AI_Portolio

I’M ARA ISIDROYOUR NEXTTEAM PLAYER

[email protected] 0431 528 683I’M A CREATIVE,STRATEGIC THINKERJUST LIKE YOUAND I’D BE A VALUABLEADDITION TO YOUR COMPANYMY ATTRIBUTES ARE YOUR ADVANTAGE– CLIENT ORIENTED– ACTIVE LISTENER– STRONG COMMUNICATOR– EFFECTIVE PROBLEM SOLVER– EXPERT PRIORITY AND TIME MANAGER

EXPERIENCE ACHIEVEMENTSJune 2015 – Present 2012 Work published in ‘Store Brand Design’, LN Press PublicationsFactory One Pty Ltd 2011 Project name : Market City Identity and BrandingSenior Designer and Account Manager 2010 Finalist in Identity, Desktop Qantum CREATE AwardsJanuary 2014 – June 2015 Project name : Royal North Shore Hospital Fundraising IdentityFreelance Designer Finalist in Typography, Desktop Qantum CREATE AwardsApril 2010 – December 2013 2009 Project name : Bedlam Bar and Grill CollateralFactory One Pty Ltd Senior Designer 2008 Finalist in Identity, Australian Graphic Design Association (AGDA) 2007 Student Awards2011 Project name : Market City Identity and BrandingWesley InstituteFreelance Designer Finalist in Identity, Australian Graphic Design Association (AGDA) Student Awards2009 Project name : Abington Group IdentityLent Event 2009Sub-contracting Designer Outstanding 3rd Year Graphic Design Student, Wesley InstituteCorporate Creatures High Distinction for Major WorkFreelance Designer Project Name : Market City Identity and BrandingWesley Institute Outstanding 2nd Year Graphic Design Student, Wesley InstituteFreelance Designer Outstanding 1st Year Graphic Design Student, Wesley InstituteNovember 2008 – April 2010Design Max SKILL SETJunior Designer Adobe Creative Suite – InDesign, Illustrator, Photoshop, Dreamweaver and BridgeDESIGN EDUCATION HTML coding with the ability to create single, landing page websites CMS management – Magento and Wordpress2007–2009 Pre-press and print productionWesley Institute, Sydney Muliti-surface designer – ability to design for print and digital media, two and threeBachelor of Graphic Design dimensional surfaces (i.e livery)(Graduated as Outstanding DesignStudent; three consecutive years)Summer of 2007 and 2008Wesley Institute, SydneyCertificate III in Design Fundamentals

[email protected] 0431 528 683NSW HEALTH :ROYAL NORTHSHORE HOSPITALCHANGEMANAGEMENTPROGRAMNSW Health injected $1.125 billion into building thenew Royal North Shore Hospital to support their highstandards of health care. A ‘Change ManagementProgram’ was initiated to help assimilate 4,000staff and patients into the new facility with minimumdisruption. The ‘Step Up’ campaign was developedto promote a positive message to all hospital affiliatesand give the project a sense of momentum.



[email protected] 0431 528 683UNDERGROUNDCOFFEE ROASTERSUnderground Coffee Roasters are purveyors of finecoffee. A logo and brand identity was created toadd personality to their brand. Each blend in their‘spy’ coffee range was given an identity and namedafter famous spies in history. A revolutionary themehas been continued and applied to the rest of theircollateral.

coffee JOIN THeintelligence ReSISTANCe+ infiltration

[email protected] 0431 528 683MYPLACEESTATE AGENTSMyPlace Estate Agents service the postcodes ofBotany, Zetland, Alexandria, Mascot and surroundingsuburbs. Their local area knowledge and communityparticipation is what sets them apart from the pack.MyPlace undertook a complete identity makeover.The tagline ‘We know our way around property’ wasintroduced alongside a stylised map as a key featureof the branding. LOOKING TO BUY OR SELL YOUR HOME? Imuims ocudsi daaspmieqtureemarpuomrrosi dbiladnudnatoerrpuoprteatsaensissitealtim. Ealglanbimoroesdei WE K N OW O UR WAY AR O U ND PR MY P LA CENS W. C O M. AU

ALEXANDRIA es re res ALEXANDRIA ipsam imImoudqsiucaousdspidite.atCmrueqrmnuupemoarrrtuoambdeismdi buRnlaotnomdrmpaooerrreut speatmanotisveeisdlsimist,aattgei.rnEiibmlluaosbuodarimpessnaemossrtEetrraeesROPERTY MYPLACE MANAGED PROPERTIES HOUSES / DAUPAPLRETXMEESNTS / TERRACES 125 SOLD 200 SOLD 350 LEASED 450 LEASED M Y P L A C E N S W. C O M . A U D I S TA N C E TO SY D N E Y, C B D DEPENDENCY 28mins 14mins 24mins 53mins 28% FAMILIES 72% SINGLES 20–39AVERAGE AGE GROUP M Y P L A C E N S W. C O M . A U

[email protected] 0431 528 683MOORE PARKVIEW HOTELMoore Park View Hotel is a local pub/bar locatedon the Sydney city fringe. Their previous look and feellacked personality and branding. To create a morelively, involved feel, the charming character, ‘Mr MPV’,was created in a series of illustrations. ‘Mr MPV’ wasthen used across several applications, injecting asense of fun and humour into the Hotels new identity.



