Š´ ¡¥µ¥µ¤šÎµ‡ªµ¤Á…oµÄ‹¤µ˜¦“µœ staff, I am still getting to grips with the world of GS1 standards. None ­µ„¨ GS1 ¦ª¤šŠ´Ê 脅°Š RFID more so than in the world of RFID technology. RFID ®¦º° Radio Frequency identification ÁžÈ œÁš‡ÃœÃ¨¥¸š¸Éčo RFID or radio frequency identification uses radio waves to ‡¨œºÉ ªš· ¥Á» ¡Éº°¦³Â» ¨³˜—· ˜µ¤Âš„È š¸É˜—· „´ ­œ· ‡oµ®¦º°­Š·É …°ŠÂ°˜´ ܤ˜´ · automatically identify and track tags attached to items. It has been Áš‡ÃœÃ¨¥¸œ¸ÅÊ —o¦´„µ¦¥°¤¦´‹µ„£µ‡„µ¦‡oµž¨¸„Ä®oÁžÈ œÂœªšµŠÄœ embraced by the retail sector as a way of improving inventory „µ¦ž¦´ž¦»ŠÂ¨³‹´—„µ¦­·œ‡oµ‡Š‡¨´Š ×¥¨—…´œÊ ˜°œÄœ„µ¦œ´Â¨³ management by radically streamlining the process of counting and „µ¦­˜°È „­œ· ‡oµ locating stock. ĜŠn šµš…°ŠÁ¦µ GS1 ŗo¡•´ œµ¤µ˜¦“µœ°˜» ­µ®„¦¦¤­Îµ®¦´ RFID In terms of our role, GS1 has developed the industry standard for RFID ®¦º°šÉ¸¦o¼‹„´ „œ´ ªnµ EPC ŽŠ¹É ŗo¦´„µ¦¥°¤¦´‹µ„Ÿoļ oŠµœ RFID ­ªn œÄ®n known as EPC which has been adopted by most RFID users today. Ĝž´‹‹» œ´ Sounds interesting but I wanted to know more. So when I was ¤o¤œ´ ‹³¢´Š—œ¼ nµ­œÄ‹Â˜Án …µ„Șo°Š„µ¦…o°¤¨¼ ¤µ„…œ¹ Ê —Š´ œœ´Ê Á¤ºÉ°Á…µÅ—o™„¼ invited to attend the RFID Journal Live! Europe conference, I took Á·Ä®oÁ…oµ¦nª¤Šµœ RFID Journal Live! Europe Conference Á…µ‹¹Š the opportunity with both hands as this was a great way to learn all Á˜È¤Ä‹šÉ¸‹³¦´Á°µÃ°„µ­œ¸ Ê Á¡¦µ³œÉ¸ÁžÈ œ®œšµŠšÉ¸—¸šÉ¸‹³Å—oÁ¦¸¥œ¦o¼Á„ɸ¥ª„´ about RFID technology. Áš‡ÃœÃ¨¥¸ RFID And what I took most from the day is that RFID is so much more ¨³­·ÉŠšÉ¸Á…µÅ—o…o°¤¨¼ ¤µ¤µ„šÉ¸­—» ‡º° RFID œœ´Ê ¤¸¤µ„„ªnµ„µ¦nª¥Á®¨º° than helping fashion retailers to manage their stock levels, albeit Ÿož¼ ¦³„°„µ¦‡oµž¨¸„­œ· ‡oµÂ¢œ´É Ĝ„µ¦—¼ ¨­˜°È „­œ· ‡oµ ˜Án š‡ÃœÃ¨¥¸ this remains an important function. œ¸¥Ê Š´ ¤¸ž¦³Ã¥œrš¸É­Îµ‡´ ¤µ„„ªµn œœ´Ê Looking beyond fashion - RFID ºÅ¦Ø ¾ ÀÊĉ Õ¸§²ÉÜ í Ô°£Ö²Ö¾»Í RFID ײ Ê¼³²Ì in aerospace and oil rigs Õ¾ÈÅÀ ÊĹ Õ¾ÈÕ°²ĉ ¡IJÐ ÔĶÊȲÊÝĻ º²É The day kicked off with a fascinating presentation from Basil Jeffers, ªœ´ œ¸ÅÊ —oÁ¦·É¤—oª¥„µ¦œÎµÁ­œ°š¸Éœnµ­œÄ‹‹µ„ Basil Jeffers ®ª´ ®œoµª·«ª„¦ a Lead Parts Engineer for NASA. Basil explained that the US-based  n µ¥°³Å®¨n‹µ„œµŽnµ Basil ŗo°›·µ¥ªnµ ®œnª¥Šµœ—oµœ„µ¦·œ…°Š Aeronautical agency was using RFID technology to assemble a large infrared telescope. 10 GS1 Thailand January – March 2018

Scoop Hilight š‹’š‹’~š‚™‹“™’’ši ­®¦´“°Á¤¦·„µÅ—očoÁš‡ÃœÃ¨¥¸ RFID ¦ª¦ª¤„¨o°ŠÃš¦š¦¦«œr°·œ¢µÁ¦— Not normally the home of RFID but NASA has been using the …œµ—Ä®n technology to track the status and location of each component on the telescope, leading to increased efficiencies and reduced ÁžÈ œÁ¦ºÉ°ŠÂž¨„Ä®¤n­Îµ®¦´ RFID ˜nœµŽnµÅ—očoÁš‡ÃœÃ¨¥¸Á¡ºÉ°˜·—˜µ¤ labour costs. ­™µœ³Â¨³˜ÎµÂ®œŠn …°ŠÂ˜¨n ³­ªn œž¦³„°…°Š„¨o°ŠÃš¦š¦¦«œr ŽŠ¹É ªn ¥ Á¡É·¤ž¦³­š· ›·£µ¡Â¨³¨—‡µn čo‹µn ¥Â¦ŠŠµœ Basil also told the audience that he has also been using RFID tags on his golf balls, helping him know where the ball landed and how Basil ¥Š´ „¨µn ª„´ Ÿo¼ ¤°¸„ªµn Á…µÄo RFID „´ ¨„¼ „°¨r¢…°ŠÁ…µ ŽŠ¹É ¤œ´ ªn ¥ far he hit it. Although I cannot remember if Basil said it improved °„Å—oªµn ¨„¼ °¨Åž˜„˜¦ŠÅ®œ ¨³Á…µ˜Å¸ žÅ—oń¨Â‡Ån ®œ ˜Án …µ‹ÎµÅ¤Ån —o his score! ªµn œœÉ´ ªn ¥Á¡·É¤‡³Âœœ…°ŠÁ…µ®¦º°Å¤!n Euan Murdoch followed Basil, a product line manager for a large Euan 0urdoch Ÿo‹¼ —´ „µ¦­µ¥Ÿ¨·˜£–´ ”r…°Š¦·¬´šÄ®o¦·„µ¦n°œÎµÊ ¤œ´ oilfield services company y :eatherford. In another example of …œµ—Ä®nĜ :eatherford „ÈÁ®Èœ—oª¥„´‡Îµ¡¼— Basil ×¥Á…µÅ—o¥„ how RFID technology is being used beyond fashion, Euan went ˜ª´ °¥µn Š„µ¦Äo RFID °ºÉœÇ šÉ¸œ°„Á®œº°‹µ„Äœ­œ· ‡oµÂ¢œÉ´ Euan ŗo through the complicated process of extracting oil from the ground. „oµªŸµn œ…œ´Ê ˜°œ„¦³ªœ„µ¦­„—´ œÎµÊ ¤œ´ Ęo—œ· °œ´ Ž´ Žo°œ He then went on to explain RFID tags are sent underground to better manage tools to improve efficiency, such as managing the ‹µ„œœ´Ê Á…µ°›·µ¥ªnµ šȄ RFID ŗo™„¼ ­nŠÅž¥Š´ Ęo—·œÁ¡Éº°„µ¦ž¦´ž¦»Š optimum time to open and close valves. ž¦³­š· ›·£µ¡Äœ„µ¦‹—´ „µ¦Á‡¦ºÉ°Š¤º°Ä®o—¸…œ¹ Ê Áœn čoĜ„µ¦‹—´ „µ¦Áª¨µÄ®o Á®¤µ³­¤Äœ„µ¦Áž· —¨³ž· —ªµ¨rª If tools way down in the earthus crust are performing more efficiently, Euan explained that RFID therefore helps to reduce the amount of ® µ „ Á ‡ ¦ºÉ ° Š ¤º ° šÉ¸ Á ‹ µ ³ ¨ Š Ä œ Á ž ¨º ° „ à ¨ „ ¤¸ ž ¦ ³ ­·š ›· £ µ ¡ Ä œ „ µ ¦ šÎµ Š µ œ people on-board oil rigs to maintain the tools. This saves money ¤µ„…¹œÊ ¤œ´ „È‹³nª¥¨—‹Îµœªœ‡œœÂšnœ…—» Á‹µ³œÎµÊ ¤œ´ Á¡Éº°nª¥¦´„¬µ and reduces risk to workers as an oil rig is not exactly the safest Á‡¦Éº°Š¤°º ­Š·É œ¸‹Ê ³ªn ¥ž¦³®¥—´ ‡µn čo‹µn ¥Â¨³¨—‡ªµ¤Á­¥¸É Š…°ŠÂ¦ŠŠµœ‡œ environment. šÉ¸šÎµŠµœœÂšœn …—» Á‹µ³œÎµÊ ¤œ´ ÁœºÉ°Š‹µ„šœn …—» Á‹µ³œÎµÊ ¤œ´ ŤÄn ­n ™µœšÉ¸ š¸Éž¨°—£¥´ š¸É­—» How retailers are using RFID technology During the second half of the morning session, the audience was µ£ĊÑ ÊĊ ´¾ Í ĶÈקÔĊ °£Ö²Ö¾»Í RFID Å»Êĉ ¦Ø¼ split into two. Those of us who were more interested in how RFID is Ĝªn Š‡¦¹ÉŠ®¨Š´ …°Šªn ŠÁoµ ŸoÁ¼ …oµ¦nª¤Å—o™„¼ Šn °°„ÁžÈœ  „¨¤n» ¡ª„Á¦µŽŠ¹É being applied in fashion, got to hear from leading national retailers ¤¸‡ªµ¤­œÄ‹Äœ„µ¦ž¦³¥„» ˜rčoÁš‡ÃœÃ¨¥¸ RFID „´ ­œ· ‡oµÂ¢œ´É ¤µ„„ªµn and suppliers that are using this innovative technology. ‹¹ŠÁ…oµ¢´Š‹µ„Ÿo‡¼ oµž¨¸„¨³Ž¡´ ¡¨µ¥Á°°¦rœ´Ê œÎµ…°Šž¦³Áš«Ž¹ÉŠ¤¸„µ¦Äo œª˜´ „¦¦¤Áš‡ÃœÃ¨¥¸œ¸ Ê Mark Roberti, the Editor of RFID Journal, chaired a lively panel debate with Richard Jenkins from M S and Jack :illsu Gary Tattersall. 0ark Roberti ¦¦–µ›·„µ¦ªµ¦­µ¦ RFID ÁžÈ œž¦³›µœÄœ„µ¦°£·ž¦µ¥ M S first adopted the technology six years ago to broaden and „´ Richard Jenkins ‹µ„ 0 S ¨³Jack :illsu Gary Tattersall deepen their understanding of how to improve stock efficiency. Á¦·É¤Â¦„ 0 S ŗočoÁš‡ÃœÃ¨¥¸Á¤Éº°  ž¸ šÉ¸Â¨oªÄœ„µ¦…¥µ¥Â¨³šÎµ‡ªµ¤ Having kicked off the programme by using RFID tags on two-piece Á…oµÄ‹Äœ„µ¦ž¦´ž¦»Šž¦³­š· ›·£µ¡­˜°È „ ¤„¸ µ¦Á¦·É¤˜oœÃž¦Â„¦¤Ã—¥„µ¦Äo suits, Richard said that the biggest lesson the iconic British retailer š„È RFID œ—» ­°Š·œÊ Richard „¨µn ªªµn šÁ¦¸¥œš¸É¥ÉŠ· Ä®nšÉ¸­—» š¸ÉÁ…µÅ—o learnt is that RFID helps you know what you really have – as opposed Á¦¸¥œ¦o¼œœÉ´ „ȇº° RFID ªn ¥Ä®o‡–» ¦o¼ªµn šo‹¦·ŠÂ¨oª‡–» ¤¸°³Å¦ ŽŠÉ¹ œœÉ´ ˜¦Š…oµ¤ to what you think you have. „´ ­ŠÉ· šÉ¸‡–» ‡—· ªµn ‡–» ¤¸ Staff buy-in was also important as Richard explained that his „µ¦Ä®o¡œ„´ Šµœ¥°¤¦´„È™º°ÁžÈœ­ŠÉ· ­µÎ ‡´ —oª¥Áœn „œ´ Richard ŗo°›·µ¥ colleagues had to be comfortable using the technology. And ªnµÁ¡Éº°œ¦nª¤Šµœ…°ŠÁ…µ˜o°ŠÄoÁš‡ÃœÃ¨¥¸œ¸°Ê ¥nµŠ­³—ª„­µ¥ ×¥šÉ¸ while M S havenut necessarily seen a lift in sales figures, Richard Ťn˜o°ŠÁ®Èœ„¦µ¢¥°—…µ¥šÉ¸Á¡·É¤…¹œÊ Richard ŗo°›·µ¥ªnµ RFID ÁžÈ œ explained that RFID was more about delivering the vright product, ¤µ„„ªµn „µ¦­Šn v­œ· ‡oµš™É¸ „¼ ˜o°ŠÄœ­™µœšÂ¸É ¨³Áª¨µšÁ¸É ®¤µ³­¤w ˜¤n œ´ ¥Š´ in the right place at the right timew. This enables M S to clear stock ªn ¥Ä®o«œ¼ ¥r„¦³‹µ¥­œ· ‡oµ­µ¤µ¦™‹—´ „µ¦­˜°È „¨³­Šn ­œ· ‡oµÅž¥Š´ ¦oµœ‡oµ from the Distribution Centre quickly to the stores that need it – and š¸É˜o°Š„µ¦Å—o°¥µn Š¦ª—Á¦Èª ¨³šÉ¸­Îµ‡´ ‡º°Äœ¦µ‡µÁ˜¤È more importantly at full price. GS1 Thailand January – March 2018 11

