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1970 1970 She starts out her professional career Scher graduates from in 1970 as a layout the Tyler School of artist for Random Art. She studied in the House in New graphic design pro- York City. She gram and recieved a works in the Bachelor of Fine Arts. children’s book di- 1973 vision. Scher marries fellow 1972-1980 designer Seymour Ch- wast. Chwast is 27 years Scher works for CBS and Atlantic Records. For CBS, her senior and their she created about 150 album covers every year. relationship has been Her work used graphic design and illustration to compared to Frida give a face to iconic music, including albums by and Diego. Their Bob James, Boston, Rolling Stones, Patti Labelle, relationship holds and many more. an iconic status in the con- temoprary graphic design scene of NYC. 1917-1931 1950s-1960s 1960s-1970s 1975 De Stijl was a Dutch Pop Art emerges in the Minimalism emerges America withdraws art movement that U.S. and the U.K. as a in the U.S. as a reaction from Vietnam after focused on the use of rejection of traditional against modernism, nineteen years of right angles and sim- art and an embrace focusing on simplifica- warfare. ple colors to create a of pop culture and tion and abstraction. universally understood the aesthetics of mass graphic language. production.

1980 1984 1987-1990 Scher joins Terry Kop- Scher receives four Grammy nominations for Best Album Package for her pel to found a design work designing album covers. Her awarded designs were Yardbirds Favorites, firm, Koppel & Scher. Ginseng Woman, Heads, and One on One. They create brand identities, advertising, and packaging. The company didn’t last long, mostly due to the economic recession in the early 1990s. 1961 1986 1987 1989 Reservoir by Robert The Rabbit by Jeff Teri Toye and and Pat- Your Body Is a Battle- Rauschenberg Koons rick Fox by Nan Goldin ground by Barbara Kruger

1991 1992 Scher joins the New Scher returns to her alma York design firm Penta- gram, becoming their 1995mater, Tyler School of first female principal. She has many diverse Art, as a design educator. clients, including She teaches part-time Scher creates a poster Microsoft, Coca-Cola, in conjunction with her for the musical “Bring 1995 MoMA, the NYC Ballet, in ‘Da Noise Bring in and the U.S. Holocaust work at Pentagram. Scher designs the Sum- Museum. She still ‘Da Funk” as part of her mer Music Festival post- works at Pentagram to ers as well as her first this day. work with the Public posters for Shakespeare in the Park. This iconic Theater. Her typogra- line of posters utilizes the right-angled, geo- phy put her in the spot- graphic aesthetic dating back to De Stijl. They light of graphic design create a recognizable identity for the events. in New York. The poster is in MoMA’s perma- nent collection. 1991 1995 The Berlin Wall falls, Electronic Superhigh- marking the end of way by Nam June Paik the divide between Soviet East Berlin and West Berlin. This was an important moment for the fall of the Soviet Union and the power of communism.

1990 1998 Scher’s 1998 The World painting was 56.5” by 77” and simply labeled a world map. Her de- sign brings the geog- raphy alive with type. The words swirl around each other, creating a texture as well as orga- nizing information. 1998 Scher is named to the New York Art Directors Club (ADC) Hall of Fame. The ADC recog- nizes innovators who “represent the highest standards of creative excellence”. 1998 1995 1999 Scher leads Penta- Millman begins work- With Sterling, Millman redesigns the Burger King gram’s design of the ing at Sterling Brands. Logo. Her design strategy focuses on creating brand identity for She is president of the eye-catching colors, and then shapes that keep Citibank. Her first and company for twenty the viewer looking. final design of the years. logo, which is the one they currently use, she did in five minutes on a napkin during their initial meeting.

2001 2006 With Pentagram, Scher Scher exhibits her map redesigns Tiffany & paintings at the Maya Co.’s iconic logo and Stendhal Gallery in brand design. The New York City. Al- type is hand-drawn to though Scher consid- resemble a hot-metal ered them paintings, typeface and the de- they are a brilliant sign focuses on creat- demonstration of fus- ing a luxury aesthetic. ing graphic design with fine art. 2005 Millman begins Design Matters, the world’s first podcast about de- sign. The podcast is still airing and has hosted over 250 guests, includ- ing Amanda Palmer, Malcolm Gladwell, and Allison Bechdel. 2001 2002 2003 On September 11, ter- Dispersion by Julie THE TREE by Ibrahim rorist group Al-Qaeda Mehretu El-Salahi attacks the World Trade Center in New York City, resulting in 2977 deaths and began an era of war in the Mid- dle East for America.