[email protected] 0431 528 683ROYAL NORTHSHORE HOSPITALFUNDRAISINGFINALISTIdentity CategoryDesktop CREATE Awards, 2011An identity and corporate collateral was created for theRoyal North Shore Hospital Fundraising department.The challenge was to create a logo which conveyedwhat the fundraising department does. What resultedwas an icon representing the top of a donation tin.The horizontal black line represents a coin slot andthe vertical grey line forms a cross – the universalmedical symbol.



[email protected] 0431 528 683FIRE UPCORPORATEFITNESSFire Up Corporate Fitness is a start up fitnesscompany in the Sydney CBD with a focus on teambuilding and personal health. To help this businessmake its mark on the fitness scene, a bold, striking,yet professional brand was created. This was thenapplied across various mediums.



[email protected] 0431 528 683MORE OF THEGOOD STUFFFIRST ROWOpen Mind websitePhil Gilbert / Toyota vehicle signageFKP LUXE Living property marketingSECOND ROWNorthern Sydney Cancer Centre promotional posterMyHouse display signageTHIRD ROWBedlam Bar menuBlacktown Mount Druitt Hospital hoarding



[email protected] 0431 528 683CATHYSAYS I AM ANINCREDIBLE ASSETCATHY SCHNEIDER Director, Factory One Pty Ltd



[email protected] 0431 528 683LILLYSAYS I MEET ALLREQUIREMENTS LILLY DOLENEC Director, LDS Communications [email protected] 0418 252 231

LDS  Communications  Phone:  0418  254  231  Email:  [email protected]  ABN:  99  920  190  904  3  November  2013    To  whom  it  may  concern    Ara  Isidro    It’s  my  pleasure  to  be  able  to  provide  a  reference  for  Ara,  who  has  worked  on  several  major  projects  for  our  consultancy  in  her  role  as  a  designer  at  Factory  One  in  Sydney.    At  Royal  North  Shore  Hospital,  Ara  developed  the  branding  for  the  $1.127  billion  redevelopment  project  which  was  successfully  applied  in  a  variety  of  formats  as  part  of  the  strategic  communications  program.  The  project  included  artwork  for  the  Arts  and  Heritage  Program,  Change  Management  Step-­‐Up  program  and  staff  welcome  packs  including  bags  and  a  Z-­‐card.  The  work  required  negotiation  with  a  number  of  Government  and  non-­‐Government  clients  (including  the  InfraShore  consortium  led  by  the  Royal  Bank  of  Scotland).    She  has  also  worked  on  several  projects  for  InfraShore  and  Blacktown  Mount  Druitt  Hospital,  most  recently  delivering  an  impressive  series  of  graphic  panels  for  the  hospital  main  entry.  The  work  has  been  so  well  received  that  months  after  their  installation,  we  are  still  receiving  compliments  from  staff,  visitors,  management  and  Board  members.      I  can’t  speak  highly  enough  of  her  creativity  and  her  ability  to  translate  complicated  communication  into  elegant  designs  that  really  cut  through  with  clients  and  consumers.  Working  with  Government  clients  often  requires  a  special  degree  of  patience,  fast  turnarounds,  and  the  ability  to  provide  direction  and  advice  to  non-­‐designers.  Ara  meets  all  of  these  requirements.  Her  consultative  approach  and  ability  to  work  design  magic  within  Government  budgets  makes  her  our  go-­‐to  person  for  all  our  design  needs.    The  other  quality  that  really  stands  out  for  me  when  I  think  of  Ara  is  her  approach  to  colour.  She  seems  to  have  a  sixth  sense  for  working  with  colour  and  I  am  fortunate  to  have  been  the  beneficiary  of  that  skill.  It’s  been  an  absolute  delight  working  with  her  and  a  pleasure  to  showcase  her  work  to  my  clients.      I  would  have  no  hesitation  recommending  Ara  for  any  position  that  calls  for  outstanding  design  skills,  consultation,  understanding  of  clients’  complex  communications  needs  and  sheer  creativity,  and  I  am  happy  to  be  contacted  via  phone  or  email  if  further  recommendation  is  required.      Lilly  Dolenec    Director  LDS  Communications    

I’M ARA ISIDROLET’S TALK!OVER THE WEB OVER THE [email protected] 0431 528 683