M&S1, Answers Chapter 3

MARKETING& SALESHOSPITALIT Y MARKETING & SALES FOR THE HOSPITALITY INDUSTRY ELLEN VAN KOOTEN Chapter 3 | Answers | Questions about the chapter 1

Marketing & Sales for the Hospitality Industry | Part 1Chapter 3 | Answers | Questions about the chapter1. Drinking establishments in the hospitality industry have a number of functions including contact, bridging and service functions. Under what function do the following activities fall? Briefly explain your answer. Activity Function WhyCelebrating your birthday with Service and contact function Cosy atmosphere to haveyour friends conversations; or provision is certain needsTelling your marital problems to Service and contact function Cosy atmosphere to havethe bartender conversations; or provision is certain needsHaving a drink in Hotel Bridging function Bridging the time between twoAmericain after dinner and activitiesbefore the movie starts Contact functionInformal drinks with your Bridging function Cosy atmosphere to havecolleagues at the local pub conversationsResting after the first round of Bridging the time between twoshopping activities2. See the ten reasons regarding whether or not to become a publican. What qualities should you have as a publican in order to keep up with this type of work? State five qualities. 1. Endurance 2. Good control 3. Discipline 4. People-oriented 5. Organizer 6. Numerical 7. Professional 8. Responsible 9. Flexible 10. Passionate3. What is the purpose of this regulation and why should a municipality be involved with it? The purpose of this regulation is to avoid unfair competition between para-commercial institutions and organisations and hospitality establishments. The municipality is required to attach restrictive conditions to permits for the para-commercial institutions and organisations.4. State the main characteristics (at least three) of the following business types: Business type CharacteristicsNeighbourhood pub 1. Main place for localsBistro 2. Social meeting place 3. Personality of entrepreneur is importantGrand café 1. Serves meals in addition to drinks 2. Affordable pricesNightclub 3. Three functions (snacks and drinks; mealParty pub service; and drinking establishment). 1. Open seven days a week, from morning till late 2. Coffee is the main product 3. Central location / wide public 1. Dancing floor is central 2. Loud music (DJ) 3. Young public 1. Loud music (singing/dancing) 2. Young public 3. Alcohol is main productVersion 1 | 01-10-2018 | [email protected]

Marketing & Sales for the Hospitality Industry | Part 15. This chapter covers a number of new developments and trends. 1. What are trends? i. A general direction in which something is developing or changing. 2. What developments or trends are listed here? i. Note: also in chapter 2 are three important trends listed. ii. In chapter 3 the following trends are listed: 1 Drinking establishments more often try to entertain or involve their guests. 2 Drinking establishments provide meals more often. The division is becoming less clear. 3 Growing number of other cuisine than Dutch-French cuisine in the meal supply business. 3. Do you also know of any hospitality establishments that use trends? Which ones? And what trend do they use? See: www.iens.nl www.khn.nl www.tripadvisor.nl www.foodinspiration.nl 4. See foodinpiration.nl. What is in the Food Inspiration Trend Report? “The food and hospitality industry is in constant motion. At Food Inspiration we help professionals in this turbulent industry by inspiring them with everything we do. For those curious about the latest ideas in food from across the globe, or those simply looking for the hidden gems in their own backyard, we are there for you. We can be found online through our digital magazine and platform, or in person through events, presentations, and trendtours. We understand that time is precious, which is why we present our inspiration in such a way as to make you hungry. Hungry for innovation and for progress. Hungry for all those mouthwatering dishes, stunning drinks, and captivating designs. We make our visual mark on everything we touch, and bring you the food & service trends of tomorrow. Not just so you can see them, but so you can experience them, live them, and breathe them like we do.” – Information from www.foodinspiration.nl6. What are the agreements (at least four) of the following business types in the meal and food supply sectors? Business type AgreementsClassic restaurant 1. All offer mealsMid-level restaurant 2. All have a license under the LicensingRoadside restaurant and Catering Act 3. Specific business formula Business type AgreementsCafeteria 1. Both offer food 2. Most of the time they don’t have aFast-food restaurant license under the Licensing and Catering Act 3. Aim fast service7. What type of hotels does the book list based on geographical possibilities? 1. Roadside hotels 2. Airport hotels 3. City centre hotels 4. Suburban hotels 5. Conference-resort hotelsVersion 1 | 01-10-2018 | [email protected]

Marketing & Sales for the Hospitality Industry | Part 1 8. What five types of catering are listed in the book? Provide an explanation for each type. 1. Industrial catering More and more companies want a company restaurant but do not want to manage it themselves. They would rather hand it over to specialised businesses, called food contractors. 2. Institutional catering Catering for people residing in institutions such as hospitals and retirement homes. 3. Transport catering Catering for the crew members and passengers on planes, buses and trains. 4. Party and event catering Catering that provides snacks, meals and beverages to small or large groups of people on an occasional basis. 5. Hospitality catering Catering provides the meals for companies that don’t have enough kitchen capacity.Version 1 | 01-10-2018 | [email protected]