2000 2008 Scher redesigns the identity of the Public Theater. She creates the powerful logo using the font Knockout. The vari- able width of the letters represents the diverse and exciting culture of New York that the Public caters to. 2009 Scher recreates an identity for the Mu- seum of Modern Art. They build off of the MoMA logotype to create a cohesive system that made posters, banners, and any graphic presenta- tion of MoMA instantly recognizable. 2007 2009 Millman releases her Millman co-founds the first book, How To Think Masters in Branding Like A Great Graphic Program at the School of Designer. It takes a Visual Arts in NYC. This is look inside the heads the world’s first graduate of the greatest living program in branding. graphic designers and examines their work processes. 2008 The stock market crash- es and America experi- ences a mortgage crisis as the housing price bubble bursts.

1990s-2010s Scher’s ongoing map paintings organize strange to mundane informa- tion into intricate diagrams. She’s done many maps of the U.S., from the commonplace, like “U.S. Geogra- phy and Climate” to the more analyt- ical, such as “U.S. Demographics and Economy”. 2010 2013 Millman redesigns Millman releas- the ice cream es Self-Portrait company Haagan as Your Traitor, Dazs’s packaging. a memoir that is She updated the written word in layout and the text combination with of the ice cream, fine art in the giving it a fresher, form of illustrat- more contempo- ed essays. Paula rary look. Scher wrote the introduction to the book.

2010 2013 2016 Scher receives the Scher works for Hillary Clinton to create National Design official presidential campaign buttons. Award. The award is sponsored by the Cooper-Hewitt, National Design Museum. The title of winner desig- nates “outstand- ing achievement and innovation in design”. 2014 2015 Millman becomes Millman works the President with the NO MORE Emeritus of Amer- movement to ican Institute of create their visual Graphic Arts. She is identity. NO MORE one of five women advocates for do- to hold that title in mestic and sexual the hundred years abuse survivors of the organization. and aims to end the violence. Mill- man considers it “the best thing I’ve ever created”. 2016 2016 In November, During the 2016 presidential election, republican Donald Millman workS alongside 45 other de- Trump beats signers, including Paula Scher, to create democratic Hilary official campaign buttons for Hillary Clinton to become Clinton. the 45th president of the United States.

PaulaScher Debbiemillman Sources 2 designers timeline sources Paula Scher: https://www.pentagram.com/about/paula-scher Whole pentagram website http://www.artnet.com/artists/paula-scher/biography Scher, Paula, et al. Paula Scher: Works. Unit Editions, 2018. Scher, Paula. Paula Scher: 25 Years at the Public, a Love Story. Princeton Architectural Press, 2020. “Paula Scher: Graphic Design”. Abstract: The Art of Design. Netflix, 10 Feb. 2017. https://tyler.temple.edu/alumni/paula-scher https://collection.cooperhewitt.org/people/18043689/bio http://paulastribute.weebly.com/1974-1983-cbsatlantic-records.html https://www.grammy.com/grammys/artists/paula-scher/6099 https://www.moma.org/collection/works/8838 https://www.wallpaper.com/art/paula-schers-american-maps-chart-more-than-just-territory https://medium.com/@nedwin/the-1-5m-napkin-abd2702927d0 https://www.nytimes.com/2006/01/12/garden/graphics-grande-dame-remakes-the-world-in-type.html https://www.typeroom.eu/article/war-lust-type-how-paula-schers-typographic-affair-public-theater- redefined-our-culture Debbie Millman: https://www.debbiemillman.com/ https://www.printmag.com/categories/debbie-millman https://www.lynda.com/Branding-tutorials/Debbie-Millman-Branding-Design-Matters-Person- al-Work/428981-2.html Breuer, Gerda, and Julia Meer. Women in Graphic Design 1890-2012. Jovis, 2012. https://scottcreative.wordpress.com/2010/08/26/a-delicious-new-package-design-for-haagen-dazs/ https://www.designmattersmedia.com/designmatters https://www.sappi.com/judge-debbie-millman-2015 Historical https://www.bbc.com/news/world-europe-50013048w