Thailand Newsletter Scoop Hilight —oµœ Jack :illsu Gary Tattersall ŗoŠn ž´œž¦³­„µ¦–r„µ¦ÄoÁš‡ÃœÃ¨¥¸ Jack :illsu Gary Tattersall then put forward his companyus RFID Ĝ¦·¬´š…°ŠÁ…µÄ®o„´ Ÿo¼ ¤š¸É­œÄ‹ ŽŠÉ¹ Ĝ“µœ³š¸ÉÁžÈœ®œŠÉ¹ Ĝ¦œ—r experience RFID to the attentive audience. One of the newer ű­˜¦¸šÂ¦œ—rÄ®¤n Jack :ills ŗoœÎµ RFID ¤µÄoÁ¡Éº°Á¡·É¤ž¦³­š· ›·£µ¡ high street brands, Jack :ills adopted the technology to improve „¦³ªœ„µ¦ÁÈ‡­˜°È „­œ· ‡oµ efficiencies in their stock checking procedures. Á…µ¡ªµn Áš‡ÃœÃ¨¥¸ RFID ¤„¸ µ¦ÄoŠµœšŠÉ¸ µn ¥ ¡ª„Á…µ­µ¤µ¦™Á¡¤É· ‡ªµ¤™„¼ The British retailer found RFID technology easy to use, they were ˜o°Š…°Š­œ· ‡oµÅ—o™Š¹  ¨³¤¸¥°—…µ¥Á¡É·¤…œ¹ Ê ŽŠ¹É œ¸ÉÁžÈœ­ŠÉ· š¸ÉšÎµÄ®o‡–³ able to boost inventory accuracy to  and even saw an uplift in „¦¦¤„µ¦¦·¬´š…°ŠÁ…µ¦o¼­„¹ ˜ÉºœÁ˜oœ RFID ŗo¡·­‹¼ œrÄ®oÁ®œÈ ™Š¹ ‡ªµ¤­ÎµÁ¦È‹ sales – which got their board excited. RFID has proved so successful ×¥ Gary ŗo„¨µn ªªµn Ÿœ„°ºÉœÇ „Ȥ¸‡ªµ¤˜o°Š„µ¦ÄoÁš‡ÃœÃ¨¥¸œ¸ ʨ³Á…µ that Gary said other departments want to adopt the technology „¤È ¸ Ÿœ‹³Âœ³œµÎ Áš‡ÃœÃ¨¥¸ RFID Şčo„´ «œ¼ ¥r„¦³‹µ¥­œ· ‡oµ…°Š¡ª„Á…µ and there are plans to introduce RFID in their Distribution Centers. Anja-Maria Sonntag from River Island then held the platform where AnMa-MariaSonntag ‹µ„¦·Áª°¦rÅ°­r¨œ—r ŗo„¨µn ªœÁªš¸š¸ÉÁ›°¡—¼ Á¦ºÉ°Š she waxed-lyrical about RFID after the technology helped the fashion Áš‡ÃœÃ¨¥¸ RFID ®¨Š´ ‹µ„š¸ÉÁš‡ÃœÃ¨¥¸œ¸¤Ê µªn ¥ž¦´ž¦»Š‡ªµ¤™„¼ ˜o°Š…°Š retailer improve stock accuracy. ­˜°È „Äœ„¨¤n» ­œ· ‡oµÂ¢œ´É River Island had experienced problems with stock accuracy in their ¦·Áª°¦rÅ°­r¨œ—rÁ‡¥Á‹°ž´®µÁ„¸É¥ª„´ ‡ªµ¤™„¼ ˜o°Š…°Š­˜È°„Äœ¦oµœ‡oµ stores, despite staffus confidence that all stock could be accounted ¤oªnµÁ‹oµ®œoµšÉ¸¤œÉ´ ċªnµÅ—o‡Îµœª–­˜È°„šŠ´Ê ®¤—¨oª„Șµ¤ ®¨Š´ ‹µ„Å—o for. After some small trials, RFID helped River Island improve stock ¤¸„µ¦š—¨°ŠÁ¨„È Ç Áš‡ÃœÃ¨¥¸ RFID ŗonª¥Á¡·É¤‡ªµ¤™„¼ ˜o°Š…°Š­˜È°„ accuracy from  all the way up to . ‹µ„  ­Š¼ …œ¹ Ê ÁžÈœ  ˜šn ¸É­Îµ‡´ ®¨Š´ ‹µ„Á…µÅ—oÁ°µÁš‡ÃœÃ¨¥¸œ¸°Ê °„ Ş ­Š·É šÁɸ „—· …œ¹ Ê ‡°º ‡ªµ¤™„¼ ˜o°Š…°Š­˜°È „­œ· ‡oµ¨—„¨´ ŞÁ®¨°º Á¡¥¸ Š ! But in a key move, River Island took the new technology away and guess what happened – stock accuracy levels dropped back to! œÉ¸‡º°­ŠÉ· ¥ºœ¥œ´ š¸É‹ÎµÁžÈœ­µÎ ®¦´Ÿo…¼ µ¥­œ· ‡oµÂ¢œÉ´ ¨³˜Š´Ê ˜Án —º°œ¤·™œ» µ¥œ This was all the evidence the fashion retailer needed and since June ž¸ 1 ®¨Š´ ‹µ„¦·Áª°¦rÅ°­r¨œ—rŗoš—¨°ŠÄoÁš‡ÃœÃ¨¥¸ RFID Ĝ¦oµœ‡oµ 1 when River Island trialed RFID in  of their stores, Anja-Maria  ®Šn Ĝ˜°œœ¸ Ê AnMa Maria ŗoœÎµÁ°µÁš‡ÃœÃ¨¥¸œ¸ÅÊ žÄo„´ ¦oµœ‡oµ…°Š promised that RFID is now in all  plus stores across the country. Á…µ„ªµn  ®Šn šªÉ´ ž¦³Áš« Using RFID, weekly counts now take an hour instead of half a day „µ¦Äo RFID nª¥¨—¦³¥³Áª¨µ„µ¦œ´ ­˜È°„ ž´‹‹» œ´ „µ¦œ´ ­˜È°„š¸Éčo and Anja-Maria said the technology was easy to implement alongside Áª¨µ„ªnµ‡¦¹ÉŠªœ´ ­µ¤µ¦™šÎµÅ—oĜ¦³¥³Áª¨µÂ‡n®œÉ¹ŠªÉ´ äŠ AnMa Maria current systems. Stock accuracy is up to an impressive  and „¨µn ªªµn Áš‡ÃœÃ¨¥¸œ¸­Ê µ¤µ¦™ÄoŠµœŠµn ¥Â¨³šµÎ Šµœ‡ª‡Ån¼ ž„´ ¦³Äœ most importantly – improved availability has led to positive customer ž´‹‹» œ´ ŗo ‡ªµ¤¡Š¹ ¡°Ä‹Äœ‡ªµ¤™„¼ ˜o°Š…°Š­˜È°„Á¡É·¤­Š¼ …œ¹ Ê ÁžÈ œ  feedback and happier staff. ¨³š¸É­µÎ ‡´ š¸É­—» „µ¦¡•´ œµ‡ªµ¤¡¦o°¤šÉ¸—…¸ œ¹ Ê œÎµÅž­„n¼ µ¦˜°¦´š¸É—‹¸ µ„ ¨„¼ ‡oµÂ¨³¡œ„´ Šµœ¤¸‡ªµ¤­…» ¤µ„¥·ÉŠ…œ¹ Ê Intellectually speaking: making the academic case for RFID Intellectual speaking  Ê¼Â¼ÊĊ ¦ ¼® Í Ê¼Ĺ Î ÁÊ The afternoon took a more academic approach to explaining why ÂÊĻ ü³É RFID retailers should adopt RFID. Dr Bill Hardgrave, Dean :ells Fargo ĜnªŠnµ¥Å—o¤¸„µ¦œÎµ…o°¤¨¼ Á·Šª·µ„µ¦¤µÄoÁ¡Éº°°›·µ¥ªnµšÎµÅ¤Ÿo¼‡oµ Professor, Auburn University, spoke about how the world of retail ž¨¸„‹Š¹ ‡ª¦Äo RFID —°È „Á˜°¦r Bill Hardgrave ¦°Šž¦³›µœ°µªÃ» ­ ¨³ is rapidly changing with more businesses embracing omnichannel «µ­˜¦µ‹µ¦¥r :ells Fargo ®nŠ¤®µª·š¥µ¨¥´ Auburn ŗo¡—¼ Á„¸É¥ª„´ sales strategies. So instead of treating each sales channel differently, ‡ªµ¤Áž¨¥¸É œÂž¨Šš¸ÉÁ„·—…œ¹ Ê °¥µn Š¦ª—Á¦ÈªÄœªŠ„µ¦‡oµž¨„¸ ¨³„µ¦Á¡É·¤…œ¹ Ê i.e. multi-channel, businesses are seamlessly integrating all sales …°Š„¨¥š» ›r…°Š›»¦„·‹Äœ„µ¦…µ¥Â®¨µ¥n°ŠšµŠ —Š´ œœ´Ê šœšÉ¸‹³—¼ ¨ channels so that the customer has the same experience whether ˜¨n ³n°ŠšµŠ„µ¦…µ¥Â˜„˜µn Š„œ´ ›»¦„·‹‹³˜o°Š¦ª¤n°ŠšµŠ„µ¦…µ¥Á…oµ they shop in-store or online. —oª¥„œ´ Á¡ºÉ°Ä®o¨„¼ ‡oµ¤¸ž¦³­„µ¦–rĜ„µ¦Žº°Ê Á®¤º°œ„œ´ Ťªn µn ‹³Žº°Ê š¸É¦oµœ ®¦º°°°œÅ¨œr ˜„n µ¦Ä®oŸo‡¼ oµž¨¸„Á…oµ™¹ŠÁžo µ®¤µ¥œ¸ Ê ¡ª„Á…µ˜o°Š¤¸„µ¦Äo But for retailers to deliver this new approach, they need to embrace Áš‡ÃœÃ¨¥¸Ä®¤n ×¥ÁŒ¡µ³Áš‡ÃœÃ¨¥¸ RFID new technology – especially RFID. —°È „Á˜°¦r Hardgrave °›·µ¥ªµn Ĝ脅°Š„µ¦…µ¥®¨µ¥Ç °n ŠšµŠ®¦º° Dr Hardgrave explained that in the omnichannel world, inventory 2mni Channel ‡ªµ¤™„¼ ˜o°Š…°Š…o°¤¨¼ ­œ· ‡oµ‡º° v„µªšÉ¸¥—¹ š„» ­Š·É Ūo—oª¥ accuracy is the vglue that holds everything togetherw. Conversely, „œ´ w ĜšµŠ˜¦Š„œ´ …oµ¤™oµÁ„·—‡ªµ¤Ÿ·—¡¨µ—¤œ´ „È‹³­nŠŸ¨˜n°š„» Šn¤¤» if it fails, it affects every aspect of the omnichannel experience. …°Š 2mni Channel 12 GS1 Thailand January – March 2018

Scoop Hilight š‹’š‹’~š‚™‹“™’’ši ‹µ„„µ¦Äo‹µ„Ÿo‡¼ oµž¨¸„µŠž¦³Áš« —È°„Á˜°¦r Hardgrave °›·µ¥ªnµ Using examples from several national retailers, Dr Hardgrave ®µ„Ÿo¼‡oµž¨¸„Ťn¤¸„µ¦œ´ š¹„…o°¤¼¨­·œ‡oµš¸É™¼„˜o°Š„È‹³Å¤n­µ¤µ¦™Åž­n¼ described how without accurate inventory records retailers are „¦³ªœ„µ¦­µÎ ‡´ š‹¸É ³šµÎ Ä®o Omni Channel ­µÎ Á¦È‹Å—o°¥µn Š­¤¦¼ –r „µ¦š¸É unable to successfully deliver key omnichannel processes. Offers ‹³¤…¸ o°Á­œ°¡Á· «¬Áœn v‡¦š„» °¥µn Š‹µ„¦oµœ‡oµw vŽ°º Ê °°œÅ¨œr¦´Å—oš¦É¸ oµœw like tfulfill from storeu, tbuy online pick up in storeu or revealing store ®¦º°„µ¦Áž·—ÁŸ¥‹µÎ œªœ­˜°È „¦oµœ‡oµÄ®o„´ ¨„¼ ‡oµ°°œÅ¨œr×¥°Š· ‹µ„œ´ š„¹ stock levels to your online customers rely on up to date stock records ­˜°È „­œ· ‡oµšÉ¸°¡´ Á—šÂ¨oªÂ¨³Äo¦nª¤„œ´ ĜŽ¡´ ¡¨µ¥Áœ shared across your supply chain.  …°ŠŸo‡¼ oµž¨¸„Äœ­®¦´“°Á¤¦·„µ„ε¨Š´ čo RFID ¨³¡ª„Á…µ¥°¤¦´ªµn  of retailers are now using RFID in the United States and while RFID ÁžÈœšµŠ°°„®œŠÉ¹ —°È „Á˜°¦r Hardgrave „¨µn ªªµn œ¸É‡º°Áš‡ÃœÃ¨¥¸šÉ¸ he admitted RFID is one solution among many, Dr Hardgrave said —¸šÉ¸­—» š¸Éªn ¥ž¦´ž¦»Š‡ªµ¤™„¼ ˜o°Š…°Š­œ· ‡oµÄœ‡¨Š´ it is the best technology for improving inventory accuracy. ­Îµ®¦´ÁŽ­É´œ­»—šoµ¥œÎµÃ—¥«µ­˜¦µ‹µ¦¥r Antonio Rizzi ‹µ„®o°Š The final session was delivered by Professor Antonio Rizzi of the ž’·˜´ „· µ¦ RFID ¤®µªš· ¥µ¨¥´ Parma ŽŠ¹É ­—ŠÄ®oÁ®œÈ ªµn Ÿo‡¼ oµž¨„¸ ‹³Á¡·É¤ RFID Laboratory, University of Parma, who demonstrated how ¥°—…µ¥Å—o°¥µn ŠÅ¦Ÿµn œ„µ¦Äo RFID retailers can improve sales through RFID-empowered visual merchandising. ÁœºÉ°Š‹µ„Ÿo¼ ¦·Ã£‡¤„´ Žº°Ê ­·œ‡oµ—oª¥Â¦Š„¦³˜oœ» ‹µ„£µ¡¨„´ ¬–r…°Š­·œ‡oµ „µ¦…µ¥­·œ‡oµÃ—¥Áœoœ£µ¡¨„´ ¬–r‹¹ŠÁžÈ œ­É·Š­Îµ‡´ Ĝ„µ¦—¹Š—¼—¨¼„‡oµ As consumers often purchase items on impulse through visual ¨³Á¡É·¤¥°—…µ¥ stimulation visual merchandising plays a key role in engaging customers and encouraging sales. «µ­˜¦µ‹µ¦¥r Rizzi ŗo„¨µn ª™¹Š„µ¦ÄoäÁ—¨šµŠ­™·˜·šÉ¸Ž´ Žo°œªµn …o°¤¨¼ ˜µn ŠÇ šÉ¸¦ª¦ª¤Å—o‹µ„ RFID ªn ¥Ä®oŸo‡¼ oµž¨„¸ ­µ¤µ¦™„ε®œ—‡ªµ¤­µÎ Á¦È‹ Using a complicated statistics model, Professor Rizzi explained that …°Š­·œ‡oµÂ˜n¨³¦µ¥„µ¦‹µ„„µ¦‹—´ ­—Š…°Š­·œ‡oµ Ĝ¦oµœ‡oµ¤¸„µ¦ªµŠ data gathered from RFID can help retailers determine the success ­·œ‡oµ˜¦ŠÅ®œ ¨³¤¸„µ¦‹—´ ­—Š­·œ‡oµ°¥nµŠÅ¦ ¨³Á¤Éº°Ÿo‡¼ oµž¨¸„Å—o¦´ of an item dependent on what was displayed, where it appeared in …o°¤¨¼ Á®¨µn œ¸ Ê ¡ª„Á…µ­µ¤µ¦™Äo„¨¥š» ›r„µ¦…µ¥Äœ°œµ‡˜Á¡ºÉ°Ä®o¤œÉ´ ċ the store and how it was displayed. And once retailers knew this, ŗo‹¦·ŠÇ ªµn ¤œ´ ‹³‡o¤» ‡µn ˜°n ÁŠ·œš¸ÉÁ­¸¥Åž they could then adopt future sales tactics to really ensure value for money. ³°Ô¼»Í ²°ØÍÜ IJ¼Ċ ³É ĶÊ  Ê¼´¼È§ºÐ RFID Journal LI5E! Europe Conference Lessons learnt from RFID Journal Live! Europe ®¨Š´ ‹µ„Á—·œ°°„‹µ„®o°Šž¦³»¤ Á®ÈœÅ—o´—ªnµ RFID ¤¸Ãž¦Â„¦¤„µ¦ conference čoŠµœšÉ¸œnµ°«´ ‹¦¦¥rµŠ°¥nµŠÂ¨³¤œ´ ­µ¤µ¦™Äoŗo¤µ„„ªnµ„µ¦ÁžÈ œÂšÈ„ :alking out of the conference, it was evident that RFID has some œÁ­º°Ê Ÿoµ ˜´ŠÊ ˜n„µ¦ÄoÁ¡Éº°˜·—˜µ¤­nªœž¦³„°Äœ„¨o°ŠÃš¦š¦¦«œr amazing applications and these stretch far beyond just being used …œµ—¥„´ ¬r ªn ¥¦„´ ¬µ°ž» „¦–rœÂšœn …—» Á‹µ³œµÎ Ê ¤œ´ ˜¨°—‹œªn ¥Á¡¤·É ‡ªµ¤ in clothes tags. From tracking components being used to build huge ™„¼ ˜o°Š…°Š­˜°È „­œ· ‡oµ RFID ¥Š´ ­µ¤µ¦™ªn ¥Á¡¤É· ž¦³­š· ›·£µ¡„µ¦šµÎ Šµœ telescopes and helping to maintain equipment on oil rigs to aiding …°Š°Š‡„r ¦ ¨—‡µn čo‹µn ¥ ¨³ªn ¥Á¡¤·É ‡ªµ¤¡Š¹ ¡°Ä‹…°Š¨„¼ ‡oµ stock accuracy, RFID can help organisations improve performance, reduce costs and improve customer satisfaction. GS1 Thailand January – March 2018 13

