HETIDigital Assets Online Store AUSTRALIAN HEALTH-SPECIFIC MODERN DIGITAL ASSET STOCK
Vision To build an Australian health- specific modern digital asset stock. MODERN PSYCHOLOGY
ProblemThere is a very limited number ofstock images, photos, illustrationsand videos online that meetAustralian health standards. ForVR/360 content there is almost none.This makes it difficult and costly forAustralian researchers, academics,healthcare providers and otherrelated industries to produce qualitydigital content. Likewise, HETI tendsto invest a lot to acquire/produce thevisuals it needs for the projects. Alsosometimes concerns about the costsinvolved with photos/videos mayaffect the design of learningsolutions as well.
Target Market & OpportunityThere is a huge gap in the market. The need for high-quality health-related visuals that comply with Australian standards is rising.The target market is including but not limited to medical schools,medical teachers and professors, researchers, academics, healthindustry, e-learning industry and hospitals at the national level withpotentials for the international market. This can be a great opportunity.
SolutionA: A photo/video stock B: Photo/videowebsite for selling the production team. Australian health-relateddigital asset.
Revenue ModelA: Online store with B: HETI projects,individual sale, Other commissionedpackage (RF/RM projects from healthmodels)and subscription allies and selling themodel. products through theResources are including online store, solutionthe current archive and A. the new products fromsolution B.
COSTS Development the website, Implementing an integrated asset management system (estimation: A $7000) costs of essential equipment, including video/still B camera, setup, lighting, sound, 360 camera (estimation: $12000)Considering the fact that outsourcing video production costs HETIabout min $4000-$5000 per day, all the initial costs can be easilycovered only with up to 5 days recording (including the wages)
Competitive AdvantagesHETI has great competitiveadvantages for both solutions:- The projects can fundthemselves as HETI is a largeconsumer of digital assets itself. - HETI has a large network ofpotential partners and customersat the moment.- HETI has the talent and cantrain them.- HETI is an established brandknown with quality already.
Other Other than revenue, there are manybenefits benefits involved with both solutions: - Establishing a brand as a high-quality digital asset provider can help HETI's marketing especially in the other states. - HETI can reduce production costs and can control the digital asset providers. - Having an in-house team will help with R&D and evolving new technologies easier.
Future Trends like VR and real moments and emotions are changing this industry and HETI can establish its brand here. This has the opportunity to be exposed to the global market as well.
CompetitionThere is very limited competition inthis market segment.
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