The Keller Williams RiverTown Advantage

CAREERS WORTH HAVING.BUSINESSES WORTH OWNING.LIVES WORTH LIVING.

EVOLUTION OF THEREAL ESTATE INDUSTRY dependent interdependent independentTraditional Companies Keller Williams 100% CompaniesAssociates are dependent on Associates have an Associates are independentthe company; interdependent relationship and have a landlord/tenantFinancial gain is directed with the company and a relationship with their company.primarily to the brokers and the mutual interest in success; Associate - focused environ-company; Associates and brokers ment with limited high-levelAssociates have fewer opportu- work as teams in achieving support.nities for accumulating wealth. financial goals; Associates assume all the fi- Associates do not nancial, legal and management assume financial, legal or responsibilities. management responsibilities.1 ABOUT KW

KELLER WILLIAMS INTERNATIONALSHARED VISIONMission: To build careers worth having, businesses worth owning, and lives worth living.Vision: To be the real estate company of choice.Values: God, Family, then Business.Perspective: A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer- consultant, and focuses all its activities on service, productivity, and profitability. THE KELLER WILLIAMS WI4C2TS BELIEF SYSTEM Win-Win – or no deal Integrity – do the right thing Customers – always come first Commitment – in all things Communication – seek first to understand Creativity – ideas before results Teamwork – togetmheorreeveryone achieves Trust– begins with honesty Success – results through people ABOUT KW 2

KWRT’S VISION: AN AGENCY OF LEADERSUP: LIVING TO WIN As individuals, we are called to Leadership. Whether it’s in our families, our jobs, or neighborhood, what we say and do influences the world around us. Here at Keller Williams RiverTown we subscribe to faith and to being value added individuals, incorporating every resource available to grow ourselves as Leaders to a higher standard of personal success in every area of our lives.IN: FAMILY Taking care of our personal relationships within our faith and families provides a firm foundation, and at Keller Williams RiverTown, our priority is encouraging healthy, vibrant and meaningful relationships.OUT: CULTURE, COMMUNITY Keller Williams RiverTown actively seeks and promotes servant style leadership to influence and serve those around us. With an open and giving hand, we seek to be profitable to others at every occasion and opportunity, being mindful to offer good, to be of advantage to others, to be a blessing.

IN UP OUT

LEADERSHIP THE KELLER WILLIAMS RIVERTOWN ADVANTAGE “TRUE LEADERS DON’T CREATE FOLLOWERS, THEY CREATE MORE LEADERS.”J. Sakiya Sandifer KARLA HUITSING Karla Huitsing is known for many things. Karla has been a President of the Grand Rapids 2014 Association of REALTOR®S, a past REALTOR® of the year and a past owner of her own local boutique brokerage; as a forward thinking individual, Karla joins the leadership team at Keller Williams with the focus on servant leadership, client service in excellence, and helping this office become one of the most professional and well trained in the region. Karla is pretty clear on the reasons why she came to KWRT, the biggest is the amount of opportunity this office can provide for her and her clients. “The culture and community that this office creates is amazing. It has a solid foundation and I can’t wait to help build on what was already created.” states Karla. We are excited to have Karla’s commitment to excellence.

GENE SZPEINSKIMANAGING BROKERIf we were to lay out all of Gene’s accomplishmentsright now, it would fill this book; and we are notreally exaggerating at all. Gene was 2015 MichiganREALTORS® President, the GRAR 2016 REALTOR®of the Year and a very successful commercial brokerfor years. He is well known and respected all aroundthe state due to his diligent work on making sureREALTORS® have what they need to succeed. Hehas helped pass legislation over his tenure on theMichigan REALTOR®’S Board of Directors and hepersonally knows Batman (we have video evidence).Gene is our Managing Broker at Keller WilliamsRiverTown, and he will be helping grow the KWRTCommercial division also. This office is truly blessedwith Gene’s presence, sit down with him for twominutes and you’ll know why. We are excited to haveGene’s committed experience.RYAN OGLERyan Ogle will tell you how and why he’s fortunatein real estate, it’s because he drives his business,his goals and his aspiration with faith and trust inGod, and it works. Ryan comes to Keller Williamshaving run a very successful brokerage at Blu HouseProperties, and is running a property managementcompany, a commercial real estate business anda construction company. Ryan comes into KellerWilliams RiverTown in the leadership role focusingon education and technology, ensuring that ouragents get the best of the best. Ryan doesn’t settlefor second best and he makes sure the agents heworks with know that they shouldn’t either. Ryan’sstrategic thinking and faith based outlook makesKeller Williams RiverTown the place to be forfurthering your commitment to education.

EXECUTIVE LEADERSHIPKeller Williams Realty’s executive leadership team has more than 100 yearscombined experience as both real estate agents and office owners.“AS LONG AS WE LISTEN TOOUR AGENTS AND DELIVERWHAT THEY WANT – THEYWILL PROSPER AND SOWILL OUR COMPANY.”

