COLOR consumers are increasingly reading the hid- den messages of those who still decided to Each season, the staff of the Pantone keep up with the times. Young people use this Institute scrupulously studies all the im- type of communication, because it is simple portant modern topics, atmosphere in soci- and accessible to more than 70% of modern ety, patterns and popularity of past trends. gadgets. Advertising, manuals links to special In 2021, two colors were chosen at a time offers, an overall description of the product - – gray (Ultimate Gray) and bright yellow this is just a small list of all the possibilities (Illuminating). that gives a small image. Illuminating – a bright, cheerful yellow AR color, reminiscent of the sun and positive thinking. Meanwhile, Ultimate Gray embod- The future has already come. Devel- ies truly reliable and timeless elements opers around the world are presenting that point to stability and fundamentals. new projects based on augmented reality. Ukraine is no exception – well-known brands QR have already made the first attempts and attracted the attention of millions of con- В In Ukraine, the QR-code has not yet sumers. Very soon AR will radically change won the hearts of manufacturers, although our reality.
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BRAND • ADVERTISING • SALE In the time of the latest developments and technological solutions, trade equipment must meet all the demands of consumers, satisfying their de- sires before they arise. Demonstration constructions orient the consumer as precisely and in a short time as possible and direct him to the necessary goods. A place where the buyer can easily find everything he wants to buy - inspires confidence and a desire to return. ADVANTAGES OF BRANDED EQUIPMENT: • proper product presentation; • emphasis on the best product among competi- tors; • quick sale of the required product categories. Effective brand advertising at the point of sale is another undeniable ad- vantage of branded equipment. In a short time, brand awareness will grow, increasing the number of grateful customers, and the company’s products will become a favorite for most. RACKS • SHELVING SYSTEMS • DISPLAYS Integration of branded equipment is possible in any part of the retail space. Additional emphasis on products will be made by a full line of a model range: stands racks, the displays, a hook clips, cash register equip- ment. DESIGN • PRICE • TERMS Each branded retail solution is a unique product designer approach that combines aesthetics, reliability and easiness of use for the end user. The price is calculated so that it should be suitable for the customer. The sam- ple is produced within 14 days.
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