Thailand Newsletter GS1 Healthcare ÙÈÕÚÓÈÛÌËÉà²X5?Y.<»—ÍÜÑÖÍÍ¡ÉÖÔÉáÉÖÏÓ××Ö³W;2N-OA==?<L\"S= ŽËÐÛÌËÉà²W=<O 4W=O<\"Y.<»”ÑÚÉØ×Ú֍ÐÉÔÍÚÕÒÑÚÉÚÉܳ#N=L:=- W$?;N #N=J=K/3 œÖÜÙÊÌÉà²1_;O L» http://www.bbc.com/news/uk-wales-25658688 HOSPITAL LINEN ELECTRONICALLY TAGGED TO STOP LOSSES µÊĊ ¾²Ì ²Ì ¡Å¦Ö¼¦·»Ê³Ê¾ijIJÌ Õ° Û ÅÔÌ ¾ Û °¼Å² Ì Âč Ô·ÅÜÏ ´Åą ¦ ²É  Ê¼Â©Ñ ÃÊ» Ÿo µ¨·œ·œ…°ŠÃ¦Š¡¥µµ¨¤¸„µ¦˜·—šȄ°·Á¨È„š¦°œ·„­r Á¡ºÉ°¡¥µ¥µ¤š¸É‹³ Hospital linen is being electronically tagged, to try to stop up ¥´ ¥Š´Ê „µ¦­¼ Á­¸¥ÁŠ·œ¤¨¼ ‡µn ž°œ—rŽŠ¹É ­¼ Á­¸¥ÅžÄœš„» Çž¸ ¦oµœ to £400,000 worth going missing every year. Aneurin Bevan ¦·„µ¦Ž„´ ¦¸—…°Š‡–³„¦¦¤„µ¦­…» £µ¡¤®µªš· ¥µ¨¥´ $QHXULQ%HYDQĜ University Health Board’s laundry service in Cwmbran, Torfaen, Á¤º°Š&ZPEUDQ7RUIDHQŗošÎµ­´ µ„´ 1+6WUXVWVĜÁª¨­r¨³ has contracts with NHS trusts in Wales and England and °Š´ „§¬Ĝ„µ¦—εÁœ·œ„µ¦Ž„´ ¦¸—Ÿoµ¨œ· ·œ¨oµœ·œÊ ˜°n ž¸ °¥µn ŠÅ¦„Șµ¤ processes 12 million pieces of linen each year. However, it spends šµŠ¦oµœ˜o°Š‹nµ¥ÁŠ·œž°œ—r˜n°ž¸ Ĝ„µ¦—čoŸoµš¸ÉŤnŗo­Šn ‡ºœ £390,000 a year replacing unreturned items. It has now fitted Radio 8QUHWXUQHG,WHPVž´‹‹» œ´ šµŠ¦oµœÅ—o¤¸„µ¦˜—· ˜Š´Ê š„È š¸É¦³—» oª¥‡¨œºÉ Frequency Identification (RFID) tags to 300,000 pieces of linen. ‡ªµ¤™É¸ªš· ¥» 5),'šÉ¸Ÿoµ¨œ· ·œ‹Îµœªœ·œÊ The Green Vale Laundry - operated by the health board - said …–³šÉ¸¦oµœŽ„´ ¦¸—*UHHQ9DOHŽŠÉ¹ —εÁœ·œ„µ¦Ã—¥‡–³„¦¦¤„µ¦­…» £µ¡ it hoped it would stop hundreds of bed sheets and gowns from „¨nµªªnµ ®ª´Šªnµ„µ¦˜·—šȄ 5),' šÉ¸Ÿoµ‹³nª¥¥´¥´ŠÊ „µ¦­¼®µ¥ getting lost. The tags will allow scanners to count the pieces being …°ŠÁ­º°Ê „µªœr ¨³Ÿo µž¼šÉ¸œ°œ‹Îµœªœ®¨µ¥¦o °¥ŸºœÅ—o  ץšȄ dispatched and received by the laundry, and also to detect linen ‹³ªn ¥Ä®oÁ‡¦Éº°Š­Â„œÁœ°¦r­µ¤µ¦™œ´ ·œÊ ŸoµšÉ¸™„¼ ‹—´ ­Šn ¨³¦´Ã—¥¦oµœ in waste bags or stored in cupboards. Ž„´ ¦¸—¦ª¤šŠ´Ê ˜¦ª‹®µŸoµ¨·œ·œšÉ¸°µ‹˜„®¨œn °¥nļ œ™Š» …¥³®¦º°°¥nļ œ˜o‹¼ —´ Á„ȝŗo $ODQ'XGOH\\Ÿo‹¼ —´ „µ¦ n µ¥š¦´¡¥µ„¦°µ‡µ¦…°Š$QHXULQ%HYDQ„¨µn ªªµn „µ¦˜·—šȄ 5),' ‹³nª¥ v˜¦ª‹­°„µ¦‹—´ „µ¦š¸ÉŤnÁ®¤µ³­¤ ¨³ ž¦³Á¤·œ6WRFNš¸É¤¸°¥Ån¼ —o°¥µn Š¦ª—Á¦ÈªÂ¨³Â¤œn ¥Îµw­ªn œ­µÁ®˜š» ¸ÉÁžÈœÅž ŗo­µÎ ®¦´„µ¦®µ¥Åž…°ŠŸoµ¨œ· œ· Á…µ„¨µn ªªµn v°µ‹ÁžÈœÁ¡¦µ³Ÿoµ™„¼ „µÎ ‹—´ 14 GS1 Thailand January – March 2018

š‹’š‹’~š‚™‹“™’’ši š·ŠÊ ×¥¡œ„´ ŠµœŽŠ¹É Á®Èœªµn ­„ž¦„Á„·œÅžšÉ¸‹³Ž„´ ¨oµŠ™„¼ …䥮¦º°˜·—Åž Alan Dudley, facilities manager with Aneurin Bevan, said it would „´ Ÿož¼ n ª¥Á¤ºÉ°Ÿož¼ n ª¥„¨´ oµœw KHOSvGHWHFWLQDSSURSULDWHGLVSRVDORUWRTXLFNO\\DQGDFFXUDWHO\\ DVVHVVWKHVWRFNDYDLODEOHw([SODLQLQJSRVVLEOHUHDVRQVIRUWKH v‡ªµ¤¡¥µ¥µ¤š‹É¸ ³¨—„µ¦­¼ ®µ¥…°ŠŸoµžÁ¼ ˜¥¸ Š—» Ÿož¼ n ª¥¨³—» šÄ¸É oĜ GLVDSSHDUDQFHRIOLQHQKHVDLGv7KLVPD\\EHEHFDXVHLWKDVEHHQ ®o°ŠŸµn ˜—´ ‡º°„µ¦˜—· š„È Á¡Éº°Ä®o­µ¤µ¦™˜—· ˜µ¤Å—o°¥µn Š™„¼ ˜o°ŠÂ¤œn ¥Îµ disposed of by staff who may consider it too soiled to launder, šŠ´Ê ި³„¨´ ‹µ„抡¥µµ¨wÁ…µ„¨µn ªÁ¡É·¤Á˜·¤ªnµv„µ¦šÎµÁnœœ¸‹Ê ³ VWROHQRUOHIWZLWKSDWLHQWVZKHQGLVFKDUJHGKRPHw ªn ¥Ä®o*UHHQ9DOH­µ¤µ¦™¦³˜» µÎ ®œŠn šÉ¸Á„·—„µ¦­¼ ®µ¥Â¨³­µ¤µ¦™ šÎµŠµœ¦nª¤„´ ¡œ„´ ŠµœÁ¡ºÉ°ž¦³Á¤·œ®µ­µÁ®˜š» ɸšo‹¦·Š¨³—εÁœ·œ„µ¦ v,QDQHIIRUWWRUHGXFHWKHVHORVVHVDOOEHGOLQHQSDWLHQWJRZQV žo °Š„œ´ Á¡Éº°Å¤Än ®oÁ„·—Á®˜„» µ¦–rÁ®¨µn œ¸wÊ and theatre wear is now being tagged to enable it be traced DFFXUDWHO\\ WR DQG IURP KRVSLWDOVw +H DGGHG v7KLV ZLOO DOORZ 6'Đ1A81.66'4 Green Vale to identify at which sites losses are occurring and to ZRUNZLWKVWDIIWRGHWHUPLQHWKHDFWXDOFDXVHVDQGWDNHDFWLRQ Áœn Á—¸¥ª„´ „µ¦Ä®o¦·„µ¦—oµœŽ„´ ¦¸—…°Š$QHXULQ%HYDQKHDOWKWUXVW to prevent these. š¸É¤¸­´ µ„´ ‡–³„¦¦¤„µ¦­…» £µ¡&DUGLIIDQG9DOH3RZ\\V¨³ 9HOLQGUH¦ª¤šŠ´Ê ­´ µ1+6…œµ—Á¨„È Ĝ°Š´ „§¬ץŸœ„µ¦‡µ—ªµn ‹³ Safeguarding public money’ ­µ¤µ¦™ž¦³®¥—´ ŗo„ªµn ™Š¹ ž°œ—r˜°n ž¸ £µ¥®¨Š´ ‹µ„ ­µ¤ž¸ǦŠ„µ¦Á¦·É¤˜oœÄœÁ—°º œÁ¤¬µ¥œÃ—¥Å—o¦´ÁŠœ· ž°œ—r‹µ„ As well as servicing laundry for the Aneurin Bevan health trust, Ÿœ,QYHVWWR6DYH…°Š¦´“µ¨Áª¨­r×¥„°Ššœ» ŗo­œ´ ­œœ» œªšµŠ LWDOVRKDVFRQWUDFWVZLWK&DUGLIIDQG9DOH3RZ\\VDQG9HOLQGUH „µ¦šµÎ Šµœš¤¸É ž¸ ¦³­š· ›·£µ¡¤µ„…œ¹ Ê Â¨³¤„¸ µ¦¨Ššœ» ިoª¨oµœž°œ—r health boards, as well as small NHS contracts in England. The ˜Š´Ê ˜žn ¸ ‡« VFKHPHLVH[SHFWHGWRVDYHEHWZHHQâWRâD year after three years. The project, starting in April, has received ¦´“¤œ˜¦¸ªµn „µ¦„¦³š¦ªŠ„µ¦‡¨Š´ -DQH+XWW„¨µn ªªµn v¤œ´ ÁžÈœÃ‡¦Š„µ¦ âIURPWKH:HOVKJRYHUQPHQWuV,QYHVWWR6DYHVFKHPH ž¦³­š· ›·£µ¡…°Š„µ¦Ä®o¦·„µ¦­µ›µ¦–³šÉ¸—¸Á¥É¸¥¤wÁ…µ„¨µn ªÁ¡·É¤Á˜¤· ªµn  7KH IXQG VXSSRUWV ZD\\V RI ZRUNLQJ PRUH HIILFLHQWO\\ DQG KDV v¤œ´ ‹³ªn ¥ž¦³®¥—´ ÁŠœ· Ä®o„Ÿn oÁ¼ ­¥¸ £µ¬¸°µ„¦Ã—¥„µ¦šµÎ Ä®o¤œ´É ċªµn Á¦µ‹³ LQYHVWHGâPVLQFH ž„žo °ŠÁŠœ· …°Šž¦³µœ­µÎ ®¦´„µ¦¦·„µ¦Äœ¦³—¼ ¨­…» £µ¡Â®Šn µ˜· 1DWLRQDO+HDOWKFDUH6HUYLFH®¦º°1+6¨³¦´ž¦³„œ´ ‡ªµ¤¡¦o°¤Äo )LQDQFH0LQLVWHU-DQH+XWWVDLGLWZDVDQvH[FHOOHQWSXEOLFVHUYLFH Šµœ…°ŠŸoµ¨œ· ·œÄœÃ¦Š¡¥µµ¨w HIILFLHQF\\SURMHFWwDGGLQJv,WVDYHVPRQH\\IRUWKHWD[SD\\HUE\\ ensuring we are safeguarding public money for frontline services ­Îµ®¦´ž¦³Áš«Åš¥ „Ȥ¸ž¦³Á—Èœž´®µšÉ¸¡Äœ„µ¦‹´—„µ¦Ÿoµ…°Š in the NHS, and assures the continued availability of hospital 抡¥µµ¨Áœn Á—¸¥ª„œ´ ŗo„n„µ¦…µ—®¦º°Á„·œ…°Š‹ÎµœªœŸoµš¸É¦´Â¨³ linen. ­Šn „µ¦šÎµŠµœšÉ¸Å¤Án žÈœ¦³¨³Å¤¤n ¸ž¦³­š· ›·£µ¡„µ¦Äo¦ŠŠµœ¤µ„ Á„·œ‡ªµ¤‹ÎµÁžÈœ¨³Ť¤n ¸…o°¤¨¼ šÉ¸­µ¤µ¦™˜¦ª‹­°¥o°œ„¨´ ™Š¹ ž´®µ ˜µn ŠÇŗo¦ª¤™Š¹ Á¦ºÉ°Š‡µn čo‹µn ¥š¸É抡¥µµ¨˜o°ŠÁ­¸¥‡µn čo‹µn ¥Äœ„µ¦‹—´ Žº°Ê Á­°º Ê ŸoµŸož¼ n ª¥­Š¼ ¤µ„Ĝ˜¨n ³ž¸ ÁœºÉ°Š‹µ„Ÿoµ®µ¥‹µ„„µ¦­Šn Ž„´ Á¡¦µ³ Ť¤n ¸¦³„µ¦˜—· ˜µ¤ŸoµšÉ¤¸ ¸ž¦³­š· ›·£µ¡šŠ´Ê œ¸‹Ê µ„„µ¦ššÉ¸ µŠ­™µœ´ ²ŗo Á…oµ¡Á¡ºÉ°®µ¦º°Á„ɸ¥ª„´ ž¦³Á—Èœž´®µ—Š´ „¨µn ª¡ªnµ抡¥µµ¨¤¸ ‡ªµ¤­œÄ‹Äœ¦³Áš‡ÃœÃ¨¥¸5),'Ĝ„µ¦˜—· ˜µ¤Ÿoµ˜¥n Š´ Ť­n µ¤µ¦™ —εÁœ·œ„µ¦Å—oÁœºÉ°Š‹µ„˜oœšœ» Ĝ„µ¦Äo¦³5),'œœ´Ê ¤¸¦µ‡µ­Š¼ šµŠ­™µœ´ ² ŗoÁ¨ÈŠÁ®Èœ™¹Š‡ªµ¤­Îµ‡´ …°Šž´®µš¸ÉÁ„·—…¹œÊ ‹¹Š¤¸ÂŸœ ¦nª¤„´ Ÿoļ ®o¦·„µ¦¦³5),'š¸ÉÁžÈœ­¤µ·„­™µœ´ ²—εÁœ·œ„µ¦«„¹ ¬µ ¦³„µ¦‹—´ „µ¦š¦´¡¥r­·œŸoµ/LQHQĜ抡¥µµ¨Á¡ºÉ°­Šn Á­¦·¤Ä®o 抡¥µµ¨­µ¤µ¦™ÄoÁš‡ÃœÃ¨¥¸5),'¤µ‹—´ „µ¦š¦´¡¥r­·œ£µ¥ÄœÅ—o ץŤ˜n o°Š¨Ššœ» ­Š¼ ×¥¦³—Š´ „¨µn ª‹³Áœoœ„µ¦œÎµ¦®­´ (3&5),'…°Š ¤µ˜¦“µœ­µ„¨*6ŞčoŽŠ¹É …–³œ¸„Ê 娊´ °¥Än¼ œ…œ´Ê ˜°œ„µ¦—εÁœ·œ„µ¦ «„¹ ¬µ¦µ¥¨³Á°¸¥— GS1 Thailand January – March 2018 15

