Description: SEO can be very important, but it's not something you can implement once, assume that it will continue to drive traffic to your site." You need to keep publishing new and attractive content to constantly optimize your site and refine your SEO strategy. Website developers and marketers talk about page load time, especially since Google announced last July that speed is a keyword ranking factor for some mobile versions of websites. Optimize images to pay attention to compression and format for each image on your page. Every time a new image is uploaded to your site, WordPress plugins make it easier to handle such things automatically.