AWARDS AND HONORSTraining Magazine – #1 training organization across all industries worldwide, 2015Principal® 10 Best Companies for Employee Financial Security – Keller Williamsfeatured in Inc. Magazine for commitment to financial and physical wellness, 2014REAL Trends 500 – 126 Keller Williams offices ranked by transactions and sales volumein the REAL Trends 500 – more than any other real estate franchise, 2014REAL Trends/Wall Street Journal “The Thousand” – Keller Williams associates were33 of the Top 250 teams by sales volume and 66 of the top teams by transactions – morethan any other real estate franchise, 2014Entrepreneur Magazine – Made Franchise 500 list for fifth year in a row and Top 100global franchises list, 2014Inc. Magazine – Made Inc. Honor Roll as one of 5,000 fastest-growing private compa-nies for fifth year in a row, 2014Franchise Times – #2 in sales growth percentage on Franchise Times 200, 2014Inman News – Innovator of the Year and six representatives on 100 Most InfluentialLeaders in Real Estate, 2014Swanepoel Power 200 – Nine representatives on list of most powerful people in residen-tial real estate, 2015REALTOR® ® 30 Under 30 – Seven Keller Williams finalists and four winners includingWeb Choice winner, 2014National Association of REALTOR®S® – Both distinguished service award winners areKeller Williams agents, 2014Workplace Dynamics – One of America’s Top 10 Workplaces, 2012 and 2013Inman News – eEdge named the Most Innovative Web Service in the real estate indus-try, 2011

JEREMY MULLENSOne of the unique features of Keller Williams RiverTownis that fact that we have a full-time marketing andtechnology staff member. Yes, you read that right, a fulltime person dedicated to ensuring that your businessdoesn’t miss a beat.If you haven’t met Jeremy before, you’re in for a treat.We brought him on because of his SOLID reputation ofhelping agents, mega-agents, luxury agents, builders,developers and real estate teams become successful bysetting them up with strategic plans that put them top-of-mind in their desired communities.With Jeremy on staff, you don’t need to go to an outsidesource for any of the following, it’s all done in house foryou: graphic design, website creation, videography andediting, copy writing, marketing strategies, social mediaconsulting, website rankings, goal planning and best ofall - making you shine like the multi-million dollar agentwe know you are.

WE’VEGOT YOUCOVERED• Setting up your KW tools • Branding & Identity Design• On-site video & editing • Headshots• Website Setup • Professional Real Estate Photography• Marketing Consultations • Video Production• On-Site coaching / mentorship • Graphic Design• Social Media Training • Logo Creation• Development & Builder Marketing • Search Engine Optimization (SEO) - Website Creation • Search Engine Marketing (SEM) - Marketing Materials

YOUR TECHNOLOGY SUITE KW support, Email & Tech Training Providing you with a complete LEAD GENERATION network – KW.com – kellerwilliams.ca – KW agent websites – KW market center websites – KWLS / listing syndication – Agent-branded mobile property search



THE WORLDWIDE LEADERKeller Williams provides over a dozen different programs,books, and courses that prepare their agents for a successfulreal estate career.From Igniting your career to mastery level techniques, thereis always something new to learn about at Keller Williams.Unlock the scripts and tactics that have been proven to helpagents secure leads, recruits and most importantly... deals.

BUILDING A LIFE WORTH LIVINGIn The ONE Thing, New York Times bestselling authors They model the laws of purpose, priority and produc-Gary Keller and Jay Papasan present the lies that tivity, and finally, they teach you that the ONE Thingblock your success and how to identify (and thwart) the can radically change the way you work, the choicesthieves that steal your time and your life. you make and the results you get.

BUILDING A LIFE WORTH LIVINGExperience the most highly attended private real estate franchise event inthe industry! This four-day company wide annual convention prepares youfor mastering the current market with more than 100 breakout sessionstaught by the best in the business.

IN 2014, 55,000 BOLD GRADUATES WROTE SOLD EARNED166% 180% 169% MORE UNITS MORE MONEYEND OF YEAR 2014Written by Dianna Kokoszka, BOLD includes the mind-set, skills and scripts that have propelled Kokoszka’s ownmillion-dollar real estate career and secured her place as theindustry’s “Queen of Systems and Scripts.”15 TECHNOLOGY & MARKETING

KW MAPS COACHINGOne-On-One CoachingKW MAPS Coaching’s award-winning Mastery program offerspersonalized coaching, business planning and high-levelaccountability for those committed to growing their businessand income as swiftly as possible, no matter the market.Group CoachingOur Fast Track programs give you exclusive access to im-prove your business in specific areas – from developing theright mindset to mastering language patterns to taking andservicing REO and short sale listings.

OUR WIN-WIN RELATIONSHIPOn a scale of 1-10, with 1 being not so desirable and 10 being extremely desirable,what one thing has to happen in this relationship for your experience to be a 10?What is important to you about that?If we could add just one more thing, what other thing has to happen to make yourexperience a 10+?What is important to you about that?If we could add just one more thing for this experience to be a 10++, what would it be?What is important to you about that?How can we win with you? How can we lose with you?1: 1:2: 2:3: 3:4: 4:5: 5:What do you feel you have the right to expect from us as your broker of choice?What do you feel we have the right to expect from you as an agent?