Thailand Newsletter GS1 Traceability ÙÈÕÚÓÈÛÌËÉà²X5?Y.<»”ÑÚÉØ×Ú֍ÐÉÔÍÚÕÒÑÚÉÚÉܳ#=N L:=- W$?;N #N=J=/K 3 ŽËÐÛÌËÉà²W=<O 4W=<O \"Y.<»”ÑÚÉØ×Ú֍ÐÉÔÍÚÕÒÑÚÉÚÉܳ#N=L:=- W$?N;#=N J=K/3  œÖÜÙÊÌÉà²1O;_ L» GS1 Brazil Case study : Brazilian fashion brand and Inventory Management in Apparel with EPC/RFID  ¼®ÍĹΠÁÊÕ¸§ÜɲÂÉ©§Êij̳¼Ê¨Ì¾ É³  Ê¼ĶÉIJ Ê¼£¾É¦Â̲£ĊÊײÅÐijÂÊ༼º Ô£¼ÜÏŦ²Ðĉ¦ÃĉºIJĊÀ»¼È³³$/\"1%(# 1=L`\"K 3=JX494%_3K XE \"X=Z34=L&?N 1_OZ%= J44Ž™Œ²›’ ŽÐ™Ùڌ۲›ÍȏڒύÐÖÐÕÕ‹ÙÌÙÛÈÈáÐÓÐÓÛÖËÌ×ÓÖàÌÕË°ÛÖ°ÌÕË 9DOGDF *OREDO %UDQGV ¦oµœ‡oµž¨¸„¢œÉ´ ­´ µ˜·¦µŽ·¨ „n°˜Š´Ê Á¤Éº°ž¸  9DOGDF*OREDO%UDQGVLVD%UD]LOLDQIDVKLRQUHWDLOJURXSIRXQGHGLQ ‡«  „¨n»¤ 9DOGDF —εÁœ·œ›»¦„·‹Á­º°Ê ŸoµÂ¨³Á‡¦Éº°Šž¦³—´ ­Îµ®¦´ 7KHJURXSFRPPHUFLDOLVHVFORWKLQJDQGDFFHVVRULHVIRUPHQ Ÿo¼ µ¥Â¨³Ÿo®¼ ·Š£µ¥Ä˜o¦œ—r¦œ—r‡º°6LEHULDQ&UDZIRUG¨³ DQGZRPHQXQGHUWKUHHEUDQGV6LEHULDQ&UDZIRUGDQGPHPRYH PHPRYHŽŠÉ¹ ¦œ—rPHPRYHÁžÈœÂ¦œ—r¨µn ­—» ¨³ÁžÈœ¦oµœ‡oµž¨¸„ 7KLVPRVWUHFHQWEUDQGPHPRYHLVWKHILUVWUHWDLOFKDLQLQ%UD]LOWR Á‡¦º°…nµ¥Â®nŠÂ¦„Äœ¦µŽ·¨šÉ¸œÎµÁ°µ¦³ (3&5),' ¤µÄoĜŽ¡´ ¡¨µ¥ DGRSWHQGWRHQG(3&5),'LQWKHVXSSO\\FKDLQ ÁœšŠ´Ê ¦³ PHPRYHuVIODJVKLSVWRUHLVORFDWHGLQ6DR3DXOR/LNHDOOVWRUHVLQWKH ­µ…µš¸ÉÁžÈ œÁ¦º°›Š…°Š PHPRYH ˜Š´Ê °¥nļ œ¦´“ÁŽµšr ÁžµÃ¨ Ž¹ÉŠ„ÈÁ®¤º°œ„´ PHPRYHFKDLQLWWDUJHWVPRGHUQFRQVXPHUVLQWKHLUHDUO\\VZLWKD ¦oµœ°ºÉœÇĜÁ‡¦º°PHPRYHšÉ¸Áœoœ„¨¤n» Ážo µ®¤µ¥ÁžÈœŸo¼ ¦·Ã£‡¦n»œÄ®¤n šÉ¸¤¸°µ¥» KLJKWHFKLQVWRUHH[SHULHQFH6KRSSHUVFDQZDWFKVSRUWLQJHYHQWV °¥Än¼ œªn Šž¦³¤µ–˜oœÇ¤ž¸ ¦³­„µ¦–rŽ°º Ê …°ŠÄœ¦oµœ‡oµšÅɸ ±Áš‡£µ¥Äœ DQGPXVLFYLGHRVRQODUJHIODWVFUHHQ79VDQGWKHVWRUHuVVRXQGLV ¦oµœŸoŽ¼ º°Ê ­µ¤µ¦™—¦¼ µ¥„µ¦„¸¯µ®¦º°¦µ¥„µ¦Á¡¨Šœ®œoµ‹°š¸ª¸…œµ—Ä®nš¸É SURYLGHG E\\ VWDWHRIWKHDUW DXGLR HTXLSPHQW )UHH ZLIL LV RIIHUHG ‹—´ ŪoÄ®oŽŠ¹É ¦³Á­¸¥Š‹—´ Ūo×¥VWDWHRIWKHDUWDXGLRHTXLSPHQW¤¸ZLIL DQGWDEOHWVDUHDYDLODEOHERWKIRUVXUILQJWKH1HWDQGWRDFFHVVWKH ¦·„µ¦¢¦¸¨³¤¸WDEOHWŪo­Îµ®¦´Áž· —°¡¡¨·Á‡œ´É …°ŠÂ¦œ—ršÉ¸¤¸…o°¤¨¼ EUDQGuVtDSSuWKDWRIIHUVVXJJHVWLRQVRQZKDWPHPRYHSLHFHVZRXOG œ³œÎµ­œ· ‡oµªµn ·œÊ Å®œÁ…oµ„œ´ ŗooµŠ JRZHOOZLWKRWKHUV 16 GS1 Thailand January – March 2018

GS1 Traceability š‹’š‹’~š‚™‹“™’’ši L=/N.X1^ZEDN3L =L<%N`31Ld ZEWN.1BK 3ADN K<1O._ O 300% faster receiving process and 100% inventory accuracy with item- ­œ· ‡oµ…°ŠPHPRYHš„» ·œÊ ‹³¤¸Âš„È *6(3&8+)*HQšÉ¸Á¥È ˜—· ¤µ level EPC/RFID ˜Š´Ê ˜Ãn ¦ŠŠµœŸ¨˜· £µ¥Äœ˜ª´ š„È œ´ š„¹ ¦®­´ *66*7,1ŽŠÉ¹ ÁžÈœ¦®­´ ÁŒ¡µ³š¸É ­µ¤µ¦™Šn ­¸ Ê œ· ‡oµÅ—oÁžÈœ¦µ¥œ· Ê ץš„È —Š´ „¨µn ª‹³™„¼ °µn œ‡µn Ĝ®¨µ¥Ç‹—»   Ê¼ijIJÌ $/\"1%(#×ÃÂĊ ²Ì £ÊĊ ¼Ê»§²ÌÝ §Àĉ » ˜¨°—„µ¦Á‡¨Éº°œ¥oµ¥ÄœŽ¡´ ¡¨µ¥Áœ„µ¦°µn œ‹³Á„·—…œ¹ Ê ‡¦´ŠÊ ¦„Á¤Éº°­œ· ‡oµ ×ÃĊ ¼È³À² Ê¼¼É³Â̲£ĊÊÔ¼ÛÀ¡Îݲ  Õ¾È Á—œ· šµŠ¤µ™Š¹ «œ¼ ¥r„¦³‹µ¥­œ· ‡oµ‹µ„œœ´Ê ‹³ÁžÈœš¸É‡¨Š´ …°Š¦oµœ‡oµž¨„¸ ¨³ ¡ĊźѾ£¾É¦Â̲£ÊĊ Õºĉ²»ÊĻ ¡²ÝÎ  ‹³™„¼ °µn œ°¸„‡¦´ŠÊ Á¤Éº°¤¸„µ¦­Šn ­œ· ‡oµÅž¥Š´ ‹—» …µ¥3RLQWRI6DOH326Ÿ¨ šÉ¸Å—o‹µ„„µ¦œ´ š„¹ …o°¤¨¼ Ĝš„» Ç‹—» ‡º°PHPRYH­µ¤µ¦™¦o¼…o°¤¨¼ šÉ¸Âšo‹¦·Š ’ÛÌÔ°ÓÌÝÌÓÛÈÎÎÐÕÎÉÖÖÚÛÚÝÐÚÐÉÐÓÐÛà ªµn ­œ· ‡oµ°¥šn¼ ɸėĜ…–³œœ´Ê ªn ¥Ä®o„¦³ªœ„µ¦¦´­œ· ‡oµÁ¦Èª…œ¹ Ê ¨³ …o°¤¨¼ ‡¨Š´ ­œ· ‡oµÂ¤œn ¥Îµ…œ¹ Ê  $OOLQGLYLGXDOLWHPVRIPHPRYHFORWKLQJKDYHD*6(3&8+)*HQ WDJVHZQLQWRWKHPDWWKHIDFWRU\\7KHWDJVDUHHQFRGHGZLWKD*6 W8;_N 5=JDN12N:L8X?JAL;X;3 <Ld 6HULDOLVHG*OREDO7UDGH,WHP1XPEHU6*7,1DXQLTXHQXPEHUWKDW LGHQWLILHVHDFKJDUPHQW7KHVHWDJVDUHUHDGDWVHYHUDOSRLQWVDFURVV Á¤Éº°­·œ‡oµ¤µ™¹Š¦oµœ‡oµž¨¸„ Á‡¦Éº°Š°nµœ 5),' ‹³°nµœÂšÈ„š¸É°¥n¼Äœ­·œ‡oµ WKHHQGWRHQGVXSSO\\FKDLQ7KH\\DUHILUVWDXWRPDWLFDOO\\UHDGZLWK ×¥°˜´ ܤ˜´ ·Â¨³­nŠ…o°¤¨¼ Ş¥Š´ “µœ…o°¤¨¼ …°Š­·œ‡oµ‡Š‡¨Š´ šœ´ š¸ Ĝ„µ¦ 5),'ZKHQSURGXFWVDUHUHFHLYHGDWGLVWULEXWLRQFHQWUHVWKHQZKHQ œ´ ­˜È°„ ¡œ„´ Šµœ‹³Á…Èœ¦™š¸É¤¸Á‡¦ºÉ°Š°nµœ 5),' ަ°Ç œ´Ê ªµŠ­·œ‡oµ LWHPVDUHVWRUHGDQGWKHQZKHQWKHDUWLFOHVRIFORWKLQJDUHVHQWWR Á—·¤š¸„µ¦œ´­˜È°„‹³ÄoÁª¨µœµœ®¨µ¥ªœ´  ˜nž´‹‹»œ´ čoÁª¨µœo°¥„ªnµ UHWDLOSRLQWVRIVDOH$VDUHVXOWPHPRYHNQRZVH[DFWO\\ZKDWJDUPHQWV ®œ¹ÉŠª´É 䊜°„‹µ„œ¸Ê PHPRYH¥Š´ Á®Èœªnµ„µ¦Á˜·¤­·œ‡oµ¦ª—Á¦Èª…œ¹ Ê °¥nµŠ DUHZKHUHDWDQ\\PRPHQW5HFHLYLQJSURFHVVLVQRZDQDVWRQLVKLQJ Á®œÈ ŗo—´ °¸„—oª¥ IDVWHUWKDQLWZDVEHIRUHWKH(3&5),'V\\VWHPZDVLQSODFH DQGDFFXUDF\\LVQHDU 5=JD4L=-G\"6S4 =YN :1_1O 3K D;K<X?J=L4=Q_3 ’ÕÊÙÌÈÚÌËÌÍÍÐÊÐÌÕÛÈÕËÈÊÊÜÙÈÊà ¦³ (3&5),' …°Š PHPRYH ¥Š´ nª¥Á¡É·¤ž¦³­„µ¦–rš¸Éšœ´ ­¤¥´ Ĝ „µ¦Žº°Ê …°ŠÄ®o„nŸo¼¦·Ã£‡ Á¤ºÉ°¨¼„‡oµ…°Š PHPRYH ¡¦o °¤‹³Îµ¦³ÁŠ·œ 2QFH DW D UHWDLO VWRUH WKH DXJPHQWHG OHYHOV RI LQYHQWRU\\ YLVLELOLW\\ ¡ª„Á…µÅ¤‹n εÁžÈ œ˜o°ŠœÎµ­œ· ‡oµ¤µÁ…oµ‡·ªÁ¡ºÉ°Îµ¦³‡µn ­œ· ‡oµšÉ¸‹—» …µ¥Á®¤º°œ FRQWLQXH5),'SRUWDOVDXWRPDWLFDOO\\UHDGWKHJRRGVDVWKH\\DUULYH š¸ÉÁ‡¥ÁžÈœ¤µ˜‹n ³¤¸˜³„¦oµ¦´Îµ¦³­œ· ‡oµš¸É˜—· ˜ª´ °µn œ5),'Á°µÅªo°¥¦n¼ °Ç DQGWKHVWRUHuVLQYHQWRU\\OLVWLVLPPHGLDWHO\\XSGDWHG7RSHUIRUPD ¦oµœŸoŽ¼ º°Ê Á¡¸¥ŠœÎµ­·œ‡oµÄ­¨n Š˜³„¦oµÁ‡¦ºÉ°Š‹³°nµœÂšÈ„5),'š¸É˜ª´ ­·œ‡oµ VWRUHZLGH LQYHQWRU\\ DQ HPSOR\\HH VLPSO\\ SXVKHV D ZKHHOHG FDUW ¨³Â‹oŠ¦µ‡µ¦ª¤Ä®o°˜´ ܤ˜´ · „µ¦…µ¥‹³Á­¦È‹­·œÊ Á¤ºÉ°Ÿo¼Žº°Ê ¦¼—˜´ ¦Á‡¦—·˜ HTXLSSHGZLWK5),'VFDQQHUVDURXQGWKHVKRSIORRU6WRFNWDNLQJ šÉ¸‹»—Ä„¨oÇ „´˜³„¦o µ ‹»—Îµ¦³­·œ‡oµÄœ¨´„¬–³—´Š„¨nµªnª¥šÎµÄ®o XVHGWRWDNHVHYHUDOGD\\VQRZLWuVGRQHLQDOLWWOHPRUHWKDQDQKRXU ž¦³­„µ¦–r„µ¦Îµ¦³­·œ‡oµÁ¦Èª…¹œÊ ™¹Šœ°„‹µ„œ¸¡Ê œ„´ Šµœ…µ¥¥Š´ ¤¸ PHPRYH KDV DOVR VHHQ D GUDPDWLF LPSURYHPHQW LQ UHSOHQLVKPHQW Áª¨µ¤µ„…œ¹ Ê Äœ„µ¦Ä®o¦·„µ¦¨„¼ ‡oµ—oª¥ VSHHGV ŠÚÔÖÖÛÏÈÕËÔÖËÌÙÕÊÖÕÚÜÔÌÙÌß×ÌÙÐÌÕÊÌ PHPRYHuV (3&5),' V\\VWHP DOVR FRQWULEXWHV WR WKH KLJKWHFK FRQVXPHUH[SHULHQFH:KHQDPHPRYHFXVWRPHULVUHDG\\WRSD\\ KHRUVKHGRHVQuWKDYHWRTXHXHXSDWDWUDGLWLRQDOFDVKUHJLVWHU$W YDULRXVVSRWVDURXQGWKHVWRUH5),'HQDEOHGFKHFNRXWEDVNHWVDUH DYDLODEOH7KHFXVWRPHUSODFHVKLVRUKHUVHOHFWLRQLQWRWKHEDVNHW WKH WDJV DUH VFDQQHG E\\ D UHDGHU EXLOW LQWR LW DQG WKH WRWDO VXP GXH LV FDOFXODWHG DXWRPDWLFDOO\\ 7KH VDOH LV FRPSOHWHG ZKHQ WKH FXVWRPHUVZLSHVDFUHGLWFDUGDWDWHUPLQDODGMDFHQWWRWKHEDVNHW 7KHFKHFNRXWH[SHULHQFHLVQRZIDVWHURQDYHUDJHDQGVDOHV DVVRFLDWHVDWVWRUHVFDQVSHQGPRUHWLPHZLWKFXVWRPHUVDVWKH\\ VKRSDQGWU\\RQFORWKHV GS1 Thailand January – March 2018 17

Thailand Newsletter GS1 Traceability 5G \"K3L=Y#===; ™ÙÌÝÌÕÛÐÕÎÚÏÖ×ÓÐÍÛÐÕК„È (3&5),'œ¸¥Ê Š´ čoÁžÈœ¦³„µ¦˜¦ª‹­°­ŠÉ· …°ŠšµŠ°·Á¨„È š¦°œ·„­r 7KH(3&5),'WDJVDOVRHQDEOHHOHFWURQLFDUWLFOHVXUYHLOODQFH($6 ®¦º°($6šÉ¸¤¸ÅªoÁ¡ºÉ°žo °Š„œ´ „µ¦…䥅°ŠÄœ¦oµœ‡oµŽŠÉ¹ ªn ¥¨—„µ¦Ã‹¦„¦¦¤ DQGKHOSUHGXFHVKRSOLIWLQJDQGVKULQN,IDQLWHPOHDYHVWKHVWRUH ­œ· ‡oµ¨ŠÅ—o×¥­´ µ–Á˜º°œ‹³—Š´ …œ¹ Ê ®µ„­œ· ‡oµ™„¼ œÎµ°°„‹µ„¦oµœÃ—¥ ZLWKRXW KDYLQJ SDVVHG WKURXJK D FDVK UHJLVWHU RU VHOIFKHFNRXW ŤŸn µn œÂ‡Á¸¥¦rš¸É‹—» …µ¥ EDVNHWDQDODUPVRXQGV L=4=N L=1_O;;O L3`P W=Q_G<] –ÖÙÌÚÌÙÝÐÊÌÚÛÖÊÖÔÌ PHPRYH„ε¨Š´ ®µž¦³Ã¥œr‹µ„¦³(3&5),'…°Š¡ª„Á…µ¤µ„…œ¹ Ê  PHPRYH LV DOUHDG\\ FRQVLGHULQJ ZD\\V WR JHW PRUH EHQHILWV IURP ×¥¡ª„Á…µ°µ‹‹³‹—´ ˜Š´Ê ®o°Š¨°ŠÁ­°º Ê °‹´ Œ¦·¥³šÉ¸‹³­Â„œÂš„È Ĝ˜ª´ ­œ· ‡oµ WKHLU (3&5),' V\\VWHP 7KH\\ PD\\ IRU LQVWDQFH GHSOR\\ vVPDUWw šÉ¸¨„¼ ‡oµ„ε¨Š´ ¨°Š¡¦o°¤Âœ³œÎµÁ‡¦ºÉ°Šž¦³—´ ®¦º°­œ· ‡oµšÉ¸Á…oµ„œ´ ŽŠ¹É ¤¸°¥Än¼ œ ILWWLQJURRPVZKLFKVFDQZKDWDVKRSSHULVWU\\LQJRQDQGVXJJHVW ¦oµœ¨³ÁžÈœÅŽ­ršÉ¸Á®¤µ³„´ ¨„¼ ‡oµÂ˜¨n ³‡» ‡¨Ä®o—oª¥ DFFHVVRULHV RU PDWFKLQJ LWHPV DYDLODEOH LQ WKH ULJKW VL]H RQ WKH VWRUHIORRU 18 GS1 Thailand January – March 2018



Thailand Newsletter ECR Corner ŠÙÛÐÊÓÌÉà²41AL;Y.<»Laila Beswick ,November 21, 2016 ÙÈÕÚÓÈÛÌËÉà²X5?Y.<»—ÉáÝÚÑÖÜÚšÍÜËÐÉ̳;<=R N31= W8%=%.K  The Top 5 Challenges in the Fashion and Apparel Industry AL;1L 1L<¶ GX?K3J.W4K =XQG_=\"3Z3\" R GE/R ;DLE==;X9%_3K The Top 5 Challenges in the Fashion ความทาทาย 5 อันดับแรกในอุตสาหกรรมแฟช่ัน and Apparel Industry และเครอ่ื งนุงหม 1. Consumerism 1. Consumerism Consumers demand variety and new products. Consider fast fashion Ÿo¼ ¦·Ã£‡˜o°Š„µ¦­œ· ‡oµÄ®¤n Ç š®É¸ ¨µ„®¨µ¥ ¨³˜o°Š„µ¦Á®œÈ ¢œ´É …°Š—µ¦µ apparel. Consumers want to see the red-carpet outfit of their favorite š¸É˜œºÉœ°œ´œÊ ªµŠÂ¨³…µ¥œÃ¨„°°œÅ¨œr£µ¥ÄœÅ¤n„ɸª´œ®¦º° celebrity in the racks and online within days or weeks. This means „ɸ­ž´ —µ®r®¨Š´ ‹µ„ŠµœÁ—·œ¡¦¤Â—Š ®¤µ¥™¹Š„µ¦Á¡É·¤…¹œÊ °¥nµŠ¤µ„Äœ an exponential growth in collections, product ranges, SKUs, and „¨n¤» ­·œ‡oµ ¦µ¥„µ¦­·œ‡oµ ¨³¦¦‹£» –´ ”r ŽŠÉ¹ šŠ´Ê ®¤—­µ¤µ¦™­¦oµŠÂ¦Š packaging options, all of which can put pressure on the supply „——œ´ ˜n°®nªŠÃŽn°ž» šµœÂ¨³­¦oµŠ‡ªµ¤Ž´ Žo°œÄœ„µ¦¡•´ œµ „µ¦‹—´ ®µ chain and create complexity in product development, sourcing, „µ¦ªµŠÂŸœ„µ¦Ÿ¨˜· ¨³„µ¦Á˜¤· Á˜¤È ­œ· ‡oµ planning, production, and fulfillment. 2. Brand Sensitivity – Brand Loyalty 2. Brand Sensitivity – Brand Loyalty Ÿo‡¼ oµž¨¸„¨³Â¦œ—r¢œ´É ¤¸ÃŽn°ž» šµœš¸É¥µªÂ¨³¤¸„µ¦Áž¨É¸¥œÂž¨Š°¥n¼ Retailers and fashion brands have very long and sensitive supply ˜¨°—Áª¨µ ŽŠÉ¹ °µ‹¤¸˜ª´ ž¦š¸É­Šn Ÿ¨˜°n ‡–» £µ¡®¦º°Éº°…°ŠÂ¦œ—rŗo Áœn chains. A number of variables can affect a brand’s quality or name. ®µ„­·œ‡oµ¤¸„µ¦…µ—˜¨µ—°¥nµŠ˜n°ÁœºÉ°ŠŸo‡¼ œ‹³Žº°Ê ­·œ‡oµ‹µ„š¸É°Éºœ ®µ„ If items are consistently out of stock, people will shop elsewhere. If ‡–» £µ¡…°Š­·œ‡oµÅ¤n—¸‡œ‹³Žº°Ê ­·œ‡oµ‹µ„š¸É°ºÉœÂ¨³ª·‹µ¦–rŸnµœÃŽÁ¸¥¨ product quality is not up to scratch then people will shop elsewhere ¤Á¸ —¥¸ ¨³®µ„¦œ—rœœ´Ê ž’· ˜´ ˜· °n ¡œ„´ Šµœ°¥µn ŠÅ¤Án žÈœ›¦¦¤Ÿo‡¼ œ„‹È ³Ž°º Ê and complain on social media. If a brand is reported for treating ­œ· ‡oµ‹µ„š°¸É œÉº ¨³ª‹· µ¦–r¦œ—Ÿr µn œÃŽÁ¥¸ ¨¤Á¸ —¥¸ ¨³°„Á¡°ºÉ œ…°Š˜œ workers unfairly then people may shop elsewhere and criticize the brand on social media and tell their friends. 20 GS1 Thailand January – March 2018

š‹’š‹’~š‚™‹“™’’ši 3. Sustainability 3. Sustainability Most big fashion brand websites today display something about ÁªÈ Ŏ˜r¦œ—r¢œ´É Ä®n Ç Äœž´‹‹» œ´ ­—Š™Š¹ ‡ªµ¤¦´Ÿ—· °˜°n ­Š´ ‡¤ corporate responsibility and sustainability. Today’s big brands ¨³‡ªµ¤¥Š´É ¥ºœ ץčo„¨¥š» ›r„µ¦¡•´ œµ‡ªµ¤¥Š´É ¥ºœµŠ¦¼žÂ Á¡ºÉ°Ä®o need to be seen implementing some form of sustainability strategy. ¦œ—rÁžÈ œšÉ¸¥°¤¦´Äœ„¨¤n» Ÿo¼ ¦·Ã£‡šÉ¸˜¦³®œ„´ ™¹Šª·›¸„µ¦šÉ¸Ÿo‡¼ oµž¨¸„¨³ Consumers are hyper aware of how retailers and brands operate ¦œ—r­—Š‡ªµ¤¦´Ÿ·—°˜°n ­Š´ ‡¤ Áœn —εÁœ·œ„µ¦Á„ɸ¥ª„´ „µ¦ÄoœÎµÊ regarding their water consumption, waste disposal, acceptable „µ¦„ε‹—´ …°ŠÁ­¸¥ ¨³„µ¦ž’·˜´ ·˜°n ¡œ„´ Šµœ˜µ¤¤µ˜¦“µœ—oµœ­…» £µ¡ labor practices, health and safety standards, treatment of workers, ¨³‡ªµ¤ž¨°—£¥´ etc. If a brand’s name is related to any of these topics in a negative way, it will be affected. 4. Inventory Intelligence 4. Inventory Intelligence Ÿo ¼‡o µž¨¸„¨³Â¦œ—r ¢É´œ¤´„‹³˜o °Š˜n°­o ¼„´ž´ ®µšÉ¸Ÿ´œŸªœ˜µ¤ §—„¼ µ¨Ž¹ÉŠ­nŠŸ¨˜n°­·œ‡oµ‡Š‡¨Š´ ×¥µŠ­É·ŠÁ¦µ­µ¤µ¦™‡ª‡¤» ŗo ˜n Fashion retailers and brands are forever contending with the very µŠ­É·Š„È°¥n¼Á®œº°„µ¦‡ª‡»¤ Ánœ ­£µ¡°µ„µ« ™oµ§—¼¦o °œÅ¤nŗo¦o °œ volatile issue of seasonality – having to ramp up inventories and ¡°šÉ¸‹³…µ¥­·œ‡oµÅ—o ¦o µœ‡oµ„È‹³˜o°Š¡¥µ¥µ¤¨—­˜È°„š¸É…µ¥Å¤nŗo then deplete them in a time-sensitive manner. There are certain šÎµÄ®o„µ¦¦·®µ¦‹—´ „µ¦­œ· ‡oµ‡Š‡¨Š´ ¨³‡ªµ¤‡¨°n Š˜ª´ Ĝ„µ¦—µÎ Áœ·œŠµœ things we can control and others that we can’t, like the weather. If a Á¡°Éº ¦´¤°º „´ „µ¦Áž¨¥É¸ œÂž¨ŠÄ®oŗo°¥µn Ššœ´ šªn ŠšÁ¸ žÈœ­Š·É ‹µÎ ÁžÈœÄœž´‹‹» œ´ summer hasn’t been hot enough fashion retailers will find themselves slashing prices and diluting margins trying to get rid of stock that ¶±ÏÌ‹ÓÈÊҏÙÐËÈàŽÍÍÌÊÛ isn’t selling. Stock visibility, inventory intelligence, and operational agility to quickly change tack in a timely manner are necessities in Black Friday Ĝªn Š®¨µ¥ž¸šŸÉ¸ µn œ¤µÅ—o¦´„µ¦¡‹· µ¦–µ°¥µn ŠÁžÈœšµŠ„µ¦ today’s fashion supply chain. Ä®oÁžÈ œ‹»—Á¦É·¤˜oœ…°ŠÁš«„µ¨„µ¦o °žž· ʊĜnªŠª´œ®¥»— Ÿo¼‡oµž¨¸„ —¹Š—¼—œ´„šn°ŠÁšÉ¸¥ª‹Îµœªœ¤µ„š´ŠÊ °°œÅ¨œr¨³®œoµ¦o µœ‡oµ ×¥ ¶±ÏÌ‹ÓÈÊҏÙÐËÈàŽÍÍÌÊÛ ¤°­nªœ¨—¤µ„¤µ¥­Îµ®¦´­·œ‡oµ˜´ŠÊ ˜n…°Š˜„˜nŠoµœÅž‹œ™¹Š Á‡¦Éº°ŠÂ˜Šn „µ¥ Black Friday in recent years has been considered the official start of the holiday shopping season. Retailers draw in the crowds both online and in store by offering huge discounts on everything from home furnishings to apparel. GS1 Thailand January – March 2018 21

Thailand Newsletter ECR Corner 22 GS1 Thailand January – March 2018



Thailand Newsletter RFID CORNER ŠÙÛÐÊÓÌÉà²41AL;Y.<» GS1 Norway ÙÈÕÚÓÈÛÌËÉà²X5?Y.<»KorÖÓaÕoÖ šoÓÛaØÕoÖÏÓoÔ ³ =;? Y:1=8K <; \"? ŽËÐÛÌË‹à²W=<O 4W=O<\"Y.<» ”ÑraØorÖ ÐaÔÍrÕÒÑraraÜ ³ #=N L:=- W$?N;#N=J=K/3 Implementation of RFID has led to Market improvement in Moods of Norway’s product and information űow. :/art <  Ê¼ijÌIJijÉݦ¼È³³ 1%(# °ĻÊ×ÃĊ Ê¼Øþ¡Å¦ ¡ÅĊ º¾Ñ Õ¾ÈÂ²Ì £ÊĊ ¡Å¦,NNCRNE-NQV@X²ÊĻ ش ĉÑ Ê¼·ĴÉ ²Ê°Ê¦ Ê¼ij¾ÊIJ:/@QS< 0RRGVRI1RUZD\\¦·¬´šÂ¢œ´É ­´ µ˜·œ°¦rÁª¥r„n°˜Š´Ê …¹œÊ Ĝž¸ ‡« The Norwegian fashion company Moods of Norway was šÉ¸Á¤º°Š6WU\\Q×¥6LPHQ6WDDOQDFNH3HGHU%ķUUHVHQ¨³ established in Stryn in 2003 by Simen Staalnacke, Peder -DQ(JLO)OR‡°œÁŽž˜r…°Š¡ª„Á…µ‡º°Á¡Éº°‹Îµ®œnµ¥Á­º°Ê ŸoµÂ¢œ´É šÉ¸ Børresen and Jan Egil Flo. Their concept is to market Ťnčn—Š´Ê Á—·¤Äœ„¨n¤» ­˜¦¸š »—¨Îµ¨°Š »—‡È°„Áš¨ ¨³»—„¸¯µ untraditional fashionwear in the segments street, casual, ×¥¤¸­Ã¨Â„œªnµ v+DSS\\ &ORWKHV IRU +DSS\\ 3HRSOHw ž´‹‹»œ´  cocktail and sport under the slogan: “Happy Clothes for Happy 0RRGV RI 1RUZD\\ ÁžÈ œÂ¦œ—r­´ µ˜·œ°¦rÁª¥rš¸ÉÄ®nš¸É­—» Ĝ—oµœ People”. Today, Moods of Norway is the largest Norwegian ¢œ´É ¦³—´ œµœµµ˜·  brand in international fashion. ­Îµœ´„Šµœ¦· ®µ¦‹´—„µ¦…°Š 0RRGV RI 1RUZD\\ ˜´ŠÊ °¥n¼šÉ¸ Moods of Norway’s administration is located in +HJGHKDXJVYHLHQĜÁ¤º°Š2VORĜ…–³š¸É‡¨Š´ ­œ· ‡oµ®¨„´ ¨³®œªn ¥ Hegdehaugsveien in Oslo, while the main warehouse and Šµœ°ºÉœÇ°µš·Å°š¸苷­˜·„­r¨³„µ¦ÁŠ·œ‹³°¥nš¼ ɸÁ¤º°Š6WU\\QĜž¸  functions such as IT, logistics and finance are in Stryn. ‡«ŗo¤¸„µ¦Áž· —˜ª´ ¦oµœ‡oµ…°ŠÂ¦œ—r0RRGVRI1RUZD\\ÁžÈ œ In 2008, Moods of Norway opened its first brand store in ‡¦´ŠÊ ¦„š¸É$NHUVJDWDĜÁ¤º°Š2VORž´‹‹» œ´ ¦·¬´š¤¸¦oµœ‡oµ‹Îµœªœ Akersgata in Oslo. Today, the company has 14 brand stores ¦o µœ¨³¦o µœ…µ¥­·œ‡o µ‹µ„把µœ°¸„¦o µœÄœœ°¦r Áª¥r¦ª¤Åž™¹Š¦o µœ and three outlet stores in Norway, plus brand stores in Los šÉ¸Á¤º°Š/RV$QJHOHV¨³6WUĵPVWDGœ°„‹µ„œ¸¥Ê Š´ ¤¸„µ¦‹Îµ®œnµ¥ Angeles and Strömstad. Their products are also sold through Ÿnµœ¦oµœ‡oµ®¨µ„®¨µ¥Â¦œ—ršªÉ´ 脎ŠÉ¹ šÎµ¥°—…µ¥Äœž¸ ‡« many multi brand stores all over the world. Sales turnover in ¤µ„„ªnµ¨oµœœ°¦rÁª¥rǦœ 2014 was in excess of NOK 300 million. C16.B)4\";JI9D6''5'< Opportunities and areas for improvement „µ¦‹—´ „µ¦ 0RRGV RI 1RUZD\\ ­—ŠÄ®oÁ®Èœªnµ¤¸Ã°„µ­š¸É—¸Äœ„µ¦ The management of Moods of Norway considered that there ŗo¦´„µ¦ž¦´ž¦»ŠŸ¨·˜£–´ ”r¨³„µ¦Å®¨Áª¸¥œ…o°¤¨¼ …°Š¦·¬´šÄ®o¤¸ were great opportunities for achieving an improvement and ž¦³­š· ›·£µ¡¤µ„…œ¹ Ê „µ¦˜—· ˜Š´Ê ¦³—Š´ „¨µn ªÄoÁŒ¡µ³¡ºœÊ š¸É—Š´ ˜°n Şœ¸Ê streamlining of the company’s product and information flow.  x„µ¦ªµŠÂŸœ„µ¦‹—´ Žº°Ê ¨³„µ¦…œ­nŠ‹µ„ŸoŸ¼ ¨·˜Ÿo‹¼ 宜nµ¥Åž¥Š´ This applied especially to the following areas:   ‡¨Š´ ­·œ‡oµ®¨„´ …°Š0RRGVRI1RUZD\\VĜÁ¤º°Š6WU\\Q  x3ODQQLQJSXUFKDVLQJDQGWUDQVSRUWIURPPDQXIDFWXUHUV  x„µ¦Žº°Ê …µ¥­·œ‡oµÄœ­˜È°„¨³„µ¦™º°‡¦°Š­·œ‡oµ‡Š‡¨Š´ Ĝ‡¨Š´   ­·œ‡oµ®¨„´ suppliers to Moods of Norway’s main warehouse in Stryn  x„µ¦„¦³‹µ¥­·œ‡oµ¦³®ªnµŠ‡¨Š´ ­·œ‡oµ®¨„´ „´ ¦oµœ‡oµ  x7UDGLQJVWRFNDQGVWRFNKROGLQJDWWKHPDLQZDUHKRXVH  x„µ¦‡ª‡¤» ­œ· ‡oµ‡Š‡¨Š´ Ĝ¦oµœ‡oµ…°ŠÂ¦œ—r0RRGVRI1RUZD\\  x¦³„µ¦˜¦ª‹­°­É·Š…°ŠšµŠ°·Á¨È„š¦°œ·„­r($6 6'N6A8C '6'N6'Ĕ1 ®¨Š´ ‹µ„¦nª¤¤º°„´ *61RUZD\\Á„ɸ¥ª„´ ª·›¸„µ¦Â„ož´®µ—oª¥„µ¦ ˜·—šȄ 5),' ­µ¤µ¦™nª¥˜´—­·œÄ‹Äœ„µ¦ž¦´ž¦»ŠÂ¨³„µ¦Á¡É·¤ ž¦³­·š›·£µ¡Å—oĜž¸ ‡«0RRGVRI1RUZD\\ŗo˜—´ ­·œÄ‹ªnµ 24 GS1 Thailand January – March 2018

š‹’š‹’~š‚™‹“™’’ši ‹³—εÁœ·œÃ‡¦Š„µ¦œÎµ¦n°ŠÃ—¥Äo 5),' „µ¦ªµŠÂŸœÃ‡¦Š„µ¦œÎµ¦n°Š  x'LVWULEXWLRQEHWZHHQWKHPDLQZDUHKRXVHDQGWKHVWRUHV ŗo—εÁœ·œ„µ¦ÄœnªŠ§—ļ Å¤o¦nªŠž¸ ‡«0RRGVRI1RUZD\\  x,QYHQWRU\\FRQWUROLQ0RRGVRI1RUZD\\uVEUDQGVWRUHV ¡·‹µ¦–µªnµ„µ¦‡ª‡»¤‡¨´Š­·œ‡oµšÉ¸—¸¤¸‡ªµ¤­Îµ‡´ÁžÈ œ¡·Á«¬Ã—¥  x(OHFWURQLF$UWLFOH6XUYHLOODQFH($6 ÁžÈ œÃ°„µ­š¸É—¸Äœ„µ¦­¦oµŠŸ¨„εŦšµŠ„µ¦ÁŠ·œšÉ¸—¸…¹œÊ ‹¹Š˜—´ ­·œÄ‹šÉ¸‹³ ¤nŠ» —εÁœ·œÃ‡¦Š„µ¦œÎµ¦n°ŠÄœ¡ºœÊ šÉ¸œ¸Ê®œŠÉ¹ ĜÁ®˜Ÿ» ¨œ¸‡Ê º°…o°Ÿ·—¡¨µ—Äœ Running the pilot project …o°¤¨¼ ­·œ‡oµ‡Š‡¨Š´ Ĝ¦oµœ‡oµŽŠÉ¹ œÎµÅž­n„¼ µ¦Á˜·¤Á˜È¤­·œ‡oµš¸ÉŤn™„¼ ˜o°Š ‹µ„‡¨Š´ ­·œ‡oµ ­nŠŸ¨Ä®oÁ„·—­™µœ„µ¦–ršÉ¸Å¤n‡µ—‡·— Ánœ …°Š…µ— $IWHU FROODERUDWLQJ ZLWK *6 1RUZD\\ RYHU KRZ D ˜¨µ—®¦º°…°Š¨oœ­˜È°„ VROXWLRQ ZLWK 5),' WDJJLQJ FRXOG FRQWULEXWH WR WKH GHVLUHG improvement and streamlining, it was decided in 2013 that íL=3K4D/^GWD=^#:L<Z3E3_P\"%K_AY;\"X?J[.=K4L=GK8W.1D/^G 0RRGV RI 1RUZD\\ ZRXOG UXQ D SLORW SURMHFW XVLQJ 5),' :L<Z3=L3LG< L\"=40A31RDK5.LE W53L=5=K45=R\"=`K\"<_N\"ZE} Planning for the pilot project was carried out during autumn #LL=Z%WA?L ´ù %_KAY;\"Z3L=3K4D/^G.A</3WG\"[/=;LD?J=`K\" 2013. Moods of Norway considered that good control of L=3K4D/^G.A<=J44 ›’ <K\";OAL;X; 3<dL;LA LL=/=A# the stores inventory was particularly important, with good DG4.A</3WG\"î opportunities for improved financial gains. It was therefore Hans Petter Hubert decided to concentrate the pilot project on this area. One of 6SGdL3A<L=7L<L5?O the reasons for this was that errors in inventory data in stores Moods of Norway led to incorrect replenishment from the warehouse, resulting in XQIRUWXQDWHVLWXDWLRQVVXFKDVRXWRIVWRFNVRUH[FHVVVWRFNV 1A1C '6'N6'Ĕ1 With better control, inventory in the stores can be reduced and the level of service increased.  x¦oµœ‡oµ®nŠÅ—o¦´Á¨º°„Ä®oÁ…oµ¦nª¤Ã‡¦Š„µ¦œÎµ¦n°Š¦oµœ®œÉ¹ŠÄœ   2VOR¨³°¸„¦oµœ®œÉ¹ŠÄœÁ¤º°Š6WU\\Q “Getting the stocktaking done in an hour, and receiving a  x­·œ‡oµ…°Š 0RRGV RI 1RUZD\\  ž¦³Á£ššÉ¸™„¼ ˜·—šȄ 5),'  full update on stocks in the stores every week, is a radical   —» ¦» »¬Â¨³Á­º°Ê Á·˜Ê ÐÔ×ÙÖÝÌÔÌÕÛÖÕÜÚÐÕδùÏÖÜÙÚÖÕÔÈÕÜÈÓÚÛÖÊÒÛÈÒÐÕÎÖÕÊÌ ÈØÜÈÙÛÌÙ±œÛÖÊÒÛÈÒÐÕÎÞÐÛÏ›’ÐÚÈÓÚÖÔÜÊÏÔÖÙÌ×ÙÌÊÐÚÌ +5<'4. Ę1C '6'N6'Ĕ1 ÛÏÈÕÔÈÕÜÈÓÚÛÖÊÒÛÈÒÐÕαî Hans Petter Hubert  xÁ¡ºÉ°Â­—Š‡ªµ¤Â˜„˜nµŠ°¥nµŠ¤¸œ´¥­Îµ‡´ Ĝ„µ¦…µ¥Ÿ¨·˜£´–”r Retail Director   šÉ¸˜·—šȄ5),'Ĝ¦oµœœÎµ¦n°ŠÁ¤ºÉ°Áš¸¥„´ ¦oµœ‡oµÂ¦œ—r0RRGV Moods of Norway   RI1RUZD\\šÉ¸°ºÉœÇ  xÁ¡Éº°Â­—ŠÄ®oÁ®Èœªnµ 5),' œÎµÅž­n¼„µ¦‡ª‡»¤‡¨Š´ ­·œ‡oµš¸É—¸…¹œÊ Scope of the pilot project   ¨³¨—ð„µ­šÉ¸­·œ‡o µ‹³…µ—­˜È°„Äœ¦o µœœÎµ¦n°ŠÅ—o ®¦º°Å¤n  x7ZRRIWKHEUDQGVWRUHVZHUHVHOHFWHGIRUSDUWLFLSDWLRQLQ   ǦŠ„µ¦œµÎ ¦n°ŠÅ—oÁ¦É·¤˜oœÄœªœ´ š¸É ¤„¦µ‡¤ž¸‡«®¨Š´ ‹µ„ the pilot project: one store in Oslo and one in Stryn.   œ´œÊ šȄ 5),' ŗo™¼„˜·—Åž„´Ÿ¨·˜£´–”ršÉ¸Á¨º°„Ūo ¨³¦o µœ‡oµ   œÎµ¦n°Š­°ŠÂ®nŠÅ—o¦´„µ¦˜·—˜Š´Ê Á‡¦Éº°Š°nµœ5),'¤º°™º°  x7ZR RI 0RRGV RI 1RUZD\\uV SURGXFW FDWHJRULHV ZHUH   5),'WDJJHGPHQuVVXLWVDQGVKLUWV Aim of the pilot project  x7RUHYHDOVLJQLILFDQWGLIIHUHQFHVLQWKHVDOHRI5),'WDJJHG products in the pilot stores, compared with Moods of Norway’s other brand stores.  x7RUHYHDOZKHWKHU5),'OHGWREHWWHUVWRFNFRQWURODQG   IHZHURXWRIVWRFNVLWXDWLRQVLQWKHSLORWVWRUHV 7KHSLORWSURMHFWEHJDQRQ-DQXDU\\5),'WDJVKDG by then been tagged onto the selected products and the two SLORWVWRUHVKDGEHHQHTXLSSHGZLWKKDQGKHOG5),'UHDGHUV GS1 Thailand January – March 2018 25

Thailand Newsletter RFID CORNER =J<JWA?LZ3L=.dLW3N3Y=\"L= ³ùú¶ ³ùú· Phases of the project ³ùú´ ³ùúµ ³ùú´ ³ùúµ ³ùú¶ ³ùú· ùW5.W6<L=5=K45=R\" ù.dLW3N3Y=\"L=3dL= G\" ù WD`QG6LZ3G?W?%K_3 ù3dLWD3GL=3K4X< ù œÍÞÍÉÔÍÌ ùžÐÍœ“ŽØÑÔ×ÜÚÉÖ ù™ÞÍÚ»ú©×Η××ÌÛ ù“ÖÜÚ×ÌÝËÍÛÍØÉÚÉÜÍ  5=JDN12N:L8  =J44œ“Ž1O_=L3L  G\"—××ÌÛ×Î  DN3L:L<Z3%`K3 streamlining in two of Moods of Norway’s  Ë×ÝÖÜÑÖÏ×Î  1_O.O<_N\"`P3X?JDN_\"1O_  G\"X4=3.—××ÌÛ  ˜×ÚßÉá;LA L  G\"=L3LX?JZ3 of Norway’s brand clothing collection  ØÚ×ÌÝËÜÛ×ÖÜÐÍ  /G\"L=5=K45=R\"  ×Θ×ÚßÉá#dL3A3  »ú©0S/N.X1^  ?K\"DN3L.L3E?K\"  ÉÖÌÑÕØÚ×ÞÍÕÍÖÜ stores  ÛÐ×ØÎÔ××ÚÉÖÌÑÖ ùAL\"X63Y=\"L=  ´XE \"  œ“Ž  W8Q_G=J4R=L<L=DN3L needs  ÑÛœ“ŽÜÉÏÏÍÌ  ÊÉËÓÛÜ×ËÓÜ×ÏÑÞÍ  3dL= G\"œ“Ž ù/K.DN3Z#/N./`K\"=J44 ùDN3L\"?K\"Z3=L3L  1O_/G\"W/N;:L<Z3=L3L ùŽÍËÑÌÍÌÜ× ù“ÖÞÍÖÜ×ÚáÑÖÜÐÍ  œ“ŽZEK4=L3L  W5.ZE4=NL=DdLE=K4 ù3dLWD3G=J44œ“Ž ùšÔÉÖÖÍÌÜÐÍœ“Ž  ÑÕØÔÍÕÍÖÜœ“ŽÑÖ  ÛÜ×ÚÍÛÉÚÍ×ØÍÖÍÌ the stores  G\"X4=3.1RXE \"  L=%G55\"1L\"  W8_QGZ%\"L3Z3EG\"  ØÑÔ×Ü  ÚÍØÔÍÖÑÛÐÕÍÖÜÔÑÛÜÛ ù/N./`K\"=J44œ“Ž  GN3W/G=W3^/  ?G\"WDQ`G6L all brand stores for internet ù“ÖÜÚ×ÌÝËÍœ“Ž  ZEK4=L3LG\" ùL=1.DG4=J44 ùX3J3dLD:L8XA.?G; ù“ÕØÔÍÕÍÖÜÍÌœ“Ž  ÛÐ×ØØÑÖÏ  X4=3.1RXE \"  œ“ŽW8Q_GZ%\"L3  œ“ŽX445. ùžÍÛÜ×Îœ“ŽÎ×Ú in the fitting rooms ù#K.1dLY&?S%_K31L\"  K4=J44‹  Z3=L3L in all brand stores  ‹ØÝÚØ×ÛÍÛ ù“ÖÜÚ×ÌÝËÍËÔ×ÛÍÌ  W13NY.<˜ÍÌÉØ ùL=1.DG4=J44 ùžÍËÐÖÑËÉÔÛ×ÔÝÜÑ×Ö ùžÍÛÜ×Îœ“ŽÑÖ  œ“ŽÍÖÞÑÚ×ÖÕÍÖÜ  œ“ŽZ3?K\"DN3L  ØÚ×ÞÑÌÍÌÊἘÍÌÉØ  ÕÉÑÖßÉÚÍÐ×ÝÛÍ (Netherlands)  E?K¬L==K4X?J  ¬Ï××ÌÛÚÍËÍØÜÑ×Ö in the stores  = A;K48L=1W3G=  =J#L<DN3L­ (Netherlands) and  ÉÖÌÌÑÛÜÚÑÊÝÜÑ×Ö­  Z35=JW1B3G=WA< its Norwegian  %Q_G“ÖÎÚÉÜÍÓ  ØÉÚÜÖÍÚ“ÖÎÚÉÜÍÓ '4C&ĘI9Eĕ'5 Results achieved ǦŠ„µ¦œÎµ¦n°ŠÅ—o¦´Ÿ¨˜°¦´š¸É—¸°¥nµŠ¦ª—Á¦Èª The pilot project achieved dramatically good results:  x¦o µœ‡oµœÎµ¦n°Šš´ŠÊ ­°ŠÂ®nŠ¤¸¥°—…µ¥š¸ÉÁ¡·É¤…¹œÊ ÁžÈ œ°¥nµŠ¤µ„Äœ  x %RWKSLORWVWRUHVDFKLHYHGYHU\\JRRGJURZWKLQVDOHVRI   ­œ· ‡oµœÎµ¦n°ŠšŠ´Ê ž¦³Á£šŽŠÉ¹ ¤¸¥°—…µ¥­Š¼ „ªµn Ÿ¨˜· £–´ ”rÁ—¸¥ª„œ´   Ĝ¦oµœ‡oµÂ¦œ—r0RRGVRI1RUZD\\šÉ¸°ºÉœÇ the two pilot categories. Sales there were far above sales  xŗo¦´„µ¦¥ºœ¥´œªnµ¦o µœœÎµ¦n°Š¤¸„µ¦ž¦´ž¦»Š£µ¡¦ª¤Â¨³„µ¦ of the same products in other Moods of Norway brand   ‡ª‡»¤­·œ‡oµ‡Š‡¨Š´  ­·ÉŠÁ®¨nµœ¸œÊ εŞ­n¼„µ¦Á˜·¤Á˜È¤Á­º°Ê Ÿoµš¸É˜·— stores.   šȄ—oª¥5),'‹µ„‡¨Š´ ­·œ‡oµ®¨„´ Á¡Éº°Å¤nÄ®o¤¸­™µœ„µ¦–r­·œ‡oµ  x,WZDVFRQILUPHGWKDWWKHSLORWVWRUHVLPSURYHGWKHLU   …µ—­˜È°„¤µ„…¹œÊ overview and control of inventory. This led to a more  xŸ¨¨´¡›rÁ¡É·¤Á˜·¤š¸ÉŤn‡µ—‡·—‡º°¦o µœ‡oµœÎµ¦n°Šš´ŠÊ ­°Š¦o µœ¥´Š¤¸   FRUUHFWUHSOHQLVKPHQWRIWKH5),'WDJJHGJDUPHQWVIURP   ¥°—…µ¥…°Š­·œ‡o µš¸ÉŤn¤¸ÂšÈ„ 5),' Á¨È„œo °¥Á¤ºÉ°Áš¸¥„´   WKHPDLQZDUHKRXVHVRWKDWWKHUHZHUHIHZHURXWRIVWRFN   ¦o µœ°ÉºœÇ 0RRGV RI 1RUZD\\ Ťn­µ¤µ¦™®µÁ®˜»Ÿ¨°ÉºœÅ—o situations.   œ°„Á®œº°‹µ„šÉ¸ 5),' ¤¸Ÿ¨ÄœÁ·Šª„˜n°Ÿ¨ž¦³„°„µ¦…°Š  x$QXQH[SHFWHGDGGLWLRQDOUHVXOWZDVWKDWWKHWZRSLORW   ¦oµœ‡oµŽŠ¹É ­É·Šœ¸ÅÊ ¤Ån —oÁžÈ œš¸É¦o¼‹„´ Ĝ®¤¦n¼ oµœ‡oµž¨¸„°ºÉœÇšÉ¸Å—oœÎµÁ­œ° stores also had marginally greater sales of products   ¦³5),'   ZLWKRXW 5),' WDJV FRPSDUHG ZLWK WKH RWKHU VWRUHV Moods of Norway could not find any reason for this other ÁœÉº°Š‹µ„Ÿ¨¨´¡›rš¸É—¸‹µ„ǦŠ„µ¦œÎµ¦n°Š ­nªœŠµœ¦·®µ¦‹´—„µ¦   WKDQWKDW5),'KDGDJHQHUDOO\\SRVLWLYHHIIHFWRQWKH …°Š 0RRGV RI 1RUZD\\ ŗo ˜´—­·œÄ‹š¸É‹³˜·—˜´ŠÊ ¦³ 5),' stores’ performance. This is not unknown among other °¥nµŠÁ˜È¤¦¼žÂÄ®o „´¦o µœ‡o µ°¸„  ®nŠš´Éªž¦³Áš«œ°¦rÁª¥r   UHWDLOHUVWKDWKDYHLQWURGXFHG5),' 26 GS1 Thailand January – March 2018

š‹’š‹’~š‚™‹“™’’ši „µ¦—εÁœ·œ„µ¦˜·—˜Š´Ê ¦³œ¸ÁÊ ¦·É¤…¹œÊ ĜÁ—º°œ­·Š®µ‡¤ž¸  ‡«  Because of the good results from the pilot project, Ä®o„´š»„­µ…µnªŠÁ—º°œ„´œ¥µ¥œ ‡°¨Á¨„É´œ§—¼ÄÅ¤o¦nªŠš¸Éŗo¤µ the management of Moods of Norway decided to fully ªµŠ…µ¥š¸É¦o µœ‡oµ¤¸­·œ‡oµšÉ¸˜·—˜´ŠÊ  5),' ×¥Ÿo¼Ÿ¨·˜°¥n¼Â¨oª‹Îµœªœ LPSOHPHQWWKH5),'V\\VWHPLQDOOLWVEUDQGVWRUHVLQ  ž¦³Á£š Ĝ§—¼ÄÅ¤oŸ¨·­É·ŠšÉ¸Á®ÈœŸ¨˜µ¤¤µ‡º° ­·œ‡oµš»„œ·— Norway. Work on this began in August 2014 and the ™¼„˜·—šȄ 5),' ¥„Áªoœ¦µ¥„µ¦Á¨È„Ç œo°¥Ç šÉ¸¥Š´ ‡Š˜o°Šœ´—oª¥ system was implemented in all the stores during the course ˜œÁ°Š ­·œ‡oµš¸É˜·—šȄ‹³™¼„œ´Ã—¥¡œ´„Šµœ¦o µœ‡oµÃ—¥ÄoÁ‡¦ºÉ°Š of September. The autumn collection that had then arrived °nµœ5),'¤º°™º°„ªµ—Åž¦°Ç£µ¥Äœ¦o µœ‡o µ DWWKHVWRUHVKDGWKUHHFDWHJRULHVWKDWZHUHDOUHDG\\5),' tagged by the manufacturers. In the spring season that —oª¥„µ¦ÄoŠµœœ¸Ê 0RRGV RI 1RUZD\\ ŗoÁ­¦È‹­·œÊ ǦŠ„µ¦ 5),' IROORZHGHYHU\\WKLQJZDV5),'WDJJHGDSDUWIURPDIHZ š¸ÉÄ®nšÉ¸­»—Äœ°»˜­µ®„¦¦¤Á­º°Ê Ÿoµ…°Šµª¥»Ã¦ž£µ‡Á®œº°Â¨³ small items that were still counted manually. The tagged ¦·¬´š¤¸ÂŸœ„µ¦š¸É—¸­Îµ®¦´„µ¦Äo Áš‡ÃœÃ¨¥¸°¥nµŠ„ªo µŠ…ªµŠ SURGXFWVDUHFRXQWHGE\\VKRSVWDIIXVLQJKDQGKHOG5),' ¤µ„…¹œÊ Ĝ°œµ‡˜ readers that are swiped around in the store. With this implementation, Moods of Norway has completed WKHODUJHVW5),'SURMHFWLQWKH1RUGLFFORWKLQJLQGXVWU\\DQG the company has great plans for the more widespread use of this technology in the future. Barcode Verifier D+?ĉ5+/25\"@(:&):+:!+392Eĉ\":+čFĊ äĪʼnŚŋŗŌōľōŚőōŚ: Ľij>ĉHĊ):+:!įĻa äĉ/*G3Ċ$AĊGĊ2:):++/25\"@(:&\":+čFĊG!ĻŝŘŘŔšīŐʼnőŖHĊ9ĊEĉĊ!!\" ä2:):+GĊHĊ9ĊaĬDĉ!ĭĩĶacŲıļĮadŲ5?ĉ!JE-8bĬDĉ!ĹĺŋŗŌōŲĬʼnŜʼnĵʼnŜŚőŠŲ5?ĉ!J ä2:):+GĊHĊ 9\"3-: 3-:*5@2:3 ++)9Ċ5@2:3 ++)2<ĉ&<)&čĸʼnŋœʼnŏőŖŏ 2<!Ċ:2ĉ55 H#!> :+GĊbĬ 9\"D/(9čE-8D(29 ++) äGĊĉ: :++/25\"ĉ/*G! :+E ĊH ŵ9Ċĉ: :+&<)&čD&?ĉ5G3ĊHĊ):+:! ä2:):+55 D5 2:++:*-8D5=*ľōŚőŋʼnŜőŗŖĺōŘŗŚŜHĊ: 5'čE/+č ä\"+<19ĵĵŬĶĶ; 9D#đ!9/E!9;3!ĉ:*F*+G!#+8D0H*: ĩŠőŋŗŖ \"+<19D5K)D5K)E5!čD5K!D5K!; 9 ļōŔĢ`bųhghcbaeĭGŕGSSʼn1ő1ŔĢTTśhhʼnaaŔōiilślaaĨnnŕddŕJJaųaŖnnŖuuŴŋaaŗrrŕyy––MMaarcrchh22001718 27 ĿōŊśőŜōĢşşşŴŕŕųŖŖŴŋŗŕ

Thailand Newsletter GS1 Society 41AL;Y.<»7L <D;L%N 1_O;L»https://warrior.in.th/nine-step-online-marketing/ การตลาดออนไลน และ 9 ขนั้ ตอน ˜ÉºÓºËÛ¸¬°ċ ˜Éº¬¼É« A 6ĕ 1'<  8 /)6&  4'.ĕ= : A/%1; 5 +6Ĕ 6')611E)Ę Aě A'1I; .9I )5 5 1ĕ  B)4A6ĕ D &6 /)6&1Ĕ /)6& 'J5 AI9 6 6Ĕ &A8 6N C-611E)ĘE BĔ)5 E%ĔE)ĕ = ĕ6%6:J5D9I 8 °¸„šµŠ®œŠÉ¹ šÉ¸Á‹oµ…°Š›»¦„·‹‹³šÎµ ‡º° „µ¦‹oµŠœ„´ „µ¦˜¨µ—°°œÅ¨œrÁžÈ œ š¸Éž¦¹„¬µ —¼ ¨„µ¦˜¨µ—°°œÅ¨œrÄ®ošœ ˜n™oµ®µ„¥Š´ ŤnŗoŸ¨ šÎµÅ¤ Á‹oµ…°Š›¦» „·‹™Š¹ Ť¨n °Šš—­°Â¨³Á¦¸¥œ¦o¼—oª¥˜ª´ Á°ŠoµŠ¨³n \" ŽŠ¹É °µ‹‹³ ¡ª›· ¸šÎµ„µ¦˜¨µ—°°œÅ¨œr¨³Å—o¨„¼ ‡oµÄ®¤Çn ¤µ„ÈÁžÈœÅ—o š‡ªµ¤œ¸ Êv …œ´Ê ˜°œ Á¦É·¤˜oœšÎµ„µ¦˜¨µ—°°œÅ¨œr w ‹³ÁžÈœ„µ¦Âœ³œÎµ ä‚ A'%8I ĕ A&9 )1H  |‘log} ª·›¸„µ¦šÎµ„µ¦˜¨µ—°°œÅ¨œr—oª¥˜ª´ Á°Š Ž¹ÉŠœÉ¸ÁžÈ œÁª¨µšÉ¸Á®¤µ³­¤šÉ¸­—» šÉ¸‹³¨°Š¨Šš»œÁ¦¸¥œ¦o¼ ¨³®µ®œšµŠÄœ„µ¦šÎµ„µ¦˜¨µ—°°œÅ¨œr °¥µn Á¡É·Šž’·Á­›„µ¦Á…¸¥œ Blog Á¡¦µ³ „µ¦Á…¸¥œš‡ªµ¤ Articles Ĝ —oª¥¤º°…°Š‡–» Á°Š‡¦´ ¨È°‡œ´œÊ ¤¸‡»–‡nµ„´›»¦„·‹ÁžÈ œ°¥nµŠ¥É·Š Á¡¦µ³„µ¦Á…¸¥œ¨È°‡ ­µ¤µ¦™­¦oµŠ„µ¦¦´¦o¼ Awareness ‡ªµ¤œµn ÁºÉ°™º° Credibility ¨³ ゠A'%8I ĕ 9I Social œedia ‡ªµ¤ÁžÈœŸoœ¼ εĜ„¨¤n» ›¦» „·‹ Authority ŗo Social Media ‡º° Á‡¦º°…µn ¥Ÿo¼ ¦·Ã£‡…œµ—Ä®n ­™µœšÉ¸š¸É­µ¤µ¦™­¦oµŠ Tip:„µ¦Á…¥¸ œ¨°È ‡‹³Å¤Án ®¤°º œ„µ¦Á…¥¸ œŠµœÁ¦¸¥Š‡ªµ¤Äœ¤®µªš· ¥µ¨¥´ „µ¦¦´¦o¼ Awareness ¨³„µ¦ž¦³µ­¤´ ¡œ´ ›rŗoÁžÈœ°¥µn Š—¸ —oª¥‡ªµ¤ ­µ¤µ¦™Äœ„µ¦­¦oµŠ‡ªµ¤¤¸­ªn œ¦nª¤„´ Ÿo¼ ¦·Ã£‡ Áœn „µ¦„—™„¼ ċ Like Ž¹ÉŠœœ´Ê °µ‹ÁžÈ œ­É·Š­—» šoµ¥šÉ¸šnµœÁ…¸¥œ Þ¦—čoÁš‡œ·‡„µ¦Á…¸¥œšÉ¸Šnµ¥ „µ¦Â­—Š‡ªµ¤‡—· Á®œÈ Comment ¨³„µ¦„—¦r Share ¨oªœ­Šn Ÿ¨ ˜°n „µ¦°µn œÂ­Â„œ ¨³¥°n ¥…o°¤¨¼ Ä®oÁ…oµÄ‹Šµn ¥ ×¥Áœº°Ê ®µÄ‹‡ªµ¤ —¸ÂššŠ´Ê ­œ· Ê Ã—¥¦ª¤Å¤®n ¨—» ž¦³Á—œÈ Ş‹µ„®ª´ …o°®¨„´ 28 GS1 Thailand January – March 2018

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Thailand Newsletter BIZ BREAKTHROUGH 41AL;Y.<»B=K3<1 BK 3/`K\"R-L331 1_;O L»Œ“ ´¼³É ¡²ÎÝ £Êĉ Õ¼¦ ò²Ð  ÊĻ ¾¦É ¨ÅÏÝ ×²¹ÊÀÈij¾ÊIJ¨³Ô¨Ê Á¤ºÉ°˜oœÁ—º°œ¤„¦µ‡¤š¸ÉŸnµœ¤µ ‡–³„¦¦¤„µ¦ „µ¦ž¦´…¹œÊ ‡nµ‹o µŠ…´œÊ ˜ÉεĜ‡¦´ŠÊ œ¸ Ê ÁžÈ œÅžÄœ „µ¦ž¦´Á¡É·¤…°Š‡nµ‹oµŠ „µ¦…¹œÊ ‡nµ‹oµŠÄœnªŠš¸É ‡nµ‹o µŠž¦³„µ«ž¦´ Á¡É·¤°´˜¦µ‡nµ‹o µŠÂ¦ŠŠµœ š·«šµŠÁ—¸¥ª„´ž¦³Áš«Äœ£¼¤·£µ‡°µÁŽ¸¥œšÉ¸ ‡ªµ¤˜o°Š„µ¦Â¦ŠŠµœ¨—¨Š™º°ÁžÈ œ‡ªµ¤Á­¸É¥Š …œ´Ê ˜ÉεšªÉ´ ž¦³Áš« ˜Š´Ê ˜n  µš™Š¹  µš ×¥ ­nªœÄ®n°¥nļ œnªŠ…°Š„µ¦ž¦´…¹œÊ ‡nµ‹oµŠ…œ´Ê ˜Éε Á¡·É¤Á˜¤· ˜°n ˜¨µ—¦ŠŠµœšÉ¸¥Š´ Ť¢n º œÊ ˜ª´ nŠÂ¥„°°„ÁžÈ œ  „¨n¤» ‹´Š®ª—´ „µ¦ž¦´Á¡É·¤ Áœn „œ´ ×¥¢·¨ž· ž·œ­¤r „¸ µ¦ž¦³„µ«…œ¹ Ê ‡µn ‹oµŠ…œ´Ê ˜µÉÎ ‡nµ‹oµŠ—´Š„¨nµª¤¸Ÿ¨šÎµÄ®o‡nµÂ¦Š…´œÊ ˜ÎɵÁ¡·É¤…¹œÊ Á¤Éº°Á—º°œ˜»¨µ‡¤ 1 ÁŒ¨É¸¥ . …–³šÉ¸ ­Îµ®¦´ —o µœ˜o œš»œÂ¦ŠŠµœ…°ŠÅš¥‹³Á¡·É¤…¹œÊ šª´É ž¦³Áš«Ã—¥¤¸‡µn ÁŒ¨¥É¸ °¥šn¼ ɸ 1. µš˜°n ªœ´ Áª¸¥—œµ¤Â¨³„´¤¡¼µ¤¸„µ¦ž¦´‡nµ‹oµŠ…´œÊ ˜Îɵ ˜nĜ°˜´ ¦µš¸Éœo°¥„ªnµž¦³Áš«Á¡ºÉ°œoµœ ¤oªnµ ¨³„µ¦ž¦´…¹œÊ —Š´ „¨nµªÄ®o¤¸Ÿ¨Š´ ‡´ čoĜªœ´ š¸É ˜n°ÁœºÉ°Šš„» ž¸ ž¦³¤µ–  ¨³  ¨³¥Š´ ¤¸ „µ¦ž¦´…¹œÊ ‡nµ‹oµŠ…œ´Ê ˜Îɵ‹³­nŠŸ¨Ä®o˜oœš»œ—oµœ 1 Á¤¬µ¥œ 1 œ¸ Ê °¸„®¨µ¥ž¦³Áš«š¸É¤¸ÂŸœž¦´…œ¹ Ê ‡µn ‹oµŠ…œ´Ê ˜ÎɵĜ ¦ŠŠµœÅš¥Ä®o­¼Š…¹œÊ ˜nÁ¤Éº°Áš¸¥„´„µ¦ž¦´ ž¸ œ¸Áʍœn „œ´ Á¡·É¤‡nµ‹o µŠ…°Šž¦³Áš«Äœ£¼¤·£µ‡°µÁŽ¸¥œÂ¨o ª „µ¦ž¦´…¹œÊ ‡nµ‹oµŠÄœ‡¦´ŠÊ œ¸ÁÊ Œ¨É¸¥Â¨oªÁžÈ œ„µ¦ ™º°ªnµÅ¤nŗoÁ¡·É¤…¹œÊ ¤µ„ ĜšµŠ„¨´ „´œn°ŠªnµŠ ž¦´…¹œÊ ž¦³¤µ–  ¨³ÁžÈ œ„µ¦ž¦´…¹œÊ š¸É °¥nµŠÅ¦„Șµ¤ °¸Å°Ž¸¤°Šªnµ„µ¦ž¦´…¹œÊ ‡nµ‹oµŠ ¦³®ªnµŠ‡nµ‹oµŠ…´œÊ ˜Îɵ…°ŠÅš¥„´ž¦³Áš«Á¡Éº°œ ¤µ„„ªµn ž¦³¤µ–„µ¦ÁŠ·œÁ¢o °šÉ¸ 1.1 ‹Š¹ ÁžÈœ„µ¦ …´œÊ ˜Îɵ°µ‹Å¤nnª¥„¦³˜o»œ„ε¨Š´ Žº°Ê …°Š‡¦´ªÁ¦º°œ oµœ¤¸ÂœªÃœo¤¨—¨Š°¥nµŠ˜n°ÁœºÉ°Š ‹µ„„µ¦ ž¦´…¹œÊ ‡nµÂ¦ŠšÉ¸‹³¤¸Ÿ¨˜n°„µ¦Á¡É·¤“µœ¦µ¥Å—o ™oµ„µ¦‹oµŠŠµœ¥Š´ ŽÁŽµ ¤o„µ¦ž¦´…¹œÊ Ĝ‡¦´ŠÊ š¸Éž¦³Áš«˜nµŠÇ ¤¸œÃ¥µ¥„µ¦ž¦´…¹œÊ ‡nµ‹oµŠ …°Š‡nµ‹oµŠ‹¦·ŠÇ ×¥„¨n»¤‹´Š®ª´—šÉ¸‹³¤¸‡nµ‹oµŠ œ¸‹Ê ³šÎµÄ®o‡nµ‹oµŠšÉ¸Âšo‹¦·Šž¦´Á¡É·¤…¹œÊ ŽŠÉ¹ ­³šo°œ ¦ŠŠµœÄœ°´˜¦µšÉ¸­¼Š„ªnµ —´Šœ´œÊ ˜oœš»œ—oµœ …œ´Ê ˜É孊¼ š¸É­—» ŗo„n £Á¼ „Ș ¨¦» ¸ ¨³¦³¥°Š ×¥ ™¹ŠÂœªÃœo¤„ε¨Š´ Žº°Ê ¦³—´ “µœ¦µ„š¸Éœnµ‹³Å—o¦´ ¦ŠŠµœ…°ŠÅš¥šÉ¸Á¡É·¤…¹œÊ Ĝ‡¦´ŠÊ œ¸‹Ê ³Å¤n­nŠŸ¨ ¤¸¦µ¥Å—oš¸É  µš˜n°ªœ´ …–³š¸É„¨¤n» ‹Š´ ®ª—´ šÉ¸ ž¦³Ã¥œr×¥˜¦Š °¥nµŠÅ¦„Șµ¤ „ε¨Š´ Žº°Ê …°Š ˜n°‡ªµ¤­µ¤µ¦™Äœ„µ¦Â…nŠ…œ´ ¤µ„œ„´ °¥nµŠÅ¦ ‡µn ‹oµŠ…œ´Ê ˜Éεœo°¥š¸É­—» ŗo„n ¥³¨µ ž´˜˜µœ¸ ¨³ ‡œ„¨¤n» œ¸¥Ê Š´ ¤¸‡ªµ¤Á­¸É¥Š‹µ„­£µª³„µ¦‹oµŠŠµœ „Șµ¤ ‡µn ‹oµŠ…œ´Ê ˜Îɵ…°ŠÂ¦ŠŠµœÅš¥Äœž´‹‹» œ´ ¥Š´ œ¦µ›·ªµ­ …¥´ ¤µ°¥nš¼ ɸ  µš˜°n ªœ´ ­Îµ®¦´ š¸ÉŽÁŽµ ץĜž¸ 1 ¤o‡nµ‹oµŠ…´œÊ ˜Éε‹³ ‡Š­Š¼ ­—» Ĝ£¤¼ ·£µ‡š¸Éž¦³¤µ– .- 1 —°¨¨µ¦r „¦»ŠÁš¡² ¨³ž¦·¤–”¨ ‹³™„¼ ž¦´°˜´ ¦µ‡µn ‹oµŠ ™¼„ž¦´Á¡·É¤…¹œÊ ¦µª  ˜n‹Îµœªœ„µ¦‹oµŠŠµœ ­®¦´“² ˜n°ª´œ ®¨´Š„µ¦ž¦´…¹œÊ ˜µ¤¤µ—oª¥ …œ´Ê ˜ÎɵŞ°¥šn¼ ɸ  µš˜°n ªœ´ šŠ´Ê œ¸ Ê ‹³¤¸Â¦ŠŠµœ ¦ŠŠµœ„¨¤n» œ„¸ Ê ¨´ ¨—¨Š . ×¥ÁŒ¡µ³Äœ„¨¤n» ¢· ¨·žž· œ­r¨³¤µÁ¨ÁŽ¸¥ š¸É  ¨³ . —°¨¨µ¦r šŠ´Ê ­œ· Ê ž¦³¤µ– 1 …°Š‹ÎµœªœÂ¦ŠŠµœšŠ´Ê ®¤— ¦ŠŠµœš¸ÉšÎµŠµœ¨ªn ŠÁª¨µÂ¨³¦µ¥Å—oÁŒ¨¸É¥˜n°ªœ´ ­®¦´“² ˜°n ªœ´ šÉ¸‹³Å—o¦´„µ¦ž¦´…œ¹ Ê ‡µn ‹oµŠ…œ´Ê ˜ÎɵĜ‡¦´ŠÊ œ¸ Ê ¨—¨Š šÎµÄ®o„ε¨Š´ Ž°º Ê Äœ£µ¡¦ª¤Å¤Ån —oÁ¡¤·É …œ¹ Ê ˜µ¤ 34 GS1 Thailand January – March 2018

Health me š‹’š‹’~š‚™‹“™’’ši 41AL;Y.< »8=L:L= ;Y821cN G\" 1_;O L » BESTERLIFE IJÕÑ ¾IJÀ¦ijÊÅ»Êĉ ¦Ø¼ ײ»Ð£ÂºÊ¼čijÖ¸²£¼Å¦Ö¾  Á¤°ºÉ ­¤µ¦r˜Ã¢œÅ—o„¨µ¥ÁžÈœ­ªn œ®œŠÉ¹ …°Šª¸ ˜· ž´‹‹» œ´ ­¤µ¦r˜Ã¢œ ™„¼ œ´ ÁžÈ œž´‹‹¥´  ŞÁ¦¸¥¦o°¥Â¨oª ŽŠÉ¹ ®µ„ªœ´ ėš¸ÉŤÅn —o¡„ ¤œ´ ˜—· ˜ª´ ¦o¼­„¹ ŗoÁ¨¥ªµn ªœ´ œœ´Ê ‹³Å¤­n µ¤µ¦™šÎµŠµœÂ¨³Äo¸ª˜· ŗo°¥nµŠ¦µ¦ºÉœ Á¡¦µ³š»„ªœ´ œ¸­Ê ¤µ¦r˜Ã¢œÅ¤nŗo¤¸ž¦³Ã¥œr Á¡¸¥ŠÂ‡nčoÁžÈ œÁ‡¦ºÉ°Š¤º°­ºÉ°­µ¦°¸„˜n°Åž ˜n¤´œ‹³ÁžÈ œš´ŠÊ Á‡¦ºÉ°Š¤º°„µ¦­°ºÉ ­µ¦ „µ¦šÎµ›¦» „·‹ ¨³„µ¦šÎµ›¦» „¦¦¤šµŠ„µ¦ ÁŠ·œ ðœÁŠ·œ‹µn ¥ÁŠ·œ čoŽº°Ê ­œ· ‡oµ˜µn ŠÇ °¸„¤µ„¤µ¥ ¦ª¤™Š¹ „µ¦ °¡´ Á—š­™µœ³œÃ¨„ÃŽÁ¸¥¨ šŠ´Ê Ũœr Á¢­p‡» °¡¡¨·Á‡œ´É ˜µn ŠÇ ¨³„µ¦šÎµ›¦» „·‹…µ¥­œ· ‡oµÄœ°°œÅ¨œr Á¤ºÉ°‡ªµ¤Á¡¨·—Á¡¨·œ‹µ„„µ¦Äo­¤µ¦r˜Ã¢œ ‹œ¨º¤Åžªnµ °ª¥´ ª³¦nµŠ„µ¥š¸É­Îµ‡´ š¸É˜o°ŠšÎµŠµœ®œ„´ ¤µ„œœÉ´ ‡º° —ªŠ˜µ ¥Š´ —¸š¸ÉÁ¦µ¥Š´ ‡ŠÅ¤¡n „´ ‡ªµ¤š„» …r‹µ„„µ¦¤°ŠÅ¤Án ®œÈ Á¡¦µ³ š»„ªœ´ œ¸¥Ê Š´ ‡Š­µ¤µ¦™¤°ŠÃ¨„®nŠ‡ªµ¤ÁžÈ œ‹¦·ŠÅ—o ץŤn ‹ÎµÁžÈœ˜o°ŠÄo‹·œ˜œµ„µ¦Á®¤º°œ„´ ‡œ¡„· µ¦šµŠ­µ¥˜µšªÉ´ Ş —Š´ œœ´Ê ‡ª¦—¼ ¨—ªŠ˜µ°¥nµŠÅ¦ ™¹Š‹³­µ¤µ¦™™œ°¤—ªŠ˜µš¸É ­—Ä­Ä®o°¥n„¼ ´ Á¦µÅ—oœµœÇ —oª¥Áš‡œ·‡„µ¦™œ°¤­µ¥˜µÄœ „µ¦Äo­¤µ¦r˜Ã¢œ ¤¸—Š´ œ¸ Ê GS1 Thailand January – March 2018 35

Thailand Newsletter Health me „ÁÈ žÈœÅ—o —Š´ œœ´Ê ‡ª¦¡„´ ­µ¥˜µš„» Ç 1 ™Š¹  œµš¸ 4×¥„µ¦¤°Š¦³¥³Å„¨®¦º°„µ¦®¨´ ˜µœÉ·Š­„´ ¡„´ . ž¦´¦³—´Â­ŠÃ—¥¦°Ä®oÁ®¤µ³­¤ Á¡¦µ³ ­ŠÃ—¥¦°Ä®o¤¸‡ªµ¤­¤—»¨ ‹³nª¥¨—„µ¦ šÎµŠµœ…°Š—ªŠ˜µ ­Îµ®¦´‡œš¸É¤¸‡ªµ¤Ÿ·—ž„˜· šµŠ­µ¥˜µ ‡ª¦Äo­¤µ¦r˜Ã¢œÄ®oœo°¥¨Š®¦º°Å¤n „È®µª·›¸°¥µn Š°ÉºœÁ­¦·¤ Áœn „µ¦­ª¤Âªœn Á¡Éº°ž¦´ ž¦·¤µ–­Š­¸¢o µ „µ¦ÄoœÎµÊ ˜µÁš¸¥¤nª¥Á¡É·¤ 11. Ťn‡ª¦Äo­¤µ¦r˜Ã¢œÄœšÉ¸¤º— Á¡¦µ³‹³šÎµÄ®o ž¦·¤µ–‡ªµ¤n¤» ºœÊ …°Š—ªŠ˜µ­µÎ ®¦´‡œš¸É¤¸œÎµÊ ‡ªµ¤Á…o¤Â­ŠÅ¤nÁ¡¸¥Š¡°Â¨³Å¤nÁ®¤µ³­¤ ŽÉ¹Š ‹³šÎµÄ®o —ªŠ˜µÁ¦µ˜o °ŠšÎµŠµœ®œ´„¤µ„…¹œÊ  Ê¼ºÅ¦°ÍܺʼčijÖ¸² 5®¨°n Á¨¥¸Ê Š—ªŠ˜µœo°¥ Á¡¦µ³Â­Š­¸¢o µ‹µ„­¤µ¦r˜Ã¢œ °µ‹‹³šÎµ¨µ¥ ºÊ Ķ²Ô Ì²Ø´ ĶÈ°ĻÊ×ÃĊ —ªŠ˜µšÎµÄ®o„¨µ¥ÁžÈ œÃ¦‡‹°ž¦³­µšÁ­ºÉ°¤„È Ô ÌIJÕ¼¦IJɲÔÂĊ²Ô¾ÏÅIJ°ÜÍ . ‡ª¦¤¸„µ¦Îµ¦»Š¦´„¬µ—ªŠ˜µ —oª¥„µ¦šÎµÄ®oÁ„·— ÁžÈ œÅžÅ—o شþÅĉ Ô¾»ÍÝ ¦¼Å³IJÀ¦ijÊ ‡ªµ¤¤n» ºœÊ ¦°¦·Áª–…°˜µ Áœn „µ¦ž¦³„ Â¦Ñ ¡²ÝÎ —oª¥Â˜Š„ªµ®œÉ´ ÁžÈ œ·œÊ µŠÇ Á¡ºÉ°šÎµÄ®oŸ·ª®œŠ´ . °¥µn čo­µ¥˜µ„´ ­¤µ¦r˜Ã¢œÁžÈœÁª¨µœµœ¤µ„ ¦°¦·Áª–—ªŠ˜µ¤¸‡ªµ¤¥º—®¥œn» ¤µ„¥É·Š…œ¹ Ê ‹³ ‹œÁ„·œÅž ‡ª¦¤¸„µ¦„³¡¦·­µ¥˜µ°n ¥Ç °µ‹‹³ ªn ¥šÎµÄ®o„µ¦˜°­œ°Š…°Š—ªŠ˜µšÎµÅ—o—¸…œ¹ Ê ˜o°Š¤°Š­Š·É °œºÉ Ç š°É¸ ¥¦n¼ °…oµŠš„» Ç -1 œµš¸ ¨oª 6. ‡ª¦¤¸„µ¦¦·®µ¦„¨oµ¤Áœº°Ê ¨o°¤¦°—ªŠ˜µ 2‡n°¥„¨´ ¤µ¤°Šš¸É­¤µ¦r˜Ã¢œ°¸„‡¦´ŠÊ „µ¦¤°Š —oª¥„µ¦„¨°„­µ¥˜µÅž¤µ …¹œÊ -¨Š Žoµ¥-…ªµ š¸É­¤µ¦r˜Ã¢œ¤µ„‹œÁ„·œÅž ‹³šÎµÄ®oÁ„·—¦Š—œ´ ÁžÈœÁª¨µž¦³¤µ– -1 œµš¸˜°n ªœ´ ‹³ªn ¥­¦oµŠ Á­oœÁ¨º°—šÉ¸Åž®¨n°Á¨¸¥Ê Š¦°—ªŠ˜µ­Š¼ …¹œÊ ‹œ™¹Š „¨oµ¤Áœº°Ê ¦·Áª–—ªŠ˜µÄ®o¤¸‡ªµ¤Â…Ȋ¦ŠÂ¨³ …´œÊ Á­oœÁ¨º°—˜„„¨µ¥ÁžÈ œ˜µÂ—Š ˜µ°´„Á­ ®µ„ÁžÈœÁœn œœ´Ê ‡ª¦¦¸Åž¡Â¡š¥r×¥—ªn œ Á¡ºÉ° 7¥º—®¥œn» ¤µ„¥É·Š…œ¹Ê šÎµ„µ¦¦´„¬µÂ¨oª„¨´ ¤µÁž¨¸É¥œ¡§˜·„¦¦¤Ä®¤n . ‡ª¦Ä®o°µ®µ¦Á­¦·¤­µÎ ®¦´—ªŠ˜µ°¥µn ŠÁ¡¥¸ Š¡° . °¥µn Á¡Šn ­µ¥˜µ¤µ„‹œÁ„·œÅž ‡ª¦ž¦´…œµ— ×¥ÁŒ¡µ³ª˜· µ¤œ· ˜µn ŠÇ Áœn ª˜· µ¤œ· Á° collagen „µ¦¦´ž¦³šµœ°µ®µ¦Ä®o‡¦  ®¤n¼°¥µn ŠÁ¡¥¸ Š¡° 3˜ª´ °´„¬¦Ä®o­µ¤µ¦™¤°ŠÅ—o°¥nµŠ­µ¥­µ¥˜µ ‹³nª¥¦´„¬µ­¤—¨» ¦³˜µn ŠÇ ¦ª¤šŠ´Ê ±°¦räœ ¨³‡ª¦ªµŠ¦³¥³®µn Š…°Š­¤µ¦r˜Ã¢œ‹µ„—ªŠ˜µ š¸É¤µ®¨n°Á¨¸¥Ê Š¦°—ªŠ˜µ Ÿnµœ¦³„µ¦  ™Š¹  ÁŽœ˜Á· ¤˜¦ ®¦º°ž¦³¤µ– 1 Ťo¦¦š—´ ×¥ž¦³¤µ– °¥nµÄo­¤µ¦r˜Ã¢œÄœ…–³š¸ÉÁ¦µ ®¤œ» Áª¸¥œ…°ŠÁ¨º°— Á‡¨Éº°œšÉ¸®¦º°œÉ´Šœ¦™ Á¡¦µ³‹³šÎµÄ®oÁ¦µ˜o°Š čo­µ¥˜µ¤µ„„ªnµž„˜· Á¡¦µ³˜´ª®œ´Š­º°š¸É­œÉ´ . „µ¦—¼ ¨˜œÁ°ŠÄ®o¤‡¸ ªµ¤Â…ŠÈ ¦Š°¥Án¼ ­¤° —oª¥ ­³Ášº°œ ‹³šÎµÄ®o˜o°ŠÁ¡nŠ­µ¥˜µ¤µ„ÁžÈ œ¡·Á«¬ „µ¦°°„„ε¨Š´ „µ¥°¥Án¼ žÈœž¦³‹µÎ ‡¦´ŠÊ ¨³ž¦³¤µ– ŽŠÉ¹ °µ‹‹³„¨µ¥ÁžÈœ­µÁ®˜…» °Š„µ¦žª—„¦³°„˜µ Á­oœž¦³­µš˜µ™„¼ šÎµ¨µ¥‹œÁ„·—°µ„µ¦¡¦nµ¤ª´ 8 œµš¸ °¥µn Šœo°¥  ‡¦´ŠÊ ˜°n ­ž´ —µ®r ‹³ªn ¥¨— °˜´ ¦µ„µ¦Á„·—æ‡Á­Éº°¤˜nµŠÇ š¸É­nŠŸ¨„¦³š˜n° —ªŠ˜µ Ánœ „µ¦Á„·—æ‡Áµ®ªµœÂ¨³Ã¦‡‡ªµ¤ —œ´ è®·˜­Š¼ 36 GS1 Thailand January – March 2018



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